- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 472.02 | -1.14 | 9.3 | 31.01 | 2.51 | 18.9 | 16.99 | 0.24 | 9.68 | 1.72 | 3.61 | 33.33 | 6.57 | 3.69 | 8.79 | 3.60 | 1.39 | 0.35 | 0.36 | 4.8 | 21.99 | 10345 | 0.0 | 10.18 |
| 24Q2 (19) | 477.44 | -1.1 | 9.64 | 30.25 | 4.13 | 10.56 | 16.95 | -2.98 | 13.23 | 1.66 | 3.75 | 36.07 | 6.34 | 5.29 | 0.84 | 3.55 | -1.89 | 3.27 | 0.35 | 4.91 | 24.1 | 10345 | 0.0 | 10.18 |
| 24Q1 (18) | 482.77 | -9.93 | 12.23 | 29.05 | -1.29 | 10.25 | 17.47 | -5.0 | 16.62 | 1.6 | 10.34 | 37.93 | 6.02 | 9.59 | -1.77 | 3.62 | 5.47 | 3.91 | 0.33 | 22.51 | 22.9 | 10345 | 0.0 | 10.18 |
| 23Q4 (17) | 535.99 | 24.11 | 5.92 | 29.43 | 12.85 | -1.57 | 18.39 | 18.72 | 9.79 | 1.45 | 12.4 | 16.94 | 5.49 | -9.08 | -7.08 | 3.43 | -4.34 | 3.65 | 0.27 | -9.43 | 10.39 | 10345 | 10.18 | 10.18 |
| 23Q3 (16) | 431.87 | -0.82 | 6.72 | 26.08 | -4.68 | 6.15 | 15.49 | 3.47 | 5.09 | 1.29 | 5.74 | 15.18 | 6.04 | -3.89 | -0.54 | 3.59 | 4.33 | -1.53 | 0.30 | 6.62 | 7.93 | 9389 | 0.0 | -25.86 |
| 23Q2 (15) | 435.46 | 1.23 | 5.31 | 27.36 | 3.83 | 8.61 | 14.97 | -0.07 | 3.96 | 1.22 | 5.17 | 31.18 | 6.28 | 2.57 | 3.13 | 3.44 | -1.29 | -1.29 | 0.28 | 3.89 | 24.56 | 9389 | 0.0 | -25.86 |
| 23Q1 (14) | 430.15 | -14.99 | 8.11 | 26.35 | -11.87 | 6.77 | 14.98 | -10.57 | 1.9 | 1.16 | -6.45 | 84.13 | 6.13 | 3.67 | -1.24 | 3.48 | 5.2 | -5.74 | 0.27 | 10.05 | 70.31 | 9389 | 0.0 | -25.86 |
| 22Q4 (13) | 506.01 | 25.04 | 12.48 | 29.9 | 21.69 | 4.36 | 16.75 | 13.64 | 9.84 | 1.24 | 10.71 | 90.77 | 5.91 | -2.68 | -7.22 | 3.31 | -9.12 | -2.35 | 0.25 | -11.46 | 69.6 | 9389 | -25.86 | -25.86 |
| 22Q3 (12) | 404.68 | -2.13 | 8.23 | 24.57 | -2.46 | 4.42 | 14.74 | 2.36 | 8.3 | 1.12 | 20.43 | 86.67 | 6.07 | -0.34 | -3.52 | 3.64 | 4.59 | 0.07 | 0.28 | 23.05 | 72.47 | 12664 | 0.0 | 2.63 |
| 22Q2 (11) | 413.49 | 3.92 | 7.62 | 25.19 | 2.07 | 7.19 | 14.4 | -2.04 | 6.51 | 0.93 | 47.62 | 55.0 | 6.09 | -1.79 | -0.4 | 3.48 | -5.74 | -1.03 | 0.22 | 42.05 | 44.02 | 12664 | 0.0 | 2.63 |
| 22Q1 (10) | 397.88 | -11.55 | 12.67 | 24.68 | -13.86 | 1.19 | 14.7 | -3.61 | 13.69 | 0.63 | -3.08 | 8.62 | 6.20 | -2.6 | -10.19 | 3.69 | 8.99 | 0.9 | 0.16 | 9.59 | -3.6 | 12664 | 0.0 | 2.63 |
| 21Q4 (9) | 449.86 | 20.32 | 17.08 | 28.65 | 21.76 | 5.76 | 15.25 | 12.05 | 10.27 | 0.65 | 8.33 | 14.04 | 6.37 | 1.2 | -9.67 | 3.39 | -6.87 | -5.82 | 0.14 | -9.96 | -2.6 | 12664 | 2.63 | 2.63 |
| 21Q3 (8) | 373.9 | -2.68 | 19.67 | 23.53 | 0.13 | -3.41 | 13.61 | 0.67 | 8.1 | 0.6 | 0.0 | 11.11 | 6.29 | 2.89 | -19.29 | 3.64 | 3.44 | -9.67 | 0.16 | 2.76 | -7.16 | 12339 | 0.0 | 2.51 |
| 21Q2 (7) | 384.21 | 8.8 | 22.59 | 23.5 | -3.65 | -5.17 | 13.52 | 4.56 | 4.0 | 0.6 | 3.45 | 11.11 | 6.12 | -11.44 | -22.64 | 3.52 | -3.9 | -15.16 | 0.16 | -4.92 | -9.36 | 12339 | 0.0 | 2.51 |
| 21Q1 (6) | 353.13 | -8.1 | 10.86 | 24.39 | -9.97 | 0.25 | 12.93 | -6.51 | -1.97 | 0.58 | 1.75 | 16.0 | 6.91 | -2.04 | -9.58 | 3.66 | 1.73 | -11.58 | 0.16 | 10.72 | 4.63 | 12339 | 0.0 | 4.93 |
| 20Q4 (5) | 384.24 | 22.98 | 12.65 | 27.09 | 11.21 | 2.57 | 13.83 | 9.85 | -3.62 | 0.57 | 5.56 | 0 | 7.05 | -9.58 | -8.95 | 3.60 | -10.68 | -14.45 | 0.15 | -14.17 | 0 | 12339 | 2.51 | 4.93 |
| 20Q3 (4) | 312.43 | -0.32 | 0.0 | 24.36 | -1.69 | 0.0 | 12.59 | -3.15 | 0.0 | 0.54 | 0.0 | 0.0 | 7.80 | -1.38 | 0.0 | 4.03 | -2.85 | 0.0 | 0.17 | 0.32 | 0.0 | 12037 | 0.0 | 0.0 |
| 20Q2 (3) | 313.42 | -1.6 | 0.0 | 24.78 | 1.85 | 0.0 | 13.0 | -1.44 | 0.0 | 0.54 | 8.0 | 0.0 | 7.91 | 3.51 | 0.0 | 4.15 | 0.17 | 0.0 | 0.17 | 9.76 | 0.0 | 12037 | 2.36 | 0.0 |
| 20Q1 (2) | 318.53 | -6.61 | 0.0 | 24.33 | -7.88 | 0.0 | 13.19 | -8.08 | 0.0 | 0.5 | 0 | 0.0 | 7.64 | -1.35 | 0.0 | 4.14 | -1.58 | 0.0 | 0.16 | 0 | 0.0 | 11759 | 0.0 | 0.0 |
| 19Q4 (1) | 341.08 | 0.0 | 0.0 | 26.41 | 0.0 | 0.0 | 14.35 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.74 | 0.0 | 0.0 | 4.21 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 11759 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1833.48 | 6.47 | 109.22 | 4.67 | 63.83 | 5.35 | 5.12 | 30.95 | 5.96 | -1.69 | 3.48 | -1.05 | 0.28 | 22.99 | 9389 | 0.0 |
| 2022 (9) | 1722.06 | 10.31 | 104.35 | 4.27 | 60.59 | 9.55 | 3.91 | 60.91 | 6.06 | -5.48 | 3.52 | -0.69 | 0.23 | 45.87 | 9389 | -25.86 |
| 2021 (8) | 1561.1 | 17.5 | 100.08 | -0.47 | 55.31 | 5.13 | 2.43 | 13.02 | 6.41 | -15.29 | 3.54 | -10.52 | 0.16 | -3.81 | 12664 | 2.63 |
| 2020 (7) | 1328.61 | 6.78 | 100.55 | -4.29 | 52.61 | 1.08 | 2.15 | 31.9 | 7.57 | -10.37 | 3.96 | -5.34 | 0.16 | 23.52 | 12339 | 2.51 |
| 2019 (6) | 1244.21 | 4.79 | 105.06 | -7.35 | 52.05 | 1.38 | 1.63 | 0 | 8.44 | -11.59 | 4.18 | -3.25 | 0.13 | 0 | 12037 | 2.36 |
| 2018 (5) | 1187.32 | 1.33 | 113.4 | -7.47 | 51.34 | -2.15 | 0 | 0 | 9.55 | -8.69 | 4.32 | -3.44 | 0.00 | 0 | 11759 | -0.22 |
| 2017 (4) | 1171.71 | 0.45 | 122.56 | -5.56 | 52.47 | -0.68 | 0 | 0 | 10.46 | -5.98 | 4.48 | -1.13 | 0.00 | 0 | 11785 | 61.62 |
| 2016 (3) | 1166.47 | 0.43 | 129.77 | 1.22 | 52.83 | 4.12 | 0 | 0 | 11.13 | 0.79 | 4.53 | 3.67 | 0.00 | 0 | 7292 | 0.0 |
| 2015 (2) | 1161.44 | 3.13 | 128.2 | -1.23 | 50.74 | 2.61 | 0 | 0 | 11.04 | -4.23 | 4.37 | -0.5 | 0.00 | 0 | 7292 | 2.6 |
| 2014 (1) | 1126.24 | 3.89 | 129.8 | 0.75 | 49.45 | 0.0 | 0 | 0 | 11.53 | 0 | 4.39 | 0 | 0.00 | 0 | 7107 | -2.76 |
