- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 332.65 | 8.55 | 3.8 | 3.75 | -7.41 | 0.27 | 1.33 | 14.66 | 11.76 | 0 | 0 | 0 | 1.13 | -14.7 | -3.4 | 0.40 | 5.62 | 7.67 | 0.00 | 0 | 0 | 845 | 0.0 | 0.0 |
| 24Q3 (19) | 306.44 | 24.41 | 8.85 | 4.05 | 17.05 | 12.81 | 1.16 | 0.87 | -13.43 | 0 | 0 | 0 | 1.32 | -5.91 | 3.64 | 0.38 | -18.92 | -20.47 | 0.00 | 0 | 0 | 845 | 0.0 | -7.65 |
| 24Q2 (18) | 246.32 | -0.34 | 8.13 | 3.46 | -3.35 | 16.89 | 1.15 | -3.36 | 27.78 | 0 | 0 | 0 | 1.40 | -3.03 | 8.1 | 0.47 | -3.04 | 18.17 | 0.00 | 0 | 0 | 845 | 0.0 | -7.65 |
| 24Q1 (17) | 247.15 | -22.88 | 2.06 | 3.58 | -4.28 | 12.93 | 1.19 | 0.0 | -3.25 | 0 | 0 | 0 | 1.45 | 24.12 | 10.65 | 0.48 | 29.67 | -5.21 | 0.00 | 0 | 0 | 845 | 0.0 | -7.65 |
| 23Q4 (16) | 320.47 | 13.84 | 5.3 | 3.74 | 4.18 | 5.65 | 1.19 | -11.19 | -21.71 | 0 | 0 | 0 | 1.17 | -8.48 | 0.34 | 0.37 | -21.99 | -25.65 | 0.00 | 0 | 0 | 845 | -7.65 | -7.65 |
| 23Q3 (15) | 281.52 | 23.58 | -11.36 | 3.59 | 21.28 | -15.33 | 1.34 | 48.89 | -11.84 | 0 | 0 | 0 | 1.28 | -1.86 | -4.48 | 0.48 | 20.48 | -0.54 | 0.00 | 0 | 0 | 915 | 0.0 | 3.98 |
| 23Q2 (14) | 227.8 | -5.93 | -17.01 | 2.96 | -6.62 | -27.63 | 0.9 | -26.83 | -46.75 | 0 | 0 | 0 | 1.30 | -0.74 | -12.8 | 0.40 | -22.22 | -35.83 | 0.00 | 0 | 0 | 915 | 0.0 | 3.98 |
| 23Q1 (13) | 242.16 | -20.43 | -16.67 | 3.17 | -10.45 | -16.36 | 1.23 | -19.08 | -28.9 | 0 | 0 | 0 | 1.31 | 12.55 | 0.38 | 0.51 | 1.7 | -14.67 | 0.00 | 0 | 0 | 915 | 0.0 | 3.98 |
| 22Q4 (12) | 304.35 | -4.17 | -1.6 | 3.54 | -16.51 | 5.67 | 1.52 | 0.0 | 12.59 | 0 | 0 | 0 | 1.16 | -12.87 | 7.39 | 0.50 | 4.36 | 14.43 | 0.00 | 0 | 0 | 915 | 3.98 | 3.98 |
| 22Q3 (11) | 317.61 | 15.71 | 8.19 | 4.24 | 3.67 | 30.86 | 1.52 | -10.06 | 6.29 | 0 | 0 | 0 | 1.33 | -10.41 | 20.95 | 0.48 | -22.27 | -1.76 | 0.00 | 0 | 0 | 880 | 0.0 | 20.55 |
| 22Q2 (10) | 274.48 | -5.55 | 17.32 | 4.09 | 7.92 | 33.66 | 1.69 | -2.31 | 29.01 | 0 | 0 | 0 | 1.49 | 14.26 | 13.92 | 0.62 | 3.43 | 9.96 | 0.00 | 0 | 0 | 880 | 0.0 | 20.55 |
| 22Q1 (9) | 290.62 | -6.04 | 18.36 | 3.79 | 13.13 | 24.26 | 1.73 | 28.15 | 31.06 | 0 | 0 | 0 | 1.30 | 20.41 | 4.99 | 0.60 | 36.39 | 10.73 | 0.00 | 0 | 0 | 880 | 0.0 | 20.55 |
| 21Q4 (8) | 309.31 | 5.37 | -7.92 | 3.35 | 3.4 | 17.13 | 1.35 | -5.59 | -18.67 | 0 | 0 | 0 | 1.08 | -1.87 | 27.2 | 0.44 | -10.4 | -11.68 | 0.00 | 0 | 0 | 880 | 20.55 | 20.55 |
| 21Q3 (7) | 293.56 | 25.48 | -2.81 | 3.24 | 5.88 | 15.3 | 1.43 | 9.16 | -2.05 | 0 | 0 | 0 | 1.10 | -15.62 | 18.64 | 0.49 | -13.01 | 0.78 | 0.00 | 0 | 0 | 730 | 0.0 | -3.05 |
| 21Q2 (6) | 233.95 | -4.72 | 1.09 | 3.06 | 0.33 | 21.91 | 1.31 | -0.76 | 24.76 | 0 | 0 | 0 | 1.31 | 5.3 | 20.59 | 0.56 | 4.16 | 23.41 | 0.00 | 0 | 0 | 730 | 0.0 | -3.05 |
| 21Q1 (5) | 245.54 | -26.9 | 13.75 | 3.05 | 6.64 | 26.56 | 1.32 | -20.48 | 12.82 | 0 | 0 | 0 | 1.24 | 45.89 | 11.26 | 0.54 | 8.78 | -0.82 | 0.00 | 0 | 0 | 730 | 0.0 | -6.65 |
| 20Q4 (4) | 335.9 | 11.21 | 0.0 | 2.86 | 1.78 | 0.0 | 1.66 | 13.7 | 0.0 | 0 | 0 | 0.0 | 0.85 | -8.48 | 0.0 | 0.49 | 2.24 | 0.0 | 0.00 | 0 | 0.0 | 730 | -3.05 | 0.0 |
| 20Q3 (3) | 302.05 | 30.52 | 0.0 | 2.81 | 11.95 | 0.0 | 1.46 | 39.05 | 0.0 | 0 | 0 | 0.0 | 0.93 | -14.23 | 0.0 | 0.48 | 6.53 | 0.0 | 0.00 | 0 | 0.0 | 753 | 0.0 | 0.0 |
| 20Q2 (2) | 231.42 | 7.21 | 0.0 | 2.51 | 4.15 | 0.0 | 1.05 | -10.26 | 0.0 | 0 | 0 | 0.0 | 1.08 | -2.85 | 0.0 | 0.45 | -16.29 | 0.0 | 0.00 | 0 | 0.0 | 753 | -3.71 | 0.0 |
| 20Q1 (1) | 215.86 | 0.0 | 0.0 | 2.41 | 0.0 | 0.0 | 1.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 782 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 1132.56 | 5.65 | 14.85 | 10.41 | 4.82 | 3.43 | 0 | 0 | 1.31 | 4.5 | 0.43 | -2.1 | 0.00 | 0 | 845 | 0.0 |
| 2023 (9) | 1071.95 | -9.7 | 13.45 | -14.06 | 4.66 | -27.86 | 0 | 0 | 1.25 | -4.83 | 0.43 | -20.12 | 0.00 | 0 | 845 | -7.65 |
| 2022 (8) | 1187.07 | 9.67 | 15.65 | 23.23 | 6.46 | 19.19 | 0 | 0 | 1.32 | 12.36 | 0.54 | 8.68 | 0.00 | 0 | 915 | 3.98 |
| 2021 (7) | 1082.37 | -0.26 | 12.7 | 19.92 | 5.42 | 1.31 | 0 | 0 | 1.17 | 20.24 | 0.50 | 1.58 | 0.00 | 0 | 880 | 20.55 |
| 2020 (6) | 1085.23 | 12.02 | 10.59 | -8.47 | 5.35 | 9.86 | 0 | 0 | 0.98 | -18.29 | 0.49 | -1.93 | 0.00 | 0 | 730 | -3.05 |
| 2019 (5) | 968.77 | 20.71 | 11.57 | -1.95 | 4.87 | 6.56 | 0 | 0 | 1.19 | -18.77 | 0.50 | -11.72 | 0.00 | 0 | 753 | -3.71 |
| 2018 (4) | 802.59 | 5.62 | 11.8 | 5.64 | 4.57 | 1.11 | 0 | 0 | 1.47 | 0.01 | 0.57 | -4.28 | 0.00 | 0 | 782 | 8.16 |
| 2017 (3) | 759.85 | 0.34 | 11.17 | -9.48 | 4.52 | 7.36 | 0 | 0 | 1.47 | -9.79 | 0.59 | 7.0 | 0.00 | 0 | 723 | -5.37 |
| 2016 (2) | 757.29 | 5.74 | 12.34 | 18.2 | 4.21 | -0.94 | 0 | 0 | 1.63 | 11.78 | 0.56 | -6.32 | 0.00 | 0 | 764 | 14.89 |
| 2015 (1) | 716.18 | 17.38 | 10.44 | 2.05 | 4.25 | 5.72 | 0 | 0 | 1.46 | 0 | 0.59 | 0 | 0.00 | 0 | 665 | 2.31 |
