- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.24 | 34.6 | 50.35 | 0.14 | 27.27 | 75.0 | 0.5 | 16.28 | 21.95 | 0.06 | -14.29 | 20.0 | 3.30 | -5.45 | 16.39 | 11.79 | -13.61 | -18.89 | 1.42 | -36.32 | -20.19 | 0 | 0 | 0 |
| 24Q2 (19) | 3.15 | 6.42 | -31.67 | 0.11 | -8.33 | -15.38 | 0.43 | -2.27 | -2.27 | 0.07 | 0.0 | -12.5 | 3.49 | -13.86 | 23.83 | 13.65 | -8.17 | 43.02 | 2.22 | -6.03 | 28.06 | 0 | 0 | 0 |
| 24Q1 (18) | 2.96 | 64.44 | -27.45 | 0.12 | 20.0 | 9.09 | 0.44 | -6.38 | 0.0 | 0.07 | -22.22 | 40.0 | 4.05 | -27.03 | 50.37 | 14.86 | -43.07 | 37.84 | 2.36 | -52.7 | 92.97 | 0 | 0 | 0 |
| 23Q4 (17) | 1.8 | -36.17 | -69.7 | 0.1 | 25.0 | 0.0 | 0.47 | 14.63 | 17.5 | 0.09 | 80.0 | -25.0 | 5.56 | 95.83 | 230.0 | 26.11 | 79.59 | 287.75 | 5.00 | 182.0 | 147.5 | 0 | 0 | 0 |
| 23Q3 (16) | 2.82 | -38.83 | -43.94 | 0.08 | -38.46 | 14.29 | 0.41 | -6.82 | -12.77 | 0.05 | -37.5 | -28.57 | 2.84 | 0.6 | 103.85 | 14.54 | 52.33 | 55.6 | 1.77 | 2.17 | 27.41 | 0 | 0 | 0 |
| 23Q2 (15) | 4.61 | 12.99 | -25.53 | 0.13 | 18.18 | 116.67 | 0.44 | 0.0 | 22.22 | 0.08 | 60.0 | 33.33 | 2.82 | 4.59 | 190.93 | 9.54 | -11.5 | 64.11 | 1.74 | 41.61 | 79.03 | 0 | 0 | 0 |
| 23Q1 (14) | 4.08 | -31.31 | -40.87 | 0.11 | 10.0 | 57.14 | 0.44 | 10.0 | 0.0 | 0.05 | -58.33 | -28.57 | 2.70 | 60.15 | 165.76 | 10.78 | 60.15 | 69.12 | 1.23 | -39.34 | 20.8 | 0 | 0 | 0 |
| 22Q4 (13) | 5.94 | 18.09 | -41.36 | 0.1 | 42.86 | 11.11 | 0.4 | -14.89 | -42.03 | 0.12 | 71.43 | 50.0 | 1.68 | 20.97 | 89.49 | 6.73 | -27.93 | -1.14 | 2.02 | 45.17 | 155.81 | 0 | 0 | 0 |
| 22Q3 (12) | 5.03 | -18.74 | -46.55 | 0.07 | 16.67 | -30.0 | 0.47 | 30.56 | -16.07 | 0.07 | 16.67 | -22.22 | 1.39 | 43.57 | 30.95 | 9.34 | 60.66 | 57.01 | 1.39 | 43.57 | 45.5 | 0 | 0 | 0 |
| 22Q2 (11) | 6.19 | -10.29 | -29.34 | 0.06 | -14.29 | -33.33 | 0.36 | -18.18 | -29.41 | 0.06 | -14.29 | -40.0 | 0.97 | -4.45 | -5.65 | 5.82 | -8.8 | -0.1 | 0.97 | -4.45 | -15.09 | 0 | 0 | 0 |
| 22Q1 (10) | 6.9 | -31.89 | -27.06 | 0.07 | -22.22 | -22.22 | 0.44 | -36.23 | -12.0 | 0.07 | -12.5 | -12.5 | 1.01 | 14.19 | 6.63 | 6.38 | -6.38 | 20.65 | 1.01 | 28.46 | 19.96 | 0 | 0 | 0 |
| 21Q4 (9) | 10.13 | 7.65 | 8.34 | 0.09 | -10.0 | 80.0 | 0.69 | 23.21 | 56.82 | 0.08 | -11.11 | 100.0 | 0.89 | -16.4 | 66.14 | 6.81 | 14.46 | 44.74 | 0.79 | -17.43 | 84.6 | 0 | 0 | 0 |
| 21Q3 (8) | 9.41 | 7.42 | 34.24 | 0.1 | 11.11 | 25.0 | 0.56 | 9.8 | 43.59 | 0.09 | -10.0 | -55.0 | 1.06 | 3.44 | -6.88 | 5.95 | 2.22 | 6.97 | 0.96 | -16.22 | -66.48 | 0 | 0 | 0 |
| 21Q2 (7) | 8.76 | -7.4 | 58.7 | 0.09 | 0.0 | 28.57 | 0.51 | 2.0 | -22.73 | 0.1 | 25.0 | 11.11 | 1.03 | 7.99 | -18.98 | 5.82 | 10.15 | -51.31 | 1.14 | 34.99 | -29.98 | 0 | 0 | 0 |
| 21Q1 (6) | 9.46 | 1.18 | 5.23 | 0.09 | 80.0 | 12.5 | 0.5 | 13.64 | -34.21 | 0.08 | 100.0 | 0.0 | 0.95 | 77.91 | 6.91 | 5.29 | 12.32 | -37.48 | 0.85 | 97.67 | -4.97 | 0 | 0 | 0 |
| 20Q4 (5) | 9.35 | 33.38 | -16.89 | 0.05 | -37.5 | -64.29 | 0.44 | 12.82 | -70.67 | 0.04 | -80.0 | -77.78 | 0.53 | -53.14 | -57.03 | 4.71 | -15.41 | -64.71 | 0.43 | -85.01 | -73.26 | 0 | 0 | 0 |
| 20Q3 (4) | 7.01 | 26.99 | 0.0 | 0.08 | 14.29 | 0.0 | 0.39 | -40.91 | 0.0 | 0.2 | 122.22 | 0.0 | 1.14 | -10.01 | 0.0 | 5.56 | -53.47 | 0.0 | 2.85 | 74.99 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 5.52 | -38.6 | 0.0 | 0.07 | -12.5 | 0.0 | 0.66 | -13.16 | 0.0 | 0.09 | 12.5 | 0.0 | 1.27 | 42.5 | 0.0 | 11.96 | 41.43 | 0.0 | 1.63 | 83.22 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 8.99 | -20.09 | 0.0 | 0.08 | -42.86 | 0.0 | 0.76 | -49.33 | 0.0 | 0.08 | -55.56 | 0.0 | 0.89 | -28.49 | 0.0 | 8.45 | -36.6 | 0.0 | 0.89 | -44.38 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 11.25 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 1.5 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 1.24 | 0.0 | 0.0 | 13.33 | 0.0 | 0.0 | 1.60 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.32 | -44.64 | 0.43 | 43.33 | 1.75 | 4.79 | 0.28 | -15.15 | 3.23 | 158.9 | 13.14 | 89.28 | 2.10 | 53.26 | 0 | 0 |
| 2022 (9) | 24.06 | -36.28 | 0.3 | -16.67 | 1.67 | -25.78 | 0.33 | -2.94 | 1.25 | 30.78 | 6.94 | 16.49 | 1.37 | 52.33 | 0 | 0 |
| 2021 (8) | 37.76 | 22.36 | 0.36 | 33.33 | 2.25 | 0.0 | 0.34 | -17.07 | 0.95 | 8.97 | 5.96 | -18.27 | 0.90 | -32.23 | 0 | 0 |
| 2020 (7) | 30.86 | -29.93 | 0.27 | -50.0 | 2.25 | -25.99 | 0.41 | -4.65 | 0.87 | -28.65 | 7.29 | 5.62 | 1.33 | 36.07 | 0 | 0 |
| 2019 (6) | 44.04 | 54.91 | 0.54 | 92.86 | 3.04 | 32.75 | 0.43 | -17.31 | 1.23 | 24.5 | 6.90 | -14.3 | 0.98 | -46.62 | 0 | 0 |
| 2018 (5) | 28.43 | 4.6 | 0.28 | 55.56 | 2.29 | 1.78 | 0.52 | 52.94 | 0.98 | 48.72 | 8.05 | -2.7 | 1.83 | 46.22 | 0 | 0 |
| 2017 (4) | 27.18 | -0.55 | 0.18 | 5.88 | 2.25 | 46.1 | 0.34 | 47.83 | 0.66 | 6.47 | 8.28 | 46.91 | 1.25 | 48.64 | 0 | 0 |
| 2016 (3) | 27.33 | -34.29 | 0.17 | -34.62 | 1.54 | 11.59 | 0.23 | -20.69 | 0.62 | -0.5 | 5.63 | 69.82 | 0.84 | 20.69 | 2857 | 0.0 |
| 2015 (2) | 41.59 | -7.02 | 0.26 | 18.18 | 1.38 | -46.72 | 0.29 | 26.09 | 0.63 | 27.1 | 3.32 | -42.7 | 0.70 | 35.61 | 2857 | 0.0 |
| 2014 (1) | 44.73 | -13.16 | 0.22 | -31.25 | 2.59 | 28.22 | 0.23 | 1050.0 | 0.49 | 0 | 5.79 | 0 | 0.51 | 0 | 2857 | 0.0 |
