- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.26 | 68.0 | -81.47 | 0.37 | -28.85 | -5.13 | 0.44 | 100.0 | 91.3 | 0 | 0 | 0 | 29.37 | -57.65 | 412.01 | 34.92 | 19.05 | 932.44 | 0.00 | 0 | 0 | 132 | 0.0 | 5.6 |
| 24Q2 (19) | 0.75 | 108.33 | -89.18 | 0.52 | 0.0 | -8.77 | 0.22 | -53.19 | -40.54 | 0 | 0 | 0 | 69.33 | -52.0 | 742.95 | 29.33 | -77.53 | 449.41 | 0.00 | 0 | 0 | 132 | 0.0 | 5.6 |
| 24Q1 (18) | 0.36 | 20.0 | -69.75 | 0.52 | -11.86 | 92.59 | 0.47 | 34.29 | 235.71 | 0 | 0 | 0 | 144.44 | -26.55 | 536.63 | 130.56 | 11.9 | 1009.72 | 0.00 | 0 | 0 | 132 | 0.0 | 5.6 |
| 23Q4 (17) | 0.3 | -95.59 | -98.91 | 0.59 | 51.28 | -10.61 | 0.35 | 52.17 | 600.0 | 0 | 0 | 0 | 196.67 | 3329.06 | 8127.22 | 116.67 | 3349.28 | 64323.33 | 0.00 | 0 | 0 | 132 | 5.6 | 5.6 |
| 23Q3 (16) | 6.8 | -1.88 | -82.26 | 0.39 | -31.58 | 5.41 | 0.23 | -37.84 | -64.62 | 0 | 0 | 0 | 5.74 | -30.27 | 494.3 | 3.38 | -36.65 | 99.51 | 0.00 | 0 | 0 | 125 | 0.0 | -6.02 |
| 23Q2 (15) | 6.93 | 482.35 | -66.71 | 0.57 | 111.11 | 111.11 | 0.37 | 164.29 | -7.5 | 0 | 0 | 0 | 8.23 | -63.75 | 534.25 | 5.34 | -54.62 | 177.9 | 0.00 | 0 | 0 | 125 | 0.0 | -6.02 |
| 23Q1 (14) | 1.19 | -95.69 | 495.0 | 0.27 | -59.09 | -48.08 | 0.14 | 180.0 | -26.32 | 0 | 0 | 0 | 22.69 | 849.16 | -91.27 | 11.76 | 6396.47 | -87.62 | 0.00 | 0 | 0 | 125 | 0.0 | -6.02 |
| 22Q4 (13) | 27.61 | -27.99 | 8806.45 | 0.66 | 78.38 | 8.2 | 0.05 | -92.31 | -54.55 | 0 | 0 | 0 | 2.39 | 147.7 | -98.79 | 0.18 | -89.32 | -99.49 | 0.00 | 0 | 0 | 125 | -6.02 | -6.02 |
| 22Q3 (12) | 38.34 | 84.15 | 16569.57 | 0.37 | 37.04 | 131.25 | 0.65 | 62.5 | 109.68 | 0 | 0 | 0 | 0.97 | -25.58 | -98.61 | 1.70 | -11.76 | -98.74 | 0.00 | 0 | 0 | 133 | 0.0 | -1.48 |
| 22Q2 (11) | 20.82 | 10310.0 | 8228.0 | 0.27 | -48.08 | -18.18 | 0.4 | 110.53 | 135.29 | 0 | 0 | 0 | 1.30 | -99.5 | -99.02 | 1.92 | -97.98 | -97.17 | 0.00 | 0 | 0 | 133 | 0.0 | -1.48 |
| 22Q1 (10) | 0.2 | -35.48 | -99.44 | 0.52 | -14.75 | 4.0 | 0.19 | 72.73 | -56.82 | 0 | 0 | 0 | 260.00 | 32.13 | 18453.6 | 95.00 | 167.73 | 7603.64 | 0.00 | 0 | 0 | 133 | 0.0 | -1.48 |
| 21Q4 (9) | 0.31 | 34.78 | -98.98 | 0.61 | 281.25 | 32.61 | 0.11 | -64.52 | -77.08 | 0 | 0 | 0 | 196.77 | 182.86 | 12921.32 | 35.48 | -73.67 | 2150.27 | 0.00 | 0 | 0 | 133 | -1.48 | -1.48 |
| 21Q3 (8) | 0.23 | -8.0 | -30.3 | 0.16 | -51.52 | -27.27 | 0.31 | 82.35 | -11.43 | 0 | 0 | 0 | 69.57 | -47.3 | 4.35 | 134.78 | 98.21 | 27.08 | 0.00 | 0 | 0 | 135 | 0.0 | 4.65 |
| 21Q2 (7) | 0.25 | -99.3 | -55.36 | 0.33 | -34.0 | 94.12 | 0.17 | -61.36 | 30.77 | 0 | 0 | 0 | 132.00 | 9319.52 | 334.82 | 68.00 | 5414.18 | 192.92 | 0.00 | 0 | 0 | 135 | 0.0 | 4.65 |
| 21Q1 (6) | 35.68 | 17.21 | 129.9 | 0.5 | 8.7 | 25.0 | 0.44 | -8.33 | 57.14 | 0 | 0 | 0 | 1.40 | -7.27 | -45.63 | 1.23 | -21.8 | -31.65 | 0.00 | 0 | 0 | 135 | 0.0 | 18.42 |
| 20Q4 (5) | 30.44 | 9124.24 | 395.77 | 0.46 | 109.09 | -44.58 | 0.48 | 37.14 | 140.0 | 0 | 0 | 0 | 1.51 | -97.73 | -88.82 | 1.58 | -98.51 | -51.59 | 0.00 | 0 | 0 | 135 | 4.65 | 18.42 |
| 20Q3 (4) | 0.33 | -41.07 | 0.0 | 0.22 | 29.41 | 0.0 | 0.35 | 169.23 | 0.0 | 0 | 0 | 0.0 | 66.67 | 119.61 | 0.0 | 106.06 | 356.88 | 0.0 | 0.00 | 0 | 0.0 | 129 | 0.0 | 0.0 |
| 20Q2 (3) | 0.56 | -96.39 | 0.0 | 0.17 | -57.5 | 0.0 | 0.13 | -53.57 | 0.0 | 0 | 0 | 0.0 | 30.36 | 1077.86 | 0.0 | 23.21 | 1186.73 | 0.0 | 0.00 | 0 | 0.0 | 129 | 13.16 | 0.0 |
| 20Q1 (2) | 15.52 | 152.77 | 0.0 | 0.4 | -51.81 | 0.0 | 0.28 | 40.0 | 0.0 | 0 | 0 | 0.0 | 2.58 | -80.93 | 0.0 | 1.80 | -44.61 | 0.0 | 0.00 | 0 | 0.0 | 114 | 0.0 | 0.0 |
| 19Q4 (1) | 6.14 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 13.52 | 0.0 | 0.0 | 3.26 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 114 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.22 | -82.5 | 1.81 | -0.55 | 1.1 | -14.73 | 0 | 0 | 11.89 | 468.34 | 7.23 | 387.31 | 0.00 | 0 | 125 | 0.0 |
| 2022 (9) | 86.98 | 138.5 | 1.82 | 13.75 | 1.29 | 24.04 | 0 | 0 | 2.09 | -52.31 | 1.48 | -47.99 | 0.00 | 0 | 125 | -6.02 |
| 2021 (8) | 36.47 | -22.16 | 1.6 | 29.03 | 1.04 | -17.46 | 0 | 0 | 4.39 | 65.76 | 2.85 | 6.03 | 0.00 | 0 | 133 | -1.48 |
| 2020 (7) | 46.85 | 25.2 | 1.24 | -30.34 | 1.26 | 75.0 | 0 | 0 | 2.65 | -44.36 | 2.69 | 39.78 | 0.00 | 0 | 135 | 4.65 |
| 2019 (6) | 37.42 | 40.62 | 1.78 | -15.24 | 0.72 | 7.46 | 0 | 0 | 4.76 | -39.72 | 1.92 | -23.58 | 0.00 | 0 | 129 | 13.16 |
| 2018 (5) | 26.61 | -15.39 | 2.1 | 107.92 | 0.67 | -21.18 | 0 | 0 | 7.89 | 145.74 | 2.52 | -6.84 | 0.00 | 0 | 114 | 4.59 |
| 2017 (4) | 31.45 | -31.32 | 1.01 | -61.89 | 0.85 | -10.53 | 0 | 0 | 3.21 | -44.51 | 2.70 | 30.27 | 0.00 | 0 | 109 | 6.86 |
| 2016 (3) | 45.79 | 14.73 | 2.65 | 15.22 | 0.95 | -1.04 | 0 | 0 | 5.79 | 0.42 | 2.07 | -13.75 | 0.00 | 0 | 102 | -1.92 |
| 2015 (2) | 39.91 | 118.45 | 2.3 | 84.0 | 0.96 | 9.09 | 0 | 0 | 5.76 | -15.77 | 2.41 | -50.06 | 0.00 | 0 | 104 | -11.11 |
| 2014 (1) | 18.27 | -52.9 | 1.25 | -28.16 | 0.88 | -28.46 | 0 | 0 | 6.84 | 0 | 4.82 | 0 | 0.00 | 0 | 117 | -2.5 |
