- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 8.77 | 12.58 | 47.15 | 0.25 | 13.64 | 19.05 | 0.6 | -3.23 | 5.26 | 0.32 | 10.34 | 14.29 | 2.85 | 0.94 | -19.1 | 6.84 | -14.04 | -28.46 | 3.65 | -1.99 | -22.33 | 1158 | 0.0 | -7.66 |
| 24Q1 (19) | 7.79 | 0.65 | 45.61 | 0.22 | 0.0 | -4.35 | 0.62 | 24.0 | 6.9 | 0.29 | -6.45 | -14.71 | 2.82 | -0.64 | -34.31 | 7.96 | 23.2 | -26.59 | 3.72 | -7.05 | -41.42 | 1158 | 0.0 | -7.66 |
| 23Q4 (18) | 7.74 | 3.2 | 26.47 | 0.22 | 4.76 | 29.41 | 0.5 | -16.67 | 4.17 | 0.31 | 34.78 | -6.06 | 2.84 | 1.51 | 2.33 | 6.46 | -19.25 | -17.64 | 4.01 | 30.6 | -25.72 | 1158 | -7.66 | -7.66 |
| 23Q3 (17) | 7.5 | 25.84 | 9.33 | 0.21 | 0.0 | -4.55 | 0.6 | 5.26 | 15.38 | 0.23 | -17.86 | -39.47 | 2.80 | -20.53 | -12.69 | 8.00 | -16.35 | 5.54 | 3.07 | -34.72 | -44.64 | 1254 | 0.0 | -35.99 |
| 23Q2 (16) | 5.96 | 11.4 | -37.72 | 0.21 | -8.7 | -43.24 | 0.57 | -1.72 | -5.0 | 0.28 | -17.65 | -30.0 | 3.52 | -18.04 | -8.87 | 9.56 | -11.78 | 52.54 | 4.70 | -26.08 | 12.4 | 1254 | 0.0 | -35.99 |
| 23Q1 (15) | 5.35 | -12.58 | -44.73 | 0.23 | 35.29 | -41.03 | 0.58 | 20.83 | 3.57 | 0.34 | 3.03 | -8.11 | 4.30 | 54.77 | 6.71 | 10.84 | 38.22 | 87.4 | 6.36 | 17.86 | 66.26 | 1254 | 0.0 | -35.99 |
| 22Q4 (14) | 6.12 | -10.79 | -51.31 | 0.17 | -22.73 | -57.5 | 0.48 | -7.69 | -20.0 | 0.33 | -13.16 | -5.71 | 2.78 | -13.38 | -12.71 | 7.84 | 3.47 | 64.31 | 5.39 | -2.66 | 93.66 | 1254 | -35.99 | -35.99 |
| 22Q3 (13) | 6.86 | -28.32 | -35.34 | 0.22 | -40.54 | -35.29 | 0.52 | -13.33 | -1.89 | 0.38 | -5.0 | 15.15 | 3.21 | -17.05 | 0.08 | 7.58 | 20.9 | 51.75 | 5.54 | 32.53 | 78.1 | 1959 | 0.0 | 20.41 |
| 22Q2 (12) | 9.57 | -1.14 | -1.34 | 0.37 | -5.13 | 8.82 | 0.6 | 7.14 | 15.38 | 0.4 | 8.11 | 25.0 | 3.87 | -4.04 | 10.3 | 6.27 | 8.37 | 16.95 | 4.18 | 9.35 | 26.7 | 1959 | 0.0 | 20.41 |
| 22Q1 (11) | 9.68 | -22.99 | 11.14 | 0.39 | -2.5 | 34.48 | 0.56 | -6.67 | 0.0 | 0.37 | 5.71 | 5.71 | 4.03 | 26.61 | 21.01 | 5.79 | 21.2 | -10.02 | 3.82 | 37.28 | -4.88 | 1959 | 0.0 | 20.41 |
| 21Q4 (10) | 12.57 | 18.47 | 30.67 | 0.4 | 17.65 | 25.0 | 0.6 | 13.21 | 13.21 | 0.35 | 6.06 | 12.9 | 3.18 | -0.7 | -4.34 | 4.77 | -4.44 | -13.36 | 2.78 | -10.48 | -13.59 | 1959 | 20.41 | 20.41 |
| 21Q3 (9) | 10.61 | 9.38 | 19.89 | 0.34 | 0.0 | 3.03 | 0.53 | 1.92 | -17.19 | 0.33 | 3.12 | -28.26 | 3.20 | -8.58 | -14.06 | 5.00 | -6.82 | -30.92 | 3.11 | -5.72 | -40.16 | 1627 | 0.0 | -28.33 |
| 21Q2 (8) | 9.7 | 11.37 | 6.71 | 0.34 | 17.24 | -12.82 | 0.52 | -7.14 | -7.14 | 0.32 | -8.57 | -20.0 | 3.51 | 5.28 | -18.3 | 5.36 | -16.62 | -12.98 | 3.30 | -17.9 | -25.03 | 1627 | 0.0 | -28.33 |
| 21Q1 (7) | 8.71 | -9.46 | -23.19 | 0.29 | -9.38 | -21.62 | 0.56 | 5.66 | -12.5 | 0.35 | 12.9 | -12.5 | 3.33 | 0.09 | 2.04 | 6.43 | 16.7 | 13.92 | 4.02 | 24.7 | 13.92 | 1627 | 0.0 | -51.65 |
| 20Q4 (6) | 9.62 | 8.7 | -31.38 | 0.32 | -3.03 | -28.89 | 0.53 | -17.19 | -22.06 | 0.31 | -32.61 | -35.42 | 3.33 | -10.79 | 3.64 | 5.51 | -23.82 | 13.59 | 3.22 | -38.0 | -5.88 | 1627 | -28.33 | -51.65 |
| 20Q3 (5) | 8.85 | -2.64 | -35.12 | 0.33 | -15.38 | -23.26 | 0.64 | 14.29 | -4.48 | 0.46 | 15.0 | 2.22 | 3.73 | -13.09 | 18.28 | 7.23 | 17.38 | 47.22 | 5.20 | 18.12 | 57.55 | 2270 | 0.0 | -32.54 |
| 20Q2 (4) | 9.09 | -19.84 | 0.0 | 0.39 | 5.41 | 0.0 | 0.56 | -12.5 | 0.0 | 0.4 | 0.0 | 0.0 | 4.29 | 31.5 | 0.0 | 6.16 | 9.16 | 0.0 | 4.40 | 24.75 | 0.0 | 2270 | -32.54 | 0.0 |
| 20Q1 (3) | 11.34 | -19.12 | 0.0 | 0.37 | -17.78 | 0.0 | 0.64 | -5.88 | 0.0 | 0.4 | -16.67 | 0.0 | 3.26 | 1.65 | 0.0 | 5.64 | 16.36 | 0.0 | 3.53 | 3.03 | 0.0 | 3365 | 0.0 | 0.0 |
| 19Q4 (2) | 14.02 | 2.79 | 0.0 | 0.45 | 4.65 | 0.0 | 0.68 | 1.49 | 0.0 | 0.48 | 6.67 | 0.0 | 3.21 | 1.81 | 0.0 | 4.85 | -1.26 | 0.0 | 3.42 | 3.78 | 0.0 | 3365 | 0.0 | 0.0 |
| 19Q3 (1) | 13.64 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 3.15 | 0.0 | 0.0 | 4.91 | 0.0 | 0.0 | 3.30 | 0.0 | 0.0 | 3365 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.56 | -17.59 | 0.86 | -25.22 | 2.25 | 4.65 | 1.16 | -21.62 | 3.24 | -9.25 | 8.47 | 26.99 | 4.37 | -4.89 | 1254 | 0.0 |
| 2022 (9) | 32.23 | -22.51 | 1.15 | -16.06 | 2.15 | -2.71 | 1.48 | 9.63 | 3.57 | 8.32 | 6.67 | 25.54 | 4.59 | 41.47 | 1254 | -35.99 |
| 2021 (8) | 41.59 | 6.92 | 1.37 | -3.52 | 2.21 | -7.14 | 1.35 | -14.01 | 3.29 | -9.76 | 5.31 | -13.15 | 3.25 | -19.57 | 1959 | 20.41 |
| 2020 (7) | 38.9 | -28.03 | 1.42 | -17.44 | 2.38 | -11.85 | 1.57 | -17.8 | 3.65 | 14.71 | 6.12 | 22.48 | 4.04 | 14.21 | 1627 | -28.33 |
| 2019 (6) | 54.05 | -20.35 | 1.72 | -11.34 | 2.7 | -8.78 | 1.91 | -8.17 | 3.18 | 11.31 | 5.00 | 14.52 | 3.53 | 15.29 | 2270 | -32.54 |
| 2018 (5) | 67.86 | -11.47 | 1.94 | 0.0 | 2.96 | 5.71 | 2.08 | -3.7 | 2.86 | 12.95 | 4.36 | 19.41 | 3.07 | 8.77 | 3365 | -7.71 |
| 2017 (4) | 76.65 | -8.37 | 1.94 | -3.96 | 2.8 | -7.89 | 2.16 | 2.37 | 2.53 | 4.81 | 3.65 | 0.52 | 2.82 | 11.72 | 3646 | 8.29 |
| 2016 (3) | 83.65 | 2.45 | 2.02 | -7.34 | 3.04 | -8.71 | 2.11 | 4.98 | 2.41 | -9.55 | 3.63 | -10.89 | 2.52 | 2.47 | 3367 | -4.13 |
| 2015 (2) | 81.65 | 13.51 | 2.18 | -2.24 | 3.33 | 7.42 | 2.01 | 12.92 | 2.67 | -13.88 | 4.08 | -5.37 | 2.46 | -0.52 | 3512 | 9.54 |
| 2014 (1) | 71.93 | 9.37 | 2.23 | 23.2 | 3.1 | 4.03 | 1.78 | -2.2 | 3.10 | 0 | 4.31 | 0 | 2.47 | 0 | 3206 | 20.57 |
