- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 135.44 | 17.79 | -5.32 | 1.72 | 34.38 | 21.99 | 0.93 | -26.19 | -24.39 | 0.39 | 30.0 | 30.0 | 1.27 | 14.08 | 28.84 | 0.69 | -37.34 | -20.14 | 0.29 | 10.36 | 37.3 | 616 | 0.0 | -1.75 |
| 24Q2 (19) | 114.98 | 6.55 | -14.0 | 1.28 | 4.07 | -3.76 | 1.26 | 10.53 | 10.53 | 0.3 | 0.0 | 0.0 | 1.11 | -2.33 | 11.91 | 1.10 | 3.73 | 28.52 | 0.26 | -6.15 | 16.28 | 616 | 0.0 | -1.75 |
| 24Q1 (18) | 107.91 | -16.61 | -29.94 | 1.23 | -24.54 | 6.03 | 1.14 | 119.23 | 11.76 | 0.3 | -25.0 | 11.11 | 1.14 | -9.51 | 51.35 | 1.06 | 162.91 | 59.53 | 0.28 | -10.06 | 58.6 | 616 | 0.0 | -1.75 |
| 23Q4 (17) | 129.41 | -9.54 | -14.78 | 1.63 | 15.6 | -6.32 | 0.52 | -57.72 | -50.94 | 0.4 | 33.33 | 5.26 | 1.26 | 27.79 | 9.92 | 0.40 | -53.27 | -42.44 | 0.31 | 47.39 | 23.52 | 616 | -1.75 | -1.75 |
| 23Q3 (16) | 143.05 | 6.99 | -10.03 | 1.41 | 6.02 | 41.0 | 1.23 | 7.89 | 179.55 | 0.3 | 0.0 | 30.43 | 0.99 | -0.91 | 56.71 | 0.86 | 0.84 | 210.7 | 0.21 | -6.54 | 44.97 | 627 | 0.0 | -3.69 |
| 23Q2 (15) | 133.7 | -13.2 | -12.69 | 1.33 | 14.66 | -23.56 | 1.14 | 11.76 | 20.0 | 0.3 | 11.11 | -14.29 | 0.99 | 32.09 | -12.45 | 0.85 | 28.76 | 37.45 | 0.22 | 28.01 | -1.82 | 627 | 0.0 | -3.69 |
| 23Q1 (14) | 154.03 | 1.44 | 9.78 | 1.16 | -33.33 | -42.57 | 1.02 | -3.77 | -48.22 | 0.27 | -28.95 | -15.62 | 0.75 | -34.28 | -47.69 | 0.66 | -5.14 | -52.84 | 0.18 | -29.95 | -23.14 | 627 | 0.0 | -3.69 |
| 22Q4 (13) | 151.85 | -4.49 | 50.53 | 1.74 | 74.0 | 83.16 | 1.06 | 140.91 | 10.42 | 0.38 | 65.22 | 31.03 | 1.15 | 82.18 | 21.68 | 0.70 | 152.24 | -26.65 | 0.25 | 72.99 | -12.95 | 627 | -3.69 | -3.69 |
| 22Q3 (12) | 158.99 | 3.82 | 15.87 | 1.0 | -42.53 | -56.52 | 0.44 | -53.68 | -72.33 | 0.23 | -34.29 | -37.84 | 0.63 | -44.64 | -62.48 | 0.28 | -55.39 | -76.12 | 0.14 | -36.7 | -46.35 | 651 | 0.0 | -2.84 |
| 22Q2 (11) | 153.14 | 9.14 | 30.54 | 1.74 | -13.86 | 11.54 | 0.95 | -51.78 | -32.14 | 0.35 | 9.38 | -2.78 | 1.14 | -21.08 | -14.56 | 0.62 | -55.82 | -48.02 | 0.23 | 0.21 | -25.52 | 651 | 0.0 | -2.84 |
| 22Q1 (10) | 140.31 | 39.09 | 21.02 | 2.02 | 112.63 | -7.76 | 1.97 | 105.21 | 64.17 | 0.32 | 10.34 | -13.51 | 1.44 | 52.88 | -23.78 | 1.40 | 47.54 | 35.65 | 0.23 | -20.66 | -28.54 | 651 | 0.0 | -2.84 |
| 21Q4 (9) | 100.88 | -26.48 | -11.08 | 0.95 | -58.7 | -30.66 | 0.96 | -39.62 | -8.57 | 0.29 | -21.62 | -21.62 | 0.94 | -43.82 | -22.02 | 0.95 | -17.88 | 2.82 | 0.29 | 6.6 | -11.86 | 651 | -2.84 | -2.84 |
| 21Q3 (8) | 137.21 | 16.96 | 20.86 | 2.3 | 47.44 | 69.12 | 1.59 | 13.57 | 31.4 | 0.37 | 2.78 | 15.62 | 1.68 | 26.05 | 39.93 | 1.16 | -2.9 | 8.73 | 0.27 | -12.13 | -4.33 | 670 | 0.0 | 15.12 |
| 21Q2 (7) | 117.31 | 1.18 | 20.59 | 1.56 | -28.77 | 20.93 | 1.4 | 16.67 | 48.94 | 0.36 | -2.7 | 20.0 | 1.33 | -29.6 | 0.28 | 1.19 | 15.3 | 23.51 | 0.31 | -3.84 | -0.49 | 670 | 0.0 | 15.12 |
| 21Q1 (6) | 115.94 | 2.19 | 21.75 | 2.19 | 59.85 | 90.43 | 1.2 | 14.29 | 34.83 | 0.37 | 0.0 | 37.04 | 1.89 | 56.42 | 56.42 | 1.04 | 11.83 | 10.75 | 0.32 | -2.15 | 12.56 | 670 | 0.0 | 18.58 |
| 20Q4 (5) | 113.45 | -0.07 | -1.59 | 1.37 | 0.74 | -14.91 | 1.05 | -13.22 | 133.33 | 0.37 | 15.62 | 12.12 | 1.21 | 0.81 | -13.53 | 0.93 | -13.16 | 137.1 | 0.33 | 15.71 | 13.93 | 670 | 15.12 | 18.58 |
| 20Q3 (4) | 113.53 | 16.7 | 0.0 | 1.36 | 5.43 | 0.0 | 1.21 | 28.72 | 0.0 | 0.32 | 6.67 | 0.0 | 1.20 | -9.66 | 0.0 | 1.07 | 10.3 | 0.0 | 0.28 | -8.6 | 0.0 | 582 | 0.0 | 0.0 |
| 20Q2 (3) | 97.28 | 2.15 | 0.0 | 1.29 | 12.17 | 0.0 | 0.94 | 5.62 | 0.0 | 0.3 | 11.11 | 0.0 | 1.33 | 9.81 | 0.0 | 0.97 | 3.39 | 0.0 | 0.31 | 8.77 | 0.0 | 582 | 3.01 | 0.0 |
| 20Q1 (2) | 95.23 | -17.39 | 0.0 | 1.15 | -28.57 | 0.0 | 0.89 | 97.78 | 0.0 | 0.27 | -18.18 | 0.0 | 1.21 | -13.53 | 0.0 | 0.93 | 139.42 | 0.0 | 0.28 | -0.96 | 0.0 | 565 | 0.0 | 0.0 |
| 19Q4 (1) | 115.28 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 1.40 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 565 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 560.19 | -7.3 | 5.54 | -14.77 | 3.92 | -11.11 | 1.28 | 0.0 | 0.99 | -8.06 | 0.70 | -4.12 | 0.23 | 7.87 | 627 | 0.0 |
| 2022 (9) | 604.28 | 28.2 | 6.5 | -7.14 | 4.41 | -14.37 | 1.28 | -7.25 | 1.08 | -27.57 | 0.73 | -33.21 | 0.21 | -27.65 | 627 | -3.69 |
| 2021 (8) | 471.34 | 12.36 | 7.0 | 35.14 | 5.15 | 25.92 | 1.38 | 10.4 | 1.49 | 20.27 | 1.09 | 12.07 | 0.29 | -1.74 | 651 | -2.84 |
| 2020 (7) | 419.49 | 6.01 | 5.18 | -2.08 | 4.09 | 23.94 | 1.25 | 11.61 | 1.23 | -7.63 | 0.97 | 16.92 | 0.30 | 5.28 | 670 | 15.12 |
| 2019 (6) | 395.72 | 24.46 | 5.29 | 3.12 | 3.3 | -4.07 | 1.12 | -5.08 | 1.34 | -17.15 | 0.83 | -22.92 | 0.28 | -23.74 | 582 | 3.01 |
| 2018 (5) | 317.95 | 0.48 | 5.13 | -2.1 | 3.44 | 6.17 | 1.18 | -4.07 | 1.61 | -2.57 | 1.08 | 5.66 | 0.37 | -4.53 | 565 | 2.54 |
| 2017 (4) | 316.42 | 12.73 | 5.24 | 8.71 | 3.24 | 10.58 | 1.23 | 0.82 | 1.66 | -3.56 | 1.02 | -1.9 | 0.39 | -10.56 | 551 | 1.29 |
| 2016 (3) | 280.7 | 15.23 | 4.82 | 0.63 | 2.93 | -9.57 | 1.22 | -9.63 | 1.72 | -12.68 | 1.04 | -21.52 | 0.43 | -21.58 | 544 | 6.46 |
| 2015 (2) | 243.59 | 9.41 | 4.79 | 27.06 | 3.24 | -3.86 | 1.35 | 0.75 | 1.97 | 16.12 | 1.33 | -12.13 | 0.55 | -7.92 | 511 | -11.59 |
| 2014 (1) | 222.63 | 15.89 | 3.77 | 3.86 | 3.37 | 5.31 | 1.34 | 13.56 | 1.69 | 0 | 1.51 | 0 | 0.60 | 0 | 578 | 3.21 |
