玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)100.59-25.73-22.270.41-76.16-74.851.672.04207.690.528.2125.00.41-67.9-67.641.59131.65295.850.5072.6260.816160.00.0
24Q3 (19)135.4417.79-5.321.7234.3821.990.93-26.19-24.390.3930.030.01.2714.0828.840.69-37.34-20.140.2910.3637.36160.0-1.75
24Q2 (18)114.986.55-14.01.284.07-3.761.2610.5310.530.30.00.01.11-2.3311.911.103.7328.520.26-6.1516.286160.0-1.75
24Q1 (17)107.91-16.61-29.941.23-24.546.031.14119.2311.760.3-25.011.111.14-9.5151.351.06162.9159.530.28-10.0658.66160.0-1.75
23Q4 (16)129.41-9.54-14.781.6315.6-6.320.52-57.72-50.940.433.335.261.2627.799.920.40-53.27-42.440.3147.3923.52616-1.75-1.75
23Q3 (15)143.056.99-10.031.416.0241.01.237.89179.550.30.030.430.99-0.9156.710.860.84210.70.21-6.5444.976270.0-3.69
23Q2 (14)133.7-13.2-12.691.3314.66-23.561.1411.7620.00.311.11-14.290.9932.09-12.450.8528.7637.450.2228.01-1.826270.0-3.69
23Q1 (13)154.031.449.781.16-33.33-42.571.02-3.77-48.220.27-28.95-15.620.75-34.28-47.690.66-5.14-52.840.18-29.95-23.146270.0-3.69
22Q4 (12)151.85-4.4950.531.7474.083.161.06140.9110.420.3865.2231.031.1582.1821.680.70152.24-26.650.2572.99-12.95627-3.69-3.69
22Q3 (11)158.993.8215.871.0-42.53-56.520.44-53.68-72.330.23-34.29-37.840.63-44.64-62.480.28-55.39-76.120.14-36.7-46.356510.0-2.84
22Q2 (10)153.149.1430.541.74-13.8611.540.95-51.78-32.140.359.38-2.781.14-21.08-14.560.62-55.82-48.020.230.21-25.526510.0-2.84
22Q1 (9)140.3139.0921.022.02112.63-7.761.97105.2164.170.3210.34-13.511.4452.88-23.781.4047.5435.650.23-20.66-28.546510.0-2.84
21Q4 (8)100.88-26.48-11.080.95-58.7-30.660.96-39.62-8.570.29-21.62-21.620.94-43.82-22.020.95-17.882.820.296.6-11.86651-2.84-2.84
21Q3 (7)137.2116.9620.862.347.4469.121.5913.5731.40.372.7815.621.6826.0539.931.16-2.98.730.27-12.13-4.336700.015.12
21Q2 (6)117.311.1820.591.56-28.7720.931.416.6748.940.36-2.720.01.33-29.60.281.1915.323.510.31-3.84-0.496700.015.12
21Q1 (5)115.942.1921.752.1959.8590.431.214.2934.830.370.037.041.8956.4256.421.0411.8310.750.32-2.1512.566700.018.58
20Q4 (4)113.45-0.070.01.370.740.01.05-13.220.00.3715.620.01.210.810.00.93-13.160.00.3315.710.067015.120.0
20Q3 (3)113.5316.70.01.365.430.01.2128.720.00.326.670.01.20-9.660.01.0710.30.00.28-8.60.05820.00.0
20Q2 (2)97.282.150.01.2912.170.00.945.620.00.311.110.01.339.810.00.973.390.00.318.770.05823.010.0
20Q1 (1)95.230.00.01.150.00.00.890.00.00.270.00.01.210.00.00.930.00.00.280.00.05650.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)458.93-18.084.64-16.254.9426.021.4916.411.012.231.0853.830.3242.096160.0
2023 (9)560.19-7.35.54-14.773.92-11.111.280.00.99-8.060.70-4.120.237.87616-1.75
2022 (8)604.2828.26.5-7.144.41-14.371.28-7.251.08-27.570.73-33.210.21-27.65627-3.69
2021 (7)471.3412.367.035.145.1525.921.3810.41.4920.271.0912.070.29-1.74651-2.84
2020 (6)419.496.015.18-2.084.0923.941.2511.611.23-7.630.9716.920.305.2867015.12
2019 (5)395.7224.465.293.123.3-4.071.12-5.081.34-17.150.83-22.920.28-23.745823.01
2018 (4)317.950.485.13-2.13.446.171.18-4.071.61-2.571.085.660.37-4.535652.54
2017 (3)316.4212.735.248.713.2410.581.230.821.66-3.561.02-1.90.39-10.565511.29
2016 (2)280.715.234.820.632.93-9.571.22-9.631.72-12.681.04-21.520.43-21.585446.46
2015 (1)243.599.414.7927.063.24-3.861.350.751.9701.3300.550511-11.59

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