玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)29.46-17.96-33.780.2-13.04-28.571.0722.9917.580.95-5.0-13.640.685.997.873.6349.9277.573.2215.830.4224870.00.0
24Q3 (19)35.91-9.02-16.70.23-14.81-17.860.87-4.47.411.01.013.090.64-6.37-1.392.425.0828.942.7811.0223.7624870.0-3.75
24Q2 (18)39.4715.17-13.690.2712.5-30.770.9112.359.640.9911.24-1.00.68-2.32-19.792.31-2.4627.032.51-3.4214.724870.0-3.75
24Q1 (17)34.27-22.97-12.060.24-14.29-11.110.81-10.996.580.89-19.0932.840.7011.281.082.3615.5621.22.605.0451.0524870.0-3.75
23Q4 (16)44.493.2-19.90.280.0-17.650.9112.355.811.113.4-0.90.63-3.12.812.058.8632.12.479.8823.712487-3.75-3.75
23Q3 (15)43.11-5.73-11.510.28-28.217.690.81-2.412.530.97-3.0-5.830.65-23.8421.711.883.5215.872.252.96.4325840.0-34.08
23Q2 (14)45.7317.357.150.3944.4450.00.839.211.221.049.25-5.660.8523.0940.01.82-6.93-5.532.1927.19-11.9525840.0-34.08
23Q1 (13)38.97-29.83-10.990.27-20.593.850.76-11.638.570.67-39.64-16.250.6913.1816.661.9525.9521.971.72-13.97-5.9125840.0-34.08
22Q4 (12)55.5414.03.460.3430.7725.930.868.86-3.371.117.772.780.6114.7121.711.55-4.51-6.612.00-5.47-0.662584-34.08-34.08
22Q3 (11)48.7214.15-6.70.260.00.00.79-3.66-2.471.03-2.8310.750.53-12.47.181.62-15.64.542.11-14.8818.7139200.010.92
22Q2 (10)42.68-2.51-14.960.260.0-3.70.8217.149.331.0632.513.980.612.5813.241.9220.1628.572.4835.9134.0339200.010.92
22Q1 (9)43.78-18.44-15.160.26-3.713.040.7-21.350.00.8-25.9315.940.5918.0733.241.60-3.5617.861.83-9.1836.6539200.010.92
21Q4 (8)53.682.81.630.273.850.00.899.8823.611.0816.1338.460.501.02-1.61.666.8921.632.0112.9736.24392010.9210.92
21Q3 (7)52.224.04-6.150.26-3.718.180.818.09.460.930.014.810.50-7.4525.921.553.816.631.78-3.8922.3335340.042.5
21Q2 (6)50.19-2.73-9.340.2717.39-12.90.757.1410.290.9334.78-3.120.5420.69-3.931.4910.1521.661.8538.576.8535340.042.5
21Q1 (5)51.6-2.3174.030.23-14.81-23.330.7-2.7842.860.69-11.54-6.760.45-12.8-55.951.36-0.48-17.911.34-9.45-46.4235340.015.26
20Q4 (4)52.82-5.070.00.2722.730.00.72-2.70.00.78-3.70.00.5129.280.01.362.490.01.481.440.0353442.50.0
20Q3 (3)55.640.510.00.22-29.030.00.748.820.00.81-15.620.00.40-29.390.01.338.280.01.46-16.050.024800.00.0
20Q2 (2)55.3686.710.00.313.330.00.6838.780.00.9629.730.00.56-44.660.01.23-25.670.01.73-30.520.02480-19.110.0
20Q1 (1)29.650.00.00.30.00.00.490.00.00.740.00.01.010.00.01.650.00.02.500.00.030660.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)139.12-19.260.94-23.583.6610.573.832.410.68-5.352.6336.952.7526.8324870.0
2023 (9)172.3-9.661.2310.813.314.753.74-6.50.7122.661.9215.942.173.52487-3.75
2022 (8)190.72-8.181.117.773.160.324.010.190.5817.361.669.252.1020.02584-34.08
2021 (7)207.77.351.0314.443.1519.773.6310.330.506.611.5211.571.752.78392010.92
2020 (6)193.488.820.95.882.63-10.543.29-0.90.47-2.71.36-17.791.70-8.93353442.5
2019 (5)177.8-0.60.85-3.412.942.443.3221.610.48-2.831.653.061.8722.342480-19.11
2018 (4)178.8713.860.88-2.222.8717.622.7320.260.49-14.131.603.31.535.623066-4.99
2017 (3)157.09-10.610.9-25.02.44-14.082.270.440.57-16.11.55-3.881.4512.373227-13.99
2016 (2)175.74-18.71.2-5.512.843.652.260.440.6816.231.6227.491.2923.553752-19.43
2015 (1)216.17-16.111.2722.122.74-8.052.25-25.250.5901.2701.04046575.03

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