- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 10.41 | 31.44 | 16.44 | 0.29 | 16.0 | 26.09 | 0.87 | 8.75 | -3.33 | 0.59 | 9.26 | 18.0 | 2.79 | -11.75 | 8.28 | 8.36 | -17.26 | -16.98 | 5.67 | -16.87 | 1.34 | 1235 | 0.9 | 7.02 |
| 24Q2 (19) | 7.92 | 16.13 | 10.31 | 0.25 | -3.85 | 4.17 | 0.8 | 12.68 | 21.21 | 0.54 | -1.82 | 20.0 | 3.16 | -17.2 | -5.57 | 10.10 | -2.97 | 9.89 | 6.82 | -15.45 | 8.79 | 1224 | 6.53 | 8.03 |
| 24Q1 (18) | 6.82 | -14.96 | 15.59 | 0.26 | 8.33 | 13.04 | 0.71 | 10.94 | 7.58 | 0.55 | 1.85 | 22.22 | 3.81 | 27.39 | -2.21 | 10.41 | 30.46 | -6.94 | 8.06 | 19.77 | 5.73 | 1149 | -0.43 | 1.77 |
| 23Q4 (17) | 8.02 | -10.29 | 28.94 | 0.24 | 4.35 | -7.69 | 0.64 | -28.89 | 64.1 | 0.54 | 8.0 | 14.89 | 2.99 | 16.32 | -28.41 | 7.98 | -20.73 | 27.27 | 6.73 | 20.39 | -10.89 | 1154 | 0.0 | -6.1 |
| 23Q3 (16) | 8.94 | 24.51 | 46.8 | 0.23 | -4.17 | 4.55 | 0.9 | 36.36 | 73.08 | 0.5 | 11.11 | 8.7 | 2.57 | -23.03 | -28.78 | 10.07 | 9.52 | 17.9 | 5.59 | -10.76 | -25.96 | 1154 | 1.85 | -9.77 |
| 23Q2 (15) | 7.18 | 21.69 | 12.01 | 0.24 | 4.35 | 9.09 | 0.66 | 0.0 | 17.86 | 0.45 | 0.0 | 2.27 | 3.34 | -14.25 | -2.61 | 9.19 | -17.83 | 5.22 | 6.27 | -17.83 | -8.7 | 1133 | 0.35 | -14.81 |
| 23Q1 (14) | 5.9 | -5.14 | -19.95 | 0.23 | -11.54 | 0.0 | 0.66 | 69.23 | 8.2 | 0.45 | -4.26 | -4.26 | 3.90 | -6.74 | 24.92 | 11.19 | 78.41 | 35.15 | 7.63 | 0.94 | 19.6 | 1129 | -8.14 | -16.18 |
| 22Q4 (13) | 6.22 | 2.13 | -21.76 | 0.26 | 18.18 | 36.84 | 0.39 | -25.0 | -30.36 | 0.47 | 2.17 | 4.44 | 4.18 | 15.71 | 74.9 | 6.27 | -26.57 | -10.99 | 7.56 | 0.04 | 33.49 | 1229 | -3.91 | -7.25 |
| 22Q3 (12) | 6.09 | -4.99 | -27.93 | 0.22 | 0.0 | -8.33 | 0.52 | -7.14 | -18.75 | 0.46 | 4.55 | -2.13 | 3.61 | 5.25 | 27.19 | 8.54 | -2.26 | 12.74 | 7.55 | 10.04 | 35.8 | 1279 | -3.83 | -0.78 |
| 22Q2 (11) | 6.41 | -13.03 | -8.3 | 0.22 | -4.35 | 10.0 | 0.56 | -8.2 | -1.75 | 0.44 | -6.38 | 0.0 | 3.43 | 9.98 | 19.95 | 8.74 | 5.55 | 7.14 | 6.86 | 7.64 | 9.05 | 1330 | -1.26 | 0.61 |
| 22Q1 (10) | 7.37 | -7.3 | 8.86 | 0.23 | 21.05 | 15.0 | 0.61 | 8.93 | 27.08 | 0.47 | 4.44 | 14.63 | 3.12 | 30.58 | 5.64 | 8.28 | 17.5 | 16.74 | 6.38 | 12.66 | 5.3 | 1347 | 1.66 | 5.9 |
| 21Q4 (9) | 7.95 | -5.92 | 11.5 | 0.19 | -20.83 | -13.64 | 0.56 | -12.5 | -15.15 | 0.45 | -4.26 | -4.26 | 2.39 | -15.85 | -22.54 | 7.04 | -7.0 | -23.9 | 5.66 | 1.77 | -14.13 | 1325 | 2.79 | 8.7 |
| 21Q3 (8) | 8.45 | 20.89 | 19.01 | 0.24 | 20.0 | -7.69 | 0.64 | 12.28 | 10.34 | 0.47 | 6.82 | 11.9 | 2.84 | -0.73 | -22.44 | 7.57 | -7.12 | -7.28 | 5.56 | -11.64 | -5.97 | 1289 | -2.5 | 1.66 |
| 21Q2 (7) | 6.99 | 3.25 | -0.29 | 0.2 | 0.0 | 0.0 | 0.57 | 18.75 | -5.0 | 0.44 | 7.32 | 18.92 | 2.86 | -3.15 | 0.29 | 8.15 | 15.01 | -4.73 | 6.29 | 3.94 | 19.26 | 1322 | 3.93 | 20.84 |
| 21Q1 (6) | 6.77 | -5.05 | 43.13 | 0.2 | -9.09 | 11.11 | 0.48 | -27.27 | 11.63 | 0.41 | -12.77 | 36.67 | 2.95 | -4.26 | -22.37 | 7.09 | -23.41 | -22.01 | 6.06 | -8.13 | -4.52 | 1272 | 4.35 | 14.08 |
| 20Q4 (5) | 7.13 | 0.42 | 16.12 | 0.22 | -15.38 | -8.33 | 0.66 | 13.79 | 24.53 | 0.47 | 11.9 | 23.68 | 3.09 | -15.74 | -21.06 | 9.26 | 13.31 | 7.24 | 6.59 | 11.43 | 6.51 | 1219 | -3.86 | 2.7 |
| 20Q3 (4) | 7.1 | 1.28 | 0.0 | 0.26 | 30.0 | 0.0 | 0.58 | -3.33 | 0.0 | 0.42 | 13.51 | 0.0 | 3.66 | 28.35 | 0.0 | 8.17 | -4.56 | 0.0 | 5.92 | 12.07 | 0.0 | 1268 | 15.9 | 0.0 |
| 20Q2 (3) | 7.01 | 48.2 | 0.0 | 0.2 | 11.11 | 0.0 | 0.6 | 39.53 | 0.0 | 0.37 | 23.33 | 0.0 | 2.85 | -25.03 | 0.0 | 8.56 | -5.85 | 0.0 | 5.28 | -16.78 | 0.0 | 1094 | -1.88 | 0.0 |
| 20Q1 (2) | 4.73 | -22.96 | 0.0 | 0.18 | -25.0 | 0.0 | 0.43 | -18.87 | 0.0 | 0.3 | -21.05 | 0.0 | 3.81 | -2.64 | 0.0 | 9.09 | 5.32 | 0.0 | 6.34 | 2.48 | 0.0 | 1115 | -6.07 | 0.0 |
| 19Q4 (1) | 6.14 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 3.91 | 0.0 | 0.0 | 8.63 | 0.0 | 0.0 | 6.19 | 0.0 | 0.0 | 1187 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.04 | 15.18 | 0.94 | 1.08 | 2.86 | 37.5 | 1.95 | 5.98 | 3.13 | -12.25 | 9.52 | 19.37 | 6.49 | -7.99 | 1154 | -6.1 |
| 2022 (9) | 26.08 | -13.53 | 0.93 | 10.71 | 2.08 | -7.56 | 1.84 | 4.55 | 3.57 | 28.03 | 7.98 | 6.91 | 7.06 | 20.9 | 1229 | -7.25 |
| 2021 (8) | 30.16 | 16.09 | 0.84 | -3.45 | 2.25 | -0.44 | 1.76 | 13.55 | 2.79 | -16.83 | 7.46 | -14.24 | 5.84 | -2.19 | 1325 | 8.7 |
| 2020 (7) | 25.98 | 18.47 | 0.87 | 1.16 | 2.26 | 11.88 | 1.55 | 8.39 | 3.35 | -14.61 | 8.70 | -5.56 | 5.97 | -8.51 | 1219 | 9.33 |
| 2019 (6) | 21.93 | 23.34 | 0.86 | 11.69 | 2.02 | 26.25 | 1.43 | 8.33 | 3.92 | -9.45 | 9.21 | 2.36 | 6.52 | -12.17 | 1115 | -2.96 |
| 2018 (5) | 17.78 | 13.76 | 0.77 | 22.22 | 1.6 | 15.94 | 1.32 | 11.86 | 4.33 | 7.44 | 9.00 | 1.92 | 7.42 | -1.66 | 1149 | 7.38 |
| 2017 (4) | 15.63 | 6.76 | 0.63 | 1.61 | 1.38 | 7.81 | 1.18 | -12.59 | 4.03 | -4.82 | 8.83 | 0.98 | 7.55 | -18.13 | 1070 | -5.23 |
| 2016 (3) | 14.64 | 17.21 | 0.62 | 0.0 | 1.28 | 13.27 | 1.35 | 0.75 | 4.23 | -14.69 | 8.74 | -3.36 | 9.22 | -14.05 | 1129 | -3.91 |
| 2015 (2) | 12.49 | -2.8 | 0.62 | -18.42 | 1.13 | 0.0 | 1.34 | 21.82 | 4.96 | -16.07 | 9.05 | 2.88 | 10.73 | 25.33 | 1175 | 12.76 |
| 2014 (1) | 12.85 | -15.01 | 0.76 | 43.4 | 1.13 | 9.71 | 1.1 | -12.7 | 5.91 | 0 | 8.79 | 0 | 8.56 | 0 | 1042 | -12.73 |
