- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 33.69 | 1.87 | -10.42 | 0.27 | 12.5 | 8.0 | 2.12 | 19.1 | -10.55 | 1.22 | 0.83 | -8.27 | 0.80 | 10.43 | 20.57 | 6.29 | 16.91 | -0.14 | 3.62 | -1.03 | 2.4 | 3006 | 0.0 | 0.77 |
| 24Q2 (19) | 33.07 | 1.19 | -2.82 | 0.24 | -4.0 | 4.35 | 1.78 | 19.46 | -14.83 | 1.21 | 5.22 | -1.63 | 0.73 | -5.13 | 7.38 | 5.38 | 18.05 | -12.36 | 3.66 | 3.98 | 1.23 | 3006 | 0.0 | 0.77 |
| 24Q1 (18) | 32.68 | -7.76 | -2.3 | 0.25 | -3.85 | 19.05 | 1.49 | -33.18 | -29.05 | 1.15 | -4.96 | -1.71 | 0.76 | 4.25 | 21.85 | 4.56 | -27.56 | -27.38 | 3.52 | 3.04 | 0.61 | 3006 | 0.0 | 0.77 |
| 23Q4 (17) | 35.43 | -5.8 | -7.49 | 0.26 | 4.0 | 0.0 | 2.23 | -5.91 | -13.9 | 1.21 | -9.02 | -8.33 | 0.73 | 10.4 | 8.1 | 6.29 | -0.12 | -6.93 | 3.42 | -3.42 | -0.91 | 3006 | 0.77 | 0.77 |
| 23Q3 (16) | 37.61 | 10.52 | -5.38 | 0.25 | 8.7 | -7.41 | 2.37 | 13.4 | -11.57 | 1.33 | 8.13 | -6.99 | 0.66 | -1.65 | -2.14 | 6.30 | 2.6 | -6.54 | 3.54 | -2.16 | -1.7 | 2983 | 0.0 | 4.67 |
| 23Q2 (15) | 34.03 | 1.73 | -5.16 | 0.23 | 9.52 | 0.0 | 2.09 | -0.48 | -5.86 | 1.23 | 5.13 | -8.21 | 0.68 | 7.66 | 5.44 | 6.14 | -2.17 | -0.74 | 3.61 | 3.34 | -3.22 | 2983 | 0.0 | 4.67 |
| 23Q1 (14) | 33.45 | -12.66 | 7.73 | 0.21 | -19.23 | 0.0 | 2.1 | -18.92 | 7.14 | 1.17 | -11.36 | 0.0 | 0.63 | -7.52 | -7.17 | 6.28 | -7.16 | -0.54 | 3.50 | 1.49 | -7.17 | 2983 | 0.0 | 4.67 |
| 22Q4 (13) | 38.3 | -3.65 | 21.59 | 0.26 | -3.7 | 0.0 | 2.59 | -3.36 | 17.73 | 1.32 | -7.69 | 4.76 | 0.68 | -0.06 | -17.75 | 6.76 | 0.3 | -3.17 | 3.45 | -4.2 | -13.84 | 2983 | 4.67 | 4.67 |
| 22Q3 (12) | 39.75 | 10.79 | 21.19 | 0.27 | 17.39 | -6.9 | 2.68 | 20.72 | 12.13 | 1.43 | 6.72 | 20.17 | 0.68 | 5.96 | -23.18 | 6.74 | 8.97 | -7.47 | 3.60 | -3.67 | -0.84 | 2850 | 0.0 | 8.0 |
| 22Q2 (11) | 35.88 | 15.56 | 24.89 | 0.23 | 9.52 | 0.0 | 2.22 | 13.27 | 16.23 | 1.34 | 14.53 | 24.07 | 0.64 | -5.22 | -19.93 | 6.19 | -1.98 | -6.93 | 3.73 | -0.89 | -0.65 | 2850 | 0.0 | 8.0 |
| 22Q1 (10) | 31.05 | -1.43 | 18.38 | 0.21 | -19.23 | 0.0 | 1.96 | -10.91 | 18.07 | 1.17 | -7.14 | 20.62 | 0.68 | -18.06 | -15.52 | 6.31 | -9.62 | -0.26 | 3.77 | -5.8 | 1.89 | 2850 | 0.0 | 8.0 |
| 21Q4 (9) | 31.5 | -3.96 | 12.62 | 0.26 | -10.34 | 4.0 | 2.2 | -7.95 | 0.92 | 1.26 | 5.88 | 14.55 | 0.83 | -6.64 | -7.65 | 6.98 | -4.15 | -10.39 | 4.00 | 10.25 | 1.71 | 2850 | 8.0 | 8.0 |
| 21Q3 (8) | 32.8 | 14.17 | 29.95 | 0.29 | 26.09 | 16.0 | 2.39 | 25.13 | 27.13 | 1.19 | 10.19 | 9.17 | 0.88 | 10.44 | -10.74 | 7.29 | 9.6 | -2.17 | 3.63 | -3.49 | -15.99 | 2639 | 0.0 | 15.75 |
| 21Q2 (7) | 28.73 | 9.53 | 26.29 | 0.23 | 9.52 | 15.0 | 1.91 | 15.06 | 37.41 | 1.08 | 11.34 | 10.2 | 0.80 | -0.01 | -8.94 | 6.65 | 5.05 | 8.81 | 3.76 | 1.65 | -12.73 | 2639 | 0.0 | 15.75 |
| 21Q1 (6) | 26.23 | -6.22 | 26.17 | 0.21 | -16.0 | 23.53 | 1.66 | -23.85 | 24.81 | 0.97 | -11.82 | 4.3 | 0.80 | -10.43 | -2.09 | 6.33 | -18.8 | -1.07 | 3.70 | -5.97 | -17.33 | 2639 | 0.0 | 14.39 |
| 20Q4 (5) | 27.97 | 10.82 | 30.58 | 0.25 | 0.0 | 4.17 | 2.18 | 15.96 | 60.29 | 1.1 | 0.92 | 20.88 | 0.89 | -9.76 | -20.23 | 7.79 | 4.64 | 22.76 | 3.93 | -8.93 | -7.43 | 2639 | 15.75 | 14.39 |
| 20Q3 (4) | 25.24 | 10.95 | 0.0 | 0.25 | 25.0 | 0.0 | 1.88 | 35.25 | 0.0 | 1.09 | 11.22 | 0.0 | 0.99 | 12.67 | 0.0 | 7.45 | 21.91 | 0.0 | 4.32 | 0.25 | 0.0 | 2280 | 0.0 | 0.0 |
| 20Q2 (3) | 22.75 | 9.43 | 0.0 | 0.2 | 17.65 | 0.0 | 1.39 | 4.51 | 0.0 | 0.98 | 5.38 | 0.0 | 0.88 | 7.51 | 0.0 | 6.11 | -4.49 | 0.0 | 4.31 | -3.7 | 0.0 | 2280 | -1.17 | 0.0 |
| 20Q1 (2) | 20.79 | -2.94 | 0.0 | 0.17 | -29.17 | 0.0 | 1.33 | -2.21 | 0.0 | 0.93 | 2.2 | 0.0 | 0.82 | -27.02 | 0.0 | 6.40 | 0.76 | 0.0 | 4.47 | 5.29 | 0.0 | 2307 | 0.0 | 0.0 |
| 19Q4 (1) | 21.42 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 1.36 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 6.35 | 0.0 | 0.0 | 4.25 | 0.0 | 0.0 | 2307 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 140.52 | -3.08 | 0.96 | -1.03 | 8.79 | -6.98 | 4.93 | -6.1 | 0.68 | 2.12 | 6.26 | -4.03 | 3.51 | -3.11 | 2983 | 0.0 |
| 2022 (9) | 144.99 | 21.57 | 0.97 | -1.02 | 9.45 | 15.67 | 5.25 | 16.67 | 0.67 | -18.59 | 6.52 | -4.86 | 3.62 | -4.04 | 2983 | 4.67 |
| 2021 (8) | 119.26 | 23.27 | 0.98 | 11.36 | 8.17 | 20.5 | 4.5 | 9.76 | 0.82 | -9.66 | 6.85 | -2.24 | 3.77 | -10.96 | 2850 | 8.0 |
| 2020 (7) | 96.75 | 20.19 | 0.88 | 12.82 | 6.78 | 30.13 | 4.1 | 11.72 | 0.91 | -6.13 | 7.01 | 8.28 | 4.24 | -7.05 | 2639 | 15.75 |
| 2019 (6) | 80.5 | -4.67 | 0.78 | 1.3 | 5.21 | -10.48 | 3.67 | 6.69 | 0.97 | 6.26 | 6.47 | -6.1 | 4.56 | 11.91 | 2280 | -1.17 |
| 2018 (5) | 84.44 | 7.43 | 0.77 | 0.0 | 5.82 | 15.25 | 3.44 | 33.85 | 0.91 | -6.92 | 6.89 | 7.28 | 4.07 | 24.59 | 2307 | 4.48 |
| 2017 (4) | 78.6 | 25.56 | 0.77 | 133.33 | 5.05 | 36.86 | 2.57 | 21.8 | 0.98 | 85.84 | 6.42 | 9.0 | 3.27 | -2.99 | 2208 | 2.41 |
| 2016 (3) | 62.6 | 5.65 | 0.33 | 10.0 | 3.69 | 17.14 | 2.11 | 2.93 | 0.53 | 4.11 | 5.89 | 10.87 | 3.37 | -2.58 | 2156 | 34.25 |
| 2015 (2) | 59.25 | 1.56 | 0.3 | 15.38 | 3.15 | -6.25 | 2.05 | 1.49 | 0.51 | 13.61 | 5.32 | -7.69 | 3.46 | -0.07 | 1606 | 0.94 |
| 2014 (1) | 58.34 | 16.66 | 0.26 | 18.18 | 3.36 | 29.73 | 2.02 | 16.09 | 0.45 | 0 | 5.76 | 0 | 3.46 | 0 | 1591 | 7.5 |
