- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.86 | -16.59 | -48.48 | 0.08 | 0.0 | 14.29 | 0.09 | -70.0 | -35.71 | 0 | 0 | 0 | 4.30 | 19.89 | 121.81 | 4.84 | -64.03 | 24.77 | 0.00 | 0 | 0 | 323 | 0.0 | 16.19 |
| 24Q2 (19) | 2.23 | -34.99 | -5.11 | 0.08 | 14.29 | 33.33 | 0.3 | 57.89 | 172.73 | 0 | 0 | 0 | 3.59 | 75.78 | 40.51 | 13.45 | 142.86 | 187.4 | 0.00 | 0 | 0 | 323 | 0.0 | 16.19 |
| 24Q1 (18) | 3.43 | -22.4 | 36.65 | 0.07 | -12.5 | -30.0 | 0.19 | 111.11 | 90.0 | 0 | 0 | 0 | 2.04 | 12.76 | -48.78 | 5.54 | 172.04 | 39.04 | 0.00 | 0 | 0 | 323 | 0.0 | 16.19 |
| 23Q4 (17) | 4.42 | 22.44 | 113.53 | 0.08 | 14.29 | 14.29 | 0.09 | -35.71 | 12.5 | 0 | 0 | 0 | 1.81 | -6.66 | -46.48 | 2.04 | -47.5 | -47.31 | 0.00 | 0 | 0 | 323 | 16.19 | 16.19 |
| 23Q3 (16) | 3.61 | 53.62 | 94.09 | 0.07 | 16.67 | 16.67 | 0.14 | 27.27 | 100.0 | 0 | 0 | 0 | 1.94 | -24.05 | -39.89 | 3.88 | -17.15 | 3.05 | 0.00 | 0 | 0 | 278 | 0.0 | -22.56 |
| 23Q2 (15) | 2.35 | -6.37 | -50.84 | 0.06 | -40.0 | -45.45 | 0.11 | 10.0 | -21.43 | 0 | 0 | 0 | 2.55 | -35.91 | 10.95 | 4.68 | 17.49 | 59.82 | 0.00 | 0 | 0 | 278 | 0.0 | -22.56 |
| 23Q1 (14) | 2.51 | 21.26 | -45.55 | 0.1 | 42.86 | -9.09 | 0.1 | 25.0 | -23.08 | 0 | 0 | 0 | 3.98 | 17.81 | 66.97 | 3.98 | 3.09 | 41.28 | 0.00 | 0 | 0 | 278 | 0.0 | -22.56 |
| 22Q4 (13) | 2.07 | 11.29 | -52.95 | 0.07 | 16.67 | -22.22 | 0.08 | 14.29 | -52.94 | 0 | 0 | 0 | 3.38 | 4.83 | 65.32 | 3.86 | 2.69 | 0.03 | 0.00 | 0 | 0 | 278 | -22.56 | -22.56 |
| 22Q3 (12) | 1.86 | -61.09 | -60.0 | 0.06 | -45.45 | -53.85 | 0.07 | -50.0 | -50.0 | 0 | 0 | 0 | 3.23 | 40.18 | 15.38 | 3.76 | 28.49 | 25.0 | 0.00 | 0 | 0 | 359 | 0.0 | 0.84 |
| 22Q2 (11) | 4.78 | 3.69 | 21.63 | 0.11 | 0.0 | 22.22 | 0.14 | 7.69 | 16.67 | 0 | 0 | 0 | 2.30 | -3.56 | 0.49 | 2.93 | 3.86 | -4.08 | 0.00 | 0 | 0 | 359 | 0.0 | 0.84 |
| 22Q1 (10) | 4.61 | 4.77 | 41.41 | 0.11 | 22.22 | 37.5 | 0.13 | -23.53 | 18.18 | 0 | 0 | 0 | 2.39 | 16.65 | -2.77 | 2.82 | -27.01 | -16.43 | 0.00 | 0 | 0 | 359 | 0.0 | 0.84 |
| 21Q4 (9) | 4.4 | -5.38 | 20.22 | 0.09 | -30.77 | 0.0 | 0.17 | 21.43 | 1600.0 | 0 | 0 | 0 | 2.05 | -26.84 | -16.82 | 3.86 | 28.33 | 1314.09 | 0.00 | 0 | 0 | 359 | 0.84 | 0.84 |
| 21Q3 (8) | 4.65 | 18.32 | 49.04 | 0.13 | 44.44 | 85.71 | 0.14 | 16.67 | 16.67 | 0 | 0 | 0 | 2.80 | 22.08 | 24.61 | 3.01 | -1.4 | -21.72 | 0.00 | 0 | 0 | 356 | 0.0 | 45.31 |
| 21Q2 (7) | 3.93 | 20.55 | 13.26 | 0.09 | 12.5 | 0.0 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0 | 2.29 | -6.68 | -11.7 | 3.05 | -9.51 | -11.7 | 0.00 | 0 | 0 | 356 | 0.0 | 45.31 |
| 21Q1 (6) | 3.26 | -10.93 | 41.13 | 0.08 | -11.11 | 14.29 | 0.11 | 1000.0 | -8.33 | 0 | 0 | 0 | 2.45 | -0.2 | -19.02 | 3.37 | 1134.97 | -35.05 | 0.00 | 0 | 0 | 356 | 0.0 | 9.54 |
| 20Q4 (5) | 3.66 | 17.31 | 73.46 | 0.09 | 28.57 | 50.0 | 0.01 | -91.67 | -75.0 | 0 | 0 | 0 | 2.46 | 9.6 | -13.52 | 0.27 | -92.9 | -85.59 | 0.00 | 0 | 0 | 356 | 45.31 | 9.54 |
| 20Q3 (4) | 3.12 | -10.09 | 0.0 | 0.07 | -22.22 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0.0 | 2.24 | -13.5 | 0.0 | 3.85 | 11.22 | 0.0 | 0.00 | 0 | 0.0 | 245 | 0.0 | 0.0 |
| 20Q2 (3) | 3.47 | 50.22 | 0.0 | 0.09 | 28.57 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0.0 | 2.59 | -14.41 | 0.0 | 3.46 | -33.43 | 0.0 | 0.00 | 0 | 0.0 | 245 | -24.62 | 0.0 |
| 20Q1 (2) | 2.31 | 9.48 | 0.0 | 0.07 | 16.67 | 0.0 | 0.12 | 200.0 | 0.0 | 0 | 0 | 0.0 | 3.03 | 6.57 | 0.0 | 5.19 | 174.03 | 0.0 | 0.00 | 0 | 0.0 | 325 | 0.0 | 0.0 |
| 19Q4 (1) | 2.11 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.84 | 0.0 | 0.0 | 1.90 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 325 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.9 | -3.15 | 0.31 | -13.89 | 0.45 | 7.14 | 0 | 0 | 2.40 | -11.09 | 3.49 | 10.63 | 0.00 | 0 | 278 | 0.0 |
| 2022 (9) | 13.32 | -17.93 | 0.36 | -10.0 | 0.42 | -23.64 | 0 | 0 | 2.70 | 9.66 | 3.15 | -6.95 | 0.00 | 0 | 278 | -22.56 |
| 2021 (8) | 16.23 | 29.22 | 0.4 | 25.0 | 0.55 | 48.65 | 0 | 0 | 2.46 | -3.27 | 3.39 | 15.04 | 0.00 | 0 | 359 | 0.84 |
| 2020 (7) | 12.56 | 60.0 | 0.32 | 33.33 | 0.37 | -28.85 | 0 | 0 | 2.55 | -16.67 | 2.95 | -55.53 | 0.00 | 0 | 356 | 45.31 |
| 2019 (6) | 7.85 | -50.16 | 0.24 | -38.46 | 0.52 | -18.75 | 0 | 0 | 3.06 | 23.47 | 6.62 | 63.02 | 0.00 | 0 | 245 | -24.62 |
| 2018 (5) | 15.75 | -19.02 | 0.39 | -26.42 | 0.64 | -3.03 | 0 | 0 | 2.48 | -9.13 | 4.06 | 19.75 | 0.00 | 0 | 325 | -22.99 |
| 2017 (4) | 19.45 | 12.49 | 0.53 | -45.36 | 0.66 | -32.65 | 0 | 0 | 2.72 | -51.43 | 3.39 | -40.13 | 0.00 | 0 | 422 | -9.44 |
| 2016 (3) | 17.29 | 75.0 | 0.97 | 148.72 | 0.98 | 345.45 | 0 | 0 | 5.61 | 42.12 | 5.67 | 154.55 | 0.00 | 0 | 466 | 28.73 |
| 2015 (2) | 9.88 | 4.0 | 0.39 | 34.48 | 0.22 | -42.11 | 0 | 0 | 3.95 | 29.31 | 2.23 | -44.33 | 0.00 | 0 | 362 | 0.0 |
| 2014 (1) | 9.5 | 14.87 | 0.29 | 31.82 | 0.38 | 0.0 | 0 | 0 | 3.05 | 0 | 4.00 | 0 | 0.00 | 0 | 362 | 7.74 |
