- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 11.16 | 5.98 | 19.61 | 0.39 | -2.5 | 25.81 | 1.3 | -1.52 | 17.12 | 0.48 | 14.29 | 41.18 | 3.49 | -8.0 | 5.18 | 11.65 | -7.07 | -2.09 | 4.30 | 7.83 | 18.03 | 1371 | 0.0 | 5.38 |
| 24Q2 (19) | 10.53 | -1.5 | 8.22 | 0.4 | 17.65 | 33.33 | 1.32 | 10.0 | 23.36 | 0.42 | 16.67 | 23.53 | 3.80 | 19.43 | 23.2 | 12.54 | 11.67 | 13.99 | 3.99 | 18.44 | 14.14 | 1371 | 0.0 | 5.38 |
| 24Q1 (18) | 10.69 | 15.69 | 8.97 | 0.34 | -2.86 | 17.24 | 1.2 | 1.69 | 8.11 | 0.36 | 2.86 | 2.86 | 3.18 | -16.03 | 7.59 | 11.23 | -12.1 | -0.79 | 3.37 | -11.09 | -5.61 | 1371 | 0.0 | 5.38 |
| 23Q4 (17) | 9.24 | -0.96 | -5.91 | 0.35 | 12.9 | 20.69 | 1.18 | 6.31 | -2.48 | 0.35 | 2.94 | -2.78 | 3.79 | 14.0 | 28.27 | 12.77 | 7.34 | 3.64 | 3.79 | 3.94 | 3.32 | 1371 | 5.38 | 5.38 |
| 23Q3 (16) | 9.33 | -4.11 | -4.31 | 0.31 | 3.33 | 10.71 | 1.11 | 3.74 | 0.0 | 0.34 | 0.0 | 3.03 | 3.32 | 7.76 | 15.7 | 11.90 | 8.19 | 4.5 | 3.64 | 4.29 | 7.67 | 1301 | 0.0 | 20.46 |
| 23Q2 (15) | 9.73 | -0.82 | 6.81 | 0.3 | 3.45 | 15.38 | 1.07 | -3.6 | -2.73 | 0.34 | -2.86 | 13.33 | 3.08 | 4.3 | 8.03 | 11.00 | -2.81 | -8.93 | 3.49 | -2.06 | 6.11 | 1301 | 0.0 | 20.46 |
| 23Q1 (14) | 9.81 | -0.1 | 12.11 | 0.29 | 0.0 | 26.09 | 1.11 | -8.26 | 7.77 | 0.35 | -2.78 | 25.0 | 2.96 | 0.1 | 12.46 | 11.31 | -8.17 | -3.88 | 3.57 | -2.68 | 11.49 | 1301 | 0.0 | 20.46 |
| 22Q4 (13) | 9.82 | 0.72 | 11.97 | 0.29 | 3.57 | 0.0 | 1.21 | 9.01 | 16.35 | 0.36 | 9.09 | 12.5 | 2.95 | 2.83 | -10.69 | 12.32 | 8.23 | 3.91 | 3.67 | 8.31 | 0.47 | 1301 | 20.46 | 20.46 |
| 22Q3 (12) | 9.75 | 7.03 | 19.49 | 0.28 | 7.69 | 12.0 | 1.11 | 0.91 | 13.27 | 0.33 | 10.0 | 17.86 | 2.87 | 0.62 | -6.26 | 11.38 | -5.71 | -5.21 | 3.38 | 2.78 | -1.36 | 1080 | 0.0 | -5.92 |
| 22Q2 (11) | 9.11 | 4.11 | 18.16 | 0.26 | 13.04 | 8.33 | 1.1 | 6.8 | 10.0 | 0.3 | 7.14 | 3.45 | 2.85 | 8.58 | -8.32 | 12.07 | 2.58 | -6.9 | 3.29 | 2.91 | -12.45 | 1080 | 0.0 | -5.92 |
| 22Q1 (10) | 8.75 | -0.23 | 16.82 | 0.23 | -20.69 | 0.0 | 1.03 | -0.96 | 10.75 | 0.28 | -12.5 | -3.45 | 2.63 | -20.51 | -14.4 | 11.77 | -0.74 | -5.2 | 3.20 | -12.3 | -17.35 | 1080 | 0.0 | -5.92 |
| 21Q4 (9) | 8.77 | 7.48 | 13.75 | 0.29 | 16.0 | -12.12 | 1.04 | 6.12 | 0.97 | 0.32 | 14.29 | 23.08 | 3.31 | 7.93 | -22.74 | 11.86 | -1.26 | -11.23 | 3.65 | 6.34 | 8.2 | 1080 | -5.92 | -5.92 |
| 21Q3 (8) | 8.16 | 5.84 | 6.11 | 0.25 | 4.17 | -10.71 | 0.98 | -2.0 | 7.69 | 0.28 | -3.45 | -9.68 | 3.06 | -1.58 | -15.86 | 12.01 | -7.4 | 1.49 | 3.43 | -8.77 | -14.88 | 1148 | 0.0 | 4.46 |
| 21Q2 (7) | 7.71 | 2.94 | 1.58 | 0.24 | 4.35 | -17.24 | 1.0 | 7.53 | 3.09 | 0.29 | 0.0 | 0.0 | 3.11 | 1.37 | -18.53 | 12.97 | 4.46 | 1.49 | 3.76 | -2.85 | -1.56 | 1148 | 0.0 | 4.46 |
| 21Q1 (6) | 7.49 | -2.85 | 0.81 | 0.23 | -30.3 | -14.81 | 0.93 | -9.71 | 6.9 | 0.29 | 11.54 | 20.83 | 3.07 | -28.26 | -15.5 | 12.42 | -7.06 | 6.04 | 3.87 | 14.81 | 19.87 | 1148 | 0.0 | -20.06 |
| 20Q4 (5) | 7.71 | 0.26 | 1442.0 | 0.33 | 17.86 | 0 | 1.03 | 13.19 | 53.73 | 0.26 | -16.13 | 213.04 | 4.28 | 17.55 | 0 | 13.36 | 12.89 | -90.03 | 3.37 | -16.35 | 107.33 | 1148 | 4.46 | -20.06 |
| 20Q3 (4) | 7.69 | 1.32 | 0.0 | 0.28 | -3.45 | 0.0 | 0.91 | -6.19 | 0.0 | 0.31 | 6.9 | 0.0 | 3.64 | -4.7 | 0.0 | 11.83 | -7.41 | 0.0 | 4.03 | 5.51 | 0.0 | 1099 | 0.0 | 0.0 |
| 20Q2 (3) | 7.59 | 2.15 | 0.0 | 0.29 | 7.41 | 0.0 | 0.97 | 11.49 | 0.0 | 0.29 | 20.83 | 0.0 | 3.82 | 5.14 | 0.0 | 12.78 | 9.14 | 0.0 | 3.82 | 18.29 | 0.0 | 1099 | -23.47 | 0.0 |
| 20Q1 (2) | 7.43 | 1386.0 | 0.0 | 0.27 | 0 | 0.0 | 0.87 | 29.85 | 0.0 | 0.24 | 204.35 | 0.0 | 3.63 | 0 | 0.0 | 11.71 | -91.26 | 0.0 | 3.23 | 107.02 | 0.0 | 1436 | 0.0 | 0.0 |
| 19Q4 (1) | 0.5 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | -0.23 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 134.00 | 0.0 | 0.0 | -46.00 | 0.0 | 0.0 | 1436 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.12 | 1.84 | 1.25 | 16.82 | 4.48 | 0.67 | 1.38 | 8.66 | 3.28 | 14.71 | 11.75 | -1.15 | 3.62 | 6.69 | 1301 | 0.0 |
| 2022 (9) | 37.43 | 16.46 | 1.07 | 4.9 | 4.45 | 12.66 | 1.27 | 8.55 | 2.86 | -9.92 | 11.89 | -3.26 | 3.39 | -6.79 | 1301 | 20.46 |
| 2021 (8) | 32.14 | 5.62 | 1.02 | -13.56 | 3.95 | 4.5 | 1.17 | 5.41 | 3.17 | -18.16 | 12.29 | -1.06 | 3.64 | -0.2 | 1080 | -5.92 |
| 2020 (7) | 30.43 | 20.75 | 1.18 | 6.31 | 3.78 | -8.25 | 1.11 | 18.09 | 3.88 | -11.96 | 12.42 | -24.02 | 3.65 | -2.21 | 1148 | 4.46 |
| 2019 (6) | 25.2 | -16.64 | 1.11 | -26.49 | 4.12 | -13.99 | 0.94 | -28.24 | 4.40 | -11.82 | 16.35 | 3.18 | 3.73 | -13.92 | 1099 | -23.47 |
| 2018 (5) | 30.23 | 7.05 | 1.51 | -5.03 | 4.79 | 21.57 | 1.31 | 3.15 | 5.00 | -11.28 | 15.85 | 13.57 | 4.33 | -3.64 | 1436 | 8.05 |
| 2017 (4) | 28.24 | 20.48 | 1.59 | 39.47 | 3.94 | 18.67 | 1.27 | 29.59 | 5.63 | 15.77 | 13.95 | -1.5 | 4.50 | 7.56 | 1329 | 17.92 |
| 2016 (3) | 23.44 | 16.04 | 1.14 | -13.64 | 3.32 | -2.92 | 0.98 | -17.65 | 4.86 | -25.57 | 14.16 | -16.34 | 4.18 | -29.03 | 1127 | 22.9 |
| 2015 (2) | 20.2 | 9.6 | 1.32 | 6.45 | 3.42 | 38.46 | 1.19 | 29.35 | 6.53 | -2.88 | 16.93 | 26.33 | 5.89 | 18.01 | 917 | 4.68 |
| 2014 (1) | 18.43 | 12.79 | 1.24 | 0.0 | 2.47 | -7.14 | 0.92 | 5.75 | 6.73 | 0 | 13.40 | 0 | 4.99 | 0 | 876 | 7.88 |
