玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.5165.9396.10.07-12.50.00.11-21.43-15.380.195.5611.764.64-47.27-49.017.28-52.65-56.8512.58-36.39-43.011700.00.0
24Q3 (19)0.91-30.5324.660.080.014.290.147.6916.670.1812.538.468.7943.96-8.3215.3855.03-6.4119.7861.9511.071700.0-10.99
24Q2 (18)1.3161.73-17.090.0833.330.00.1318.18-13.330.160.023.086.11-17.5620.619.92-26.934.5312.21-38.1748.441700.0-10.99
24Q1 (17)0.815.191.250.06-14.290.00.11-15.38-21.430.16-5.8833.337.41-18.52-1.2313.58-19.56-22.419.75-10.5331.691700.0-10.99
23Q4 (16)0.775.48-4.940.070.00.00.138.33-18.750.1730.776.259.09-5.195.1916.882.71-14.5322.0823.9811.77170-10.99-10.99
23Q3 (15)0.73-53.8-56.550.07-12.5-12.50.12-20.0-25.00.130.0-13.339.5989.38101.3716.4473.1572.617.81116.4499.451910.0-8.61
23Q2 (14)1.5897.522.480.0833.330.00.157.14-16.670.138.33-13.335.06-32.49-18.359.49-45.75-31.968.23-45.15-29.241910.0-8.61
23Q1 (13)0.8-1.23-53.760.06-14.29-25.00.14-12.5-6.670.12-25.09.097.50-13.2162.1917.50-11.41101.8315.00-24.06135.911910.0-8.61
22Q4 (12)0.81-51.79-67.340.07-12.5-12.50.160.0-5.880.166.6723.088.6481.48167.919.75107.41188.1619.75121.23276.83191-8.61-8.61
22Q3 (11)1.6830.23-54.720.080.0-20.00.16-11.11-20.00.150.025.04.76-23.2176.679.52-31.7576.678.93-23.21176.042090.0-46.55
22Q2 (10)1.29-25.43-58.650.080.0-27.270.1820.00.00.1536.3625.06.2034.1175.913.9560.93141.8611.6382.88202.332090.0-46.55
22Q1 (9)1.73-30.24-42.330.080.0-20.00.15-11.76-34.780.11-15.38-15.384.6243.3538.738.6726.4913.096.3621.346.732090.0-46.55
21Q4 (8)2.48-33.15-14.190.08-20.060.00.17-15.013.330.138.330.03.2319.6886.456.8527.1632.075.2462.0616.53209-46.55-46.55
21Q3 (7)3.7118.9118.530.1-9.09-16.670.211.1133.330.120.0-7.692.70-23.55-29.695.39-6.5612.493.23-15.9-22.123910.092.61
21Q2 (6)3.124.047.170.1110.0-21.430.18-21.74-33.330.12-7.69-50.03.535.77-46.615.77-24.75-54.73.85-11.24-66.033910.092.61
21Q1 (5)3.03.8100.1100.000.2353.3300.130.003.3392.6707.6747.7104.33-3.6703910.00
20Q4 (4)2.89-7.670.00.05-58.330.00.150.00.00.130.00.01.73-54.870.05.198.30.04.508.30.039192.610.0
20Q3 (3)3.1347.640.00.12-14.290.00.15-44.440.00.13-45.830.03.83-41.940.04.79-62.370.04.15-63.310.02030.00.0
20Q2 (2)2.1200.00.1400.00.2700.00.2400.06.6000.012.7400.011.3200.020300.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)4.5417.310.37.140.5-7.410.6927.786.61-8.6711.01-21.0715.208.921700.0
2023 (9)3.87-29.890.28-12.50.54-16.920.54-5.267.2424.8113.9518.513.9535.13170-10.99
2022 (8)5.52-55.160.32-15.790.65-15.580.5714.05.8087.811.7888.2510.33154.23191-8.61
2021 (7)12.3151.410.3826.670.7735.090.52.043.09-16.346.26-10.784.06-32.61209-46.55
2020 (6)8.1353.980.33.450.573.640.49-7.553.69-32.827.01-32.696.03-39.9639192.61
2019 (5)5.28-21.080.297.410.5534.150.5320.455.4936.0910.4269.9710.0452.62203-10.57
2018 (4)6.6918.620.27-10.00.4113.890.44-13.734.04-24.136.13-3.996.58-27.27227-4.62
2017 (3)5.64-41.860.3-23.080.36-65.710.51-7.275.3232.36.38-41.039.0459.48238-26.77
2016 (2)9.7-6.190.39-7.141.0543.840.55-24.664.02-1.0210.8253.335.67-19.69325-26.8
2015 (1)10.340.490.4223.530.7328.070.73-1.354.0607.0607.060444825.0

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