- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.67 | 4.3 | 190.22 | 0.12 | 0.0 | -7.69 | 0.3 | 0.0 | -3.23 | 0 | 0 | 0 | 4.49 | -4.12 | -68.19 | 11.24 | -4.12 | -66.65 | 0.00 | 0 | 0 | 157 | 0.0 | 2.61 |
| 24Q2 (19) | 2.56 | 228.21 | 57.06 | 0.12 | -7.69 | -7.69 | 0.3 | 3.45 | 30.43 | 0 | 0 | 0 | 4.69 | -71.88 | -41.23 | 11.72 | -68.48 | -16.95 | 0.00 | 0 | 0 | 157 | 0.0 | 2.61 |
| 24Q1 (18) | 0.78 | -70.23 | -7.14 | 0.13 | -18.75 | 18.18 | 0.29 | 7.41 | 20.83 | 0 | 0 | 0 | 16.67 | 172.92 | 27.27 | 37.18 | 260.78 | 30.13 | 0.00 | 0 | 0 | 157 | 0.0 | 2.61 |
| 23Q4 (17) | 2.62 | 184.78 | 19.09 | 0.16 | 23.08 | 6.67 | 0.27 | -12.9 | 3.85 | 0 | 0 | 0 | 6.11 | -56.78 | -10.43 | 10.31 | -69.42 | -12.8 | 0.00 | 0 | 0 | 157 | 2.61 | 2.61 |
| 23Q3 (16) | 0.92 | -43.56 | -8.91 | 0.13 | 0.0 | 8.33 | 0.31 | 34.78 | 29.17 | 0 | 0 | 0 | 14.13 | 77.17 | 18.93 | 33.70 | 138.8 | 41.8 | 0.00 | 0 | 0 | 153 | 0.0 | -3.16 |
| 23Q2 (15) | 1.63 | 94.05 | -2.98 | 0.13 | 18.18 | 30.0 | 0.23 | -4.17 | -17.86 | 0 | 0 | 0 | 7.98 | -39.1 | 33.99 | 14.11 | -50.61 | -15.34 | 0.00 | 0 | 0 | 153 | 0.0 | -3.16 |
| 23Q1 (14) | 0.84 | -61.82 | -10.64 | 0.11 | -26.67 | 10.0 | 0.24 | -7.69 | -4.0 | 0 | 0 | 0 | 13.10 | 92.06 | 23.1 | 28.57 | 141.76 | 7.43 | 0.00 | 0 | 0 | 153 | 0.0 | -3.16 |
| 22Q4 (13) | 2.2 | 117.82 | 4.76 | 0.15 | 25.0 | 87.5 | 0.26 | 8.33 | -18.75 | 0 | 0 | 0 | 6.82 | -42.61 | 78.98 | 11.82 | -50.27 | -22.44 | 0.00 | 0 | 0 | 153 | -3.16 | -3.16 |
| 22Q3 (12) | 1.01 | -39.88 | -14.41 | 0.12 | 20.0 | 9.09 | 0.24 | -14.29 | -4.0 | 0 | 0 | 0 | 11.88 | 99.6 | 27.45 | 23.76 | 42.57 | 12.16 | 0.00 | 0 | 0 | 158 | 0.0 | -4.24 |
| 22Q2 (11) | 1.68 | 78.72 | 0.0 | 0.1 | 0.0 | 0.0 | 0.28 | 12.0 | 3.7 | 0 | 0 | 0 | 5.95 | -44.05 | 0.0 | 16.67 | -37.33 | 3.7 | 0.00 | 0 | 0 | 158 | 0.0 | -4.24 |
| 22Q1 (10) | 0.94 | -55.24 | -57.08 | 0.1 | 25.0 | -16.67 | 0.25 | -21.88 | 13.64 | 0 | 0 | 0 | 10.64 | 179.26 | 94.15 | 26.60 | 74.53 | 164.75 | 0.00 | 0 | 0 | 158 | 0.0 | -4.24 |
| 21Q4 (9) | 2.1 | 77.97 | 0.96 | 0.08 | -27.27 | -27.27 | 0.32 | 28.0 | -8.57 | 0 | 0 | 0 | 3.81 | -59.13 | -27.97 | 15.24 | -28.08 | -9.44 | 0.00 | 0 | 0 | 158 | -4.24 | -4.24 |
| 21Q3 (8) | 1.18 | -29.76 | -12.59 | 0.11 | 10.0 | 10.0 | 0.25 | -7.41 | -21.88 | 0 | 0 | 0 | 9.32 | 56.61 | 25.85 | 21.19 | 31.83 | -10.62 | 0.00 | 0 | 0 | 165 | 0.0 | -29.49 |
| 21Q2 (7) | 1.68 | -23.29 | 82.61 | 0.1 | -16.67 | 0.0 | 0.27 | 22.73 | 0.0 | 0 | 0 | 0 | 5.95 | 8.63 | -45.24 | 16.07 | 59.98 | -45.24 | 0.00 | 0 | 0 | 165 | 0.0 | -28.88 |
| 21Q1 (6) | 2.19 | 5.29 | 204.17 | 0.12 | 9.09 | 9.09 | 0.22 | -37.14 | -24.14 | 0 | 0 | 0 | 5.48 | 3.61 | -64.13 | 10.05 | -40.3 | -75.06 | 0.00 | 0 | 0 | 165 | 0.0 | -28.88 |
| 20Q4 (5) | 2.08 | 54.07 | 29.19 | 0.11 | 10.0 | -21.43 | 0.35 | 9.38 | 12.9 | 0 | 0 | 0 | 5.29 | -28.61 | -39.18 | 16.83 | -29.01 | -12.61 | 0.00 | 0 | 0 | 165 | -29.49 | -28.88 |
| 20Q3 (4) | 1.35 | 46.74 | 0.0 | 0.1 | 0.0 | 0.0 | 0.32 | 18.52 | 0.0 | 0 | 0 | 0.0 | 7.41 | -31.85 | 0.0 | 23.70 | -19.23 | 0.0 | 0.00 | 0 | 0.0 | 234 | 0.86 | 0.0 |
| 20Q2 (3) | 0.92 | 27.78 | 0.0 | 0.1 | -9.09 | 0.0 | 0.27 | -6.9 | 0.0 | 0 | 0 | 0.0 | 10.87 | -28.85 | 0.0 | 29.35 | -27.14 | 0.0 | 0.00 | 0 | 0.0 | 232 | 0.0 | 0.0 |
| 20Q1 (2) | 0.72 | -55.28 | 0.0 | 0.11 | -21.43 | 0.0 | 0.29 | -6.45 | 0.0 | 0 | 0 | 0.0 | 15.28 | 75.69 | 0.0 | 40.28 | 109.18 | 0.0 | 0.00 | 0 | 0.0 | 232 | 0.0 | 0.0 |
| 19Q4 (1) | 1.61 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 8.70 | 0.0 | 0.0 | 19.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 232 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.01 | 3.26 | 0.53 | 15.22 | 1.05 | 1.94 | 0 | 0 | 8.82 | 11.57 | 17.47 | -1.28 | 0.00 | 0 | 153 | 0.0 |
| 2022 (9) | 5.82 | -18.6 | 0.46 | 9.52 | 1.03 | -3.74 | 0 | 0 | 7.90 | 34.55 | 17.70 | 18.26 | 0.00 | 0 | 153 | -3.16 |
| 2021 (8) | 7.15 | 41.03 | 0.42 | -2.33 | 1.07 | -13.71 | 0 | 0 | 5.87 | -30.74 | 14.97 | -38.81 | 0.00 | 0 | 158 | -4.24 |
| 2020 (7) | 5.07 | -0.78 | 0.43 | -15.69 | 1.24 | 12.73 | 0 | 0 | 8.48 | -15.02 | 24.46 | 13.62 | 0.00 | 0 | 165 | -29.49 |
| 2019 (6) | 5.11 | -2.29 | 0.51 | -15.0 | 1.1 | -5.98 | 0 | 0 | 9.98 | -13.0 | 21.53 | -3.78 | 0.00 | 0 | 234 | 0.86 |
| 2018 (5) | 5.23 | -15.78 | 0.6 | 1.69 | 1.17 | -0.85 | 0 | 0 | 11.47 | 20.75 | 22.37 | 17.73 | 0.00 | 0 | 232 | -1.28 |
| 2017 (4) | 6.21 | -13.99 | 0.59 | -4.84 | 1.18 | 0.0 | 0 | 0 | 9.50 | 10.64 | 19.00 | 16.26 | 0.00 | 0 | 235 | -8.91 |
| 2016 (3) | 7.22 | -36.83 | 0.62 | -4.62 | 1.18 | -7.09 | 0 | 0 | 8.59 | 51.0 | 16.34 | 47.09 | 0.00 | 0 | 258 | -3.73 |
| 2015 (2) | 11.43 | -13.28 | 0.65 | -16.67 | 1.27 | 7.63 | 0 | 0 | 5.69 | -3.91 | 11.11 | 24.11 | 0.00 | 0 | 268 | -2.55 |
| 2014 (1) | 13.18 | 14.11 | 0.78 | 8.33 | 1.18 | -4.84 | 0 | 0 | 5.92 | 0 | 8.95 | 0 | 0.00 | 0 | 275 | -2.48 |
