- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22Q2 (20) | 0.93 | -14.68 | -34.04 | 0.04 | 33.33 | 0.0 | 0.12 | -20.0 | 0.0 | 0.13 | 8.33 | -7.14 | 4.30 | 56.27 | 51.61 | 12.90 | -6.24 | 51.61 | 13.98 | 26.97 | 40.78 | 997 | 0.0 | 0.0 |
| 22Q1 (19) | 1.09 | 15.96 | -23.24 | 0.03 | 0.0 | -25.0 | 0.15 | 0.0 | 36.36 | 0.12 | 20.0 | -7.69 | 2.75 | -13.76 | -2.29 | 13.76 | -13.76 | 77.65 | 11.01 | 3.49 | 20.25 | 997 | 0.0 | 0.0 |
| 21Q4 (18) | 0.94 | -28.24 | -30.37 | 0.03 | -25.0 | -25.0 | 0.15 | 25.0 | 36.36 | 0.1 | -28.57 | -33.33 | 3.19 | 4.52 | 7.71 | 15.96 | 74.2 | 95.84 | 10.64 | -0.46 | -4.26 | 997 | 0.0 | 0.0 |
| 21Q3 (17) | 1.31 | -7.09 | -7.09 | 0.04 | 0.0 | 33.33 | 0.12 | 0.0 | 0.0 | 0.14 | 0.0 | -6.67 | 3.05 | 7.63 | 43.51 | 9.16 | 7.63 | 7.63 | 10.69 | 7.63 | 0.46 | 997 | 0.0 | 0.0 |
| 21Q2 (16) | 1.41 | -0.7 | 2.17 | 0.04 | 0.0 | 0.0 | 0.12 | 9.09 | -42.86 | 0.14 | 7.69 | -6.67 | 2.84 | 0.71 | -2.13 | 8.51 | 9.86 | -44.07 | 9.93 | 8.46 | -8.65 | 997 | 0.0 | 0.0 |
| 21Q1 (15) | 1.42 | 5.19 | 2.9 | 0.04 | 0.0 | 0.0 | 0.11 | 0.0 | -8.33 | 0.13 | -13.33 | -18.75 | 2.82 | -4.93 | -2.82 | 7.75 | -4.93 | -10.92 | 9.15 | -17.61 | -21.04 | 997 | 0.0 | 0.0 |
| 20Q4 (14) | 1.35 | -4.26 | -36.62 | 0.04 | 33.33 | -50.0 | 0.11 | -8.33 | -26.67 | 0.15 | 0.0 | -11.76 | 2.96 | 39.26 | -21.11 | 8.15 | -4.26 | 15.7 | 11.11 | 4.44 | 39.22 | 997 | 0.0 | 0.0 |
| 20Q3 (13) | 1.41 | 2.17 | -30.2 | 0.03 | -25.0 | -40.0 | 0.12 | -42.86 | -7.69 | 0.15 | 0.0 | -16.67 | 2.13 | -26.6 | -14.04 | 8.51 | -44.07 | 32.24 | 10.64 | -2.13 | 19.39 | 997 | 0.0 | 0.0 |
| 20Q2 (12) | 1.38 | 0.0 | -18.34 | 0.04 | 0.0 | -20.0 | 0.21 | 75.0 | 61.54 | 0.15 | -6.25 | -11.76 | 2.90 | 0.0 | -2.03 | 15.22 | 75.0 | 97.83 | 10.87 | -6.25 | 8.06 | 997 | 0.0 | 0.0 |
| 20Q1 (11) | 1.38 | -35.21 | -14.29 | 0.04 | -50.0 | -20.0 | 0.12 | -20.0 | -7.69 | 0.16 | -5.88 | 0.0 | 2.90 | -22.83 | -6.67 | 8.70 | 23.48 | 7.69 | 11.59 | 45.27 | 16.67 | 997 | 0.0 | 0.0 |
| 19Q4 (10) | 2.13 | 5.45 | 33.96 | 0.08 | 60.0 | 60.0 | 0.15 | 15.38 | -6.25 | 0.17 | -5.56 | -32.0 | 3.76 | 51.74 | 19.44 | 7.04 | 9.43 | -30.02 | 7.98 | -10.43 | -49.24 | 997 | 0.0 | 0.0 |
| 19Q3 (9) | 2.02 | 19.53 | 0.5 | 0.05 | 0.0 | -16.67 | 0.13 | 0.0 | 0.0 | 0.18 | 5.88 | -25.0 | 2.48 | -16.34 | -17.08 | 6.44 | -16.34 | -0.5 | 8.91 | -11.42 | -25.37 | 997 | 0.0 | 0.0 |
| 19Q2 (8) | 1.69 | 4.97 | -42.32 | 0.05 | 0.0 | -28.57 | 0.13 | 0.0 | -7.14 | 0.17 | 6.25 | -32.0 | 2.96 | -4.73 | 23.84 | 7.69 | -4.73 | 60.99 | 10.06 | 1.22 | 17.89 | 997 | 0.0 | 0.0 |
| 19Q1 (7) | 1.61 | 1.26 | -35.08 | 0.05 | 0.0 | -44.44 | 0.13 | -18.75 | -18.75 | 0.16 | -36.0 | -36.0 | 3.11 | -1.24 | -14.42 | 8.07 | -19.76 | 25.16 | 9.94 | -36.8 | -1.42 | 997 | 0.0 | 0.0 |
| 18Q4 (6) | 1.59 | -20.9 | -46.46 | 0.05 | -16.67 | -90.0 | 0.16 | 23.08 | -57.89 | 0.25 | 4.17 | -19.35 | 3.14 | 5.35 | -81.32 | 10.06 | 55.59 | -21.35 | 15.72 | 31.68 | 50.64 | 997 | 0.0 | 85.32 |
| 18Q3 (5) | 2.01 | -31.4 | -38.53 | 0.06 | -14.29 | -40.0 | 0.13 | -7.14 | -50.0 | 0.24 | -4.0 | -14.29 | 2.99 | 24.95 | -2.39 | 6.47 | 35.36 | -18.66 | 11.94 | 39.94 | 39.45 | 997 | 0.0 | 85.32 |
| 18Q2 (4) | 2.93 | 18.15 | 0.0 | 0.07 | -22.22 | 0.0 | 0.14 | -12.5 | 0.0 | 0.25 | 0.0 | 0.0 | 2.39 | -34.17 | 0.0 | 4.78 | -25.94 | 0.0 | 8.53 | -15.36 | 0.0 | 997 | 0.0 | 0.0 |
| 18Q1 (3) | 2.48 | -16.5 | 0.0 | 0.09 | -82.0 | 0.0 | 0.16 | -57.89 | 0.0 | 0.25 | -19.35 | 0.0 | 3.63 | -78.44 | 0.0 | 6.45 | -49.58 | 0.0 | 10.08 | -3.42 | 0.0 | 997 | 85.32 | 0.0 |
| 17Q4 (2) | 2.97 | -9.17 | 0.0 | 0.5 | 400.0 | 0.0 | 0.38 | 46.15 | 0.0 | 0.31 | 10.71 | 0.0 | 16.84 | 450.51 | 0.0 | 12.79 | 60.92 | 0.0 | 10.44 | 21.9 | 0.0 | 538 | 0.0 | 0.0 |
| 17Q3 (1) | 3.27 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 7.95 | 0.0 | 0.0 | 8.56 | 0.0 | 0.0 | 538 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 5.08 | -7.97 | 0.14 | 0.0 | 0.49 | -12.5 | 0.51 | -17.74 | 2.76 | 8.66 | 9.65 | -4.92 | 10.04 | -10.62 | 997 | 0.0 |
| 2020 (9) | 5.52 | -25.81 | 0.14 | -36.36 | 0.56 | 3.7 | 0.62 | -10.14 | 2.54 | -14.23 | 10.14 | 39.77 | 11.23 | 21.11 | 997 | 0.0 |
| 2019 (8) | 7.44 | -17.52 | 0.22 | -21.43 | 0.54 | -8.47 | 0.69 | -30.3 | 2.96 | -4.74 | 7.26 | 10.96 | 9.27 | -15.5 | 997 | 0.0 |
| 2018 (7) | 9.02 | -26.37 | 0.28 | -68.89 | 0.59 | -50.42 | 0.99 | -9.17 | 3.10 | -57.75 | 6.54 | -32.67 | 10.98 | 23.35 | 997 | 0.0 |
| 2017 (6) | 12.25 | -5.55 | 0.9 | 57.89 | 1.19 | -33.52 | 1.09 | -6.84 | 7.35 | 67.18 | 9.71 | -29.61 | 8.90 | -1.36 | 997 | 0.0 |
| 2016 (5) | 12.97 | -49.36 | 0.57 | -39.36 | 1.79 | -32.71 | 1.17 | -22.0 | 4.39 | 19.73 | 13.80 | 32.87 | 9.02 | 54.02 | 997 | 0.0 |
| 2015 (4) | 25.61 | -36.87 | 0.94 | -6.93 | 2.66 | 3.5 | 1.5 | -19.79 | 3.67 | 47.44 | 10.39 | 63.96 | 5.86 | 27.07 | 997 | 0.0 |
| 2014 (3) | 40.57 | 3.71 | 1.01 | 12.22 | 2.57 | 6.2 | 1.87 | -35.52 | 2.49 | 8.21 | 6.33 | 2.4 | 4.61 | -37.82 | 997 | -8.45 |
| 2013 (2) | 39.12 | 7.92 | 0.9 | -64.71 | 2.42 | 21.0 | 2.9 | 28.32 | 2.30 | -67.3 | 6.19 | 12.12 | 7.41 | 18.9 | 1089 | -0.18 |
| 2012 (1) | 36.25 | 0 | 2.55 | 0 | 2.0 | 0 | 2.26 | 0 | 7.03 | 0 | 5.52 | 0 | 6.23 | 0 | 1091 | 0 |
