玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)2.4335.7538.860.0740.040.00.210.016.670.1-16.670.02.883.130.828.64-26.34-15.984.12-38.61-27.9800-100.0
24Q1 (19)1.79-21.83-4.790.05-16.670.00.2131.2531.250.1233.3333.332.796.615.0311.7367.9137.856.7070.5840.040-100.0-100.0
23Q4 (18)2.295.5327.930.060.020.00.16-20.06.670.09-10.0-18.182.62-5.24-6.26.99-24.19-16.623.93-14.72-36.054920.00.0
23Q3 (17)2.1724.0-21.940.0620.0-14.290.211.1111.110.10.0-9.092.76-3.239.819.22-10.3942.354.61-19.3516.464920.00.0
23Q2 (16)1.75-6.91-44.090.050.0-28.570.1812.5-5.260.111.11-9.092.867.4327.7610.2920.8669.445.7119.3762.64920.00.0
23Q1 (15)1.885.03-15.70.050.0-28.570.166.67-11.110.09-18.18-25.02.66-4.79-15.278.511.565.444.79-22.1-11.044920.00.0
22Q4 (14)1.79-35.61-22.170.05-28.57-16.670.15-16.670.00.110.0-8.332.7910.937.088.3829.4228.496.1555.3117.784920.00.0
22Q3 (13)2.78-11.185.70.070.016.670.18-5.265.880.110.0-8.332.5212.5910.376.476.660.173.9612.59-13.284920.00.0
22Q2 (12)3.1340.3637.280.070.016.670.195.5626.670.11-8.3322.222.24-28.75-15.026.07-24.8-7.733.51-34.69-10.974920.00.0
22Q1 (11)2.23-3.0425.280.0716.6740.00.1820.038.460.120.033.333.1420.3311.758.0723.7710.525.383.146.434920.00.0
21Q4 (10)2.3-12.5519.790.060.00.00.15-11.7615.380.120.020.02.6114.35-16.526.520.9-3.685.2214.350.174920.00.0
21Q3 (9)2.6315.3565.410.060.020.00.1713.3313.330.1233.3333.332.28-13.31-27.456.46-1.75-31.484.5615.59-19.394920.00.0
21Q2 (8)2.2828.0934.120.0620.020.00.1515.3815.380.090.00.02.63-6.32-10.536.58-9.92-13.973.95-21.93-25.444920.00.0
21Q1 (7)1.78-7.2930.880.05-16.67-16.670.130.00.00.09-10.0-10.02.81-10.11-36.337.307.87-23.65.06-2.92-31.244920.00.0
20Q4 (6)1.9220.754.350.0620.00.00.13-13.330.00.111.1111.113.12-0.62-4.176.77-28.23-4.175.21-7.996.484920.00.0
20Q3 (5)1.59-6.47-25.00.050.0-28.570.1515.387.140.090.00.03.146.92-4.769.4323.3742.865.666.9233.334920.00.0
20Q2 (4)1.725.00.00.05-16.670.00.130.00.00.09-10.00.02.94-33.330.07.65-20.00.05.29-28.00.04920.00.0
20Q1 (3)1.36-26.090.00.060.00.00.130.00.00.111.110.04.4135.290.09.5635.290.07.3550.330.04920.00.0
19Q4 (2)1.84-13.210.00.06-14.290.00.13-7.140.00.090.00.03.26-1.240.07.076.990.04.8915.220.04920.00.0
19Q3 (1)2.120.00.00.070.00.00.140.00.00.090.00.03.300.00.06.600.00.04.250.00.04920.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.09-18.530.21-16.00.69-2.820.38-15.562.603.118.5319.294.703.654920.0
2022 (9)9.9310.460.258.70.7120.340.454.652.52-1.597.158.954.53-5.264920.0
2021 (8)8.9936.830.234.550.597.270.4310.262.56-23.66.56-21.64.78-19.424920.0
2020 (7)6.57-8.50.22-12.00.553.770.395.413.35-3.838.3713.415.9415.194920.0
2019 (6)7.18-33.520.258.70.53-11.670.37-13.953.4863.57.3832.875.1529.434920.0
2018 (5)10.87.460.2321.050.613.210.4313.162.1312.655.565.353.985.34921.23
2017 (4)10.0557.770.19-20.830.538.160.3811.761.89-49.825.27-31.443.78-29.1648629.6
2016 (3)6.37-18.330.24-4.00.49-2.00.3425.933.7717.557.6920.05.3454.23750.0
2015 (2)7.8-39.20.25-79.840.5-3.850.27-38.643.21-66.846.4158.163.460.94375-13.59
2014 (1)12.8314.551.24629.410.520.00.4422.229.6604.0503.430434-2.25

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