- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 2.43 | 35.75 | 38.86 | 0.07 | 40.0 | 40.0 | 0.21 | 0.0 | 16.67 | 0.1 | -16.67 | 0.0 | 2.88 | 3.13 | 0.82 | 8.64 | -26.34 | -15.98 | 4.12 | -38.61 | -27.98 | 0 | 0 | -100.0 |
24Q1 (19) | 1.79 | -21.83 | -4.79 | 0.05 | -16.67 | 0.0 | 0.21 | 31.25 | 31.25 | 0.12 | 33.33 | 33.33 | 2.79 | 6.61 | 5.03 | 11.73 | 67.91 | 37.85 | 6.70 | 70.58 | 40.04 | 0 | -100.0 | -100.0 |
23Q4 (18) | 2.29 | 5.53 | 27.93 | 0.06 | 0.0 | 20.0 | 0.16 | -20.0 | 6.67 | 0.09 | -10.0 | -18.18 | 2.62 | -5.24 | -6.2 | 6.99 | -24.19 | -16.62 | 3.93 | -14.72 | -36.05 | 492 | 0.0 | 0.0 |
23Q3 (17) | 2.17 | 24.0 | -21.94 | 0.06 | 20.0 | -14.29 | 0.2 | 11.11 | 11.11 | 0.1 | 0.0 | -9.09 | 2.76 | -3.23 | 9.81 | 9.22 | -10.39 | 42.35 | 4.61 | -19.35 | 16.46 | 492 | 0.0 | 0.0 |
23Q2 (16) | 1.75 | -6.91 | -44.09 | 0.05 | 0.0 | -28.57 | 0.18 | 12.5 | -5.26 | 0.1 | 11.11 | -9.09 | 2.86 | 7.43 | 27.76 | 10.29 | 20.86 | 69.44 | 5.71 | 19.37 | 62.6 | 492 | 0.0 | 0.0 |
23Q1 (15) | 1.88 | 5.03 | -15.7 | 0.05 | 0.0 | -28.57 | 0.16 | 6.67 | -11.11 | 0.09 | -18.18 | -25.0 | 2.66 | -4.79 | -15.27 | 8.51 | 1.56 | 5.44 | 4.79 | -22.1 | -11.04 | 492 | 0.0 | 0.0 |
22Q4 (14) | 1.79 | -35.61 | -22.17 | 0.05 | -28.57 | -16.67 | 0.15 | -16.67 | 0.0 | 0.11 | 0.0 | -8.33 | 2.79 | 10.93 | 7.08 | 8.38 | 29.42 | 28.49 | 6.15 | 55.31 | 17.78 | 492 | 0.0 | 0.0 |
22Q3 (13) | 2.78 | -11.18 | 5.7 | 0.07 | 0.0 | 16.67 | 0.18 | -5.26 | 5.88 | 0.11 | 0.0 | -8.33 | 2.52 | 12.59 | 10.37 | 6.47 | 6.66 | 0.17 | 3.96 | 12.59 | -13.28 | 492 | 0.0 | 0.0 |
22Q2 (12) | 3.13 | 40.36 | 37.28 | 0.07 | 0.0 | 16.67 | 0.19 | 5.56 | 26.67 | 0.11 | -8.33 | 22.22 | 2.24 | -28.75 | -15.02 | 6.07 | -24.8 | -7.73 | 3.51 | -34.69 | -10.97 | 492 | 0.0 | 0.0 |
22Q1 (11) | 2.23 | -3.04 | 25.28 | 0.07 | 16.67 | 40.0 | 0.18 | 20.0 | 38.46 | 0.12 | 0.0 | 33.33 | 3.14 | 20.33 | 11.75 | 8.07 | 23.77 | 10.52 | 5.38 | 3.14 | 6.43 | 492 | 0.0 | 0.0 |
21Q4 (10) | 2.3 | -12.55 | 19.79 | 0.06 | 0.0 | 0.0 | 0.15 | -11.76 | 15.38 | 0.12 | 0.0 | 20.0 | 2.61 | 14.35 | -16.52 | 6.52 | 0.9 | -3.68 | 5.22 | 14.35 | 0.17 | 492 | 0.0 | 0.0 |
21Q3 (9) | 2.63 | 15.35 | 65.41 | 0.06 | 0.0 | 20.0 | 0.17 | 13.33 | 13.33 | 0.12 | 33.33 | 33.33 | 2.28 | -13.31 | -27.45 | 6.46 | -1.75 | -31.48 | 4.56 | 15.59 | -19.39 | 492 | 0.0 | 0.0 |
21Q2 (8) | 2.28 | 28.09 | 34.12 | 0.06 | 20.0 | 20.0 | 0.15 | 15.38 | 15.38 | 0.09 | 0.0 | 0.0 | 2.63 | -6.32 | -10.53 | 6.58 | -9.92 | -13.97 | 3.95 | -21.93 | -25.44 | 492 | 0.0 | 0.0 |
21Q1 (7) | 1.78 | -7.29 | 30.88 | 0.05 | -16.67 | -16.67 | 0.13 | 0.0 | 0.0 | 0.09 | -10.0 | -10.0 | 2.81 | -10.11 | -36.33 | 7.30 | 7.87 | -23.6 | 5.06 | -2.92 | -31.24 | 492 | 0.0 | 0.0 |
20Q4 (6) | 1.92 | 20.75 | 4.35 | 0.06 | 20.0 | 0.0 | 0.13 | -13.33 | 0.0 | 0.1 | 11.11 | 11.11 | 3.12 | -0.62 | -4.17 | 6.77 | -28.23 | -4.17 | 5.21 | -7.99 | 6.48 | 492 | 0.0 | 0.0 |
20Q3 (5) | 1.59 | -6.47 | -25.0 | 0.05 | 0.0 | -28.57 | 0.15 | 15.38 | 7.14 | 0.09 | 0.0 | 0.0 | 3.14 | 6.92 | -4.76 | 9.43 | 23.37 | 42.86 | 5.66 | 6.92 | 33.33 | 492 | 0.0 | 0.0 |
20Q2 (4) | 1.7 | 25.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.13 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 2.94 | -33.33 | 0.0 | 7.65 | -20.0 | 0.0 | 5.29 | -28.0 | 0.0 | 492 | 0.0 | 0.0 |
20Q1 (3) | 1.36 | -26.09 | 0.0 | 0.06 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 4.41 | 35.29 | 0.0 | 9.56 | 35.29 | 0.0 | 7.35 | 50.33 | 0.0 | 492 | 0.0 | 0.0 |
19Q4 (2) | 1.84 | -13.21 | 0.0 | 0.06 | -14.29 | 0.0 | 0.13 | -7.14 | 0.0 | 0.09 | 0.0 | 0.0 | 3.26 | -1.24 | 0.0 | 7.07 | 6.99 | 0.0 | 4.89 | 15.22 | 0.0 | 492 | 0.0 | 0.0 |
19Q3 (1) | 2.12 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 3.30 | 0.0 | 0.0 | 6.60 | 0.0 | 0.0 | 4.25 | 0.0 | 0.0 | 492 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 8.09 | -18.53 | 0.21 | -16.0 | 0.69 | -2.82 | 0.38 | -15.56 | 2.60 | 3.11 | 8.53 | 19.29 | 4.70 | 3.65 | 492 | 0.0 |
2022 (9) | 9.93 | 10.46 | 0.25 | 8.7 | 0.71 | 20.34 | 0.45 | 4.65 | 2.52 | -1.59 | 7.15 | 8.95 | 4.53 | -5.26 | 492 | 0.0 |
2021 (8) | 8.99 | 36.83 | 0.23 | 4.55 | 0.59 | 7.27 | 0.43 | 10.26 | 2.56 | -23.6 | 6.56 | -21.6 | 4.78 | -19.42 | 492 | 0.0 |
2020 (7) | 6.57 | -8.5 | 0.22 | -12.0 | 0.55 | 3.77 | 0.39 | 5.41 | 3.35 | -3.83 | 8.37 | 13.41 | 5.94 | 15.19 | 492 | 0.0 |
2019 (6) | 7.18 | -33.52 | 0.25 | 8.7 | 0.53 | -11.67 | 0.37 | -13.95 | 3.48 | 63.5 | 7.38 | 32.87 | 5.15 | 29.43 | 492 | 0.0 |
2018 (5) | 10.8 | 7.46 | 0.23 | 21.05 | 0.6 | 13.21 | 0.43 | 13.16 | 2.13 | 12.65 | 5.56 | 5.35 | 3.98 | 5.3 | 492 | 1.23 |
2017 (4) | 10.05 | 57.77 | 0.19 | -20.83 | 0.53 | 8.16 | 0.38 | 11.76 | 1.89 | -49.82 | 5.27 | -31.44 | 3.78 | -29.16 | 486 | 29.6 |
2016 (3) | 6.37 | -18.33 | 0.24 | -4.0 | 0.49 | -2.0 | 0.34 | 25.93 | 3.77 | 17.55 | 7.69 | 20.0 | 5.34 | 54.2 | 375 | 0.0 |
2015 (2) | 7.8 | -39.2 | 0.25 | -79.84 | 0.5 | -3.85 | 0.27 | -38.64 | 3.21 | -66.84 | 6.41 | 58.16 | 3.46 | 0.94 | 375 | -13.59 |
2014 (1) | 12.83 | 14.55 | 1.24 | 629.41 | 0.52 | 0.0 | 0.44 | 22.22 | 9.66 | 0 | 4.05 | 0 | 3.43 | 0 | 434 | -2.25 |