- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.1 | 10.53 | 45.83 | 0.13 | 8.33 | 44.44 | 0.22 | 10.0 | 29.41 | 0.1 | 11.11 | 11.11 | 6.19 | -1.98 | -0.95 | 10.48 | -0.48 | -11.26 | 4.76 | 0.53 | -23.81 | 263 | 0.0 | -2.59 |
| 24Q2 (19) | 1.9 | 8.57 | 16.56 | 0.12 | 9.09 | 33.33 | 0.2 | 17.65 | 11.11 | 0.09 | 12.5 | 0.0 | 6.32 | 0.48 | 14.39 | 10.53 | 8.36 | -4.68 | 4.74 | 3.62 | -14.21 | 263 | 0.0 | -2.59 |
| 24Q1 (18) | 1.75 | 1.74 | 12.18 | 0.11 | 10.0 | 10.0 | 0.17 | -5.56 | 13.33 | 0.08 | 0.0 | -11.11 | 6.29 | 8.11 | -1.94 | 9.71 | -7.17 | 1.03 | 4.57 | -1.71 | -20.76 | 263 | 0.0 | -2.59 |
| 23Q4 (17) | 1.72 | 19.44 | -1.71 | 0.1 | 11.11 | 0.0 | 0.18 | 5.88 | 5.88 | 0.08 | -11.11 | -20.0 | 5.81 | -6.98 | 1.74 | 10.47 | -11.35 | 7.73 | 4.65 | -25.58 | -18.6 | 263 | -2.59 | -2.59 |
| 23Q3 (16) | 1.44 | -11.66 | -23.4 | 0.09 | 0.0 | -25.0 | 0.17 | -5.56 | -15.0 | 0.09 | 0.0 | -10.0 | 6.25 | 13.19 | -2.08 | 11.81 | 6.91 | 10.97 | 6.25 | 13.19 | 17.5 | 270 | 0.0 | 3.45 |
| 23Q2 (15) | 1.63 | 4.49 | -14.66 | 0.09 | -10.0 | 125.0 | 0.18 | 20.0 | -21.74 | 0.09 | 0.0 | -10.0 | 5.52 | -13.87 | 163.65 | 11.04 | 14.85 | -8.3 | 5.52 | -4.29 | 5.46 | 270 | 0.0 | 3.45 |
| 23Q1 (14) | 1.56 | -10.86 | -4.29 | 0.1 | 0.0 | -9.09 | 0.15 | -11.76 | -6.25 | 0.09 | -10.0 | 0.0 | 6.41 | 12.18 | -5.01 | 9.62 | -1.02 | -2.04 | 5.77 | 0.96 | 4.49 | 270 | 0.0 | 3.45 |
| 22Q4 (13) | 1.75 | -6.91 | -11.62 | 0.1 | -16.67 | -9.09 | 0.17 | -15.0 | 0.0 | 0.1 | 0.0 | 25.0 | 5.71 | -10.48 | 2.86 | 9.71 | -8.69 | 13.14 | 5.71 | 7.43 | 41.43 | 270 | 3.45 | 3.45 |
| 22Q3 (12) | 1.88 | -1.57 | -6.0 | 0.12 | 200.0 | 9.09 | 0.2 | -13.04 | 11.11 | 0.1 | 0.0 | 25.0 | 6.38 | 204.79 | 16.05 | 10.64 | -11.66 | 18.2 | 5.32 | 1.6 | 32.98 | 261 | 0.0 | 0.38 |
| 22Q2 (11) | 1.91 | 17.18 | 11.7 | 0.04 | -63.64 | -60.0 | 0.23 | 43.75 | 43.75 | 0.1 | 11.11 | 25.0 | 2.09 | -68.97 | -64.19 | 12.04 | 22.68 | 28.7 | 5.24 | -5.18 | 11.91 | 261 | 0.0 | 0.38 |
| 22Q1 (10) | 1.63 | -17.68 | 13.99 | 0.11 | 0.0 | 22.22 | 0.16 | -5.88 | 6.67 | 0.09 | 12.5 | 12.5 | 6.75 | 21.47 | 7.23 | 9.82 | 14.33 | -6.42 | 5.52 | 36.66 | -1.3 | 261 | 0.0 | 0.38 |
| 21Q4 (9) | 1.98 | -1.0 | 27.74 | 0.11 | 0.0 | 37.5 | 0.17 | -5.56 | 30.77 | 0.08 | 0.0 | 0.0 | 5.56 | 1.01 | 7.64 | 8.59 | -4.6 | 2.37 | 4.04 | 1.01 | -21.72 | 261 | 0.38 | 0.38 |
| 21Q3 (8) | 2.0 | 16.96 | 24.22 | 0.11 | 10.0 | 37.5 | 0.18 | 12.5 | 20.0 | 0.08 | 0.0 | 0.0 | 5.50 | -5.95 | 10.69 | 9.00 | -3.81 | -3.4 | 4.00 | -14.5 | -19.5 | 260 | 0.0 | -10.65 |
| 21Q2 (7) | 1.71 | 19.58 | 13.25 | 0.1 | 11.11 | 0.0 | 0.16 | 6.67 | -5.88 | 0.08 | 0.0 | 0.0 | 5.85 | -7.08 | -11.7 | 9.36 | -10.8 | -16.89 | 4.68 | -16.37 | -11.7 | 260 | 0.0 | -10.65 |
| 21Q1 (6) | 1.43 | -7.74 | 13.49 | 0.09 | 12.5 | -10.0 | 0.15 | 15.38 | 7.14 | 0.08 | 0.0 | 14.29 | 6.29 | 21.94 | -20.7 | 10.49 | 25.07 | -5.59 | 5.59 | 8.39 | 0.7 | 260 | 0.0 | -21.45 |
| 20Q4 (5) | 1.55 | -3.73 | 23.02 | 0.08 | 0.0 | -20.0 | 0.13 | -13.33 | -13.33 | 0.08 | 0.0 | 0.0 | 5.16 | 3.87 | -34.97 | 8.39 | -9.98 | -29.55 | 5.16 | 3.87 | -18.71 | 260 | -10.65 | -21.45 |
| 20Q3 (4) | 1.61 | 6.62 | 0.0 | 0.08 | -20.0 | 0.0 | 0.15 | -11.76 | 0.0 | 0.08 | 0.0 | 0.0 | 4.97 | -24.97 | 0.0 | 9.32 | -17.25 | 0.0 | 4.97 | -6.21 | 0.0 | 291 | 0.0 | 0.0 |
| 20Q2 (3) | 1.51 | 19.84 | 0.0 | 0.1 | 0.0 | 0.0 | 0.17 | 21.43 | 0.0 | 0.08 | 14.29 | 0.0 | 6.62 | -16.56 | 0.0 | 11.26 | 1.32 | 0.0 | 5.30 | -4.64 | 0.0 | 291 | -12.08 | 0.0 |
| 20Q1 (2) | 1.26 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0.07 | -12.5 | 0.0 | 7.94 | 0.0 | 0.0 | 11.11 | -6.67 | 0.0 | 5.56 | -12.5 | 0.0 | 331 | 0.0 | 0.0 |
| 19Q4 (1) | 1.26 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 7.94 | 0.0 | 0.0 | 11.90 | 0.0 | 0.0 | 6.35 | 0.0 | 0.0 | 331 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.35 | -11.44 | 0.38 | 2.7 | 0.68 | -10.53 | 0.35 | -7.89 | 5.98 | 15.97 | 10.71 | 1.03 | 5.51 | 4.0 | 270 | 0.0 |
| 2022 (9) | 7.17 | 0.7 | 0.37 | -9.76 | 0.76 | 15.15 | 0.38 | 18.75 | 5.16 | -10.39 | 10.60 | 14.35 | 5.30 | 17.92 | 270 | 3.45 |
| 2021 (8) | 7.12 | 20.07 | 0.41 | 13.89 | 0.66 | 11.86 | 0.32 | 6.67 | 5.76 | -5.15 | 9.27 | -6.83 | 4.49 | -11.16 | 261 | 0.38 |
| 2020 (7) | 5.93 | -2.63 | 0.36 | -23.4 | 0.59 | -18.06 | 0.3 | -11.76 | 6.07 | -21.34 | 9.95 | -15.84 | 5.06 | -9.38 | 260 | -10.65 |
| 2019 (6) | 6.09 | -26.8 | 0.47 | -18.97 | 0.72 | -24.21 | 0.34 | -5.56 | 7.72 | 10.71 | 11.82 | 3.54 | 5.58 | 29.03 | 291 | -12.08 |
| 2018 (5) | 8.32 | 4.39 | 0.58 | -1.69 | 0.95 | 1.06 | 0.36 | 16.13 | 6.97 | -5.83 | 11.42 | -3.19 | 4.33 | 11.24 | 331 | 3.44 |
| 2017 (4) | 7.97 | 24.92 | 0.59 | 37.21 | 0.94 | 2.17 | 0.31 | 14.81 | 7.40 | 9.84 | 11.79 | -18.21 | 3.89 | -8.09 | 320 | 3.23 |
| 2016 (3) | 6.38 | 4.76 | 0.43 | 0.0 | 0.92 | -5.15 | 0.27 | 8.0 | 6.74 | -4.55 | 14.42 | -9.47 | 4.23 | 3.09 | 310 | 9.54 |
| 2015 (2) | 6.09 | -65.92 | 0.43 | 19.44 | 0.97 | -64.07 | 0.25 | -13.79 | 7.06 | 250.49 | 15.93 | 5.42 | 4.11 | 152.96 | 283 | -12.92 |
| 2014 (1) | 17.87 | 482.08 | 0.36 | 0 | 2.7 | 291.3 | 0.29 | 0 | 2.01 | 0 | 15.11 | 0 | 1.62 | 0 | 325 | -0.31 |
