- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 21.01 | 23.23 | 49.32 | 0.39 | 50.0 | 178.57 | 1.17 | 10.38 | 17.0 | 0.61 | 29.79 | 41.86 | 1.86 | 21.73 | 86.55 | 5.57 | -10.43 | -21.65 | 2.90 | 5.32 | -5.0 | 2519 | 0.0 | -5.27 |
| 24Q2 (19) | 17.05 | 32.68 | 32.07 | 0.26 | 52.94 | 116.67 | 1.06 | 1.92 | 9.28 | 0.47 | 4.44 | 4.44 | 1.52 | 15.27 | 64.06 | 6.22 | -23.18 | -17.26 | 2.76 | -21.28 | -20.92 | 2519 | 0.0 | -5.27 |
| 24Q1 (18) | 12.85 | -10.64 | 1.74 | 0.17 | 21.43 | 13.33 | 1.04 | 13.04 | 10.64 | 0.45 | -6.25 | 4.65 | 1.32 | 35.89 | 11.39 | 8.09 | 26.5 | 8.74 | 3.50 | 4.91 | 2.86 | 2519 | 0.0 | -5.27 |
| 23Q4 (17) | 14.38 | 2.2 | -5.27 | 0.14 | 0.0 | 27.27 | 0.92 | -8.0 | -10.68 | 0.48 | 11.63 | 41.18 | 0.97 | -2.16 | 34.35 | 6.40 | -9.98 | -5.71 | 3.34 | 9.22 | 49.03 | 2519 | -5.27 | -5.27 |
| 23Q3 (16) | 14.07 | 8.99 | -21.04 | 0.14 | 16.67 | 40.0 | 1.0 | 3.09 | -20.0 | 0.43 | -4.44 | 13.16 | 1.00 | 7.05 | 77.31 | 7.11 | -5.41 | 1.32 | 3.06 | -12.32 | 43.32 | 2659 | 0.0 | -6.67 |
| 23Q2 (15) | 12.91 | 2.22 | -28.67 | 0.12 | -20.0 | 9.09 | 0.97 | 3.19 | -11.01 | 0.45 | 4.65 | 25.0 | 0.93 | -21.74 | 52.95 | 7.51 | 0.95 | 24.77 | 3.49 | 2.38 | 75.25 | 2659 | 0.0 | -6.67 |
| 23Q1 (14) | 12.63 | -16.8 | -24.14 | 0.15 | 36.36 | 50.0 | 0.94 | -8.74 | -9.62 | 0.43 | 26.47 | 26.47 | 1.19 | 63.9 | 97.74 | 7.44 | 9.69 | 19.15 | 3.40 | 52.01 | 66.72 | 2659 | 0.0 | -6.67 |
| 22Q4 (13) | 15.18 | -14.81 | -14.96 | 0.11 | 10.0 | -8.33 | 1.03 | -17.6 | -0.96 | 0.34 | -10.53 | -10.53 | 0.72 | 29.13 | 7.79 | 6.79 | -3.27 | 16.46 | 2.24 | 5.03 | 5.21 | 2659 | -6.67 | -6.67 |
| 22Q3 (12) | 17.82 | -1.55 | -2.57 | 0.1 | -9.09 | -9.09 | 1.25 | 14.68 | 38.89 | 0.38 | 5.56 | 0.0 | 0.56 | -7.66 | -6.69 | 7.01 | 16.48 | 42.55 | 2.13 | 7.21 | 2.64 | 2849 | 0.0 | 12.61 |
| 22Q2 (11) | 18.1 | 8.71 | -1.74 | 0.11 | 10.0 | -8.33 | 1.09 | 4.81 | 21.11 | 0.36 | 5.88 | -5.26 | 0.61 | 1.19 | -6.71 | 6.02 | -3.59 | 23.25 | 1.99 | -2.6 | -3.59 | 2849 | 0.0 | 12.61 |
| 22Q1 (10) | 16.65 | -6.72 | -4.42 | 0.1 | -16.67 | 11.11 | 1.04 | 0.0 | 13.04 | 0.34 | -10.53 | -5.56 | 0.60 | -10.66 | 16.25 | 6.25 | 7.21 | 18.27 | 2.04 | -4.08 | -1.19 | 2849 | 0.0 | 12.61 |
| 21Q4 (9) | 17.85 | -2.41 | 9.98 | 0.12 | 9.09 | 9.09 | 1.04 | 15.56 | 15.56 | 0.38 | 0.0 | -2.56 | 0.67 | 11.78 | -0.81 | 5.83 | 18.4 | 5.07 | 2.13 | 2.46 | -11.41 | 2849 | 12.61 | 12.61 |
| 21Q3 (8) | 18.29 | -0.71 | 11.59 | 0.11 | -8.33 | 0.0 | 0.9 | 0.0 | 8.43 | 0.38 | 0.0 | 2.7 | 0.60 | -7.68 | -10.39 | 4.92 | 0.71 | -2.83 | 2.08 | 0.71 | -7.97 | 2530 | 0.0 | 3.52 |
| 21Q2 (7) | 18.42 | 5.74 | 10.83 | 0.12 | 33.33 | 0.0 | 0.9 | -2.17 | -5.26 | 0.38 | 5.56 | -2.56 | 0.65 | 26.09 | -9.77 | 4.89 | -7.48 | -14.52 | 2.06 | -0.17 | -12.09 | 2530 | 0.0 | 3.52 |
| 21Q1 (6) | 17.42 | 7.33 | 35.67 | 0.09 | -18.18 | -25.0 | 0.92 | 2.22 | 13.58 | 0.36 | -7.69 | 12.5 | 0.52 | -23.77 | -44.72 | 5.28 | -4.76 | -16.28 | 2.07 | -14.0 | -17.08 | 2530 | 0.0 | 0.12 |
| 20Q4 (5) | 16.23 | -0.98 | 18.73 | 0.11 | 0.0 | -38.89 | 0.9 | 8.43 | 9.76 | 0.39 | 5.41 | 14.71 | 0.68 | 0.99 | -48.53 | 5.55 | 9.5 | -7.56 | 2.40 | 6.44 | -3.39 | 2530 | 3.52 | 0.12 |
| 20Q3 (4) | 16.39 | -1.38 | 0.0 | 0.11 | -8.33 | 0.0 | 0.83 | -12.63 | 0.0 | 0.37 | -5.13 | 0.0 | 0.67 | -7.05 | 0.0 | 5.06 | -11.41 | 0.0 | 2.26 | -3.8 | 0.0 | 2444 | 0.0 | 0.0 |
| 20Q2 (3) | 16.62 | 29.44 | 0.0 | 0.12 | 0.0 | 0.0 | 0.95 | 17.28 | 0.0 | 0.39 | 21.88 | 0.0 | 0.72 | -22.74 | 0.0 | 5.72 | -9.39 | 0.0 | 2.35 | -5.84 | 0.0 | 2444 | -3.28 | 0.0 |
| 20Q1 (2) | 12.84 | -6.07 | 0.0 | 0.12 | -33.33 | 0.0 | 0.81 | -1.22 | 0.0 | 0.32 | -5.88 | 0.0 | 0.93 | -29.02 | 0.0 | 6.31 | 5.17 | 0.0 | 2.49 | 0.2 | 0.0 | 2527 | 0.0 | 0.0 |
| 19Q4 (1) | 13.67 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 1.32 | 0.0 | 0.0 | 6.00 | 0.0 | 0.0 | 2.49 | 0.0 | 0.0 | 2527 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 53.99 | -20.32 | 0.55 | 30.95 | 3.83 | -12.95 | 1.79 | 25.17 | 1.02 | 64.35 | 7.09 | 9.25 | 3.32 | 57.1 | 2659 | 0.0 |
| 2022 (9) | 67.76 | -5.86 | 0.42 | -4.55 | 4.4 | 16.71 | 1.43 | -4.67 | 0.62 | 1.4 | 6.49 | 23.98 | 2.11 | 1.27 | 2659 | -6.67 |
| 2021 (8) | 71.98 | 15.93 | 0.44 | -4.35 | 3.77 | 8.02 | 1.5 | 2.04 | 0.61 | -17.49 | 5.24 | -6.82 | 2.08 | -11.98 | 2849 | 12.61 |
| 2020 (7) | 62.09 | 7.96 | 0.46 | -23.33 | 3.49 | -1.97 | 1.47 | 10.53 | 0.74 | -28.99 | 5.62 | -9.2 | 2.37 | 2.37 | 2530 | 3.52 |
| 2019 (6) | 57.51 | -15.95 | 0.6 | 22.45 | 3.56 | -7.05 | 1.33 | -9.52 | 1.04 | 45.68 | 6.19 | 10.58 | 2.31 | 7.64 | 2444 | -3.28 |
| 2018 (5) | 68.42 | -5.87 | 0.49 | 2.08 | 3.83 | 2.68 | 1.47 | 33.64 | 0.72 | 8.45 | 5.60 | 9.09 | 2.15 | 41.98 | 2527 | 7.39 |
| 2017 (4) | 72.69 | -11.43 | 0.48 | -11.11 | 3.73 | -15.61 | 1.1 | -9.84 | 0.66 | 0.36 | 5.13 | -4.72 | 1.51 | 1.8 | 2353 | -2.89 |
| 2016 (3) | 82.07 | 15.2 | 0.54 | 31.71 | 4.42 | 2.55 | 1.22 | 37.08 | 0.66 | 14.33 | 5.39 | -10.98 | 1.49 | 18.99 | 2423 | 7.55 |
| 2015 (2) | 71.24 | 4.69 | 0.41 | 10.81 | 4.31 | 10.8 | 0.89 | 50.85 | 0.58 | 5.85 | 6.05 | 5.84 | 1.25 | 44.09 | 2253 | -2.3 |
| 2014 (1) | 68.05 | 22.39 | 0.37 | 8.82 | 3.89 | 35.07 | 0.59 | -9.23 | 0.54 | 0 | 5.72 | 0 | 0.87 | 0 | 2306 | 11.4 |
