- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.46 | -5.19 | -18.44 | 0.06 | 0.0 | 50.0 | 0.38 | 11.76 | 22.58 | 0.25 | 4.17 | -16.67 | 4.11 | 5.48 | 83.9 | 26.03 | 17.89 | 50.29 | 17.12 | 9.87 | 2.17 | 276 | 0.0 | -21.14 |
| 24Q2 (19) | 1.54 | 1.99 | -24.88 | 0.06 | 0.0 | 0.0 | 0.34 | -15.0 | 3.03 | 0.24 | -4.0 | -22.58 | 3.90 | -1.95 | 33.12 | 22.08 | -16.66 | 37.15 | 15.58 | -5.87 | 3.06 | 276 | 0.0 | -21.14 |
| 24Q1 (18) | 1.51 | -16.11 | -26.7 | 0.06 | 0.0 | 0.0 | 0.4 | 53.85 | 21.21 | 0.25 | -10.71 | -19.35 | 3.97 | 19.21 | 36.42 | 26.49 | 83.39 | 65.36 | 16.56 | 6.43 | 10.02 | 276 | 0.0 | -21.14 |
| 23Q4 (17) | 1.8 | 0.56 | -30.5 | 0.06 | 50.0 | 0.0 | 0.26 | -16.13 | 0.0 | 0.28 | -6.67 | 0.0 | 3.33 | 49.17 | 43.89 | 14.44 | -16.59 | 43.89 | 15.56 | -7.19 | 43.89 | 276 | -21.14 | -21.14 |
| 23Q3 (16) | 1.79 | -12.68 | -39.53 | 0.04 | -33.33 | -20.0 | 0.31 | -6.06 | -13.89 | 0.3 | -3.23 | -9.09 | 2.23 | -23.65 | 32.29 | 17.32 | 7.58 | 42.4 | 16.76 | 10.83 | 50.33 | 350 | 0.0 | -34.7 |
| 23Q2 (15) | 2.05 | -0.49 | -36.53 | 0.06 | 0.0 | 20.0 | 0.33 | 0.0 | 0.0 | 0.31 | 0.0 | 3.33 | 2.93 | 0.49 | 89.07 | 16.10 | 0.49 | 57.56 | 15.12 | 0.49 | 62.81 | 350 | 0.0 | -34.7 |
| 23Q1 (14) | 2.06 | -20.46 | -37.58 | 0.06 | 0.0 | 20.0 | 0.33 | 26.92 | 3.12 | 0.31 | 10.71 | 3.33 | 2.91 | 25.73 | 92.23 | 16.02 | 59.58 | 65.2 | 15.05 | 39.2 | 65.53 | 350 | 0.0 | -34.7 |
| 22Q4 (13) | 2.59 | -12.5 | -40.46 | 0.06 | 20.0 | 20.0 | 0.26 | -27.78 | 62.5 | 0.28 | -15.15 | 0.0 | 2.32 | 37.14 | 101.54 | 10.04 | -17.46 | 172.92 | 10.81 | -3.03 | 67.95 | 350 | -34.7 | -34.7 |
| 22Q3 (12) | 2.96 | -8.36 | -18.68 | 0.05 | 0.0 | 150.0 | 0.36 | 9.09 | 9.09 | 0.33 | 10.0 | -10.81 | 1.69 | 9.12 | 207.43 | 12.16 | 19.04 | 34.15 | 11.15 | 20.03 | 9.68 | 536 | 0.0 | 2.1 |
| 22Q2 (11) | 3.23 | -2.12 | 17.03 | 0.05 | 0.0 | 25.0 | 0.33 | 3.12 | -17.5 | 0.3 | 0.0 | -14.29 | 1.55 | 2.17 | 6.81 | 10.22 | 5.36 | -29.5 | 9.29 | 2.17 | -26.76 | 536 | 0.0 | 2.1 |
| 22Q1 (10) | 3.3 | -24.14 | 26.92 | 0.05 | 0.0 | 0.0 | 0.32 | 100.0 | -23.81 | 0.3 | 7.14 | -14.29 | 1.52 | 31.82 | -21.21 | 9.70 | 163.64 | -39.97 | 9.09 | 41.23 | -32.47 | 536 | 0.0 | 2.1 |
| 21Q4 (9) | 4.35 | 19.51 | 54.26 | 0.05 | 150.0 | -16.67 | 0.16 | -51.52 | -58.97 | 0.28 | -24.32 | -30.0 | 1.15 | 109.2 | -45.98 | 3.68 | -59.43 | -73.4 | 6.44 | -36.68 | -54.62 | 536 | 2.1 | 2.1 |
| 21Q3 (8) | 3.64 | 31.88 | 64.71 | 0.02 | -50.0 | -66.67 | 0.33 | -17.5 | -17.5 | 0.37 | 5.71 | -13.95 | 0.55 | -62.09 | -79.76 | 9.07 | -37.45 | -49.91 | 10.16 | -19.84 | -47.76 | 525 | 0.0 | 43.84 |
| 21Q2 (7) | 2.76 | 6.15 | 33.33 | 0.04 | -20.0 | -33.33 | 0.4 | -4.76 | -6.98 | 0.35 | 0.0 | -12.5 | 1.45 | -24.64 | -50.0 | 14.49 | -10.28 | -30.23 | 12.68 | -5.8 | -34.37 | 525 | 0.0 | 43.84 |
| 21Q1 (6) | 2.6 | -7.8 | 16.59 | 0.05 | -16.67 | -16.67 | 0.42 | 7.69 | 0.0 | 0.35 | -12.5 | -14.63 | 1.92 | -9.62 | -28.53 | 16.15 | 16.8 | -14.23 | 13.46 | -5.1 | -26.78 | 525 | 0.0 | 60.55 |
| 20Q4 (5) | 2.82 | 27.6 | -13.23 | 0.06 | 0.0 | 0.0 | 0.39 | -2.5 | -7.14 | 0.4 | -6.98 | -11.11 | 2.13 | -21.63 | 15.25 | 13.83 | -23.59 | 7.02 | 14.18 | -27.1 | 2.44 | 525 | 43.84 | 60.55 |
| 20Q3 (4) | 2.21 | 6.76 | 0.0 | 0.06 | 0.0 | 0.0 | 0.4 | -6.98 | 0.0 | 0.43 | 7.5 | 0.0 | 2.71 | -6.33 | 0.0 | 18.10 | -12.87 | 0.0 | 19.46 | 0.69 | 0.0 | 365 | 0.0 | 0.0 |
| 20Q2 (3) | 2.07 | -7.17 | 0.0 | 0.06 | 0.0 | 0.0 | 0.43 | 2.38 | 0.0 | 0.4 | -2.44 | 0.0 | 2.90 | 7.73 | 0.0 | 20.77 | 10.29 | 0.0 | 19.32 | 5.1 | 0.0 | 365 | 11.62 | 0.0 |
| 20Q1 (2) | 2.23 | -31.38 | 0.0 | 0.06 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.41 | -8.89 | 0.0 | 2.69 | 45.74 | 0.0 | 18.83 | 45.74 | 0.0 | 18.39 | 32.79 | 0.0 | 327 | 0.0 | 0.0 |
| 19Q4 (1) | 3.25 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 12.92 | 0.0 | 0.0 | 13.85 | 0.0 | 0.0 | 327 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.7 | -36.21 | 0.23 | 9.52 | 1.23 | -3.15 | 1.2 | -0.83 | 2.99 | 71.68 | 15.97 | 51.82 | 15.58 | 55.46 | 350 | 0.0 |
| 2022 (9) | 12.07 | -9.52 | 0.21 | 23.53 | 1.27 | -3.05 | 1.21 | -10.37 | 1.74 | 36.53 | 10.52 | 7.15 | 10.02 | -0.94 | 350 | -34.7 |
| 2021 (8) | 13.34 | 42.83 | 0.17 | -26.09 | 1.31 | -20.12 | 1.35 | -17.68 | 1.27 | -48.25 | 9.82 | -44.07 | 10.12 | -42.37 | 536 | 2.1 |
| 2020 (7) | 9.34 | -8.07 | 0.23 | -11.54 | 1.64 | -5.75 | 1.64 | -4.65 | 2.46 | -3.77 | 17.56 | 2.53 | 17.56 | 3.72 | 525 | 43.84 |
| 2019 (6) | 10.16 | -11.5 | 0.26 | -13.33 | 1.74 | -16.35 | 1.72 | -9.47 | 2.56 | -2.07 | 17.13 | -5.48 | 16.93 | 2.29 | 365 | 11.62 |
| 2018 (5) | 11.48 | -11.62 | 0.3 | 114.29 | 2.08 | 17.51 | 1.9 | 65.22 | 2.61 | 142.47 | 18.12 | 32.97 | 16.55 | 86.95 | 327 | 11.6 |
| 2017 (4) | 12.99 | 28.87 | 0.14 | -69.57 | 1.77 | 8.59 | 1.15 | 13.86 | 1.08 | -76.38 | 13.63 | -15.74 | 8.85 | -11.65 | 293 | -46.82 |
| 2016 (3) | 10.08 | -70.07 | 0.46 | 100.0 | 1.63 | -31.8 | 1.01 | -5.61 | 4.56 | 568.25 | 16.17 | 127.88 | 10.02 | 215.39 | 551 | -35.78 |
| 2015 (2) | 33.68 | -1.69 | 0.23 | -76.04 | 2.39 | -16.14 | 1.07 | -0.93 | 0.68 | -75.63 | 7.10 | -14.7 | 3.18 | 0.78 | 858 | -33.59 |
| 2014 (1) | 34.26 | -18.12 | 0.96 | 123.26 | 2.85 | 26.67 | 1.08 | 20.0 | 2.80 | 0 | 8.32 | 0 | 3.15 | 0 | 1292 | 4.36 |
