玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)92.146.9864.232.7110.6112.451.6-5.3334.454.5920.1629.32.94-24.75-31.531.74-35.59-18.134.98-18.25-21.278200.00.0
24Q3 (19)62.6619.9527.832.45-14.936.061.6936.2959.433.82-1.046.113.91-29.08-17.032.7013.6324.736.10-17.49-16.998200.02.37
24Q2 (18)52.245.4727.822.8826.8718.521.24-8.1513.763.8612.2119.885.5120.29-7.282.37-12.91-11.07.396.39-6.228200.02.37
24Q1 (17)49.53-11.6812.72.27-5.8120.741.3513.4527.363.44-3.119.864.586.657.142.7328.4513.016.959.726.368200.02.37
23Q4 (16)56.0814.414.472.414.3314.761.1912.2621.433.55-1.3916.014.30-8.810.252.12-1.876.086.33-13.81.358202.372.37
23Q3 (15)49.0219.9437.462.31-4.9419.071.06-2.75-12.43.611.825.444.71-20.74-13.382.16-18.92-36.277.34-6.79-8.758010.08.1
23Q2 (14)40.87-7.0112.992.4329.2619.71.092.835.833.2212.23.215.9539.05.942.6710.58-6.347.8820.65-8.668010.08.1
23Q1 (13)43.95-10.29-12.761.88-10.48-6.471.068.16-17.192.87-6.21-19.384.28-0.217.222.4120.57-5.076.534.55-7.598010.08.1
22Q4 (12)48.9937.38-13.092.18.25-15.320.98-19.01-19.673.066.62-17.744.29-21.21-2.572.00-41.05-7.576.25-22.39-5.358018.18.1
22Q3 (11)35.66-1.41-12.431.94-4.43-7.621.2117.4830.112.87-8.01-10.315.44-3.075.493.3919.1648.578.05-6.72.417410.06.16
22Q2 (10)36.17-28.21-32.742.031.03.051.03-19.53-1.93.12-12.362.975.6140.6753.222.8512.0845.858.6322.0753.17410.06.16
22Q1 (9)50.38-10.637.742.01-18.9526.421.284.9224.273.56-4.332.343.99-9.3217.332.5417.3915.347.077.0822.837410.06.16
21Q4 (8)56.3738.4328.172.4818.145.031.2231.1843.533.7216.2542.534.40-14.6913.152.16-5.2411.986.60-16.0211.27416.166.16
21Q3 (7)40.72-24.28-21.682.16.632.080.93-11.434.493.25.615.965.1640.7968.632.2816.9833.427.8639.4835.296980.010.97
21Q2 (6)53.7815.0114.011.9723.922.361.051.9438.163.0312.6416.993.667.737.321.95-11.3621.185.63-2.062.616980.010.97
21Q1 (5)46.766.3230.031.59-7.0210.421.0321.1841.12.693.0723.393.40-12.55-15.092.2013.978.515.75-3.06-5.116980.016.33
20Q4 (4)43.98-15.410.01.717.550.00.85-4.490.02.61-13.580.03.8927.130.01.9312.90.05.932.160.069810.970.0
20Q3 (3)51.9910.220.01.59-1.240.00.8917.110.03.0216.60.03.06-10.40.01.716.250.05.815.790.06290.00.0
20Q2 (2)47.1731.170.01.6111.810.00.764.110.02.5918.810.03.41-14.770.01.61-20.630.05.49-9.430.06294.830.0
20Q1 (1)35.960.00.01.440.00.00.730.00.02.180.00.04.000.00.02.030.00.06.060.00.06000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)256.5435.0810.3214.295.8933.8615.7118.664.02-15.392.30-0.96.12-12.168200.0
2023 (9)189.9210.939.0311.764.4-2.2213.245.084.750.752.32-11.856.97-5.278202.37
2022 (8)171.21-13.378.08-0.864.56.1312.6-0.324.7214.442.6322.517.3615.078018.1
2021 (7)197.6310.338.1528.354.2431.2712.6421.544.1216.332.1518.976.4010.167416.16
2020 (6)179.1233.526.3510.433.2322.3510.426.673.55-17.291.80-8.375.81-5.1369810.97
2019 (5)134.1531.615.7514.312.645.188.21-2.844.29-13.141.97-20.086.12-26.186294.83
2018 (4)101.9310.655.0311.042.5116.28.457.644.930.352.465.028.29-2.726000.0
2017 (3)92.1229.364.5334.422.16-3.577.8529.974.923.912.34-25.468.520.4760019.05
2016 (2)71.21-1.333.37-0.32.247.696.0416.154.731.053.159.148.4817.725049.8
2015 (1)72.17-18.973.38-15.52.086.675.210.874.6802.8807.21045988.11

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