- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 21.49 | -5.95 | -16.87 | 0.64 | 25.49 | 14.29 | 1.18 | -7.81 | -11.28 | 0.77 | 10.0 | 26.23 | 2.98 | 33.43 | 37.47 | 5.49 | -1.98 | 6.72 | 3.58 | 16.96 | 51.84 | 2310 | 0.0 | 9.9 |
| 24Q2 (19) | 22.85 | -3.95 | 15.93 | 0.51 | 2.0 | -7.27 | 1.28 | -5.88 | 18.52 | 0.7 | 34.62 | 42.86 | 2.23 | 6.2 | -20.02 | 5.60 | -2.01 | 2.23 | 3.06 | 40.15 | 23.23 | 2310 | 0.0 | 9.9 |
| 24Q1 (18) | 23.79 | 1.41 | 80.36 | 0.5 | -20.63 | 6.38 | 1.36 | -1.45 | 83.78 | 0.52 | -24.64 | 15.56 | 2.10 | -21.74 | -41.02 | 5.72 | -2.82 | 1.9 | 2.19 | -25.68 | -35.93 | 2310 | 0.0 | 9.9 |
| 23Q4 (17) | 23.46 | -9.25 | 37.92 | 0.63 | 12.5 | -7.35 | 1.38 | 3.76 | 70.37 | 0.69 | 13.11 | 9.52 | 2.69 | 23.96 | -32.82 | 5.88 | 14.33 | 23.53 | 2.94 | 24.64 | -20.59 | 2310 | 9.9 | 9.9 |
| 23Q3 (16) | 25.85 | 31.15 | 57.72 | 0.56 | 1.82 | -28.21 | 1.33 | 23.15 | 27.88 | 0.61 | 24.49 | -1.61 | 2.17 | -22.37 | -54.48 | 5.15 | -6.1 | -18.92 | 2.36 | -5.08 | -37.62 | 2102 | 0.0 | -8.45 |
| 23Q2 (15) | 19.71 | 49.43 | 36.12 | 0.55 | 17.02 | -37.5 | 1.08 | 45.95 | 28.57 | 0.49 | 8.89 | 2.08 | 2.79 | -21.69 | -54.08 | 5.48 | -2.33 | -5.54 | 2.49 | -27.13 | -25.0 | 2102 | 0.0 | -8.45 |
| 23Q1 (14) | 13.19 | -22.46 | -40.91 | 0.47 | -30.88 | -58.77 | 0.74 | -8.64 | -28.16 | 0.45 | -28.57 | -4.26 | 3.56 | -10.86 | -30.23 | 5.61 | 17.82 | 21.57 | 3.41 | -7.88 | 62.02 | 2102 | 0.0 | -8.45 |
| 22Q4 (13) | 17.01 | 3.78 | -30.17 | 0.68 | -12.82 | -37.61 | 0.81 | -22.12 | -22.12 | 0.63 | 1.61 | -30.77 | 4.00 | -16.0 | -10.66 | 4.76 | -24.95 | 11.54 | 3.70 | -2.09 | -0.85 | 2102 | -8.45 | -8.45 |
| 22Q3 (12) | 16.39 | 13.19 | -2.73 | 0.78 | -11.36 | -21.21 | 1.04 | 23.81 | 50.72 | 0.62 | 29.17 | -1.59 | 4.76 | -21.69 | -19.0 | 6.35 | 9.38 | 54.95 | 3.78 | 14.11 | 1.17 | 2296 | 0.0 | 0.26 |
| 22Q2 (11) | 14.48 | -35.13 | -19.42 | 0.88 | -22.81 | -17.76 | 0.84 | -18.45 | 27.27 | 0.48 | 2.13 | -18.64 | 6.08 | 18.99 | 2.07 | 5.80 | 25.71 | 57.95 | 3.31 | 57.42 | 0.96 | 2296 | 0.0 | 0.26 |
| 22Q1 (10) | 22.32 | -8.37 | 46.07 | 1.14 | 4.59 | 14.0 | 1.03 | -0.96 | 43.06 | 0.47 | -48.35 | -29.85 | 5.11 | 14.15 | -21.96 | 4.61 | 8.09 | -2.07 | 2.11 | -43.63 | -51.98 | 2296 | 0.0 | 0.26 |
| 21Q4 (9) | 24.36 | 44.57 | 46.92 | 1.09 | 10.1 | 26.74 | 1.04 | 50.72 | 31.65 | 0.91 | 44.44 | 26.39 | 4.47 | -23.84 | -13.73 | 4.27 | 4.26 | -10.4 | 3.74 | -0.09 | -13.98 | 2296 | 0.26 | 0.26 |
| 21Q3 (8) | 16.85 | -6.23 | 10.2 | 0.99 | -7.48 | 20.73 | 0.69 | 4.55 | -10.39 | 0.63 | 6.78 | 3.28 | 5.88 | -1.33 | 9.55 | 4.09 | 11.49 | -18.69 | 3.74 | 13.88 | -6.28 | 2290 | 0.0 | 10.95 |
| 21Q2 (7) | 17.97 | 17.6 | 30.5 | 1.07 | 7.0 | 30.49 | 0.66 | -8.33 | -8.33 | 0.59 | -11.94 | 7.27 | 5.95 | -9.02 | -0.01 | 3.67 | -22.06 | -29.76 | 3.28 | -25.12 | -17.8 | 2290 | 0.0 | 10.95 |
| 21Q1 (6) | 15.28 | -7.84 | 55.44 | 1.0 | 16.28 | 104.08 | 0.72 | -8.86 | 14.29 | 0.67 | -6.94 | 52.27 | 6.54 | 26.17 | 31.29 | 4.71 | -1.11 | -26.48 | 4.38 | 0.97 | -2.04 | 2290 | 0.0 | -0.04 |
| 20Q4 (5) | 16.58 | 8.44 | 15.3 | 0.86 | 4.88 | 34.38 | 0.79 | 2.6 | 5.33 | 0.72 | 18.03 | 22.03 | 5.19 | -3.28 | 16.54 | 4.76 | -5.39 | -8.64 | 4.34 | 8.85 | 5.84 | 2290 | 10.95 | -0.04 |
| 20Q3 (4) | 15.29 | 11.04 | 0.0 | 0.82 | 0.0 | 0.0 | 0.77 | 6.94 | 0.0 | 0.61 | 10.91 | 0.0 | 5.36 | -9.94 | 0.0 | 5.04 | -3.69 | 0.0 | 3.99 | -0.12 | 0.0 | 2064 | 0.0 | 0.0 |
| 20Q2 (3) | 13.77 | 40.08 | 0.0 | 0.82 | 67.35 | 0.0 | 0.72 | 14.29 | 0.0 | 0.55 | 25.0 | 0.0 | 5.95 | 19.46 | 0.0 | 5.23 | -18.41 | 0.0 | 3.99 | -10.77 | 0.0 | 2064 | -9.91 | 0.0 |
| 20Q1 (2) | 9.83 | -31.64 | 0.0 | 0.49 | -23.44 | 0.0 | 0.63 | -16.0 | 0.0 | 0.44 | -25.42 | 0.0 | 4.98 | 12.0 | 0.0 | 6.41 | 22.88 | 0.0 | 4.48 | 9.1 | 0.0 | 2291 | 0.0 | 0.0 |
| 19Q4 (1) | 14.38 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 4.45 | 0.0 | 0.0 | 5.22 | 0.0 | 0.0 | 4.10 | 0.0 | 0.0 | 2291 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 82.21 | 17.09 | 2.22 | -36.21 | 4.53 | 21.77 | 2.24 | 1.36 | 2.70 | -45.52 | 5.51 | 4.0 | 2.72 | -13.44 | 2102 | 0.0 |
| 2022 (9) | 70.21 | -5.72 | 3.48 | -15.94 | 3.72 | 19.61 | 2.21 | -21.07 | 4.96 | -10.84 | 5.30 | 26.87 | 3.15 | -16.28 | 2102 | -8.45 |
| 2021 (8) | 74.47 | 34.28 | 4.14 | 38.46 | 3.11 | 6.51 | 2.8 | 21.21 | 5.56 | 3.12 | 4.18 | -20.68 | 3.76 | -9.73 | 2296 | 0.26 |
| 2020 (7) | 55.46 | -3.78 | 2.99 | 9.12 | 2.92 | -7.89 | 2.31 | 17.26 | 5.39 | 13.41 | 5.27 | -4.27 | 4.17 | 21.87 | 2290 | 10.95 |
| 2019 (6) | 57.64 | -0.21 | 2.74 | 53.93 | 3.17 | 7.82 | 1.97 | 3.68 | 4.75 | 54.25 | 5.50 | 8.05 | 3.42 | 3.9 | 2064 | -9.91 |
| 2018 (5) | 57.76 | 5.54 | 1.78 | -41.25 | 2.94 | 18.55 | 1.9 | 15.85 | 3.08 | -44.34 | 5.09 | 12.33 | 3.29 | 9.78 | 2291 | 23.84 |
| 2017 (4) | 54.73 | -1.69 | 3.03 | -21.3 | 2.48 | -17.33 | 1.64 | -10.38 | 5.54 | -19.95 | 4.53 | -15.91 | 3.00 | -8.84 | 1850 | -8.78 |
| 2016 (3) | 55.67 | 43.81 | 3.85 | 45.83 | 3.0 | 35.75 | 1.83 | 7.65 | 6.92 | 1.4 | 5.39 | -5.61 | 3.29 | -25.15 | 2028 | 3.36 |
| 2015 (2) | 38.71 | 3.7 | 2.64 | 20.0 | 2.21 | 12.76 | 1.7 | -8.11 | 6.82 | 15.72 | 5.71 | 8.74 | 4.39 | -11.38 | 1962 | 11.86 |
| 2014 (1) | 37.33 | 19.23 | 2.2 | 34.97 | 1.96 | 27.27 | 1.85 | -29.39 | 5.89 | 0 | 5.25 | 0 | 4.96 | 0 | 1754 | -1.79 |
