- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 20.6 | -1.01 | -12.27 | 0.59 | -4.84 | -6.35 | 0.81 | -26.36 | -23.58 | 2.72 | -0.37 | 24.2 | 2.86 | -3.87 | 6.74 | 3.93 | -25.61 | -12.9 | 13.20 | 0.65 | 41.56 | 2229 | 0.0 | 9.59 |
| 24Q1 (19) | 20.81 | -29.91 | 7.43 | 0.62 | -65.56 | 0.0 | 1.1 | -12.7 | -11.29 | 2.73 | 2.25 | 20.8 | 2.98 | -50.86 | -6.92 | 5.29 | 24.55 | -17.43 | 13.12 | 45.88 | 12.44 | 2229 | 0.0 | 9.59 |
| 23Q4 (18) | 29.69 | 11.41 | 18.38 | 1.8 | 130.77 | 164.71 | 1.26 | 26.0 | 106.56 | 2.67 | 2.69 | 23.61 | 6.06 | 107.14 | 123.6 | 4.24 | 13.1 | 74.48 | 8.99 | -7.82 | 4.42 | 2229 | 9.59 | 9.59 |
| 23Q3 (17) | 26.65 | 13.5 | 3.33 | 0.78 | 23.81 | 62.5 | 1.0 | -5.66 | -18.7 | 2.6 | 18.72 | 17.65 | 2.93 | 9.08 | 57.26 | 3.75 | -16.88 | -21.32 | 9.76 | 4.6 | 13.85 | 2034 | 0.0 | 6.27 |
| 23Q2 (16) | 23.48 | 21.22 | 12.94 | 0.63 | 1.61 | -8.7 | 1.06 | -14.52 | 146.51 | 2.19 | -3.1 | 17.74 | 2.68 | -16.17 | -19.16 | 4.51 | -29.48 | 118.27 | 9.33 | -20.06 | 4.25 | 2034 | 0.0 | 6.27 |
| 23Q1 (15) | 19.37 | -22.77 | -17.12 | 0.62 | -8.82 | 21.57 | 1.24 | 103.28 | -20.51 | 2.26 | 4.63 | 12.44 | 3.20 | 18.05 | 46.67 | 6.40 | 163.2 | -4.1 | 11.67 | 35.47 | 35.66 | 2034 | 0.0 | 6.27 |
| 22Q4 (14) | 25.08 | -2.75 | 1.58 | 0.68 | 41.67 | 25.93 | 0.61 | -50.41 | -48.31 | 2.16 | -2.26 | 11.92 | 2.71 | 45.68 | 23.97 | 2.43 | -49.0 | -49.11 | 8.61 | 0.5 | 10.18 | 2034 | 6.27 | 6.27 |
| 22Q3 (13) | 25.79 | 24.05 | 38.51 | 0.48 | -30.43 | -26.15 | 1.23 | 186.05 | 23.0 | 2.21 | 18.82 | 20.11 | 1.86 | -43.92 | -46.68 | 4.77 | 130.59 | -11.2 | 8.57 | -4.22 | -13.28 | 1914 | 0.0 | -2.35 |
| 22Q2 (12) | 20.79 | -11.04 | 9.13 | 0.69 | 35.29 | 32.69 | 0.43 | -72.44 | -55.21 | 1.86 | -7.46 | 1.64 | 3.32 | 52.08 | 21.59 | 2.07 | -69.02 | -58.96 | 8.95 | 4.02 | -6.87 | 1914 | 0.0 | -2.35 |
| 22Q1 (11) | 23.37 | -5.35 | 8.55 | 0.51 | -5.56 | -7.27 | 1.56 | 32.2 | 57.58 | 2.01 | 4.15 | 27.22 | 2.18 | -0.22 | -14.57 | 6.68 | 39.67 | 45.17 | 8.60 | 10.03 | 17.2 | 1914 | 0.0 | -2.35 |
| 21Q4 (10) | 24.69 | 32.6 | -8.18 | 0.54 | -16.92 | -28.0 | 1.18 | 18.0 | 9.26 | 1.93 | 4.89 | -3.5 | 2.19 | -37.35 | -21.58 | 4.78 | -11.01 | 18.99 | 7.82 | -20.9 | 5.1 | 1914 | -2.35 | -2.35 |
| 21Q3 (9) | 18.62 | -2.26 | -4.07 | 0.65 | 25.0 | 51.16 | 1.0 | 4.17 | 21.95 | 1.84 | 0.55 | 6.36 | 3.49 | 27.89 | 57.58 | 5.37 | 6.57 | 27.13 | 9.88 | 2.87 | 10.87 | 1960 | 0.0 | -10.71 |
| 21Q2 (8) | 19.05 | -11.52 | 35.78 | 0.52 | -5.45 | 44.44 | 0.96 | -3.03 | 37.14 | 1.83 | 15.82 | 45.24 | 2.73 | 6.85 | 6.38 | 5.04 | 9.59 | 1.0 | 9.61 | 30.9 | 6.97 | 1960 | 0.0 | -10.71 |
| 21Q1 (7) | 21.53 | -19.93 | 103.5 | 0.55 | -26.67 | 22.22 | 0.99 | -8.33 | 25.32 | 1.58 | -21.0 | 10.49 | 2.55 | -8.41 | -39.94 | 4.60 | 14.49 | -38.42 | 7.34 | -1.33 | -45.7 | 1960 | 0.0 | -30.89 |
| 20Q4 (6) | 26.89 | 38.54 | 20.21 | 0.75 | 74.42 | 13.64 | 1.08 | 31.71 | 9.09 | 2.0 | 15.61 | 19.76 | 2.79 | 25.9 | -5.47 | 4.02 | -4.93 | -9.25 | 7.44 | -16.55 | -0.37 | 1960 | -10.71 | -30.89 |
| 20Q3 (5) | 19.41 | 38.35 | 18.43 | 0.43 | 19.44 | -29.51 | 0.82 | 17.14 | 1.23 | 1.73 | 37.3 | 0.58 | 2.22 | -13.66 | -40.48 | 4.22 | -15.33 | -14.52 | 8.91 | -0.76 | -15.07 | 2195 | 0.0 | -22.6 |
| 20Q2 (4) | 14.03 | 32.61 | 0.0 | 0.36 | -20.0 | 0.0 | 0.7 | -11.39 | 0.0 | 1.26 | -11.89 | 0.0 | 2.57 | -39.67 | 0.0 | 4.99 | -33.18 | 0.0 | 8.98 | -33.55 | 0.0 | 2195 | -22.6 | 0.0 |
| 20Q1 (3) | 10.58 | -52.7 | 0.0 | 0.45 | -31.82 | 0.0 | 0.79 | -20.2 | 0.0 | 1.43 | -14.37 | 0.0 | 4.25 | 44.16 | 0.0 | 7.47 | 68.72 | 0.0 | 13.52 | 81.05 | 0.0 | 2836 | 0.0 | 0.0 |
| 19Q4 (2) | 22.37 | 36.49 | 0.0 | 0.66 | 8.2 | 0.0 | 0.99 | 22.22 | 0.0 | 1.67 | -2.91 | 0.0 | 2.95 | -20.73 | 0.0 | 4.43 | -10.45 | 0.0 | 7.47 | -28.86 | 0.0 | 2836 | 0.0 | 0.0 |
| 19Q3 (1) | 16.39 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 1.72 | 0.0 | 0.0 | 3.72 | 0.0 | 0.0 | 4.94 | 0.0 | 0.0 | 10.49 | 0.0 | 0.0 | 2836 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 99.19 | 4.38 | 3.83 | 62.29 | 4.57 | 19.32 | 9.71 | 17.84 | 3.86 | 55.48 | 4.61 | 14.32 | 9.79 | 12.9 | 2034 | 0.0 |
| 2022 (9) | 95.03 | 13.28 | 2.36 | 4.42 | 3.83 | -7.26 | 8.24 | 14.76 | 2.48 | -7.82 | 4.03 | -18.14 | 8.67 | 1.31 | 2034 | 6.27 |
| 2021 (8) | 83.89 | 18.29 | 2.26 | 14.14 | 4.13 | 21.83 | 7.18 | 11.49 | 2.69 | -3.51 | 4.92 | 2.99 | 8.56 | -5.75 | 1914 | -2.35 |
| 2020 (7) | 70.92 | -2.31 | 1.98 | -19.84 | 3.39 | -6.35 | 6.44 | -6.4 | 2.79 | -17.94 | 4.78 | -4.14 | 9.08 | -4.18 | 1960 | -10.71 |
| 2019 (6) | 72.6 | -2.39 | 2.47 | 4.22 | 3.62 | -7.42 | 6.88 | 2.38 | 3.40 | 6.77 | 4.99 | -5.15 | 9.48 | 4.89 | 2195 | -22.6 |
| 2018 (5) | 74.38 | -4.74 | 2.37 | -10.23 | 3.91 | 6.25 | 6.72 | 8.21 | 3.19 | -5.76 | 5.26 | 11.54 | 9.03 | 13.6 | 2836 | -14.71 |
| 2017 (4) | 78.08 | -20.84 | 2.64 | -2.94 | 3.68 | -17.86 | 6.21 | 7.07 | 3.38 | 22.6 | 4.71 | 3.76 | 7.95 | 35.25 | 3325 | -3.0 |
| 2016 (3) | 98.63 | 40.12 | 2.72 | 29.52 | 4.48 | 16.67 | 5.8 | 24.2 | 2.76 | -7.56 | 4.54 | -16.74 | 5.88 | -11.36 | 3428 | 18.17 |
| 2015 (2) | 70.39 | 36.89 | 2.1 | 20.69 | 3.84 | 1.05 | 4.67 | 27.6 | 2.98 | -11.84 | 5.46 | -26.18 | 6.63 | -6.79 | 2901 | 25.97 |
| 2014 (1) | 51.42 | 13.96 | 1.74 | 5.45 | 3.8 | 21.02 | 3.66 | 10.24 | 3.38 | 0 | 7.39 | 0 | 7.12 | 0 | 2303 | 14.98 |
