- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 121.67 | 0.0 | -12.29 | 2.13 | -0.93 | 9.23 | 1.67 | -5.11 | -2.91 | 6.52 | -13.18 | -19.21 | 1.75 | -0.93 | 24.54 | 1.37 | -5.11 | 10.7 | 5.36 | -13.18 | -7.89 | 5380 | 0.0 | -13.32 |
| 24Q2 (19) | 121.67 | -3.03 | 0.24 | 2.15 | -14.0 | 26.47 | 1.76 | -1.12 | 22.22 | 7.51 | 11.42 | 3.87 | 1.77 | -11.31 | 26.17 | 1.45 | 1.96 | 21.93 | 6.17 | 14.9 | 3.63 | 5380 | 0.0 | -13.32 |
| 24Q1 (18) | 125.47 | -11.18 | 13.85 | 2.5 | 18.48 | 51.52 | 1.78 | 23.61 | 34.85 | 6.74 | -13.59 | 16.61 | 1.99 | 33.4 | 33.09 | 1.42 | 39.18 | 18.45 | 5.37 | -2.71 | 2.43 | 5380 | 0.0 | -13.32 |
| 23Q4 (17) | 141.27 | 1.84 | 7.06 | 2.11 | 8.21 | -36.25 | 1.44 | -16.28 | -17.24 | 7.8 | -3.35 | 5.26 | 1.49 | 6.25 | -40.45 | 1.02 | -17.79 | -22.7 | 5.52 | -5.09 | -1.67 | 5380 | -13.32 | -13.32 |
| 23Q3 (16) | 138.72 | 14.29 | 8.51 | 1.95 | 14.71 | -55.38 | 1.72 | 19.44 | 16.22 | 8.07 | 11.62 | 29.95 | 1.41 | 0.37 | -58.88 | 1.24 | 4.51 | 7.1 | 5.82 | -2.33 | 19.76 | 6207 | 0.0 | 6.03 |
| 23Q2 (15) | 121.38 | 10.14 | 11.48 | 1.7 | 3.03 | -38.85 | 1.44 | 9.09 | 18.03 | 7.23 | 25.09 | 21.31 | 1.40 | -6.45 | -45.15 | 1.19 | -0.95 | 5.88 | 5.96 | 13.58 | 8.82 | 6207 | 0.0 | 6.03 |
| 23Q1 (14) | 110.21 | -16.48 | 7.0 | 1.65 | -50.15 | -36.54 | 1.32 | -24.14 | 4.76 | 5.78 | -22.0 | 4.52 | 1.50 | -40.31 | -40.69 | 1.20 | -9.17 | -2.09 | 5.24 | -6.6 | -2.32 | 6207 | 0.0 | 6.03 |
| 22Q4 (13) | 131.96 | 3.22 | 37.66 | 3.31 | -24.26 | 68.88 | 1.74 | 17.57 | 25.18 | 7.41 | 19.32 | 69.18 | 2.51 | -26.62 | 22.68 | 1.32 | 13.9 | -9.07 | 5.62 | 15.6 | 22.9 | 6207 | 6.03 | 6.03 |
| 22Q3 (12) | 127.84 | 17.41 | 34.84 | 4.37 | 57.19 | 149.71 | 1.48 | 21.31 | 24.37 | 6.21 | 4.19 | 18.29 | 3.42 | 33.88 | 85.2 | 1.16 | 3.32 | -7.76 | 4.86 | -11.26 | -12.28 | 5854 | 0.0 | 12.62 |
| 22Q2 (11) | 108.88 | 5.71 | 14.03 | 2.78 | 6.92 | 77.07 | 1.22 | -3.17 | -8.27 | 5.96 | 7.78 | 22.13 | 2.55 | 1.15 | 55.28 | 1.12 | -8.4 | -19.56 | 5.47 | 1.96 | 7.1 | 5854 | 0.0 | 12.62 |
| 22Q1 (10) | 103.0 | 7.45 | 7.01 | 2.6 | 32.65 | 76.87 | 1.26 | -9.35 | 20.0 | 5.53 | 26.26 | 13.32 | 2.52 | 23.46 | 65.28 | 1.22 | -15.64 | 12.14 | 5.37 | 17.5 | 5.89 | 5854 | 0.0 | 12.62 |
| 21Q4 (9) | 95.86 | 1.11 | 5.09 | 1.96 | 12.0 | 60.66 | 1.39 | 16.81 | -8.55 | 4.38 | -16.57 | -14.62 | 2.04 | 10.77 | 52.88 | 1.45 | 15.53 | -12.98 | 4.57 | -17.49 | -18.75 | 5854 | 12.62 | 12.62 |
| 21Q3 (8) | 94.81 | -0.7 | -0.74 | 1.75 | 11.46 | 24.11 | 1.19 | -10.53 | -19.59 | 5.25 | 7.58 | 16.67 | 1.85 | 12.25 | 25.04 | 1.26 | -9.89 | -18.99 | 5.54 | 8.34 | 17.54 | 5198 | 0.0 | 35.75 |
| 21Q2 (7) | 95.48 | -0.8 | 20.13 | 1.57 | 6.8 | 29.75 | 1.33 | 26.67 | 16.67 | 4.88 | 0.0 | 25.13 | 1.64 | 7.66 | 8.01 | 1.39 | 27.69 | -2.88 | 5.11 | 0.81 | 4.16 | 5198 | 0.0 | 35.75 |
| 21Q1 (6) | 96.25 | 5.51 | 34.75 | 1.47 | 20.49 | 17.6 | 1.05 | -30.92 | -13.93 | 4.88 | -4.87 | 31.18 | 1.53 | 14.19 | -12.73 | 1.09 | -34.53 | -36.13 | 5.07 | -9.84 | -2.65 | 5198 | 0.0 | 60.14 |
| 20Q4 (5) | 91.22 | -4.5 | 18.05 | 1.22 | -13.48 | -20.26 | 1.52 | 2.7 | 6.29 | 5.13 | 14.0 | 19.58 | 1.34 | -9.4 | -32.46 | 1.67 | 7.54 | -9.96 | 5.62 | 19.37 | 1.29 | 5198 | 35.75 | 60.14 |
| 20Q3 (4) | 95.52 | 20.18 | 0.0 | 1.41 | 16.53 | 0.0 | 1.48 | 29.82 | 0.0 | 4.5 | 15.38 | 0.0 | 1.48 | -3.04 | 0.0 | 1.55 | 8.02 | 0.0 | 4.71 | -3.99 | 0.0 | 3829 | 0.0 | 0.0 |
| 20Q2 (3) | 79.48 | 11.27 | 0.0 | 1.21 | -3.2 | 0.0 | 1.14 | -6.56 | 0.0 | 3.9 | 4.84 | 0.0 | 1.52 | -13.0 | 0.0 | 1.43 | -16.02 | 0.0 | 4.91 | -5.78 | 0.0 | 3829 | 17.96 | 0.0 |
| 20Q1 (2) | 71.43 | -7.56 | 0.0 | 1.25 | -18.3 | 0.0 | 1.22 | -14.69 | 0.0 | 3.72 | -13.29 | 0.0 | 1.75 | -11.62 | 0.0 | 1.71 | -7.71 | 0.0 | 5.21 | -6.2 | 0.0 | 3246 | 0.0 | 0.0 |
| 19Q4 (1) | 77.27 | 0.0 | 0.0 | 1.53 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 4.29 | 0.0 | 0.0 | 1.98 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 5.55 | 0.0 | 0.0 | 3246 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 511.58 | 8.46 | 7.42 | -43.19 | 5.93 | 4.04 | 28.87 | 15.02 | 1.45 | -47.62 | 1.16 | -4.08 | 5.64 | 6.05 | 6207 | 0.0 |
| 2022 (9) | 471.68 | 23.35 | 13.06 | 93.48 | 5.7 | 14.92 | 25.1 | 29.45 | 2.77 | 56.86 | 1.21 | -6.83 | 5.32 | 4.95 | 6207 | 6.03 |
| 2021 (8) | 382.4 | 13.25 | 6.75 | 32.61 | 4.96 | -7.46 | 19.39 | 12.41 | 1.77 | 17.09 | 1.30 | -18.29 | 5.07 | -0.75 | 5854 | 12.62 |
| 2020 (7) | 337.65 | 2.64 | 5.09 | -26.12 | 5.36 | 11.2 | 17.25 | 18.64 | 1.51 | -28.02 | 1.59 | 8.35 | 5.11 | 15.59 | 5198 | 35.75 |
| 2019 (6) | 328.98 | 23.58 | 6.89 | 16.19 | 4.82 | 19.01 | 14.54 | 22.49 | 2.09 | -5.98 | 1.47 | -3.7 | 4.42 | -0.88 | 3829 | 17.96 |
| 2018 (5) | 266.21 | 32.38 | 5.93 | 19.08 | 4.05 | 15.06 | 11.87 | 14.91 | 2.23 | -10.05 | 1.52 | -13.08 | 4.46 | -13.2 | 3246 | 6.46 |
| 2017 (4) | 201.1 | -15.89 | 4.98 | -28.24 | 3.52 | -5.12 | 10.33 | 2.58 | 2.48 | -14.68 | 1.75 | 12.81 | 5.14 | 21.97 | 3049 | -22.04 |
| 2016 (3) | 239.1 | 19.7 | 6.94 | 29.0 | 3.71 | 0.27 | 10.07 | 7.93 | 2.90 | 7.77 | 1.55 | -16.23 | 4.21 | -9.83 | 3911 | -3.76 |
| 2015 (2) | 199.75 | 14.61 | 5.38 | -11.37 | 3.7 | -3.9 | 9.33 | 0.21 | 2.69 | -22.67 | 1.85 | -16.15 | 4.67 | -12.56 | 4064 | -4.11 |
| 2014 (1) | 174.28 | 2.43 | 6.07 | 14.53 | 3.85 | 0.79 | 9.31 | 4.72 | 3.48 | 0 | 2.21 | 0 | 5.34 | 0 | 4238 | -7.16 |
