- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 26.26 | 17.86 | 22.65 | 2.66 | 3.91 | 18.75 | 1.37 | -11.61 | -6.16 | 1.24 | 103.28 | 82.35 | 10.13 | -11.84 | -3.18 | 5.22 | -25.01 | -23.5 | 4.72 | 72.47 | 48.67 | 1102 | 0.0 | 0.0 |
| 24Q3 (19) | 22.28 | 7.68 | 5.69 | 2.56 | 8.47 | 13.78 | 1.55 | 21.09 | 4.03 | 0.61 | -3.17 | 0.0 | 11.49 | 0.73 | 7.65 | 6.96 | 12.45 | -1.58 | 2.74 | -10.08 | -5.39 | 1102 | 0.0 | 15.51 |
| 24Q2 (18) | 20.69 | 10.35 | -5.74 | 2.36 | 9.26 | 23.56 | 1.28 | 6.67 | -8.57 | 0.63 | 12.5 | 3.28 | 11.41 | -0.99 | 31.08 | 6.19 | -3.33 | -3.0 | 3.04 | 1.95 | 9.57 | 1102 | 0.0 | 15.51 |
| 24Q1 (17) | 18.75 | -12.42 | -1.73 | 2.16 | -3.57 | 20.67 | 1.2 | -17.81 | 4.35 | 0.56 | -17.65 | 9.8 | 11.52 | 10.11 | 22.79 | 6.40 | -6.15 | 6.18 | 2.99 | -5.96 | 11.74 | 1102 | 0.0 | 15.51 |
| 23Q4 (16) | 21.41 | 1.57 | -1.88 | 2.24 | -0.44 | 16.67 | 1.46 | -2.01 | 12.31 | 0.68 | 11.48 | 23.64 | 10.46 | -1.98 | 18.9 | 6.82 | -3.52 | 14.46 | 3.18 | 9.76 | 26.0 | 1102 | 15.51 | 15.51 |
| 23Q3 (15) | 21.08 | -3.96 | 6.46 | 2.25 | 17.8 | 29.31 | 1.49 | 6.43 | 35.45 | 0.61 | 0.0 | 10.91 | 10.67 | 22.66 | 21.46 | 7.07 | 10.82 | 27.23 | 2.89 | 4.13 | 4.17 | 954 | 0.0 | 5.53 |
| 23Q2 (14) | 21.95 | 15.04 | 7.49 | 1.91 | 6.7 | 10.4 | 1.4 | 21.74 | 18.64 | 0.61 | 19.61 | -3.17 | 8.70 | -7.25 | 2.71 | 6.38 | 5.82 | 10.37 | 2.78 | 3.97 | -9.92 | 954 | 0.0 | 5.53 |
| 23Q1 (13) | 19.08 | -12.56 | 8.29 | 1.79 | -6.77 | 9.82 | 1.15 | -11.54 | 16.16 | 0.51 | -7.27 | -10.53 | 9.38 | 6.62 | 1.41 | 6.03 | 1.17 | 7.27 | 2.67 | 6.04 | -17.37 | 954 | 0.0 | 5.53 |
| 22Q4 (12) | 21.82 | 10.2 | 20.49 | 1.92 | 10.34 | 17.07 | 1.3 | 18.18 | 14.04 | 0.55 | 0.0 | -5.17 | 8.80 | 0.13 | -2.83 | 5.96 | 7.24 | -5.35 | 2.52 | -9.26 | -21.3 | 954 | 5.53 | 5.53 |
| 22Q3 (11) | 19.8 | -3.04 | 11.42 | 1.74 | 0.58 | 16.0 | 1.1 | -6.78 | 12.24 | 0.55 | -12.7 | 3.77 | 8.79 | 3.73 | 4.11 | 5.56 | -3.86 | 0.74 | 2.78 | -9.96 | -6.87 | 904 | 0.0 | 14.87 |
| 22Q2 (10) | 20.42 | 15.89 | 17.63 | 1.73 | 6.13 | 9.49 | 1.18 | 19.19 | 28.26 | 0.63 | 10.53 | 28.57 | 8.47 | -8.42 | -6.91 | 5.78 | 2.85 | 9.04 | 3.09 | -4.63 | 9.3 | 904 | 0.0 | 14.87 |
| 22Q1 (9) | 17.62 | -2.71 | 15.54 | 1.63 | -0.61 | 10.14 | 0.99 | -13.16 | 13.79 | 0.57 | -1.72 | 9.62 | 9.25 | 2.15 | -4.68 | 5.62 | -10.74 | -1.51 | 3.23 | 1.01 | -5.13 | 904 | 0.0 | 14.87 |
| 21Q4 (8) | 18.11 | 1.91 | 8.77 | 1.64 | 9.33 | 7.89 | 1.14 | 16.33 | 23.91 | 0.58 | 9.43 | 0.0 | 9.06 | 7.28 | -0.8 | 6.29 | 14.14 | 13.92 | 3.20 | 7.38 | -8.06 | 904 | 14.87 | 14.87 |
| 21Q3 (7) | 17.77 | 2.36 | 21.88 | 1.5 | -5.06 | 16.28 | 0.98 | 6.52 | 11.36 | 0.53 | 8.16 | 12.77 | 8.44 | -7.25 | -4.59 | 5.51 | 4.06 | -8.63 | 2.98 | 5.67 | -7.48 | 787 | 0.0 | 1.94 |
| 21Q2 (6) | 17.36 | 13.84 | 36.48 | 1.58 | 6.76 | 20.61 | 0.92 | 5.75 | 24.32 | 0.49 | -5.77 | 6.52 | 9.10 | -6.22 | -11.63 | 5.30 | -7.11 | -8.91 | 2.82 | -17.22 | -21.95 | 787 | 0.0 | 1.94 |
| 21Q1 (5) | 15.25 | -8.41 | 18.31 | 1.48 | -2.63 | -1.99 | 0.87 | -5.43 | 4.82 | 0.52 | -10.34 | -1.89 | 9.70 | 6.31 | -17.15 | 5.70 | 3.25 | -11.4 | 3.41 | -2.11 | -17.07 | 787 | 0.0 | 44.4 |
| 20Q4 (4) | 16.65 | 14.2 | 0.0 | 1.52 | 17.83 | 0.0 | 0.92 | 4.55 | 0.0 | 0.58 | 23.4 | 0.0 | 9.13 | 3.18 | 0.0 | 5.53 | -8.45 | 0.0 | 3.48 | 8.06 | 0.0 | 787 | 1.94 | 0.0 |
| 20Q3 (3) | 14.58 | 14.62 | 0.0 | 1.29 | -1.53 | 0.0 | 0.88 | 18.92 | 0.0 | 0.47 | 2.17 | 0.0 | 8.85 | -14.09 | 0.0 | 6.04 | 3.75 | 0.0 | 3.22 | -10.86 | 0.0 | 772 | 0.0 | 0.0 |
| 20Q2 (2) | 12.72 | -1.32 | 0.0 | 1.31 | -13.25 | 0.0 | 0.74 | -10.84 | 0.0 | 0.46 | -13.21 | 0.0 | 10.30 | -12.09 | 0.0 | 5.82 | -9.65 | 0.0 | 3.62 | -12.05 | 0.0 | 772 | 41.65 | 0.0 |
| 20Q1 (1) | 12.89 | 0.0 | 0.0 | 1.51 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 11.71 | 0.0 | 0.0 | 6.44 | 0.0 | 0.0 | 4.11 | 0.0 | 0.0 | 545 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 87.98 | 5.34 | 9.74 | 18.78 | 5.4 | -1.82 | 3.05 | 26.56 | 11.07 | 12.76 | 6.14 | -6.8 | 3.47 | 20.14 | 1102 | 0.0 |
| 2023 (9) | 83.52 | 4.83 | 8.2 | 16.81 | 5.5 | 20.35 | 2.41 | 4.78 | 9.82 | 11.42 | 6.59 | 14.8 | 2.89 | -0.05 | 1102 | 15.51 |
| 2022 (8) | 79.67 | 16.32 | 7.02 | 13.04 | 4.57 | 16.88 | 2.3 | 7.98 | 8.81 | -2.82 | 5.74 | 0.48 | 2.89 | -7.17 | 954 | 5.53 |
| 2021 (7) | 68.49 | 20.5 | 6.21 | 10.3 | 3.91 | 15.68 | 2.13 | 3.9 | 9.07 | -8.46 | 5.71 | -4.0 | 3.11 | -13.77 | 904 | 14.87 |
| 2020 (6) | 56.84 | -2.95 | 5.63 | -12.31 | 3.38 | -3.98 | 2.05 | -7.66 | 9.90 | -9.64 | 5.95 | -1.05 | 3.61 | -4.85 | 787 | 1.94 |
| 2019 (5) | 58.57 | 49.22 | 6.42 | 12.24 | 3.52 | 100.0 | 2.22 | 13.85 | 10.96 | -24.79 | 6.01 | 34.03 | 3.79 | -23.71 | 772 | 41.65 |
| 2018 (4) | 39.25 | 5.91 | 5.72 | 0.7 | 1.76 | 12.1 | 1.95 | 9.55 | 14.57 | -4.91 | 4.48 | 5.85 | 4.97 | 3.44 | 545 | 7.07 |
| 2017 (3) | 37.06 | 7.83 | 5.68 | 4.03 | 1.57 | 0.0 | 1.78 | 7.88 | 15.33 | -3.52 | 4.24 | -7.26 | 4.80 | 0.05 | 509 | 8.3 |
| 2016 (2) | 34.37 | 29.26 | 5.46 | 97.83 | 1.57 | 6.08 | 1.65 | 98.8 | 15.89 | 53.05 | 4.57 | -17.93 | 4.80 | 53.8 | 470 | 19.29 |
| 2015 (1) | 26.59 | 8.93 | 2.76 | 9.52 | 1.48 | 24.37 | 0.83 | 12.16 | 10.38 | 0 | 5.57 | 0 | 3.12 | 0 | 394 | 30.03 |
