- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.6 | -20.0 | -33.33 | 0.02 | 0.0 | 0.0 | 0.02 | -33.33 | -33.33 | 0.04 | 0.0 | 0.0 | 3.33 | 25.0 | 50.0 | 3.33 | -16.67 | 0.0 | 6.67 | 25.0 | 50.0 | 132 | -2.22 | -3.65 |
24Q2 (19) | 0.75 | 5.63 | -22.68 | 0.02 | 0.0 | 0.0 | 0.03 | -25.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.67 | -5.33 | 29.33 | 4.00 | -29.0 | 29.33 | 5.33 | -5.33 | 29.33 | 135 | -0.74 | -2.88 |
24Q1 (18) | 0.71 | -12.35 | -29.7 | 0.02 | 0.0 | -33.33 | 0.04 | 33.33 | 33.33 | 0.04 | 0.0 | 0.0 | 2.82 | 14.08 | -5.16 | 5.63 | 52.11 | 89.67 | 5.63 | 14.08 | 42.25 | 136 | 0.0 | -2.16 |
23Q4 (17) | 0.81 | -10.0 | 6.58 | 0.02 | 0.0 | -33.33 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.47 | 11.11 | -37.45 | 3.70 | 11.11 | -6.17 | 4.94 | 11.11 | -6.17 | 136 | -0.73 | -6.85 |
23Q3 (16) | 0.9 | -7.22 | 25.0 | 0.02 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.22 | 7.78 | -20.0 | 3.33 | 7.78 | -20.0 | 4.44 | 7.78 | -20.0 | 137 | -1.44 | -8.05 |
23Q2 (15) | 0.97 | -3.96 | -10.19 | 0.02 | -33.33 | -50.0 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 2.06 | -30.58 | -44.33 | 3.09 | 4.12 | 11.34 | 4.12 | 4.12 | 11.34 | 139 | 0.0 | -9.15 |
23Q1 (14) | 1.01 | 32.89 | -0.98 | 0.03 | 0.0 | 0.0 | 0.03 | 0.0 | -25.0 | 0.04 | 0.0 | -20.0 | 2.97 | -24.75 | 0.99 | 2.97 | -24.75 | -24.26 | 3.96 | -24.75 | -19.21 | 139 | -4.79 | -10.9 |
22Q4 (13) | 0.76 | 5.56 | -36.67 | 0.03 | 50.0 | 0.0 | 0.03 | 0.0 | -25.0 | 0.04 | 0.0 | 0.0 | 3.95 | 42.11 | 57.89 | 3.95 | -5.26 | 18.42 | 5.26 | -5.26 | 57.89 | 146 | -2.01 | -5.19 |
22Q3 (12) | 0.72 | -33.33 | -40.0 | 0.02 | -50.0 | -33.33 | 0.03 | 0.0 | -25.0 | 0.04 | 0.0 | 0.0 | 2.78 | -25.0 | 11.11 | 4.17 | 50.0 | 25.0 | 5.56 | 50.0 | 66.67 | 149 | -2.61 | -1.97 |
22Q2 (11) | 1.08 | 5.88 | 22.73 | 0.04 | 33.33 | 33.33 | 0.03 | -25.0 | -25.0 | 0.04 | -20.0 | 0.0 | 3.70 | 25.93 | 8.64 | 2.78 | -29.17 | -38.89 | 3.70 | -24.44 | -18.52 | 153 | -1.92 | 3.38 |
22Q1 (10) | 1.02 | -15.0 | 39.73 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.05 | 25.0 | 0.0 | 2.94 | 17.65 | -28.43 | 3.92 | 17.65 | -28.43 | 4.90 | 47.06 | -28.43 | 156 | 1.3 | 6.85 |
21Q4 (9) | 1.2 | 0.0 | 64.38 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.04 | 0.0 | -20.0 | 2.50 | 0.0 | -39.17 | 3.33 | 0.0 | -39.17 | 3.33 | 0.0 | -51.33 | 154 | 1.32 | -4.94 |
21Q3 (8) | 1.2 | 36.36 | 81.82 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.04 | 0.0 | -33.33 | 2.50 | -26.67 | -45.0 | 3.33 | -26.67 | -45.0 | 3.33 | -26.67 | -63.33 | 152 | 2.7 | -7.88 |
21Q2 (7) | 0.88 | 20.55 | 1.15 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.04 | -20.0 | -33.33 | 3.41 | -17.05 | -1.14 | 4.55 | -17.05 | -1.14 | 4.55 | -33.64 | -34.09 | 148 | 1.37 | -10.84 |
21Q1 (6) | 0.73 | 0.0 | -27.0 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 4.11 | 0.0 | 36.99 | 5.48 | 0.0 | 36.99 | 6.85 | 0.0 | 36.99 | 146 | -9.88 | -12.05 |
20Q4 (5) | 0.73 | 10.61 | -10.98 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.05 | -16.67 | 0.0 | 4.11 | -9.59 | 12.33 | 5.48 | -9.59 | 12.33 | 6.85 | -24.66 | 12.33 | 162 | -1.82 | -14.74 |
20Q3 (4) | 0.66 | -24.14 | 0.0 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 4.55 | 31.82 | 0.0 | 6.06 | 31.82 | 0.0 | 9.09 | 31.82 | 0.0 | 165 | -0.6 | 0.0 |
20Q2 (3) | 0.87 | -13.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.06 | 20.0 | 0.0 | 3.45 | 14.94 | 0.0 | 4.60 | 14.94 | 0.0 | 6.90 | 37.93 | 0.0 | 166 | 0.0 | 0.0 |
20Q1 (2) | 1.0 | 21.95 | 0.0 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 3.00 | -18.0 | 0.0 | 4.00 | -18.0 | 0.0 | 5.00 | -18.0 | 0.0 | 166 | -12.63 | 0.0 |
19Q4 (1) | 0.82 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 3.66 | 0.0 | 0.0 | 4.88 | 0.0 | 0.0 | 6.10 | 0.0 | 0.0 | 190 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.69 | 3.36 | 0.1 | -23.08 | 0.13 | 0.0 | 0.16 | -5.88 | 2.71 | -25.58 | 3.52 | -3.25 | 4.34 | -8.94 | 136 | -6.85 |
2022 (9) | 3.57 | -10.97 | 0.13 | 8.33 | 0.13 | -13.33 | 0.17 | -5.56 | 3.64 | 21.69 | 3.64 | -2.65 | 4.76 | 6.08 | 146 | -5.19 |
2021 (8) | 4.01 | 22.63 | 0.12 | -7.69 | 0.15 | -6.25 | 0.18 | -14.29 | 2.99 | -24.73 | 3.74 | -23.55 | 4.49 | -30.1 | 154 | -4.94 |
2020 (7) | 3.27 | -25.51 | 0.13 | -13.33 | 0.16 | -11.11 | 0.21 | -19.23 | 3.98 | 16.35 | 4.89 | 19.33 | 6.42 | 8.43 | 162 | -14.74 |
2019 (6) | 4.39 | -44.5 | 0.15 | -25.0 | 0.18 | -18.18 | 0.26 | -21.21 | 3.42 | 35.14 | 4.10 | 47.42 | 5.92 | 41.96 | 190 | -12.04 |
2018 (5) | 7.91 | -11.02 | 0.2 | 11.11 | 0.22 | -8.33 | 0.33 | -19.51 | 2.53 | 24.88 | 2.78 | 3.02 | 4.17 | -9.54 | 216 | -0.46 |
2017 (4) | 8.89 | -4.72 | 0.18 | -10.0 | 0.24 | -4.0 | 0.41 | 0.0 | 2.02 | -5.55 | 2.70 | 0.75 | 4.61 | 4.95 | 217 | 1.88 |
2016 (3) | 9.33 | -4.5 | 0.2 | 0.0 | 0.25 | 4.17 | 0.41 | 5.13 | 2.14 | 4.72 | 2.68 | 9.08 | 4.39 | 10.09 | 213 | 13.9 |
2015 (2) | 9.77 | -16.21 | 0.2 | -13.04 | 0.24 | -4.0 | 0.39 | -7.14 | 2.05 | 3.78 | 2.46 | 14.57 | 3.99 | 10.82 | 187 | 3.31 |
2014 (1) | 11.66 | 30.28 | 0.23 | 21.05 | 0.25 | 25.0 | 0.42 | 2.44 | 1.97 | 0 | 2.14 | 0 | 3.60 | 0 | 181 | -10.84 |