- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.1 | 11.11 | -23.08 | 0 | 0 | 0 | 0.23 | -4.17 | 4.55 | 0 | 0 | 0 | 0.00 | 0 | 0 | 230.00 | -13.75 | 35.91 | 0.00 | 0 | 0 | 7 | 0.0 | -30.0 |
24Q2 (19) | 0.09 | 12.5 | -60.87 | 0 | 0 | 0 | 0.24 | 26.32 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 266.67 | 12.28 | 240.74 | 0.00 | 0 | 0 | 7 | 0.0 | -30.0 |
24Q1 (18) | 0.08 | -33.33 | -52.94 | 0 | 0 | -100.0 | 0.19 | -5.0 | 5.56 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 237.50 | 42.5 | 124.31 | 0.00 | 0 | 0 | 7 | 0.0 | -30.0 |
23Q4 (17) | 0.12 | -7.69 | -47.83 | 0 | 0 | 100.0 | 0.2 | -9.09 | -25.93 | 0 | 0 | 0 | 0.00 | 0 | 100.0 | 166.67 | -1.52 | 41.98 | 0.00 | 0 | 0 | 7 | -30.0 | -30.0 |
23Q3 (16) | 0.13 | -43.48 | -45.83 | 0 | 0 | 0 | 0.22 | 22.22 | 22.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 169.23 | 116.24 | 125.64 | 0.00 | 0 | 0 | 10 | 0.0 | -9.09 |
23Q2 (15) | 0.23 | 35.29 | -43.9 | 0 | -100.0 | 0 | 0.18 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 78.26 | -26.09 | 78.26 | 0.00 | 0 | 0 | 10 | 0.0 | -9.09 |
23Q1 (14) | 0.17 | -26.09 | -51.43 | 0.01 | 200.0 | 0 | 0.18 | -33.33 | 63.64 | 0 | 0 | 0 | 5.88 | 235.29 | 0 | 105.88 | -9.8 | 236.9 | 0.00 | 0 | 0 | 10 | 0.0 | -9.09 |
22Q4 (13) | 0.23 | -4.17 | -57.41 | -0.01 | 0 | 0 | 0.27 | 50.0 | 107.69 | 0 | 0 | 0 | -4.35 | 0 | 0 | 117.39 | 56.52 | 387.63 | 0.00 | 0 | 0 | 10 | -9.09 | -9.09 |
22Q3 (12) | 0.24 | -41.46 | -56.36 | 0 | 0 | -100.0 | 0.18 | 0.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 75.00 | 70.83 | 175.0 | 0.00 | 0 | 0 | 11 | 0.0 | -8.33 |
22Q2 (11) | 0.41 | 17.14 | -14.58 | 0 | 0 | -100.0 | 0.18 | 63.64 | 12.5 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 43.90 | 39.69 | 31.71 | 0.00 | 0 | 0 | 11 | 0.0 | -8.33 |
22Q1 (10) | 0.35 | -35.19 | -5.41 | 0 | 0 | -100.0 | 0.11 | -15.38 | -35.29 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 31.43 | 30.55 | -31.6 | 0.00 | 0 | 0 | 11 | 0.0 | -8.33 |
21Q4 (9) | 0.54 | -1.82 | 3.85 | 0 | -100.0 | -100.0 | 0.13 | -13.33 | -7.14 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 24.07 | -11.73 | -10.58 | 0.00 | 0 | 0 | 11 | -8.33 | -8.33 |
21Q3 (8) | 0.55 | 14.58 | -17.91 | 0.01 | 0.0 | 0.0 | 0.15 | -6.25 | -6.25 | 0 | 0 | 0 | 1.82 | -12.73 | 21.82 | 27.27 | -18.18 | 14.2 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
21Q2 (7) | 0.48 | 29.73 | -42.17 | 0.01 | 0.0 | 0.0 | 0.16 | -5.88 | 45.45 | 0 | 0 | 0 | 2.08 | -22.92 | 72.92 | 33.33 | -27.45 | 151.52 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
21Q1 (6) | 0.37 | -28.85 | -40.32 | 0.01 | 0.0 | 0 | 0.17 | 21.43 | 70.0 | 0 | 0 | 0 | 2.70 | 40.54 | 0 | 45.95 | 70.66 | 184.86 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
20Q4 (5) | 0.52 | -22.39 | -52.73 | 0.01 | 0.0 | 0.0 | 0.14 | -12.5 | 55.56 | 0 | 0 | 0 | 1.92 | 28.85 | 111.54 | 26.92 | 12.74 | 229.06 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
20Q3 (4) | 0.67 | -19.28 | 0.0 | 0.01 | 0.0 | 0.0 | 0.16 | 45.45 | 0.0 | 0 | 0 | 0.0 | 1.49 | 23.88 | 0.0 | 23.88 | 80.19 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
20Q2 (3) | 0.83 | 33.87 | 0.0 | 0.01 | 0 | 0.0 | 0.11 | 10.0 | 0.0 | 0 | 0 | 0.0 | 1.20 | 0 | 0.0 | 13.25 | -17.83 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
20Q1 (2) | 0.62 | -43.64 | 0.0 | 0 | -100.0 | 0.0 | 0.1 | 11.11 | 0.0 | 0 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 16.13 | 97.13 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
19Q4 (1) | 1.1 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 8.18 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 12 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.65 | -47.58 | 0.02 | 100.0 | 0.79 | 6.76 | 0 | 0 | 3.08 | 281.54 | 121.54 | 103.66 | 0.00 | 0 | 7 | -30.0 |
2022 (9) | 1.24 | -35.75 | 0.01 | -50.0 | 0.74 | 21.31 | 0 | 0 | 0.81 | -22.18 | 59.68 | 88.82 | 0.00 | 0 | 10 | -9.09 |
2021 (8) | 1.93 | -26.89 | 0.02 | 0.0 | 0.61 | 19.61 | 0 | 0 | 1.04 | 36.79 | 31.61 | 63.61 | 0.00 | 0 | 11 | -8.33 |
2020 (7) | 2.64 | -52.86 | 0.02 | -33.33 | 0.51 | 27.5 | 0 | 0 | 0.76 | 41.41 | 19.32 | 170.45 | 0.00 | 0 | 12 | 0.0 |
2019 (6) | 5.6 | -63.82 | 0.03 | -25.0 | 0.4 | -9.09 | 0 | 0 | 0.54 | 107.32 | 7.14 | 151.3 | 0.00 | 0 | 12 | -7.69 |
2018 (5) | 15.48 | 34.61 | 0.04 | 0.0 | 0.44 | 0.0 | 0 | 0 | 0.26 | -25.71 | 2.84 | -25.71 | 0.00 | 0 | 13 | -13.33 |
2017 (4) | 11.5 | 159.59 | 0.04 | 0.0 | 0.44 | -4.35 | 0 | 0 | 0.35 | -61.48 | 3.83 | -63.15 | 0.00 | 0 | 15 | -65.91 |
2016 (3) | 4.43 | -29.46 | 0.04 | -55.56 | 0.46 | -2.13 | 0 | 0 | 0.90 | -37.0 | 10.38 | 38.74 | 0.00 | 0 | 44 | -10.2 |
2015 (2) | 6.28 | -41.03 | 0.09 | 28.57 | 0.47 | -12.96 | 0 | 0 | 1.43 | 118.04 | 7.48 | 47.6 | 0.00 | 0 | 49 | -12.5 |
2014 (1) | 10.65 | -28.95 | 0.07 | 16.67 | 0.54 | 28.57 | 0 | 0 | 0.66 | 0 | 5.07 | 0 | 0.00 | 0 | 56 | 9.8 |