玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.49390.0308.330000.2613.0430.00000.000053.06-76.93-68.160.00006-14.29-14.29
24Q3 (19)0.111.11-23.080000.23-4.174.550000.0000230.00-13.7535.910.000070.0-30.0
24Q2 (18)0.0912.5-60.870000.2426.3233.330000.0000266.6712.28240.740.000070.0-30.0
24Q1 (17)0.08-33.33-52.9400-100.00.19-5.05.560000.000-100.0237.5042.5124.310.000070.0-30.0
23Q4 (16)0.12-7.69-47.8300100.00.2-9.09-25.930000.000100.0166.67-1.5241.980.00007-30.0-30.0
23Q3 (15)0.13-43.48-45.830000.2222.2222.220000.0000169.23116.24125.640.0000100.0-9.09
23Q2 (14)0.2335.29-43.90-100.000.180.00.00000.00-100.0078.26-26.0978.260.0000100.0-9.09
23Q1 (13)0.17-26.09-51.430.01200.000.18-33.3363.640005.88235.290105.88-9.8236.90.0000100.0-9.09
22Q4 (12)0.23-4.17-57.41-0.01000.2750.0107.69000-4.3500117.3956.52387.630.000010-9.09-9.09
22Q3 (11)0.24-41.46-56.3600-100.00.180.020.00000.000-100.075.0070.83175.00.0000110.0-8.33
22Q2 (10)0.4117.14-14.5800-100.00.1863.6412.50000.000-100.043.9039.6931.710.0000110.0-8.33
22Q1 (9)0.35-35.19-5.4100-100.00.11-15.38-35.290000.000-100.031.4330.55-31.60.0000110.0-8.33
21Q4 (8)0.54-1.823.850-100.0-100.00.13-13.33-7.140000.00-100.0-100.024.07-11.73-10.580.000011-8.33-8.33
21Q3 (7)0.5514.58-17.910.010.00.00.15-6.25-6.250001.82-12.7321.8227.27-18.1814.20.0000120.00.0
21Q2 (6)0.4829.73-42.170.010.00.00.16-5.8845.450002.08-22.9272.9233.33-27.45151.520.0000120.00.0
21Q1 (5)0.37-28.85-40.320.010.000.1721.4370.00002.7040.54045.9570.66184.860.0000120.00.0
20Q4 (4)0.52-22.390.00.010.00.00.14-12.50.0000.01.9228.850.026.9212.740.00.0000.0120.00.0
20Q3 (3)0.67-19.280.00.010.00.00.1645.450.0000.01.4923.880.023.8880.190.00.0000.0120.00.0
20Q2 (2)0.8333.870.00.0100.00.1110.00.0000.01.2000.013.25-17.830.00.0000.0120.00.0
20Q1 (1)0.620.00.000.00.00.10.00.000.00.00.000.00.016.130.00.00.000.00.0120.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)0.7616.920.01-50.00.9317.72001.32-57.24122.370.680.0006-14.29
2023 (9)0.65-47.580.02100.00.796.76003.08281.54121.54103.660.0007-30.0
2022 (8)1.24-35.750.01-50.00.7421.31000.81-22.1859.6888.820.00010-9.09
2021 (7)1.93-26.890.020.00.6119.61001.0436.7931.6163.610.00011-8.33
2020 (6)2.64-52.860.02-33.330.5127.5000.7641.4119.32170.450.000120.0
2019 (5)5.6-63.820.03-25.00.4-9.09000.54107.327.14151.30.00012-7.69
2018 (4)15.4834.610.040.00.440.0000.26-25.712.84-25.710.00013-13.33
2017 (3)11.5159.590.040.00.44-4.35000.35-61.483.83-63.150.00015-65.91
2016 (2)4.43-29.460.04-55.560.46-2.13000.90-37.010.3838.740.00044-10.2
2015 (1)6.28-41.030.0928.570.47-12.96001.4307.4800.00049-12.5

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