- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.0 | 4.17 | 11.11 | 0.27 | -12.9 | -3.57 | 0.19 | -9.52 | 5.56 | 0.1 | 0.0 | 42.86 | 27.00 | -16.39 | -13.21 | 19.00 | -13.14 | -5.0 | 10.00 | -4.0 | 28.57 | 165 | 0.0 | 3.77 |
| 24Q2 (19) | 0.96 | 6.67 | -3.03 | 0.31 | 14.81 | 14.81 | 0.21 | -12.5 | 10.53 | 0.1 | 11.11 | 25.0 | 32.29 | 7.64 | 18.4 | 21.88 | -17.97 | 13.98 | 10.42 | 4.17 | 28.91 | 165 | 0.0 | 3.77 |
| 24Q1 (18) | 0.9 | -18.92 | -4.26 | 0.27 | -12.9 | 0.0 | 0.24 | 20.0 | 9.09 | 0.09 | 12.5 | 0.0 | 30.00 | 7.42 | 4.44 | 26.67 | 48.0 | 13.94 | 10.00 | 38.75 | 4.44 | 165 | 0.0 | 3.77 |
| 23Q4 (17) | 1.11 | 23.33 | -10.48 | 0.31 | 10.71 | 3.33 | 0.2 | 11.11 | 0.0 | 0.08 | 14.29 | 0.0 | 27.93 | -10.23 | 15.44 | 18.02 | -9.91 | 11.71 | 7.21 | -7.34 | 11.71 | 165 | 3.77 | 3.77 |
| 23Q3 (16) | 0.9 | -9.09 | -11.76 | 0.28 | 3.7 | -3.45 | 0.18 | -5.26 | 0.0 | 0.07 | -12.5 | 0.0 | 31.11 | 14.07 | 9.43 | 20.00 | 4.21 | 13.33 | 7.78 | -3.75 | 13.33 | 159 | 0.0 | 0.0 |
| 23Q2 (15) | 0.99 | 5.32 | 8.79 | 0.27 | 0.0 | 8.0 | 0.19 | -13.64 | 11.76 | 0.08 | -11.11 | 60.0 | 27.27 | -5.05 | -0.73 | 19.19 | -18.0 | 2.73 | 8.08 | -15.6 | 47.07 | 159 | 0.0 | 0.0 |
| 23Q1 (14) | 0.94 | -24.19 | 51.61 | 0.27 | -10.0 | 8.0 | 0.22 | 10.0 | 37.5 | 0.09 | 12.5 | 125.0 | 28.72 | 18.72 | -28.77 | 23.40 | 45.11 | -9.31 | 9.57 | 48.4 | 48.4 | 159 | 0.0 | 0.0 |
| 22Q4 (13) | 1.24 | 21.57 | 13.76 | 0.3 | 3.45 | -6.25 | 0.2 | 11.11 | 17.65 | 0.08 | 14.29 | -60.0 | 24.19 | -14.91 | -17.59 | 16.13 | -8.6 | 3.42 | 6.45 | -5.99 | -64.84 | 159 | 0.0 | 0.0 |
| 22Q3 (12) | 1.02 | 12.09 | 67.21 | 0.29 | 16.0 | -12.12 | 0.18 | 5.88 | 20.0 | 0.07 | 40.0 | 75.0 | 28.43 | 3.49 | -47.45 | 17.65 | -5.54 | -28.24 | 6.86 | 24.9 | 4.66 | 159 | 0.0 | -5.92 |
| 22Q2 (11) | 0.91 | 46.77 | 30.0 | 0.25 | 0.0 | -19.35 | 0.17 | 6.25 | 21.43 | 0.05 | 25.0 | -54.55 | 27.47 | -31.87 | -37.97 | 18.68 | -27.61 | -6.59 | 5.49 | -14.84 | -65.03 | 159 | 0.0 | -5.92 |
| 22Q1 (10) | 0.62 | -43.12 | -44.14 | 0.25 | -21.88 | -19.35 | 0.16 | -5.88 | 0.0 | 0.04 | -80.0 | -60.0 | 40.32 | 37.35 | 44.38 | 25.81 | 65.46 | 79.03 | 6.45 | -64.84 | -28.39 | 159 | 0.0 | -5.92 |
| 21Q4 (9) | 1.09 | 78.69 | -29.68 | 0.32 | -3.03 | -8.57 | 0.17 | 13.33 | -5.56 | 0.2 | 400.0 | 100.0 | 29.36 | -45.73 | 30.01 | 15.60 | -36.57 | 34.3 | 18.35 | 179.82 | 184.4 | 159 | -5.92 | -5.92 |
| 21Q3 (8) | 0.61 | -12.86 | -41.9 | 0.33 | 6.45 | -2.94 | 0.15 | 7.14 | -6.25 | 0.04 | -63.64 | -55.56 | 54.10 | 22.16 | 67.07 | 24.59 | 22.95 | 61.37 | 6.56 | -58.27 | -23.5 | 169 | 0.0 | -7.65 |
| 21Q2 (7) | 0.7 | -36.94 | -4.11 | 0.31 | 0.0 | -6.06 | 0.14 | -12.5 | -30.0 | 0.11 | 10.0 | -15.38 | 44.29 | 58.57 | -2.03 | 20.00 | 38.75 | -27.0 | 15.71 | 74.43 | -11.76 | 169 | 0.0 | -7.65 |
| 21Q1 (6) | 1.11 | -28.39 | 48.0 | 0.31 | -11.43 | 3.33 | 0.16 | -11.11 | -23.81 | 0.1 | 0.0 | 0.0 | 27.93 | 23.68 | -30.18 | 14.41 | 24.12 | -48.52 | 9.01 | 39.64 | -32.43 | 169 | 0.0 | 12.67 |
| 20Q4 (5) | 1.55 | 47.62 | 7.64 | 0.35 | 2.94 | 0.0 | 0.18 | 12.5 | -43.75 | 0.1 | 11.11 | 150.0 | 22.58 | -30.27 | -7.1 | 11.61 | -23.79 | -47.74 | 6.45 | -24.73 | 132.26 | 169 | -7.65 | 12.67 |
| 20Q3 (4) | 1.05 | 43.84 | 0.0 | 0.34 | 3.03 | 0.0 | 0.16 | -20.0 | 0.0 | 0.09 | -30.77 | 0.0 | 32.38 | -28.37 | 0.0 | 15.24 | -44.38 | 0.0 | 8.57 | -51.87 | 0.0 | 183 | 0.0 | 0.0 |
| 20Q2 (3) | 0.73 | -2.67 | 0.0 | 0.33 | 10.0 | 0.0 | 0.2 | -4.76 | 0.0 | 0.13 | 30.0 | 0.0 | 45.21 | 13.01 | 0.0 | 27.40 | -2.15 | 0.0 | 17.81 | 33.56 | 0.0 | 183 | 22.0 | 0.0 |
| 20Q1 (2) | 0.75 | -47.92 | 0.0 | 0.3 | -14.29 | 0.0 | 0.21 | -34.38 | 0.0 | 0.1 | 150.0 | 0.0 | 40.00 | 64.57 | 0.0 | 28.00 | 26.0 | 0.0 | 13.33 | 380.0 | 0.0 | 150 | 0.0 | 0.0 |
| 19Q4 (1) | 1.44 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 24.31 | 0.0 | 0.0 | 22.22 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 150 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.93 | 3.69 | 1.13 | 2.73 | 0.79 | 9.72 | 0.31 | 29.17 | 28.75 | -0.93 | 20.10 | 5.81 | 7.89 | 24.57 | 159 | 0.0 |
| 2022 (9) | 3.79 | 7.98 | 1.1 | -13.39 | 0.72 | 18.03 | 0.24 | -46.67 | 29.02 | -19.78 | 19.00 | 9.31 | 6.33 | -50.61 | 159 | 0.0 |
| 2021 (8) | 3.51 | -13.97 | 1.27 | -3.79 | 0.61 | -17.57 | 0.45 | 7.14 | 36.18 | 11.84 | 17.38 | -4.18 | 12.82 | 24.54 | 159 | -5.92 |
| 2020 (7) | 4.08 | -34.62 | 1.32 | 11.86 | 0.74 | -32.11 | 0.42 | 40.0 | 32.35 | 71.09 | 18.14 | 3.83 | 10.29 | 114.12 | 169 | -7.65 |
| 2019 (6) | 6.24 | -17.35 | 1.18 | 14.56 | 1.09 | -7.63 | 0.3 | -9.09 | 18.91 | 38.61 | 17.47 | 11.77 | 4.81 | 9.99 | 183 | 22.0 |
| 2018 (5) | 7.55 | 0.67 | 1.03 | 32.05 | 1.18 | 22.92 | 0.33 | -21.43 | 13.64 | 31.18 | 15.63 | 22.1 | 4.37 | -21.95 | 150 | 47.06 |
| 2017 (4) | 7.5 | -0.66 | 0.78 | -7.14 | 0.96 | 15.66 | 0.42 | -26.32 | 10.40 | -6.52 | 12.80 | 16.43 | 5.60 | -25.82 | 102 | -9.73 |
| 2016 (3) | 7.55 | -49.36 | 0.84 | -26.96 | 0.83 | -27.19 | 0.57 | -38.71 | 11.13 | 44.25 | 10.99 | 43.78 | 7.55 | 21.04 | 113 | -16.91 |
| 2015 (2) | 14.91 | 50.0 | 1.15 | 35.29 | 1.14 | 12.87 | 0.93 | -3.12 | 7.71 | -9.8 | 7.65 | -24.75 | 6.24 | -35.42 | 136 | 0.0 |
| 2014 (1) | 9.94 | 2.79 | 0.85 | 4.94 | 1.01 | -0.98 | 0.96 | 18.52 | 8.55 | 0 | 10.16 | 0 | 9.66 | 0 | 136 | 0.0 |
