- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22Q2 (20) | 0.76 | -3.8 | 16.92 | 0.07 | 0.0 | 75.0 | 0.17 | -5.56 | -19.05 | 0 | 0 | 0 | 9.21 | 3.95 | 49.67 | 22.37 | -1.83 | -30.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (19) | 0.79 | 8.22 | -1.25 | 0.07 | 16.67 | 40.0 | 0.18 | -18.18 | -21.74 | 0 | 0 | 0 | 8.86 | 7.81 | 41.77 | 22.78 | -24.4 | -20.75 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (18) | 0.73 | -5.19 | -30.48 | 0.06 | 50.0 | 20.0 | 0.22 | 15.79 | 15.79 | 0 | 0 | 0 | 8.22 | 58.22 | 72.6 | 30.14 | 22.13 | 66.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (17) | 0.77 | 18.46 | 4.05 | 0.04 | 0.0 | -42.86 | 0.19 | -9.52 | 11.76 | 0 | 0 | 0 | 5.19 | -15.58 | -45.08 | 24.68 | -23.62 | 7.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (16) | 0.65 | -18.75 | -22.62 | 0.04 | -20.0 | 33.33 | 0.21 | -8.7 | -8.7 | 0 | 0 | 0 | 6.15 | -1.54 | 72.31 | 32.31 | 12.37 | 17.99 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (15) | 0.8 | -23.81 | 105.13 | 0.05 | 0.0 | 150.0 | 0.23 | 21.05 | -23.33 | 0 | 0 | 0 | 6.25 | 31.25 | 21.88 | 28.75 | 58.88 | -62.63 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (14) | 1.05 | 41.89 | 16.67 | 0.05 | -28.57 | 66.67 | 0.19 | 11.76 | -9.52 | 0 | 0 | -100.0 | 4.76 | -49.66 | 42.86 | 18.10 | -21.23 | -22.45 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 20Q3 (13) | 0.74 | -11.9 | -1.33 | 0.07 | 133.33 | 133.33 | 0.17 | -26.09 | -26.09 | 0 | 0 | -100.0 | 9.46 | 164.86 | 136.49 | 22.97 | -16.1 | -25.09 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 20Q2 (12) | 0.84 | 115.38 | 50.0 | 0.03 | 50.0 | -25.0 | 0.23 | -23.33 | 27.78 | 0 | 0 | -100.0 | 3.57 | -30.36 | -50.0 | 27.38 | -64.4 | -14.81 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 20Q1 (11) | 0.39 | -56.67 | -35.0 | 0.02 | -33.33 | -33.33 | 0.3 | 42.86 | 50.0 | 0 | -100.0 | -100.0 | 5.13 | 53.85 | 2.56 | 76.92 | 229.67 | 130.77 | 0.00 | -100.0 | -100.0 | 0 | 0 | 0 |
| 19Q4 (10) | 0.9 | 20.0 | 210.34 | 0.03 | 0.0 | 0.0 | 0.21 | -8.7 | 10.53 | 0.01 | 0.0 | 0.0 | 3.33 | -16.67 | -67.78 | 23.33 | -23.91 | -64.39 | 1.11 | -16.67 | -67.78 | 0 | 0 | 0 |
| 19Q3 (9) | 0.75 | 33.93 | 44.23 | 0.03 | -25.0 | -50.0 | 0.23 | 27.78 | 43.75 | 0.01 | 0.0 | -50.0 | 4.00 | -44.0 | -65.33 | 30.67 | -4.59 | -0.33 | 1.33 | -25.33 | -65.33 | 0 | 0 | 0 |
| 19Q2 (8) | 0.56 | -6.67 | -22.22 | 0.04 | 33.33 | 300.0 | 0.18 | -10.0 | -10.0 | 0.01 | 0.0 | 0.0 | 7.14 | 42.86 | 414.29 | 32.14 | -3.57 | 15.71 | 1.79 | 7.14 | 28.57 | 0 | 0 | 0 |
| 19Q1 (7) | 0.6 | 106.9 | -25.93 | 0.03 | 0.0 | -25.0 | 0.2 | 5.26 | 5.26 | 0.01 | 0.0 | -66.67 | 5.00 | -51.67 | 1.25 | 33.33 | -49.12 | 42.11 | 1.67 | -51.67 | -55.0 | 0 | 0 | 0 |
| 18Q4 (6) | 0.29 | -44.23 | 0 | 0.03 | -50.0 | 0 | 0.19 | 18.75 | 0 | 0.01 | -50.0 | 0 | 10.34 | -10.34 | 0 | 65.52 | 112.93 | 0 | 3.45 | -10.34 | 0 | 0 | 0 | 0 |
| 18Q3 (5) | 0.52 | -27.78 | 0 | 0.06 | 500.0 | 0 | 0.16 | -20.0 | 0 | 0.02 | 100.0 | 0 | 11.54 | 730.77 | 0 | 30.77 | 10.77 | 0 | 3.85 | 176.92 | 0 | 0 | 0 | 0 |
| 18Q2 (4) | 0.72 | -11.11 | 0.0 | 0.01 | -75.0 | 0.0 | 0.2 | 5.26 | 0.0 | 0.01 | -66.67 | 0.0 | 1.39 | -71.88 | 0.0 | 27.78 | 18.42 | 0.0 | 1.39 | -62.5 | 0.0 | 0 | 0 | 0.0 |
| 18Q1 (3) | 0.81 | 0 | 0.0 | 0.04 | 0 | 0.0 | 0.19 | 0 | 0.0 | 0.03 | 0 | 0.0 | 4.94 | 0 | 0.0 | 23.46 | 0 | 0.0 | 3.70 | 0 | 0.0 | 0 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 2.95 | -1.99 | 0.2 | 11.11 | 0.84 | -4.55 | 0 | 0 | 6.78 | 13.37 | 28.47 | -2.6 | 0.00 | 0 | 0 | 0 |
| 2020 (9) | 3.01 | 7.12 | 0.18 | 38.46 | 0.88 | 7.32 | 0 | 0 | 5.98 | 29.26 | 29.24 | 0.19 | 0.00 | 0 | 0 | 0 |
| 2019 (8) | 2.81 | 19.57 | 0.13 | -13.33 | 0.82 | 9.33 | 0.03 | -57.14 | 4.63 | -27.52 | 29.18 | -8.56 | 1.07 | -64.16 | 0 | 0 |
| 2018 (7) | 2.35 | -14.86 | 0.15 | -21.05 | 0.75 | -10.71 | 0.07 | -36.36 | 6.38 | -7.28 | 31.91 | 4.86 | 2.98 | -25.26 | 0 | 0 |
| 2017 (6) | 2.76 | -28.31 | 0.19 | -24.0 | 0.84 | 6.33 | 0.11 | -26.67 | 6.88 | 6.01 | 30.43 | 48.32 | 3.99 | 2.29 | 0 | 0 |
| 2016 (5) | 3.85 | -42.28 | 0.25 | -13.79 | 0.79 | -3.66 | 0.15 | -28.57 | 6.49 | 49.35 | 20.52 | 66.91 | 3.90 | 23.75 | 719 | 0.0 |
| 2015 (4) | 6.67 | -13.38 | 0.29 | -12.12 | 0.82 | 2.5 | 0.21 | -25.0 | 4.35 | 1.45 | 12.29 | 18.33 | 3.15 | -13.42 | 719 | 0.0 |
| 2014 (3) | 7.7 | 7.09 | 0.33 | -26.67 | 0.8 | -4.76 | 0.28 | 27.27 | 4.29 | -31.52 | 10.39 | -11.07 | 3.64 | 18.84 | 719 | 0.0 |
| 2013 (2) | 7.19 | -17.55 | 0.45 | 4.65 | 0.84 | 23.53 | 0.22 | 15.79 | 6.26 | 26.92 | 11.68 | 49.82 | 3.06 | 40.43 | 719 | 0.0 |
| 2012 (1) | 8.72 | 0 | 0.43 | 0 | 0.68 | 0 | 0.19 | 0 | 4.93 | 0 | 7.80 | 0 | 2.18 | 0 | 719 | 0 |
