玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.64-5.753.80.140.0-17.650.195.5611.760.05-16.67-50.08.546.1-20.6611.5911.997.683.05-11.59-51.832940.00.0
24Q3 (19)1.749.43-19.440.14-12.57.690.180.012.50.06-14.29-33.338.05-20.0433.6910.34-8.6239.663.45-21.67-17.242940.0-0.68
24Q2 (18)1.598.9-7.020.1614.2914.290.185.885.880.0716.67-30.010.064.9422.9111.32-2.7713.874.407.13-24.722940.0-0.68
24Q1 (17)1.46-7.59-17.050.14-17.650.00.170.013.330.06-40.0-25.09.59-10.8820.5511.648.2236.624.11-35.07-9.592940.0-0.68
23Q4 (16)1.58-26.857.480.1730.7730.770.176.25-10.530.111.1111.1110.7678.7721.6710.7645.25-16.766.3351.93.38294-0.68-0.68
23Q3 (15)2.1626.3256.520.13-7.1418.180.16-5.88-5.880.09-10.012.56.02-26.49-24.497.41-25.49-39.874.17-28.75-28.132960.0-21.69
23Q2 (14)1.71-2.84-37.130.140.0-6.670.1713.330.00.125.00.08.192.9248.469.9416.6559.065.8528.6559.062960.0-21.69
23Q1 (13)1.7619.73-55.560.147.69-17.650.15-21.05-21.050.08-11.11-20.07.95-10.0585.298.52-34.0677.634.55-25.7680.02960.0-21.69
22Q4 (12)1.476.52-63.880.1318.18-67.50.1911.76-5.00.0912.5-10.08.8410.95-10.0212.934.92163.036.125.61149.18296-21.69-21.69
22Q3 (11)1.38-49.26-63.20.11-26.67-47.620.170.021.430.08-20.0-27.277.9744.5442.3412.3297.1229.975.8057.6897.633780.013.86
22Q2 (10)2.72-31.31-39.150.15-11.7615.380.17-10.53-15.00.10.00.05.5128.4689.626.2530.2639.693.6845.5964.343780.013.86
22Q1 (9)3.96-2.7-20.320.17-57.5-19.050.19-5.0-17.390.10.066.674.29-56.321.64.80-2.363.682.532.78109.183780.013.86
21Q4 (8)4.078.53-27.580.490.4866.670.242.86-39.390.1-9.0925.09.8375.5130.144.9131.63-16.312.46-16.2472.637813.8613.86
21Q3 (7)3.75-16.11-33.750.2161.54-36.360.14-30.0-54.840.1110.057.145.6092.55-3.953.73-16.56-31.842.9331.12137.183320.0-2.92
21Q2 (6)4.47-10.0616.410.13-38.10.00.2-13.0425.00.166.6766.672.91-31.17-14.094.47-3.327.382.2485.3143.183320.0-2.92
21Q1 (5)4.97-11.5754.350.21-12.5133.330.23-30.335.290.06-25.0-14.294.23-1.0651.174.63-21.19-12.341.21-15.19-44.473320.0-18.02
20Q4 (4)5.62-0.710.00.24-27.270.00.336.450.00.0814.290.04.27-26.760.05.877.210.01.4215.10.0332-2.920.0
20Q3 (3)5.6647.40.00.33153.850.00.3193.750.00.0716.670.05.8372.220.05.4831.450.01.24-20.850.03420.00.0
20Q2 (2)3.8419.250.00.1344.440.00.16-5.880.00.06-14.290.03.3921.120.04.17-21.080.01.56-28.120.0342-15.560.0
20Q1 (1)3.220.00.00.090.00.00.170.00.00.070.00.02.800.00.05.280.00.02.170.00.04050.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)6.42-10.960.591.720.719.230.25-30.569.1914.2411.0622.673.89-22.012940.0
2023 (9)7.21-24.340.581.750.65-8.450.360.08.0434.59.0221.014.9932.18294-0.68
2022 (8)9.53-44.820.57-40.00.71-7.790.360.05.988.737.4567.13.7881.22296-21.69
2021 (7)17.27-5.830.9521.790.77-19.790.3628.575.5029.344.46-14.822.0836.5437813.86
2020 (6)18.3434.160.7885.710.9647.690.28-15.154.2538.425.2310.081.53-36.76332-2.92
2019 (5)13.674.830.42-17.650.65-7.140.33-8.333.07-21.444.75-11.422.41-12.56342-15.56
2018 (4)13.04-2.980.5159.380.7-1.410.3638.463.9164.265.371.622.7642.714052.27
2017 (3)13.44-1.250.3214.290.717.580.26-10.342.3815.735.288.941.93-9.2139611.55
2016 (2)13.6116.520.28-24.320.668.20.293.572.06-35.064.85-7.152.13-11.123559.57
2015 (1)11.68-24.30.37-43.940.61-32.970.2816.673.1705.2202.400324-18.18

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