- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 14.74 | -22.18 | 11.5 | 0.9 | -8.16 | 15.38 | 2.33 | 7.37 | 23.28 | 1.31 | -5.76 | 22.43 | 6.11 | 18.0 | 3.49 | 15.81 | 37.97 | 10.57 | 8.89 | 21.1 | 9.8 | 640 | 0.0 | 0.0 |
| 24Q3 (19) | 18.94 | 7.86 | 41.66 | 0.98 | 19.51 | 27.27 | 2.17 | 8.5 | 20.56 | 1.39 | 0.72 | 10.32 | 5.17 | 10.8 | -10.16 | 11.46 | 0.59 | -14.9 | 7.34 | -6.61 | -22.13 | 640 | 0.0 | 10.15 |
| 24Q2 (18) | 17.56 | 23.66 | 79.55 | 0.82 | 6.49 | 74.47 | 2.0 | 4.17 | 34.23 | 1.38 | 16.95 | 6.98 | 4.67 | -13.88 | -2.83 | 11.39 | -15.76 | -25.24 | 7.86 | -5.43 | -40.42 | 640 | 0.0 | 10.15 |
| 24Q1 (17) | 14.2 | 7.41 | -1.46 | 0.77 | -1.28 | 40.0 | 1.92 | 1.59 | 18.52 | 1.18 | 10.28 | 57.33 | 5.42 | -8.09 | 42.07 | 13.52 | -5.42 | 20.27 | 8.31 | 2.67 | 59.66 | 640 | 0.0 | 10.15 |
| 23Q4 (16) | 13.22 | -1.12 | -0.83 | 0.78 | 1.3 | 14.71 | 1.89 | 5.0 | 76.64 | 1.07 | -15.08 | -6.14 | 5.90 | 2.45 | 15.66 | 14.30 | 6.19 | 78.11 | 8.09 | -14.12 | -5.36 | 640 | 10.15 | 10.15 |
| 23Q3 (15) | 13.37 | 36.71 | 25.07 | 0.77 | 63.83 | 63.83 | 1.8 | 20.81 | 14.65 | 1.26 | -2.33 | 113.56 | 5.76 | 19.84 | 30.99 | 13.46 | -11.63 | -8.33 | 9.42 | -28.55 | 70.75 | 581 | 0.0 | 32.65 |
| 23Q2 (14) | 9.78 | -32.13 | -8.26 | 0.47 | -14.55 | 0.0 | 1.49 | -8.02 | -12.87 | 1.29 | 72.0 | 86.96 | 4.81 | 25.91 | 9.0 | 15.24 | 35.52 | -5.03 | 13.19 | 153.43 | 103.78 | 581 | 0.0 | 32.65 |
| 23Q1 (13) | 14.41 | 8.1 | 40.59 | 0.55 | -19.12 | 48.65 | 1.62 | 51.4 | 11.72 | 0.75 | -34.21 | 36.36 | 3.82 | -25.18 | 5.74 | 11.24 | 40.05 | -20.53 | 5.20 | -39.14 | -3.0 | 581 | 0.0 | 32.65 |
| 22Q4 (12) | 13.33 | 24.7 | 11.36 | 0.68 | 44.68 | 44.68 | 1.07 | -31.85 | -39.89 | 1.14 | 93.22 | 119.23 | 5.10 | 16.03 | 29.92 | 8.03 | -45.34 | -46.02 | 8.55 | 54.95 | 96.86 | 581 | 32.65 | 32.65 |
| 22Q3 (11) | 10.69 | 0.28 | 58.37 | 0.47 | 0.0 | 67.86 | 1.57 | -8.19 | 49.52 | 0.59 | -14.49 | 34.09 | 4.40 | -0.28 | 5.99 | 14.69 | -8.44 | -5.59 | 5.52 | -14.73 | -15.33 | 438 | 0.0 | -12.75 |
| 22Q2 (10) | 10.66 | 4.0 | 76.2 | 0.47 | 27.03 | 88.0 | 1.71 | 17.93 | 72.73 | 0.69 | 25.45 | 91.67 | 4.41 | 22.14 | 6.7 | 16.04 | 13.4 | -1.97 | 6.47 | 20.63 | 8.78 | 438 | 0.0 | -12.75 |
| 22Q1 (9) | 10.25 | -14.37 | 58.91 | 0.37 | -21.28 | 32.14 | 1.45 | -18.54 | 33.03 | 0.55 | 5.77 | 66.67 | 3.61 | -8.07 | -16.85 | 14.15 | -4.87 | -16.29 | 5.37 | 23.52 | 4.88 | 438 | 0.0 | -12.75 |
| 21Q4 (8) | 11.97 | 77.33 | 65.33 | 0.47 | 67.86 | 42.42 | 1.78 | 69.52 | 36.92 | 0.52 | 18.18 | 13.04 | 3.93 | -5.34 | -13.86 | 14.87 | -4.4 | -17.18 | 4.34 | -33.36 | -31.63 | 438 | -12.75 | -12.75 |
| 21Q3 (7) | 6.75 | 11.57 | 20.97 | 0.28 | 12.0 | -26.32 | 1.05 | 6.06 | -29.53 | 0.44 | 22.22 | -2.22 | 4.15 | 0.39 | -39.09 | 15.56 | -4.94 | -41.74 | 6.52 | 9.55 | -19.17 | 502 | 0.0 | 20.38 |
| 21Q2 (6) | 6.05 | -6.2 | -22.04 | 0.25 | -10.71 | 0.0 | 0.99 | -9.17 | 2.06 | 0.36 | 9.09 | 56.52 | 4.13 | -4.81 | 28.26 | 16.36 | -3.17 | 30.91 | 5.95 | 16.3 | 100.76 | 502 | 0.0 | 20.38 |
| 21Q1 (5) | 6.45 | -10.91 | 41.76 | 0.28 | -15.15 | 21.74 | 1.09 | -16.15 | 51.39 | 0.33 | -28.26 | 83.33 | 4.34 | -4.76 | -14.12 | 16.90 | -5.88 | 6.79 | 5.12 | -19.47 | 29.33 | 502 | 0.0 | 41.41 |
| 20Q4 (4) | 7.24 | 29.75 | 0.0 | 0.33 | -13.16 | 0.0 | 1.3 | -12.75 | 0.0 | 0.46 | 2.22 | 0.0 | 4.56 | -33.07 | 0.0 | 17.96 | -32.76 | 0.0 | 6.35 | -21.22 | 0.0 | 502 | 20.38 | 0.0 |
| 20Q3 (3) | 5.58 | -28.09 | 0.0 | 0.38 | 52.0 | 0.0 | 1.49 | 53.61 | 0.0 | 0.45 | 95.65 | 0.0 | 6.81 | 111.38 | 0.0 | 26.70 | 113.62 | 0.0 | 8.06 | 172.09 | 0.0 | 417 | 0.0 | 0.0 |
| 20Q2 (2) | 7.76 | 70.55 | 0.0 | 0.25 | 8.7 | 0.0 | 0.97 | 34.72 | 0.0 | 0.23 | 27.78 | 0.0 | 3.22 | -36.27 | 0.0 | 12.50 | -21.01 | 0.0 | 2.96 | -25.08 | 0.0 | 417 | 17.46 | 0.0 |
| 20Q1 (1) | 4.55 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 5.05 | 0.0 | 0.0 | 15.82 | 0.0 | 0.0 | 3.96 | 0.0 | 0.0 | 355 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 65.45 | 28.89 | 3.47 | 35.02 | 8.42 | 23.64 | 5.26 | 20.64 | 5.30 | 4.76 | 12.86 | -4.07 | 8.04 | -6.4 | 640 | 0.0 |
| 2023 (9) | 50.78 | 13.0 | 2.57 | 29.15 | 6.81 | 17.41 | 4.36 | 46.31 | 5.06 | 14.29 | 13.41 | 3.91 | 8.59 | 29.48 | 640 | 10.15 |
| 2022 (8) | 44.94 | 43.99 | 1.99 | 54.26 | 5.8 | 18.13 | 2.98 | 79.52 | 4.43 | 7.13 | 12.91 | -17.96 | 6.63 | 24.67 | 581 | 32.65 |
| 2021 (7) | 31.21 | 24.19 | 1.29 | 7.5 | 4.91 | 9.6 | 1.66 | 25.76 | 4.13 | -13.44 | 15.73 | -11.75 | 5.32 | 1.26 | 438 | -12.75 |
| 2020 (6) | 25.13 | 5.81 | 1.2 | 10.09 | 4.48 | 30.99 | 1.32 | 36.08 | 4.78 | 4.05 | 17.83 | 23.8 | 5.25 | 28.61 | 502 | 20.38 |
| 2019 (5) | 23.75 | 45.26 | 1.09 | 7.92 | 3.42 | 66.02 | 0.97 | 34.72 | 4.59 | -25.71 | 14.40 | 14.29 | 4.08 | -7.25 | 417 | 17.46 |
| 2018 (4) | 16.35 | -7.05 | 1.01 | 0.0 | 2.06 | 7.85 | 0.72 | -25.0 | 6.18 | 7.58 | 12.60 | 16.03 | 4.40 | -19.31 | 355 | 3.2 |
| 2017 (3) | 17.59 | -16.44 | 1.01 | 2.02 | 1.91 | 16.46 | 0.96 | -6.8 | 5.74 | 22.09 | 10.86 | 39.37 | 5.46 | 11.54 | 344 | 5.85 |
| 2016 (2) | 21.05 | 8.9 | 0.99 | -6.6 | 1.64 | 16.31 | 1.03 | 5.1 | 4.70 | -14.24 | 7.79 | 6.81 | 4.89 | -3.49 | 325 | -3.56 |
| 2015 (1) | 19.33 | 3.7 | 1.06 | 12.77 | 1.41 | -0.7 | 0.98 | 1.03 | 5.48 | 0 | 7.29 | 0 | 5.07 | 0 | 337 | 75.52 |
