- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 81.9 | -5.69 | 5.08 | 1.86 | 29.17 | 61.74 | 4.46 | 2.29 | 7.47 | 0 | 0 | 0 | 2.27 | 36.96 | 53.92 | 5.45 | 8.46 | 2.27 | 0.00 | 0 | 0 | 2566 | 0.0 | 20.7 |
| 24Q2 (19) | 86.84 | 40.95 | 7.21 | 1.44 | 82.28 | 37.14 | 4.36 | 3.32 | 4.81 | 0 | 0 | 0 | 1.66 | 29.32 | 27.92 | 5.02 | -26.7 | -2.24 | 0.00 | 0 | 0 | 2566 | 0.0 | 20.7 |
| 24Q1 (18) | 61.61 | -23.41 | -7.62 | 0.79 | -53.8 | -9.2 | 4.22 | -2.31 | 16.57 | 0 | 0 | 0 | 1.28 | -39.68 | -1.71 | 6.85 | 27.54 | 26.19 | 0.00 | 0 | 0 | 2566 | 0.0 | 20.7 |
| 23Q4 (17) | 80.44 | 3.21 | 4.9 | 1.71 | 48.7 | 51.33 | 4.32 | 4.1 | -3.14 | 0 | 0 | 0 | 2.13 | 44.07 | 44.25 | 5.37 | 0.86 | -7.67 | 0.00 | 0 | 0 | 2566 | 20.7 | 20.7 |
| 23Q3 (16) | 77.94 | -3.78 | 25.45 | 1.15 | 9.52 | 360.0 | 4.15 | -0.24 | 37.87 | 0 | 0 | 0 | 1.48 | 13.82 | 266.69 | 5.32 | 3.68 | 9.91 | 0.00 | 0 | 0 | 2126 | 0.0 | 11.19 |
| 23Q2 (15) | 81.0 | 21.46 | -1.71 | 1.05 | 20.69 | -37.13 | 4.16 | 14.92 | 49.1 | 0 | 0 | 0 | 1.30 | -0.63 | -36.03 | 5.14 | -5.38 | 51.7 | 0.00 | 0 | 0 | 2126 | 0.0 | 11.19 |
| 23Q1 (14) | 66.69 | -13.03 | -33.46 | 0.87 | -23.01 | -46.63 | 3.62 | -18.83 | 20.67 | 0 | 0 | 0 | 1.30 | -11.48 | -19.78 | 5.43 | -6.68 | 81.35 | 0.00 | 0 | 0 | 2126 | 0.0 | 11.19 |
| 22Q4 (13) | 76.68 | 23.42 | -19.69 | 1.13 | 352.0 | -54.07 | 4.46 | 48.17 | 33.53 | 0 | 0 | 0 | 1.47 | 266.23 | -42.8 | 5.82 | 20.06 | 66.27 | 0.00 | 0 | 0 | 2126 | 11.19 | 11.19 |
| 22Q3 (12) | 62.13 | -24.61 | 16.09 | 0.25 | -85.03 | -32.43 | 3.01 | 7.89 | 7.5 | 0 | 0 | 0 | 0.40 | -80.14 | -41.8 | 4.84 | 43.1 | -7.4 | 0.00 | 0 | 0 | 1912 | 0.0 | 0.21 |
| 22Q2 (11) | 82.41 | -17.78 | 47.37 | 1.67 | 2.45 | 178.33 | 2.79 | -7.0 | 0.72 | 0 | 0 | 0 | 2.03 | 24.61 | 88.87 | 3.39 | 13.11 | -31.65 | 0.00 | 0 | 0 | 1912 | 0.0 | 0.21 |
| 22Q1 (10) | 100.23 | 4.97 | 57.77 | 1.63 | -33.74 | 96.39 | 3.0 | -10.18 | 11.94 | 0 | 0 | 0 | 1.63 | -36.88 | 24.48 | 2.99 | -14.44 | -29.05 | 0.00 | 0 | 0 | 1912 | 0.0 | 0.21 |
| 21Q4 (9) | 95.48 | 78.4 | 35.59 | 2.46 | 564.86 | 28.8 | 3.34 | 19.29 | 0.3 | 0 | 0 | 0 | 2.58 | 272.68 | -5.01 | 3.50 | -33.14 | -26.02 | 0.00 | 0 | 0 | 1912 | 0.21 | 0.21 |
| 21Q3 (8) | 53.52 | -4.29 | -6.25 | 0.37 | -38.33 | -45.59 | 2.8 | 1.08 | 6.06 | 0 | 0 | 0 | 0.69 | -35.57 | -41.96 | 5.23 | 5.62 | 13.14 | 0.00 | 0 | 0 | 1908 | 0.0 | 23.66 |
| 21Q2 (7) | 55.92 | -11.98 | 21.59 | 0.6 | -27.71 | -49.58 | 2.77 | 3.36 | 1.84 | 0 | 0 | 0 | 1.07 | -17.87 | -58.53 | 4.95 | 17.42 | -16.25 | 0.00 | 0 | 0 | 1908 | 0.0 | 23.66 |
| 21Q1 (6) | 63.53 | -9.78 | 46.42 | 0.83 | -56.54 | 591.67 | 2.68 | -19.52 | -1.11 | 0 | 0 | 0 | 1.31 | -51.83 | 372.4 | 4.22 | -10.79 | -32.46 | 0.00 | 0 | 0 | 1908 | 0.0 | 40.5 |
| 20Q4 (5) | 70.42 | 23.35 | 25.91 | 1.91 | 180.88 | 138.75 | 3.33 | 26.14 | 6.05 | 0 | 0 | 0 | 2.71 | 127.71 | 89.62 | 4.73 | 2.26 | -15.77 | 0.00 | 0 | 0 | 1908 | 23.66 | 40.5 |
| 20Q3 (4) | 57.09 | 24.14 | 0.0 | 0.68 | -42.86 | 0.0 | 2.64 | -2.94 | 0.0 | 0 | 0 | 0.0 | 1.19 | -53.97 | 0.0 | 4.62 | -21.81 | 0.0 | 0.00 | 0 | 0.0 | 1543 | 0.0 | 0.0 |
| 20Q2 (3) | 45.99 | 5.99 | 0.0 | 1.19 | 891.67 | 0.0 | 2.72 | 0.37 | 0.0 | 0 | 0 | 0.0 | 2.59 | 835.6 | 0.0 | 5.91 | -5.31 | 0.0 | 0.00 | 0 | 0.0 | 1543 | 13.62 | 0.0 |
| 20Q1 (2) | 43.39 | -22.42 | 0.0 | 0.12 | -85.0 | 0.0 | 2.71 | -13.69 | 0.0 | 0 | 0 | 0.0 | 0.28 | -80.66 | 0.0 | 6.25 | 11.25 | 0.0 | 0.00 | 0 | 0.0 | 1358 | 0.0 | 0.0 |
| 19Q4 (1) | 55.93 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 3.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 5.61 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1358 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 306.07 | -4.79 | 4.78 | 2.14 | 16.25 | 22.55 | 0 | 0 | 1.56 | 7.27 | 5.31 | 28.71 | 0.00 | 0 | 2126 | 0.0 |
| 2022 (9) | 321.46 | 19.75 | 4.68 | 9.86 | 13.26 | 14.31 | 0 | 0 | 1.46 | -8.26 | 4.12 | -4.54 | 0.00 | 0 | 2126 | 11.19 |
| 2021 (8) | 268.44 | 23.77 | 4.26 | 9.23 | 11.6 | 1.75 | 0 | 0 | 1.59 | -11.75 | 4.32 | -17.79 | 0.00 | 0 | 1912 | 0.21 |
| 2020 (7) | 216.89 | -4.31 | 3.9 | 46.07 | 11.4 | -0.09 | 0 | 0 | 1.80 | 52.64 | 5.26 | 4.41 | 0.00 | 0 | 1908 | 23.66 |
| 2019 (6) | 226.65 | -9.9 | 2.67 | -5.99 | 11.41 | 4.68 | 0 | 0 | 1.18 | 4.34 | 5.03 | 16.17 | 0.00 | 0 | 1543 | 13.62 |
| 2018 (5) | 251.54 | -11.38 | 2.84 | 51.06 | 10.9 | 9.77 | 0 | 0 | 1.13 | 70.47 | 4.33 | 23.87 | 0.00 | 0 | 1358 | 34.86 |
| 2017 (4) | 283.85 | 15.68 | 1.88 | -21.01 | 9.93 | -4.24 | 0 | 0 | 0.66 | -31.72 | 3.50 | -17.22 | 0.00 | 0 | 1007 | 9.81 |
| 2016 (3) | 245.37 | 12.67 | 2.38 | 59.73 | 10.37 | -9.27 | 0 | 0 | 0.97 | 41.76 | 4.23 | -19.48 | 0.00 | 0 | 917 | 4.8 |
| 2015 (2) | 217.77 | -2.98 | 1.49 | -56.94 | 11.43 | -8.19 | 0 | 0 | 0.68 | -55.62 | 5.25 | -5.38 | 0.00 | 0 | 875 | -7.6 |
| 2014 (1) | 224.45 | 25.06 | 3.46 | 97.71 | 12.45 | 46.64 | 0 | 0 | 1.54 | 0 | 5.55 | 0 | 0.00 | 0 | 947 | 3.95 |
