玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)21.046.4822.333.419.655.571.34-4.298.061.0611.5815.2216.212.98-13.76.37-10.11-11.665.044.79-5.8113640.0-9.79
24Q2 (19)19.769.9616.783.116.513.321.416.6712.90.9510.4720.2515.74-3.14-11.537.096.1-3.324.810.462.9713640.0-9.79
24Q1 (18)17.97-7.567.542.92-9.885.421.2-12.4110.090.8648.28-14.8516.25-2.5-1.986.68-5.242.374.7960.41-20.8213640.0-9.79
23Q4 (17)19.4413.029.43.240.312.861.3710.4825.690.58-36.96-22.6716.67-11.25-5.987.05-2.2514.892.98-44.22-29.311364-9.79-9.79
23Q3 (16)17.21.655.853.237.315.91.240.012.730.9216.4626.0318.785.560.057.21-1.636.55.3514.5619.0715120.0-0.07
23Q2 (15)16.921.26-13.453.018.66-35.681.2413.76-15.070.79-21.78-21.7817.797.32-25.697.3312.35-1.874.67-22.75-9.6215120.0-0.07
23Q1 (14)16.71-5.97-14.482.77-12.06-39.521.090.0-12.81.0134.673.0616.58-6.49-29.286.526.341.976.0443.2120.5215120.0-0.07
22Q4 (13)17.779.35-14.653.153.28-37.51.09-0.91-16.150.752.74-7.4117.73-5.56-26.776.13-9.39-1.764.22-6.058.481512-0.07-0.07
22Q3 (12)16.25-16.88-19.753.05-34.83-36.461.1-24.66-11.290.73-27.72-31.1318.77-21.59-20.826.77-9.3610.554.49-13.04-14.1815130.0-0.72
22Q2 (11)19.550.051.884.682.181.741.4616.815.871.013.06-5.6123.942.13-0.137.4716.7413.745.173.01-7.3515130.0-0.72
22Q1 (10)19.54-6.159.844.58-9.137.261.25-3.857.760.9820.99-3.9223.44-3.17-2.356.402.45-1.895.0228.91-12.5315130.0-0.72
21Q4 (9)20.822.81-6.05.045.04.351.34.840.780.81-23.58-25.6924.212.1311.016.241.977.213.89-25.68-20.941513-0.72-0.72
21Q3 (8)20.255.524.174.84.35-3.031.24-1.5942.531.06-0.930.9523.70-1.11-6.916.12-6.7436.835.23-6.12-3.0915240.00.59
21Q2 (7)19.197.87-1.134.67.732.01.268.62-8.031.074.99.1823.97-0.133.166.570.7-6.975.58-2.7510.4415240.00.59
21Q1 (6)17.79-19.68-10.384.27-11.595.961.16-10.08-4.921.02-6.424.0824.0010.0718.226.5211.966.095.7316.5116.1315240.01.33
20Q4 (5)22.1513.94-2.684.83-2.42-6.761.2948.28-1.531.093.819.021.81-14.36-4.195.8230.131.194.92-8.8912.015240.591.33
20Q3 (4)19.440.150.04.959.760.00.87-36.50.01.057.140.025.469.590.04.48-36.590.05.406.980.015150.00.0
20Q2 (3)19.41-2.220.04.5111.910.01.3712.30.00.980.00.023.2414.450.07.0614.840.05.052.270.015150.730.0
20Q1 (2)19.85-12.790.04.03-22.20.01.22-6.870.00.98-2.00.020.30-10.80.06.156.780.04.9412.370.015040.00.0
19Q4 (1)22.760.00.05.180.00.01.310.00.01.00.00.022.760.00.05.760.00.04.390.00.015040.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)70.28-3.8812.25-20.764.930.413.3-4.917.43-17.567.014.464.70-1.0615120.0
2022 (9)73.12-6.3215.46-17.374.91-1.013.47-12.1521.14-11.86.715.674.75-6.231512-0.07
2021 (8)78.05-3.4618.712.074.964.423.95-3.8923.975.736.358.175.06-0.451513-0.72
2020 (7)80.85-1.3118.33-6.624.75-15.334.113.2722.67-5.395.88-14.215.084.6315240.59
2019 (6)81.929.0219.6315.065.610.93.987.2823.965.546.85-7.454.86-1.615150.73
2018 (5)75.1413.4517.0631.945.562.963.715.422.7016.37.40-9.254.94-7.115044.16
2017 (4)66.236.9812.936.685.44.053.529.3219.52-0.288.15-2.745.312.1914447.04
2016 (3)61.912.612.124.035.1930.083.226.9819.581.48.3826.785.204.2613494.33
2015 (2)60.343.5511.6513.333.99-9.113.01-20.5819.319.446.61-12.234.99-23.3112935.38
2014 (1)58.2715.1110.281.684.3931.833.798.9117.6407.5306.50012272.94

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