- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 19.76 | 9.96 | 16.78 | 3.11 | 6.51 | 3.32 | 1.4 | 16.67 | 12.9 | 0.95 | 10.47 | 20.25 | 15.74 | -3.14 | -11.53 | 7.09 | 6.1 | -3.32 | 4.81 | 0.46 | 2.97 | 1364 | 0.0 | -9.79 |
| 24Q1 (19) | 17.97 | -7.56 | 7.54 | 2.92 | -9.88 | 5.42 | 1.2 | -12.41 | 10.09 | 0.86 | 48.28 | -14.85 | 16.25 | -2.5 | -1.98 | 6.68 | -5.24 | 2.37 | 4.79 | 60.41 | -20.82 | 1364 | 0.0 | -9.79 |
| 23Q4 (18) | 19.44 | 13.02 | 9.4 | 3.24 | 0.31 | 2.86 | 1.37 | 10.48 | 25.69 | 0.58 | -36.96 | -22.67 | 16.67 | -11.25 | -5.98 | 7.05 | -2.25 | 14.89 | 2.98 | -44.22 | -29.31 | 1364 | -9.79 | -9.79 |
| 23Q3 (17) | 17.2 | 1.65 | 5.85 | 3.23 | 7.31 | 5.9 | 1.24 | 0.0 | 12.73 | 0.92 | 16.46 | 26.03 | 18.78 | 5.56 | 0.05 | 7.21 | -1.63 | 6.5 | 5.35 | 14.56 | 19.07 | 1512 | 0.0 | -0.07 |
| 23Q2 (16) | 16.92 | 1.26 | -13.45 | 3.01 | 8.66 | -35.68 | 1.24 | 13.76 | -15.07 | 0.79 | -21.78 | -21.78 | 17.79 | 7.32 | -25.69 | 7.33 | 12.35 | -1.87 | 4.67 | -22.75 | -9.62 | 1512 | 0.0 | -0.07 |
| 23Q1 (15) | 16.71 | -5.97 | -14.48 | 2.77 | -12.06 | -39.52 | 1.09 | 0.0 | -12.8 | 1.01 | 34.67 | 3.06 | 16.58 | -6.49 | -29.28 | 6.52 | 6.34 | 1.97 | 6.04 | 43.21 | 20.52 | 1512 | 0.0 | -0.07 |
| 22Q4 (14) | 17.77 | 9.35 | -14.65 | 3.15 | 3.28 | -37.5 | 1.09 | -0.91 | -16.15 | 0.75 | 2.74 | -7.41 | 17.73 | -5.56 | -26.77 | 6.13 | -9.39 | -1.76 | 4.22 | -6.05 | 8.48 | 1512 | -0.07 | -0.07 |
| 22Q3 (13) | 16.25 | -16.88 | -19.75 | 3.05 | -34.83 | -36.46 | 1.1 | -24.66 | -11.29 | 0.73 | -27.72 | -31.13 | 18.77 | -21.59 | -20.82 | 6.77 | -9.36 | 10.55 | 4.49 | -13.04 | -14.18 | 1513 | 0.0 | -0.72 |
| 22Q2 (12) | 19.55 | 0.05 | 1.88 | 4.68 | 2.18 | 1.74 | 1.46 | 16.8 | 15.87 | 1.01 | 3.06 | -5.61 | 23.94 | 2.13 | -0.13 | 7.47 | 16.74 | 13.74 | 5.17 | 3.01 | -7.35 | 1513 | 0.0 | -0.72 |
| 22Q1 (11) | 19.54 | -6.15 | 9.84 | 4.58 | -9.13 | 7.26 | 1.25 | -3.85 | 7.76 | 0.98 | 20.99 | -3.92 | 23.44 | -3.17 | -2.35 | 6.40 | 2.45 | -1.89 | 5.02 | 28.91 | -12.53 | 1513 | 0.0 | -0.72 |
| 21Q4 (10) | 20.82 | 2.81 | -6.0 | 5.04 | 5.0 | 4.35 | 1.3 | 4.84 | 0.78 | 0.81 | -23.58 | -25.69 | 24.21 | 2.13 | 11.01 | 6.24 | 1.97 | 7.21 | 3.89 | -25.68 | -20.94 | 1513 | -0.72 | -0.72 |
| 21Q3 (9) | 20.25 | 5.52 | 4.17 | 4.8 | 4.35 | -3.03 | 1.24 | -1.59 | 42.53 | 1.06 | -0.93 | 0.95 | 23.70 | -1.11 | -6.91 | 6.12 | -6.74 | 36.83 | 5.23 | -6.12 | -3.09 | 1524 | 0.0 | 0.59 |
| 21Q2 (8) | 19.19 | 7.87 | -1.13 | 4.6 | 7.73 | 2.0 | 1.26 | 8.62 | -8.03 | 1.07 | 4.9 | 9.18 | 23.97 | -0.13 | 3.16 | 6.57 | 0.7 | -6.97 | 5.58 | -2.75 | 10.44 | 1524 | 0.0 | 0.59 |
| 21Q1 (7) | 17.79 | -19.68 | -10.38 | 4.27 | -11.59 | 5.96 | 1.16 | -10.08 | -4.92 | 1.02 | -6.42 | 4.08 | 24.00 | 10.07 | 18.22 | 6.52 | 11.96 | 6.09 | 5.73 | 16.51 | 16.13 | 1524 | 0.0 | 1.33 |
| 20Q4 (6) | 22.15 | 13.94 | -2.68 | 4.83 | -2.42 | -6.76 | 1.29 | 48.28 | -1.53 | 1.09 | 3.81 | 9.0 | 21.81 | -14.36 | -4.19 | 5.82 | 30.13 | 1.19 | 4.92 | -8.89 | 12.0 | 1524 | 0.59 | 1.33 |
| 20Q3 (5) | 19.44 | 0.15 | -5.49 | 4.95 | 9.76 | -5.71 | 0.87 | -36.5 | -42.76 | 1.05 | 7.14 | -8.7 | 25.46 | 9.59 | -0.23 | 4.48 | -36.59 | -39.44 | 5.40 | 6.98 | -3.39 | 1515 | 0.0 | 0.73 |
| 20Q2 (4) | 19.41 | -2.22 | 0.0 | 4.51 | 11.91 | 0.0 | 1.37 | 12.3 | 0.0 | 0.98 | 0.0 | 0.0 | 23.24 | 14.45 | 0.0 | 7.06 | 14.84 | 0.0 | 5.05 | 2.27 | 0.0 | 1515 | 0.73 | 0.0 |
| 20Q1 (3) | 19.85 | -12.79 | 0.0 | 4.03 | -22.2 | 0.0 | 1.22 | -6.87 | 0.0 | 0.98 | -2.0 | 0.0 | 20.30 | -10.8 | 0.0 | 6.15 | 6.78 | 0.0 | 4.94 | 12.37 | 0.0 | 1504 | 0.0 | 0.0 |
| 19Q4 (2) | 22.76 | 10.65 | 0.0 | 5.18 | -1.33 | 0.0 | 1.31 | -13.82 | 0.0 | 1.0 | -13.04 | 0.0 | 22.76 | -10.83 | 0.0 | 5.76 | -22.11 | 0.0 | 4.39 | -21.41 | 0.0 | 1504 | 0.0 | 0.0 |
| 19Q3 (1) | 20.57 | 0.0 | 0.0 | 5.25 | 0.0 | 0.0 | 1.52 | 0.0 | 0.0 | 1.15 | 0.0 | 0.0 | 25.52 | 0.0 | 0.0 | 7.39 | 0.0 | 0.0 | 5.59 | 0.0 | 0.0 | 1504 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 70.28 | -3.88 | 12.25 | -20.76 | 4.93 | 0.41 | 3.3 | -4.9 | 17.43 | -17.56 | 7.01 | 4.46 | 4.70 | -1.06 | 1512 | 0.0 |
| 2022 (9) | 73.12 | -6.32 | 15.46 | -17.37 | 4.91 | -1.01 | 3.47 | -12.15 | 21.14 | -11.8 | 6.71 | 5.67 | 4.75 | -6.23 | 1512 | -0.07 |
| 2021 (8) | 78.05 | -3.46 | 18.71 | 2.07 | 4.96 | 4.42 | 3.95 | -3.89 | 23.97 | 5.73 | 6.35 | 8.17 | 5.06 | -0.45 | 1513 | -0.72 |
| 2020 (7) | 80.85 | -1.31 | 18.33 | -6.62 | 4.75 | -15.33 | 4.11 | 3.27 | 22.67 | -5.39 | 5.88 | -14.21 | 5.08 | 4.63 | 1524 | 0.59 |
| 2019 (6) | 81.92 | 9.02 | 19.63 | 15.06 | 5.61 | 0.9 | 3.98 | 7.28 | 23.96 | 5.54 | 6.85 | -7.45 | 4.86 | -1.6 | 1515 | 0.73 |
| 2018 (5) | 75.14 | 13.45 | 17.06 | 31.94 | 5.56 | 2.96 | 3.71 | 5.4 | 22.70 | 16.3 | 7.40 | -9.25 | 4.94 | -7.1 | 1504 | 4.16 |
| 2017 (4) | 66.23 | 6.98 | 12.93 | 6.68 | 5.4 | 4.05 | 3.52 | 9.32 | 19.52 | -0.28 | 8.15 | -2.74 | 5.31 | 2.19 | 1444 | 7.04 |
| 2016 (3) | 61.91 | 2.6 | 12.12 | 4.03 | 5.19 | 30.08 | 3.22 | 6.98 | 19.58 | 1.4 | 8.38 | 26.78 | 5.20 | 4.26 | 1349 | 4.33 |
| 2015 (2) | 60.34 | 3.55 | 11.65 | 13.33 | 3.99 | -9.11 | 3.01 | -20.58 | 19.31 | 9.44 | 6.61 | -12.23 | 4.99 | -23.31 | 1293 | 5.38 |
| 2014 (1) | 58.27 | 15.11 | 10.28 | 1.68 | 4.39 | 31.83 | 3.79 | 8.91 | 17.64 | 0 | 7.53 | 0 | 6.50 | 0 | 1227 | 2.94 |
