- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 118.05 | 121.27 | 64.55 | 0.67 | 15.52 | 24.07 | 3.95 | 48.5 | 32.11 | 1.43 | 31.19 | 41.58 | 0.57 | -47.79 | -24.6 | 3.35 | -32.89 | -19.72 | 1.21 | -40.71 | -13.96 | 2571 | 0.0 | 0.0 |
| 24Q3 (19) | 53.35 | -9.78 | 26.63 | 0.58 | 16.0 | 26.09 | 2.66 | -13.36 | 26.07 | 1.09 | 11.22 | 29.76 | 1.09 | 28.57 | -0.43 | 4.99 | -3.97 | -0.45 | 2.04 | 23.27 | 2.47 | 2571 | 0.0 | -9.66 |
| 24Q2 (18) | 59.13 | 53.58 | 83.35 | 0.5 | 0.0 | 19.05 | 3.07 | 16.29 | 55.84 | 0.98 | 81.48 | 40.0 | 0.85 | -34.89 | -35.07 | 5.19 | -24.28 | -15.0 | 1.66 | 18.16 | -23.64 | 2571 | 0.0 | -9.66 |
| 24Q1 (17) | 38.5 | -46.33 | 36.96 | 0.5 | -7.41 | 31.58 | 2.64 | -11.71 | 45.05 | 0.54 | -46.53 | -1.82 | 1.30 | 72.53 | -3.93 | 6.86 | 64.53 | 5.91 | 1.40 | -0.37 | -28.31 | 2571 | 0.0 | -9.66 |
| 23Q4 (16) | 71.74 | 70.28 | 85.42 | 0.54 | 17.39 | 17.39 | 2.99 | 41.71 | 96.71 | 1.01 | 20.24 | 57.81 | 0.75 | -31.06 | -36.69 | 4.17 | -16.78 | 6.09 | 1.41 | -29.39 | -14.89 | 2571 | -9.66 | -9.66 |
| 23Q3 (15) | 42.13 | 30.64 | 68.12 | 0.46 | 9.52 | -9.8 | 2.11 | 7.11 | 15.3 | 0.84 | 20.0 | -18.45 | 1.09 | -16.16 | -46.35 | 5.01 | -18.01 | -31.42 | 1.99 | -8.14 | -51.49 | 2846 | 0.0 | -16.98 |
| 23Q2 (14) | 32.25 | 14.73 | 3.97 | 0.42 | 10.53 | -17.65 | 1.97 | 8.24 | -1.5 | 0.7 | 27.27 | -34.58 | 1.30 | -3.66 | -20.79 | 6.11 | -5.65 | -5.26 | 2.17 | 10.93 | -37.07 | 2846 | 0.0 | -16.98 |
| 23Q1 (13) | 28.11 | -27.35 | 8.45 | 0.38 | -17.39 | -11.63 | 1.82 | 19.74 | 14.47 | 0.55 | -14.06 | -42.71 | 1.35 | 13.7 | -18.51 | 6.47 | 64.8 | 5.55 | 1.96 | 18.28 | -47.17 | 2846 | 0.0 | -16.98 |
| 22Q4 (12) | 38.69 | 54.39 | -22.36 | 0.46 | -9.8 | 2.22 | 1.52 | -16.94 | -18.72 | 0.64 | -37.86 | -26.44 | 1.19 | -41.58 | 31.66 | 3.93 | -46.2 | 4.69 | 1.65 | -59.75 | -5.26 | 2846 | -16.98 | -16.98 |
| 22Q3 (11) | 25.06 | -19.21 | 9.05 | 0.51 | 0.0 | 6.25 | 1.83 | -8.5 | 27.97 | 1.03 | -3.74 | 0.98 | 2.04 | 23.78 | -2.57 | 7.30 | 13.26 | 17.35 | 4.11 | 19.16 | -7.4 | 3428 | 0.0 | -0.81 |
| 22Q2 (10) | 31.02 | 19.68 | 81.4 | 0.51 | 18.6 | 2.0 | 2.0 | 25.79 | 63.93 | 1.07 | 11.46 | 9.18 | 1.64 | -0.9 | -43.77 | 6.45 | 5.11 | -9.63 | 3.45 | -6.87 | -39.81 | 3428 | 0.0 | -0.81 |
| 22Q1 (9) | 25.92 | -47.98 | 15.15 | 0.43 | -4.44 | -17.31 | 1.59 | -14.97 | 6.0 | 0.96 | 10.34 | -11.11 | 1.66 | 83.7 | -28.19 | 6.13 | 63.46 | -7.95 | 3.70 | 112.13 | -22.81 | 3428 | 0.0 | -0.81 |
| 21Q4 (8) | 49.83 | 116.84 | 100.36 | 0.45 | -6.25 | -26.23 | 1.87 | 30.77 | 5.06 | 0.87 | -14.71 | 22.54 | 0.90 | -56.77 | -63.18 | 3.75 | -39.69 | -47.57 | 1.75 | -60.67 | -38.84 | 3428 | -0.81 | -0.81 |
| 21Q3 (7) | 22.98 | 34.39 | 50.69 | 0.48 | -4.0 | -9.43 | 1.43 | 17.21 | 24.35 | 1.02 | 4.08 | -13.56 | 2.09 | -28.56 | -39.9 | 6.22 | -12.78 | -17.48 | 4.44 | -22.55 | -42.64 | 3456 | 0.0 | 0.61 |
| 21Q2 (6) | 17.1 | -24.03 | 19.58 | 0.5 | -3.85 | 0.0 | 1.22 | -18.67 | 23.23 | 0.98 | -9.26 | -7.55 | 2.92 | 26.57 | -16.37 | 7.13 | 7.07 | 3.05 | 5.73 | 19.45 | -22.69 | 3456 | 0.0 | 0.61 |
| 21Q1 (5) | 22.51 | -9.49 | 39.73 | 0.52 | -14.75 | -10.34 | 1.5 | -15.73 | 41.51 | 1.08 | 52.11 | 22.73 | 2.31 | -5.82 | -35.84 | 6.66 | -6.9 | 1.28 | 4.80 | 68.06 | -12.17 | 3456 | 0.0 | 2.13 |
| 20Q4 (4) | 24.87 | 63.08 | 0.0 | 0.61 | 15.09 | 0.0 | 1.78 | 54.78 | 0.0 | 0.71 | -39.83 | 0.0 | 2.45 | -29.43 | 0.0 | 7.16 | -5.09 | 0.0 | 2.85 | -63.1 | 0.0 | 3456 | 0.61 | 0.0 |
| 20Q3 (3) | 15.25 | 6.64 | 0.0 | 0.53 | 6.0 | 0.0 | 1.15 | 16.16 | 0.0 | 1.18 | 11.32 | 0.0 | 3.48 | -0.6 | 0.0 | 7.54 | 8.93 | 0.0 | 7.74 | 4.39 | 0.0 | 3435 | 0.0 | 0.0 |
| 20Q2 (2) | 14.3 | -11.24 | 0.0 | 0.5 | -13.79 | 0.0 | 0.99 | -6.6 | 0.0 | 1.06 | 20.45 | 0.0 | 3.50 | -2.88 | 0.0 | 6.92 | 5.22 | 0.0 | 7.41 | 35.7 | 0.0 | 3435 | 1.51 | 0.0 |
| 20Q1 (1) | 16.11 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 0.88 | 0.0 | 0.0 | 3.60 | 0.0 | 0.0 | 6.58 | 0.0 | 0.0 | 5.46 | 0.0 | 0.0 | 3384 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 269.04 | 54.42 | 2.25 | 25.0 | 12.32 | 38.58 | 4.04 | 30.32 | 0.84 | -19.05 | 4.58 | -10.25 | 1.50 | -15.6 | 2571 | 0.0 |
| 2023 (9) | 174.23 | 44.36 | 1.8 | -5.76 | 8.89 | 28.28 | 3.1 | -15.99 | 1.03 | -34.72 | 5.10 | -11.14 | 1.78 | -41.81 | 2571 | -9.66 |
| 2022 (8) | 120.69 | 7.36 | 1.91 | -2.05 | 6.93 | 14.93 | 3.69 | -6.58 | 1.58 | -8.76 | 5.74 | 7.05 | 3.06 | -12.98 | 2846 | -16.98 |
| 2021 (7) | 112.42 | 59.39 | 1.95 | -12.16 | 6.03 | 20.84 | 3.95 | 2.86 | 1.73 | -44.89 | 5.36 | -24.19 | 3.51 | -35.46 | 3428 | -0.81 |
| 2020 (6) | 70.53 | -20.21 | 2.22 | -25.0 | 4.99 | -2.35 | 3.84 | 13.61 | 3.15 | -6.0 | 7.08 | 22.39 | 5.44 | 42.39 | 3456 | 0.61 |
| 2019 (5) | 88.4 | 162.7 | 2.96 | 240.23 | 5.11 | 148.06 | 3.38 | 89.89 | 3.35 | 29.51 | 5.78 | -5.58 | 3.82 | -27.72 | 3435 | 1.51 |
| 2018 (4) | 33.65 | 95.53 | 0.87 | 222.22 | 2.06 | 71.67 | 1.78 | 21.09 | 2.59 | 64.8 | 6.12 | -12.2 | 5.29 | -38.07 | 3384 | 0 |
| 2017 (3) | 17.21 | 0 | 0.27 | 0 | 1.2 | 0 | 1.47 | 0 | 1.57 | 0 | 6.97 | 0 | 8.54 | 0 | 0 | 0 |
