- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.86 | 13.16 | -43.79 | 0.02 | 0.0 | -60.0 | 0.4 | 81.82 | 60.0 | 0 | 0 | 0 | 2.33 | -11.63 | -28.84 | 46.51 | 60.68 | 184.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.76 | -20.83 | -53.94 | 0.02 | 0.0 | -33.33 | 0.22 | 4.76 | -12.0 | 0 | 0 | 0 | 2.63 | 26.32 | 44.74 | 28.95 | 32.33 | 91.05 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.96 | -70.37 | -18.64 | 0.02 | 0.0 | 0.0 | 0.21 | -54.35 | -8.7 | 0 | 0 | 0 | 2.08 | 237.5 | 22.92 | 21.88 | 54.08 | 12.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 3.24 | 111.76 | -38.05 | 0.02 | -60.0 | -33.33 | 0.46 | 84.0 | 109.09 | 0 | 0 | 0 | 0.62 | -81.11 | 7.61 | 14.20 | -13.11 | 237.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 1.53 | -7.27 | -46.13 | 0.05 | 66.67 | 25.0 | 0.25 | 0.0 | 31.58 | 0 | 0 | 0 | 3.27 | 79.74 | 132.03 | 16.34 | 7.84 | 144.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 1.65 | 39.83 | -45.36 | 0.03 | 50.0 | -50.0 | 0.25 | 8.7 | 25.0 | 0 | 0 | 0 | 1.82 | 7.27 | -8.48 | 15.15 | -22.27 | 128.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 1.18 | -77.44 | -28.92 | 0.02 | -33.33 | -50.0 | 0.23 | 4.55 | 21.05 | 0 | 0 | 0 | 1.69 | 195.48 | -29.66 | 19.49 | 363.37 | 70.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 5.23 | 84.15 | 145.54 | 0.03 | -25.0 | -40.0 | 0.22 | 15.79 | 29.41 | 0 | 0 | 0 | 0.57 | -59.27 | -75.56 | 4.21 | -37.12 | -47.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 2.84 | -5.96 | 273.68 | 0.04 | -33.33 | 33.33 | 0.19 | -5.0 | 11.76 | 0 | 0 | 0 | 1.41 | -29.11 | -64.32 | 6.69 | 1.02 | -70.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 3.02 | 81.93 | 97.39 | 0.06 | 50.0 | 200.0 | 0.2 | 5.26 | 25.0 | 0 | 0 | 0 | 1.99 | -17.55 | 51.99 | 6.62 | -42.14 | -36.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 1.66 | -22.07 | -29.06 | 0.04 | -20.0 | 100.0 | 0.19 | 11.76 | 35.71 | 0 | 0 | 0 | 2.41 | 2.65 | 181.93 | 11.45 | 43.41 | 91.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 2.13 | 180.26 | 166.25 | 0.05 | 66.67 | 25.0 | 0.17 | 0.0 | 13.33 | 0 | 0 | 0 | 2.35 | -40.53 | -53.05 | 7.98 | -64.32 | -57.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.76 | -50.33 | 130.3 | 0.03 | 50.0 | 200.0 | 0.17 | 6.25 | 30.77 | 0 | 0 | 0 | 3.95 | 201.97 | 30.26 | 22.37 | 113.9 | -43.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 1.53 | -34.62 | 393.55 | 0.02 | 0.0 | 100.0 | 0.16 | 14.29 | 33.33 | 0 | 0 | 0 | 1.31 | 52.94 | -59.48 | 10.46 | 74.79 | -72.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 2.34 | 192.5 | 836.0 | 0.02 | -50.0 | 100.0 | 0.14 | -6.67 | 27.27 | 0 | 0 | 0 | 0.85 | -82.91 | -78.63 | 5.98 | -68.09 | -86.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0.8 | 142.42 | 0 | 0.04 | 300.0 | 0 | 0.15 | 15.38 | 0 | 0 | 0 | 0 | 5.00 | 65.0 | 0 | 18.75 | -52.4 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 0.33 | 6.45 | 0.0 | 0.01 | 0.0 | 0.0 | 0.13 | 8.33 | 0.0 | 0 | 0 | 0.0 | 3.03 | -6.06 | 0.0 | 39.39 | 1.77 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.31 | 24.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0 | 0 | 0.0 | 3.23 | -19.35 | 0.0 | 38.71 | -12.02 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.25 | 0 | 0.0 | 0.01 | 0 | 0.0 | 0.11 | 0 | 0.0 | 0 | 0 | 0.0 | 4.00 | 0 | 0.0 | 44.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 7.6 | -40.44 | 0.12 | -29.41 | 1.19 | 50.63 | 0 | 0 | 1.58 | 18.51 | 15.66 | 152.9 | 0.00 | 0 | 0 | 0 |
2022 (9) | 12.76 | 88.76 | 0.17 | 41.67 | 0.79 | 23.44 | 0 | 0 | 1.33 | -24.95 | 6.19 | -34.61 | 0.00 | 0 | 0 | 0 |
2021 (8) | 6.76 | 300.0 | 0.12 | 71.43 | 0.64 | 25.49 | 0 | 0 | 1.78 | -57.14 | 9.47 | -68.63 | 0.00 | 0 | 0 | 0 |
2020 (7) | 1.69 | 0 | 0.07 | 0 | 0.51 | 0 | 0 | 0 | 4.14 | 0 | 30.18 | 0 | 0.00 | 0 | 0 | 0 |