玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.8613.16-43.790.020.0-60.00.481.8260.00002.33-11.63-28.8446.5160.68184.650.0000000
24Q2 (19)0.76-20.83-53.940.020.0-33.330.224.76-12.00002.6326.3244.7428.9532.3391.050.0000000
24Q1 (18)0.96-70.37-18.640.020.00.00.21-54.35-8.70002.08237.522.9221.8854.0812.230.0000000
23Q4 (17)3.24111.76-38.050.02-60.0-33.330.4684.0109.090000.62-81.117.6114.20-13.11237.510.0000000
23Q3 (16)1.53-7.27-46.130.0566.6725.00.250.031.580003.2779.74132.0316.347.84144.240.0000000
23Q2 (15)1.6539.83-45.360.0350.0-50.00.258.725.00001.827.27-8.4815.15-22.27128.790.0000000
23Q1 (14)1.18-77.44-28.920.02-33.33-50.00.234.5521.050001.69195.48-29.6619.49363.3770.290.0000000
22Q4 (13)5.2384.15145.540.03-25.0-40.00.2215.7929.410000.57-59.27-75.564.21-37.12-47.30.0000000
22Q3 (12)2.84-5.96273.680.04-33.3333.330.19-5.011.760001.41-29.11-64.326.691.02-70.090.0000000
22Q2 (11)3.0281.9397.390.0650.0200.00.25.2625.00001.99-17.5551.996.62-42.14-36.670.0000000
22Q1 (10)1.66-22.07-29.060.04-20.0100.00.1911.7635.710002.412.65181.9311.4543.4191.310.0000000
21Q4 (9)2.13180.26166.250.0566.6725.00.170.013.330002.35-40.53-53.057.98-64.32-57.430.0000000
21Q3 (8)0.76-50.33130.30.0350.0200.00.176.2530.770003.95201.9730.2622.37113.9-43.220.0000000
21Q2 (7)1.53-34.62393.550.020.0100.00.1614.2933.330001.3152.94-59.4810.4674.79-72.980.0000000
21Q1 (6)2.34192.5836.00.02-50.0100.00.14-6.6727.270000.85-82.91-78.635.98-68.09-86.40.0000000
20Q4 (5)0.8142.4200.04300.000.1515.3800005.0065.0018.75-52.400.0000000
20Q3 (4)0.336.450.00.010.00.00.138.330.0000.03.03-6.060.039.391.770.00.0000.0000.0
20Q2 (3)0.3124.00.00.010.00.00.129.090.0000.03.23-19.350.038.71-12.020.00.0000.0000.0
20Q1 (2)0.2500.00.0100.00.1100.0000.04.0000.044.0000.00.0000.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.6-40.440.12-29.411.1950.63001.5818.5115.66152.90.00000
2022 (9)12.7688.760.1741.670.7923.44001.33-24.956.19-34.610.00000
2021 (8)6.76300.00.1271.430.6425.49001.78-57.149.47-68.630.00000
2020 (7)1.6900.0700.510004.14030.1800.00000

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