- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.57 | -10.29 | 14.6 | 0.07 | 16.67 | 0.0 | 0.16 | 0.0 | 14.29 | 0.08 | 0.0 | -11.11 | 4.46 | 30.04 | -12.74 | 10.19 | 11.46 | -0.27 | 5.10 | 11.46 | -22.43 | 184 | 1.1 | 1.66 |
| 24Q2 (19) | 1.75 | 16.67 | 27.74 | 0.06 | 20.0 | 0.0 | 0.16 | 6.67 | 6.67 | 0.08 | 0.0 | -11.11 | 3.43 | 2.86 | -21.71 | 9.14 | -8.57 | -16.5 | 4.57 | -14.29 | -30.41 | 182 | 0.55 | -2.67 |
| 24Q1 (18) | 1.5 | 0.0 | 10.29 | 0.05 | -28.57 | -16.67 | 0.15 | 0.0 | 15.38 | 0.08 | 0.0 | 0.0 | 3.33 | -28.57 | -24.44 | 10.00 | 0.0 | 4.62 | 5.33 | 0.0 | -9.33 | 181 | -6.7 | -2.16 |
| 23Q4 (17) | 1.5 | 9.49 | -16.2 | 0.07 | 0.0 | -12.5 | 0.15 | 7.14 | 0.0 | 0.08 | -11.11 | -11.11 | 4.67 | -8.67 | 4.42 | 10.00 | -2.14 | 19.33 | 5.33 | -18.81 | 6.07 | 194 | 7.18 | 0.52 |
| 23Q3 (16) | 1.37 | 0.0 | 9.6 | 0.07 | 16.67 | 0.0 | 0.14 | -6.67 | 16.67 | 0.09 | 0.0 | 0.0 | 5.11 | 16.67 | -8.76 | 10.22 | -6.67 | 6.45 | 6.57 | 0.0 | -8.76 | 181 | -3.21 | 0.0 |
| 23Q2 (15) | 1.37 | 0.74 | -11.61 | 0.06 | 0.0 | -25.0 | 0.15 | 15.38 | 0.0 | 0.09 | 12.5 | 0.0 | 4.38 | -0.73 | -15.15 | 10.95 | 14.54 | 13.14 | 6.57 | 11.68 | 13.14 | 187 | 1.08 | 5.06 |
| 23Q1 (14) | 1.36 | -24.02 | 25.93 | 0.06 | -25.0 | 0.0 | 0.13 | -13.33 | 18.18 | 0.08 | -11.11 | 0.0 | 4.41 | -1.29 | -20.59 | 9.56 | 14.07 | -6.15 | 5.88 | 16.99 | -20.59 | 185 | -4.15 | 1.09 |
| 22Q4 (13) | 1.79 | 43.2 | 23.45 | 0.08 | 14.29 | 60.0 | 0.15 | 25.0 | 36.36 | 0.09 | 0.0 | 12.5 | 4.47 | -20.19 | 29.61 | 8.38 | -12.71 | 10.46 | 5.03 | -30.17 | -8.87 | 193 | 6.63 | -1.53 |
| 22Q3 (12) | 1.25 | -19.35 | 40.45 | 0.07 | -12.5 | 16.67 | 0.12 | -20.0 | 9.09 | 0.09 | 0.0 | 12.5 | 5.60 | 8.5 | -16.93 | 9.60 | -0.8 | -22.33 | 7.20 | 24.0 | -19.9 | 181 | 1.69 | -3.72 |
| 22Q2 (11) | 1.55 | 43.52 | 13.14 | 0.08 | 33.33 | 60.0 | 0.15 | 36.36 | 15.38 | 0.09 | 12.5 | 0.0 | 5.16 | -7.1 | 41.42 | 9.68 | -4.99 | 1.99 | 5.81 | -21.61 | -11.61 | 178 | -2.73 | -8.25 |
| 22Q1 (10) | 1.08 | -25.52 | 0.93 | 0.06 | 20.0 | 50.0 | 0.11 | 0.0 | 0.0 | 0.08 | 0.0 | 14.29 | 5.56 | 61.11 | 48.61 | 10.19 | 34.26 | -0.93 | 7.41 | 34.26 | 13.23 | 183 | -6.63 | -5.67 |
| 21Q4 (9) | 1.45 | 62.92 | 14.17 | 0.05 | -16.67 | 25.0 | 0.11 | 0.0 | -26.67 | 0.08 | 0.0 | -11.11 | 3.45 | -48.85 | 9.48 | 7.59 | -38.62 | -35.77 | 5.52 | -38.62 | -22.15 | 196 | 4.26 | 12.64 |
| 21Q3 (8) | 0.89 | -35.04 | -20.54 | 0.06 | 20.0 | 20.0 | 0.11 | -15.38 | -21.43 | 0.08 | -11.11 | -11.11 | 6.74 | 84.72 | 51.01 | 12.36 | 30.25 | -1.12 | 8.99 | 36.83 | 11.86 | 188 | -3.09 | 2.17 |
| 21Q2 (7) | 1.37 | 28.04 | 14.17 | 0.05 | 25.0 | -16.67 | 0.13 | 18.18 | -7.14 | 0.09 | 28.57 | 12.5 | 3.65 | -2.37 | -27.01 | 9.49 | -7.7 | -18.67 | 6.57 | 0.42 | -1.46 | 194 | 0.0 | 31.08 |
| 21Q1 (6) | 1.07 | -15.75 | 2.88 | 0.04 | 0.0 | 0.0 | 0.11 | -26.67 | 0.0 | 0.07 | -22.22 | 0.0 | 3.74 | 18.69 | -2.8 | 10.28 | -12.96 | -2.8 | 6.54 | -7.68 | -2.8 | 194 | 11.49 | 31.08 |
| 20Q4 (5) | 1.27 | 13.39 | 23.3 | 0.04 | -20.0 | -33.33 | 0.15 | 7.14 | 36.36 | 0.09 | 0.0 | 0.0 | 3.15 | -29.45 | -45.93 | 11.81 | -5.51 | 10.59 | 7.09 | -11.81 | -18.9 | 174 | -5.43 | 14.47 |
| 20Q3 (4) | 1.12 | -6.67 | 0.0 | 0.05 | -16.67 | 0.0 | 0.14 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 4.46 | -10.71 | 0.0 | 12.50 | 7.14 | 0.0 | 8.04 | 20.54 | 0.0 | 184 | 24.32 | 0.0 |
| 20Q2 (3) | 1.2 | 15.38 | 0.0 | 0.06 | 50.0 | 0.0 | 0.14 | 27.27 | 0.0 | 0.08 | 14.29 | 0.0 | 5.00 | 30.0 | 0.0 | 11.67 | 10.3 | 0.0 | 6.67 | -0.95 | 0.0 | 148 | 0.0 | 0.0 |
| 20Q1 (2) | 1.04 | 0.97 | 0.0 | 0.04 | -33.33 | 0.0 | 0.11 | 0.0 | 0.0 | 0.07 | -22.22 | 0.0 | 3.85 | -33.97 | 0.0 | 10.58 | -0.96 | 0.0 | 6.73 | -22.97 | 0.0 | 148 | -2.63 | 0.0 |
| 19Q4 (1) | 1.03 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 5.83 | 0.0 | 0.0 | 10.68 | 0.0 | 0.0 | 8.74 | 0.0 | 0.0 | 152 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.59 | -1.41 | 0.27 | -6.9 | 0.57 | 7.55 | 0.34 | -2.86 | 4.83 | -5.56 | 10.20 | 9.09 | 6.08 | -1.47 | 194 | 0.52 |
| 2022 (9) | 5.67 | 18.62 | 0.29 | 45.0 | 0.53 | 15.22 | 0.35 | 12.9 | 5.11 | 22.24 | 9.35 | -2.87 | 6.17 | -4.82 | 193 | -1.53 |
| 2021 (8) | 4.78 | 3.24 | 0.2 | 5.26 | 0.46 | -13.21 | 0.31 | -6.06 | 4.18 | 1.96 | 9.62 | -15.93 | 6.49 | -9.01 | 196 | 12.64 |
| 2020 (7) | 4.63 | 11.03 | 0.19 | 0.0 | 0.53 | 20.45 | 0.33 | 6.45 | 4.10 | -9.94 | 11.45 | 8.49 | 7.13 | -4.12 | 174 | 14.47 |
| 2019 (6) | 4.17 | 16.81 | 0.19 | 18.75 | 0.44 | 10.0 | 0.31 | 19.23 | 4.56 | 1.66 | 10.55 | -5.83 | 7.43 | 2.08 | 152 | 1.33 |
| 2018 (5) | 3.57 | 13.69 | 0.16 | -15.79 | 0.4 | 2.56 | 0.26 | 8.33 | 4.48 | -25.93 | 11.20 | -9.79 | 7.28 | -4.72 | 150 | -1.32 |
| 2017 (4) | 3.14 | 17.16 | 0.19 | 26.67 | 0.39 | 11.43 | 0.24 | 9.09 | 6.05 | 8.11 | 12.42 | -4.9 | 7.64 | -6.89 | 152 | 8.57 |
| 2016 (3) | 2.68 | -15.72 | 0.15 | -6.25 | 0.35 | -5.41 | 0.22 | -21.43 | 5.60 | 11.24 | 13.06 | 12.24 | 8.21 | -6.77 | 140 | 7.69 |
| 2015 (2) | 3.18 | 14.8 | 0.16 | 6.67 | 0.37 | 0.0 | 0.28 | 12.0 | 5.03 | -7.09 | 11.64 | -12.89 | 8.81 | -2.44 | 130 | 0.0 |
| 2014 (1) | 2.77 | -7.67 | 0.15 | 7.14 | 0.37 | -9.76 | 0.25 | -19.35 | 5.42 | 0 | 13.36 | 0 | 9.03 | 0 | 130 | -5.8 |
