- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.77 | -61.65 | 1053.95 | 0.69 | -48.89 | 1280.0 | 0.26 | 0.0 | 73.33 | 0 | 0 | 0 | 7.87 | 33.29 | 19.59 | 2.96 | 160.78 | -84.98 | 0.00 | 0 | 0 | 35 | 0.0 | 2.94 |
| 24Q2 (19) | 22.87 | 83.99 | 4298.08 | 1.35 | 82.43 | 2600.0 | 0.26 | 23.81 | 62.5 | 0 | 0 | 0 | 5.90 | -0.85 | -38.61 | 1.14 | -32.71 | -96.31 | 0.00 | 0 | 0 | 35 | 0.0 | 2.94 |
| 24Q1 (18) | 12.43 | 417.92 | 728.67 | 0.74 | 335.29 | 722.22 | 0.21 | -27.59 | 5.0 | 0 | 0 | 0 | 5.95 | -15.95 | -0.78 | 1.69 | -86.02 | -87.33 | 0.00 | 0 | 0 | 35 | 0.0 | 2.94 |
| 23Q4 (17) | 2.4 | 215.79 | 0 | 0.17 | 240.0 | 466.67 | 0.29 | 93.33 | -17.14 | 0 | 0 | 0 | 7.08 | 7.67 | -12.98 | 12.08 | -38.78 | -25.77 | 0.00 | 0 | 0 | 35 | 2.94 | 2.94 |
| 23Q3 (16) | 0.76 | 46.15 | 0 | 0.05 | 0.0 | 66.67 | 0.15 | -6.25 | 0.0 | 0 | 0 | 0 | 6.58 | -31.58 | -19.17 | 19.74 | -35.86 | 21.24 | 0.00 | 0 | 0 | 34 | 0.0 | 6.25 |
| 23Q2 (15) | 0.52 | -65.33 | 0 | 0.05 | -44.44 | 25.0 | 0.16 | -20.0 | 14.29 | 0 | 0 | 0 | 9.62 | 60.26 | 18.13 | 30.77 | 130.77 | 89.01 | 0.00 | 0 | 0 | 34 | 0.0 | 6.25 |
| 23Q1 (14) | 1.5 | 0 | 74.42 | 0.09 | 200.0 | 28.57 | 0.2 | -42.86 | 42.86 | 0 | 0 | 0 | 6.00 | -26.29 | -26.29 | 13.33 | -18.1 | -18.1 | 0.00 | 0 | 0 | 34 | 0.0 | 6.25 |
| 22Q4 (13) | 0 | 0 | -100.0 | 0.03 | 0.0 | -89.29 | 0.35 | 133.33 | -10.26 | 0 | 0 | 0 | 8.14 | 0.0 | 40.12 | 16.28 | 0.0 | 101.19 | 0.00 | 0 | 0 | 34 | 6.25 | 6.25 |
| 22Q3 (12) | 0 | 0 | -100.0 | 0.03 | -25.0 | -86.36 | 0.15 | 7.14 | 0.0 | 0 | 0 | 0 | 8.14 | 0.0 | 46.14 | 16.28 | 0.0 | 328.68 | 0.00 | 0 | 0 | 32 | 0.0 | 0.0 |
| 22Q2 (11) | 0 | -100.0 | -100.0 | 0.04 | -42.86 | -85.19 | 0.14 | 0.0 | -6.67 | 0 | 0 | 0 | 8.14 | 0.0 | 36.56 | 16.28 | 0.0 | 391.63 | 0.00 | 0 | 0 | 32 | 0.0 | 0.0 |
| 22Q1 (10) | 0.86 | -82.16 | -21.82 | 0.07 | -75.0 | 0.0 | 0.14 | -64.1 | 7.69 | 0 | 0 | 0 | 8.14 | 40.12 | 27.91 | 16.28 | 101.19 | 37.75 | 0.00 | 0 | 0 | 32 | 0.0 | 0.0 |
| 21Q4 (9) | 4.82 | 22.03 | 578.87 | 0.28 | 27.27 | 250.0 | 0.39 | 160.0 | 50.0 | 0 | 0 | 0 | 5.81 | 4.3 | -48.44 | 8.09 | 113.07 | -77.9 | 0.00 | 0 | 0 | 32 | 0.0 | 0.0 |
| 21Q3 (8) | 3.95 | -12.8 | 1096.97 | 0.22 | -18.52 | 340.0 | 0.15 | 0.0 | 0.0 | 0 | 0 | 0 | 5.57 | -6.55 | -63.24 | 3.80 | 14.68 | -91.65 | 0.00 | 0 | 0 | 32 | 0.0 | 0.0 |
| 21Q2 (7) | 4.53 | 311.82 | 576.12 | 0.27 | 285.71 | 350.0 | 0.15 | 15.38 | 15.38 | 0 | 0 | 0 | 5.96 | -6.34 | -33.44 | 3.31 | -71.98 | -82.93 | 0.00 | 0 | 0 | 32 | 0.0 | 18.52 |
| 21Q1 (6) | 1.1 | 54.93 | 124.49 | 0.07 | -12.5 | 40.0 | 0.13 | -50.0 | 8.33 | 0 | 0 | 0 | 6.36 | -43.52 | -37.64 | 11.82 | -67.73 | -51.74 | 0.00 | 0 | 0 | 32 | 0.0 | 18.52 |
| 20Q4 (5) | 0.71 | 115.15 | -61.41 | 0.08 | 60.0 | -57.89 | 0.26 | 73.33 | -7.14 | 0 | 0 | 0 | 11.27 | -25.63 | 9.12 | 36.62 | -19.44 | 140.64 | 0.00 | 0 | 0 | 32 | 0.0 | 3.23 |
| 20Q3 (4) | 0.33 | -50.75 | 0.0 | 0.05 | -16.67 | 0.0 | 0.15 | 15.38 | 0.0 | 0 | 0 | 0.0 | 15.15 | 69.19 | 0.0 | 45.45 | 134.27 | 0.0 | 0.00 | 0 | 0.0 | 32 | 18.52 | 0.0 |
| 20Q2 (3) | 0.67 | 36.73 | 0.0 | 0.06 | 20.0 | 0.0 | 0.13 | 8.33 | 0.0 | 0 | 0 | 0.0 | 8.96 | -12.24 | 0.0 | 19.40 | -20.77 | 0.0 | 0.00 | 0 | 0.0 | 27 | 0.0 | 0.0 |
| 20Q1 (2) | 0.49 | -73.37 | 0.0 | 0.05 | -73.68 | 0.0 | 0.12 | -57.14 | 0.0 | 0 | 0 | 0.0 | 10.20 | -1.18 | 0.0 | 24.49 | 60.93 | 0.0 | 0.00 | 0 | 0.0 | 27 | -12.9 | 0.0 |
| 19Q4 (1) | 1.84 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 10.33 | 0.0 | 0.0 | 15.22 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 31 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.18 | 495.4 | 0.36 | 140.0 | 0.8 | 2.56 | 0 | 0 | 6.95 | -59.69 | 15.44 | -82.77 | 0.00 | 0 | 35 | 2.94 |
| 2022 (9) | 0.87 | -93.95 | 0.15 | -82.14 | 0.78 | -3.7 | 0 | 0 | 17.24 | 195.36 | 89.66 | 1492.76 | 0.00 | 0 | 34 | 6.25 |
| 2021 (8) | 14.39 | 554.09 | 0.84 | 250.0 | 0.81 | 24.62 | 0 | 0 | 5.84 | -46.49 | 5.63 | -80.95 | 0.00 | 0 | 32 | 0.0 |
| 2020 (7) | 2.2 | -77.51 | 0.24 | -64.71 | 0.65 | 8.33 | 0 | 0 | 10.91 | 56.9 | 29.55 | 381.59 | 0.00 | 0 | 32 | 0.0 |
| 2019 (6) | 9.78 | -50.15 | 0.68 | -6.85 | 0.6 | -7.69 | 0 | 0 | 6.95 | 86.87 | 6.13 | 85.18 | 0.00 | 0 | 32 | 28.0 |
| 2018 (5) | 19.62 | 122.95 | 0.73 | 21.67 | 0.65 | 10.17 | 0 | 0 | 3.72 | -45.43 | 3.31 | -50.59 | 0.00 | 0 | 25 | -16.67 |
| 2017 (4) | 8.8 | 66.04 | 0.6 | 93.55 | 0.59 | 18.0 | 0 | 0 | 6.82 | 16.57 | 6.70 | -28.93 | 0.00 | 0 | 30 | 11.11 |
| 2016 (3) | 5.3 | -43.07 | 0.31 | -32.61 | 0.5 | 4.17 | 0 | 0 | 5.85 | 18.38 | 9.43 | 82.98 | 0.00 | 0 | 27 | 0.0 |
| 2015 (2) | 9.31 | -63.45 | 0.46 | -65.67 | 0.48 | -26.15 | 0 | 0 | 4.94 | -6.09 | 5.16 | 102.03 | 0.00 | 0 | 27 | 8.0 |
| 2014 (1) | 25.47 | 30.68 | 1.34 | 50.56 | 0.65 | 54.76 | 0 | 0 | 5.26 | 0 | 2.55 | 0 | 0.00 | 0 | 25 | 13.64 |
