- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.74 | 1.78 | 4.28 | 2.96 | 4.23 | 21.81 | 0.51 | 0.0 | -7.27 | 0.14 | 0.0 | 7.69 | 30.39 | 2.41 | 16.81 | 5.24 | -1.75 | -11.08 | 1.44 | -1.75 | 3.27 | 1278 | 0.0 | 0.71 |
| 24Q2 (19) | 9.57 | 0.63 | -2.74 | 2.84 | 0.71 | 10.94 | 0.51 | -1.92 | -10.53 | 0.14 | 16.67 | 7.69 | 29.68 | 0.08 | 14.07 | 5.33 | -2.54 | -8.0 | 1.46 | 15.94 | 10.73 | 1278 | 0.0 | 0.71 |
| 24Q1 (18) | 9.51 | -0.94 | 2.15 | 2.82 | 10.16 | 13.71 | 0.52 | -7.14 | 8.33 | 0.12 | -20.0 | 20.0 | 29.65 | 11.2 | 11.32 | 5.47 | -6.26 | 6.06 | 1.26 | -19.24 | 17.48 | 1278 | 0.0 | 0.71 |
| 23Q4 (17) | 9.6 | 2.78 | -9.52 | 2.56 | 5.35 | 6.67 | 0.56 | 1.82 | -13.85 | 0.15 | 15.38 | 15.38 | 26.67 | 2.5 | 17.89 | 5.83 | -0.94 | -4.78 | 1.56 | 12.26 | 27.52 | 1278 | 0.71 | 0.71 |
| 23Q3 (16) | 9.34 | -5.08 | -13.44 | 2.43 | -5.08 | -6.18 | 0.55 | -3.51 | 27.91 | 0.13 | 0.0 | -13.33 | 26.02 | 0.0 | 8.39 | 5.89 | 1.66 | 47.76 | 1.39 | 5.35 | 0.12 | 1269 | 0.0 | -2.16 |
| 23Q2 (15) | 9.84 | 5.69 | -23.96 | 2.56 | 3.23 | -3.03 | 0.57 | 18.75 | 11.76 | 0.13 | 30.0 | 0.0 | 26.02 | -2.33 | 27.52 | 5.79 | 12.35 | 46.98 | 1.32 | 23.0 | 31.5 | 1269 | 0.0 | -2.16 |
| 23Q1 (14) | 9.31 | -12.25 | 2.2 | 2.48 | 3.33 | 9.25 | 0.48 | -26.15 | 9.09 | 0.1 | -23.08 | -16.67 | 26.64 | 17.76 | 6.9 | 5.16 | -15.84 | 6.75 | 1.07 | -12.34 | -18.46 | 1269 | 0.0 | -2.16 |
| 22Q4 (13) | 10.61 | -1.67 | 2.31 | 2.4 | -7.34 | -3.23 | 0.65 | 51.16 | 47.73 | 0.13 | -13.33 | -23.53 | 22.62 | -5.76 | -5.41 | 6.13 | 53.73 | 44.39 | 1.23 | -11.86 | -25.26 | 1269 | -2.16 | -2.16 |
| 22Q3 (12) | 10.79 | -16.62 | 15.9 | 2.59 | -1.89 | 12.61 | 0.43 | -15.69 | -6.52 | 0.15 | 15.38 | 25.0 | 24.00 | 17.65 | -2.84 | 3.99 | 1.11 | -19.34 | 1.39 | 38.38 | 7.85 | 1297 | 0.0 | 1.89 |
| 22Q2 (11) | 12.94 | 42.04 | 25.75 | 2.64 | 16.3 | 20.0 | 0.51 | 15.91 | -5.56 | 0.13 | 8.33 | 8.33 | 20.40 | -18.12 | -4.57 | 3.94 | -18.4 | -24.9 | 1.00 | -23.73 | -13.85 | 1297 | 0.0 | 1.89 |
| 22Q1 (10) | 9.11 | -12.15 | -4.11 | 2.27 | -8.47 | 6.57 | 0.44 | 0.0 | -13.73 | 0.12 | -29.41 | -25.0 | 24.92 | 4.19 | 11.14 | 4.83 | 13.83 | -10.03 | 1.32 | -19.65 | -21.79 | 1297 | 0.0 | 1.89 |
| 21Q4 (9) | 10.37 | 11.39 | 2.27 | 2.48 | 7.83 | 11.21 | 0.44 | -4.35 | -4.35 | 0.17 | 41.67 | 0.0 | 23.92 | -3.2 | 8.74 | 4.24 | -14.13 | -6.47 | 1.64 | 27.19 | -2.22 | 1297 | 1.89 | 1.89 |
| 21Q3 (8) | 9.31 | -9.52 | -6.15 | 2.3 | 4.55 | 8.49 | 0.46 | -14.81 | 2.22 | 0.12 | 0.0 | -7.69 | 24.70 | 15.55 | 15.6 | 4.94 | -5.85 | 8.92 | 1.29 | 10.53 | -1.64 | 1273 | 0.0 | 7.88 |
| 21Q2 (7) | 10.29 | 8.32 | 19.93 | 2.2 | 3.29 | 7.32 | 0.54 | 5.88 | 3.85 | 0.12 | -25.0 | -25.0 | 21.38 | -4.64 | -10.52 | 5.25 | -2.25 | -13.41 | 1.17 | -30.76 | -37.46 | 1273 | 0.0 | 7.88 |
| 21Q1 (6) | 9.5 | -6.31 | 16.56 | 2.13 | -4.48 | 7.58 | 0.51 | 10.87 | 6.25 | 0.16 | -5.88 | 23.08 | 22.42 | 1.95 | -7.71 | 5.37 | 18.34 | -8.85 | 1.68 | 0.46 | 5.59 | 1273 | 0.0 | 7.34 |
| 20Q4 (5) | 10.14 | 2.22 | 28.52 | 2.23 | 5.19 | 13.78 | 0.46 | 2.22 | 9.52 | 0.17 | 30.77 | -22.73 | 21.99 | 2.91 | -11.47 | 4.54 | 0.0 | -14.78 | 1.68 | 27.93 | -39.87 | 1273 | 7.88 | 7.34 |
| 20Q3 (4) | 9.92 | 15.62 | 0.0 | 2.12 | 3.41 | 0.0 | 0.45 | -13.46 | 0.0 | 0.13 | -18.75 | 0.0 | 21.37 | -10.55 | 0.0 | 4.54 | -25.15 | 0.0 | 1.31 | -29.73 | 0.0 | 1180 | 0.0 | 0.0 |
| 20Q2 (3) | 8.58 | 5.28 | 0.0 | 2.05 | 3.54 | 0.0 | 0.52 | 8.33 | 0.0 | 0.16 | 23.08 | 0.0 | 23.89 | -1.65 | 0.0 | 6.06 | 2.9 | 0.0 | 1.86 | 16.91 | 0.0 | 1180 | -0.51 | 0.0 |
| 20Q1 (2) | 8.15 | 3.3 | 0.0 | 1.98 | 1.02 | 0.0 | 0.48 | 14.29 | 0.0 | 0.13 | -40.91 | 0.0 | 24.29 | -2.2 | 0.0 | 5.89 | 10.64 | 0.0 | 1.60 | -42.79 | 0.0 | 1186 | 0.0 | 0.0 |
| 19Q4 (1) | 7.89 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 24.84 | 0.0 | 0.0 | 5.32 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 1186 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.09 | -12.34 | 10.04 | 1.41 | 2.16 | 6.4 | 0.51 | -5.56 | 26.36 | 15.69 | 5.67 | 21.38 | 1.34 | 7.73 | 1269 | 0.0 |
| 2022 (9) | 43.45 | 10.06 | 9.9 | 8.79 | 2.03 | 4.64 | 0.54 | -3.57 | 22.78 | -1.15 | 4.67 | -4.92 | 1.24 | -12.38 | 1269 | -2.16 |
| 2021 (8) | 39.48 | 7.31 | 9.1 | 8.59 | 1.94 | 1.57 | 0.56 | -5.08 | 23.05 | 1.19 | 4.91 | -5.35 | 1.42 | -11.55 | 1297 | 1.89 |
| 2020 (7) | 36.79 | 18.91 | 8.38 | 12.03 | 1.91 | 11.05 | 0.59 | -7.81 | 22.78 | -5.78 | 5.19 | -6.61 | 1.60 | -22.47 | 1273 | 7.88 |
| 2019 (6) | 30.94 | -0.1 | 7.48 | 1.36 | 1.72 | -4.97 | 0.64 | 48.84 | 24.18 | 1.45 | 5.56 | -4.88 | 2.07 | 48.98 | 1180 | -0.51 |
| 2018 (5) | 30.97 | -1.78 | 7.38 | 1.51 | 1.81 | 0.0 | 0.43 | 4.88 | 23.83 | 3.35 | 5.84 | 1.81 | 1.39 | 6.77 | 1186 | -4.05 |
| 2017 (4) | 31.53 | 0.8 | 7.27 | -5.71 | 1.81 | -8.59 | 0.41 | -10.87 | 23.06 | -6.45 | 5.74 | -9.31 | 1.30 | -11.58 | 1236 | 0.41 |
| 2016 (3) | 31.28 | -8.16 | 7.71 | -5.98 | 1.98 | 0.0 | 0.46 | -11.54 | 24.65 | 2.38 | 6.33 | 8.89 | 1.47 | -3.68 | 1231 | -10.08 |
| 2015 (2) | 34.06 | 2.16 | 8.2 | 7.75 | 1.98 | 2.06 | 0.52 | -8.77 | 24.08 | 5.48 | 5.81 | -0.1 | 1.53 | -10.7 | 1369 | -7.87 |
| 2014 (1) | 33.34 | 16.82 | 7.61 | 28.33 | 1.94 | 13.45 | 0.57 | 11.76 | 22.83 | 0 | 5.82 | 0 | 1.71 | 0 | 1486 | 8.07 |
