玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)9.570.63-2.742.840.7110.940.51-1.92-10.530.1416.677.6929.680.0814.075.33-2.54-8.01.4615.9410.7312780.00.71
24Q1 (19)9.51-0.942.152.8210.1613.710.52-7.148.330.12-20.020.029.6511.211.325.47-6.266.061.26-19.2417.4812780.00.71
23Q4 (18)9.62.78-9.522.565.356.670.561.82-13.850.1515.3815.3826.672.517.895.83-0.94-4.781.5612.2627.5212780.710.71
23Q3 (17)9.34-5.08-13.442.43-5.08-6.180.55-3.5127.910.130.0-13.3326.020.08.395.891.6647.761.395.350.1212690.0-2.16
23Q2 (16)9.845.69-23.962.563.23-3.030.5718.7511.760.1330.00.026.02-2.3327.525.7912.3546.981.3223.031.512690.0-2.16
23Q1 (15)9.31-12.252.22.483.339.250.48-26.159.090.1-23.08-16.6726.6417.766.95.16-15.846.751.07-12.34-18.4612690.0-2.16
22Q4 (14)10.61-1.672.312.4-7.34-3.230.6551.1647.730.13-13.33-23.5322.62-5.76-5.416.1353.7344.391.23-11.86-25.261269-2.16-2.16
22Q3 (13)10.79-16.6215.92.59-1.8912.610.43-15.69-6.520.1515.3825.024.0017.65-2.843.991.11-19.341.3938.387.8512970.01.89
22Q2 (12)12.9442.0425.752.6416.320.00.5115.91-5.560.138.338.3320.40-18.12-4.573.94-18.4-24.91.00-23.73-13.8512970.01.89
22Q1 (11)9.11-12.15-4.112.27-8.476.570.440.0-13.730.12-29.41-25.024.924.1911.144.8313.83-10.031.32-19.65-21.7912970.01.89
21Q4 (10)10.3711.392.272.487.8311.210.44-4.35-4.350.1741.670.023.92-3.28.744.24-14.13-6.471.6427.19-2.2212971.891.89
21Q3 (9)9.31-9.52-6.152.34.558.490.46-14.812.220.120.0-7.6924.7015.5515.64.94-5.858.921.2910.53-1.6412730.07.88
21Q2 (8)10.298.3219.932.23.297.320.545.883.850.12-25.0-25.021.38-4.64-10.525.25-2.25-13.411.17-30.76-37.4612730.07.88
21Q1 (7)9.5-6.3116.562.13-4.487.580.5110.876.250.16-5.8823.0822.421.95-7.715.3718.34-8.851.680.465.5912730.07.34
20Q4 (6)10.142.2228.522.235.1913.780.462.229.520.1730.77-22.7321.992.91-11.474.540.0-14.781.6827.93-39.8712737.887.34
20Q3 (5)9.9215.6225.572.123.4110.990.45-13.469.760.13-18.758.3321.37-10.55-11.614.54-25.15-12.591.31-29.73-13.7311800.0-0.51
20Q2 (4)8.585.280.02.053.540.00.528.330.00.1623.080.023.89-1.650.06.062.90.01.8616.910.01180-0.510.0
20Q1 (3)8.153.30.01.981.020.00.4814.290.00.13-40.910.024.29-2.20.05.8910.640.01.60-42.790.011860.00.0
19Q4 (2)7.89-0.130.01.962.620.00.422.440.00.2283.330.024.842.750.05.322.570.02.7983.570.011860.00.0
19Q3 (1)7.90.00.01.910.00.00.410.00.00.120.00.024.180.00.05.190.00.01.520.00.011860.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)38.09-12.3410.041.412.166.40.51-5.5626.3615.695.6721.381.347.7312690.0
2022 (9)43.4510.069.98.792.034.640.54-3.5722.78-1.154.67-4.921.24-12.381269-2.16
2021 (8)39.487.319.18.591.941.570.56-5.0823.051.194.91-5.351.42-11.5512971.89
2020 (7)36.7918.918.3812.031.9111.050.59-7.8122.78-5.785.19-6.611.60-22.4712737.88
2019 (6)30.94-0.17.481.361.72-4.970.6448.8424.181.455.56-4.882.0748.981180-0.51
2018 (5)30.97-1.787.381.511.810.00.434.8823.833.355.841.811.396.771186-4.05
2017 (4)31.530.87.27-5.711.81-8.590.41-10.8723.06-6.455.74-9.311.30-11.5812360.41
2016 (3)31.28-8.167.71-5.981.980.00.46-11.5424.652.386.338.891.47-3.681231-10.08
2015 (2)34.062.168.27.751.982.060.52-8.7724.085.485.81-0.11.53-10.71369-7.87
2014 (1)33.3416.827.6128.331.9413.450.5711.7622.8305.8201.71014868.07

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