- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.16 | -11.11 | 14.29 | 0.05 | 0.0 | 0.0 | 0.11 | 10.0 | 57.14 | 0.04 | 0.0 | -60.0 | 31.25 | 12.5 | -12.5 | 68.75 | 23.75 | 37.5 | 25.00 | 12.5 | -65.0 | 0 | 0 | -100.0 |
24Q2 (19) | 0.18 | 12.5 | 38.46 | 0.05 | 0.0 | 0.0 | 0.1 | -9.09 | 42.86 | 0.04 | 0.0 | -20.0 | 27.78 | -11.11 | -27.78 | 55.56 | -19.19 | 3.17 | 22.22 | -11.11 | -42.22 | 0 | 0 | -100.0 |
24Q1 (18) | 0.16 | -11.11 | -20.0 | 0.05 | -16.67 | 0.0 | 0.11 | 22.22 | 83.33 | 0.04 | -33.33 | 0.0 | 31.25 | -6.25 | 25.0 | 68.75 | 37.5 | 129.17 | 25.00 | -25.0 | 25.0 | 0 | -100.0 | -100.0 |
23Q4 (17) | 0.18 | 28.57 | -35.71 | 0.06 | 20.0 | 0.0 | 0.09 | 28.57 | 50.0 | 0.06 | -40.0 | 200.0 | 33.33 | -6.67 | 55.56 | 50.00 | 0.0 | 133.33 | 33.33 | -53.33 | 366.67 | 44 | 0.0 | 0.0 |
23Q3 (16) | 0.14 | 7.69 | -33.33 | 0.05 | 0.0 | 25.0 | 0.07 | 0.0 | 0.0 | 0.1 | 100.0 | 900.0 | 35.71 | -7.14 | 87.5 | 50.00 | -7.14 | 50.0 | 71.43 | 85.71 | 1400.0 | 44 | 0.0 | 0.0 |
23Q2 (15) | 0.13 | -35.0 | 8.33 | 0.05 | 0.0 | -16.67 | 0.07 | 16.67 | 40.0 | 0.05 | 25.0 | 150.0 | 38.46 | 53.85 | -23.08 | 53.85 | 79.49 | 29.23 | 38.46 | 92.31 | 130.77 | 44 | 0.0 | 0.0 |
23Q1 (14) | 0.2 | -28.57 | -31.03 | 0.05 | -16.67 | -16.67 | 0.06 | 0.0 | 0.0 | 0.04 | 100.0 | 100.0 | 25.00 | 16.67 | 20.83 | 30.00 | 40.0 | 45.0 | 20.00 | 180.0 | 190.0 | 44 | 0.0 | 0.0 |
22Q4 (13) | 0.28 | 33.33 | 7.69 | 0.06 | 50.0 | 20.0 | 0.06 | -14.29 | 20.0 | 0.02 | 100.0 | 100.0 | 21.43 | 12.5 | 11.43 | 21.43 | -35.71 | 11.43 | 7.14 | 50.0 | 85.71 | 44 | 0.0 | 0.0 |
22Q3 (12) | 0.21 | 75.0 | 16.67 | 0.04 | -33.33 | -20.0 | 0.07 | 40.0 | 40.0 | 0.01 | -50.0 | 0.0 | 19.05 | -61.9 | -31.43 | 33.33 | -20.0 | 20.0 | 4.76 | -71.43 | -14.29 | 44 | 0.0 | 0.0 |
22Q2 (11) | 0.12 | -58.62 | -36.84 | 0.06 | 0.0 | 20.0 | 0.05 | -16.67 | 0.0 | 0.02 | 0.0 | 0.0 | 50.00 | 141.67 | 90.0 | 41.67 | 101.39 | 58.33 | 16.67 | 141.67 | 58.33 | 44 | 0.0 | 0.0 |
22Q1 (10) | 0.29 | 11.54 | 16.0 | 0.06 | 20.0 | 20.0 | 0.06 | 20.0 | 20.0 | 0.02 | 100.0 | 100.0 | 20.69 | 7.59 | 3.45 | 20.69 | 7.59 | 3.45 | 6.90 | 79.31 | 72.41 | 44 | 0.0 | 0.0 |
21Q4 (9) | 0.26 | 44.44 | 8.33 | 0.05 | 0.0 | -28.57 | 0.05 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 19.23 | -30.77 | -34.07 | 19.23 | -30.77 | -7.69 | 3.85 | -30.77 | -7.69 | 44 | 0.0 | 0.0 |
21Q3 (8) | 0.18 | -5.26 | -30.77 | 0.05 | 0.0 | -28.57 | 0.05 | 0.0 | 0.0 | 0.01 | -50.0 | 0.0 | 27.78 | 5.56 | 3.17 | 27.78 | 5.56 | 44.44 | 5.56 | -47.22 | 44.44 | 44 | 0.0 | 0.0 |
21Q2 (7) | 0.19 | -24.0 | -17.39 | 0.05 | 0.0 | -16.67 | 0.05 | 0.0 | -16.67 | 0.02 | 100.0 | 0.0 | 26.32 | 31.58 | 0.88 | 26.32 | 31.58 | 0.88 | 10.53 | 163.16 | 21.05 | 44 | 0.0 | 0.0 |
21Q1 (6) | 0.25 | 4.17 | 19.05 | 0.05 | -28.57 | -16.67 | 0.05 | 0.0 | -16.67 | 0.01 | 0.0 | 0.0 | 20.00 | -31.43 | -30.0 | 20.00 | -4.0 | -30.0 | 4.00 | -4.0 | -16.0 | 44 | 0.0 | 0.0 |
20Q4 (5) | 0.24 | -7.69 | -11.11 | 0.07 | 0.0 | -22.22 | 0.05 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 29.17 | 8.33 | -12.5 | 20.83 | 8.33 | 12.5 | 4.17 | 8.33 | 12.5 | 44 | 0.0 | 0.0 |
20Q3 (4) | 0.26 | 13.04 | 0.0 | 0.07 | 16.67 | 0.0 | 0.05 | -16.67 | 0.0 | 0.01 | -50.0 | 0.0 | 26.92 | 3.21 | 0.0 | 19.23 | -26.28 | 0.0 | 3.85 | -55.77 | 0.0 | 44 | 0.0 | 0.0 |
20Q2 (3) | 0.23 | 9.52 | 0.0 | 0.06 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 26.09 | -8.7 | 0.0 | 26.09 | -8.7 | 0.0 | 8.70 | 82.61 | 0.0 | 44 | 0.0 | 0.0 |
20Q1 (2) | 0.21 | -22.22 | 0.0 | 0.06 | -33.33 | 0.0 | 0.06 | 20.0 | 0.0 | 0.01 | 0.0 | 0.0 | 28.57 | -14.29 | 0.0 | 28.57 | 54.29 | 0.0 | 4.76 | 28.57 | 0.0 | 44 | 0.0 | 0.0 |
19Q4 (1) | 0.27 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 33.33 | 0.0 | 0.0 | 18.52 | 0.0 | 0.0 | 3.70 | 0.0 | 0.0 | 44 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.65 | -26.97 | 0.21 | 0.0 | 0.3 | 25.0 | 0.25 | 257.14 | 32.31 | 36.92 | 46.15 | 71.15 | 38.46 | 389.01 | 44 | 0.0 |
2022 (9) | 0.89 | 0.0 | 0.21 | 0.0 | 0.24 | 14.29 | 0.07 | 16.67 | 23.60 | 0.0 | 26.97 | 14.29 | 7.87 | 16.67 | 44 | 0.0 |
2021 (8) | 0.89 | -4.3 | 0.21 | -16.0 | 0.21 | -4.55 | 0.06 | 0.0 | 23.60 | -12.22 | 23.60 | -0.26 | 6.74 | 4.49 | 44 | 0.0 |
2020 (7) | 0.93 | -10.58 | 0.25 | -19.35 | 0.22 | 0.0 | 0.06 | -14.29 | 26.88 | -9.82 | 23.66 | 11.83 | 6.45 | -4.15 | 44 | 0.0 |
2019 (6) | 1.04 | 67.74 | 0.31 | 138.46 | 0.22 | 15.79 | 0.07 | -12.5 | 29.81 | 42.16 | 21.15 | -30.97 | 6.73 | -47.84 | 44 | 0.0 |
2018 (5) | 0.62 | 416.67 | 0.13 | 160.0 | 0.19 | 26.67 | 0.08 | 14.29 | 20.97 | -49.68 | 30.65 | -75.48 | 12.90 | -77.88 | 44 | 57.14 |
2017 (4) | 0.12 | -29.41 | 0.05 | -16.67 | 0.15 | 0.0 | 0.07 | -36.36 | 41.67 | 18.06 | 125.00 | 41.67 | 58.33 | -9.85 | 28 | -3.45 |
2016 (3) | 0.17 | -22.73 | 0.06 | 0.0 | 0.15 | 0.0 | 0.11 | 0.0 | 35.29 | 29.41 | 88.24 | 29.41 | 64.71 | 29.41 | 29 | -9.38 |
2015 (2) | 0.22 | -18.52 | 0.06 | -40.0 | 0.15 | -6.25 | 0.11 | -38.89 | 27.27 | -26.36 | 68.18 | 15.06 | 50.00 | -25.0 | 32 | -13.51 |
2014 (1) | 0.27 | -55.74 | 0.1 | -60.0 | 0.16 | -5.88 | 0.18 | -28.0 | 37.04 | 0 | 59.26 | 0 | 66.67 | 0 | 37 | -2.63 |