玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)0.1812.538.460.050.00.00.1-9.0942.860.040.0-20.027.78-11.11-27.7855.56-19.193.1722.22-11.11-42.2200-100.0
24Q1 (19)0.16-11.11-20.00.05-16.670.00.1122.2283.330.04-33.330.031.25-6.2525.068.7537.5129.1725.00-25.025.00-100.0-100.0
23Q4 (18)0.1828.57-35.710.0620.00.00.0928.5750.00.06-40.0200.033.33-6.6755.5650.000.0133.3333.33-53.33366.67440.00.0
23Q3 (17)0.147.69-33.330.050.025.00.070.00.00.1100.0900.035.71-7.1487.550.00-7.1450.071.4385.711400.0440.00.0
23Q2 (16)0.13-35.08.330.050.0-16.670.0716.6740.00.0525.0150.038.4653.85-23.0853.8579.4929.2338.4692.31130.77440.00.0
23Q1 (15)0.2-28.57-31.030.05-16.67-16.670.060.00.00.04100.0100.025.0016.6720.8330.0040.045.020.00180.0190.0440.00.0
22Q4 (14)0.2833.337.690.0650.020.00.06-14.2920.00.02100.0100.021.4312.511.4321.43-35.7111.437.1450.085.71440.00.0
22Q3 (13)0.2175.016.670.04-33.33-20.00.0740.040.00.01-50.00.019.05-61.9-31.4333.33-20.020.04.76-71.43-14.29440.00.0
22Q2 (12)0.12-58.62-36.840.060.020.00.05-16.670.00.020.00.050.00141.6790.041.67101.3958.3316.67141.6758.33440.00.0
22Q1 (11)0.2911.5416.00.0620.020.00.0620.020.00.02100.0100.020.697.593.4520.697.593.456.9079.3172.41440.00.0
21Q4 (10)0.2644.448.330.050.0-28.570.050.00.00.010.00.019.23-30.77-34.0719.23-30.77-7.693.85-30.77-7.69440.00.0
21Q3 (9)0.18-5.26-30.770.050.0-28.570.050.00.00.01-50.00.027.785.563.1727.785.5644.445.56-47.2244.44440.00.0
21Q2 (8)0.19-24.0-17.390.050.0-16.670.050.0-16.670.02100.00.026.3231.580.8826.3231.580.8810.53163.1621.05440.00.0
21Q1 (7)0.254.1719.050.05-28.57-16.670.050.0-16.670.010.00.020.00-31.43-30.020.00-4.0-30.04.00-4.0-16.0440.00.0
20Q4 (6)0.24-7.69-11.110.070.0-22.220.050.00.00.010.00.029.178.33-12.520.838.3312.54.178.3312.5440.00.0
20Q3 (5)0.2613.040.00.0716.670.00.05-16.67-16.670.01-50.0-50.026.923.210.019.23-26.28-16.673.85-55.77-50.0440.00.0
20Q2 (4)0.239.520.00.060.00.00.060.00.00.02100.00.026.09-8.70.026.09-8.70.08.7082.610.0440.00.0
20Q1 (3)0.21-22.220.00.06-33.330.00.0620.00.00.010.00.028.57-14.290.028.5754.290.04.7628.570.0440.00.0
19Q4 (2)0.273.850.00.0928.570.00.05-16.670.00.01-50.00.033.3323.810.018.52-19.750.03.70-51.850.0440.00.0
19Q3 (1)0.260.00.00.070.00.00.060.00.00.020.00.026.920.00.023.080.00.07.690.00.0440.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.65-26.970.210.00.325.00.25257.1432.3136.9246.1571.1538.46389.01440.0
2022 (9)0.890.00.210.00.2414.290.0716.6723.600.026.9714.297.8716.67440.0
2021 (8)0.89-4.30.21-16.00.21-4.550.060.023.60-12.2223.60-0.266.744.49440.0
2020 (7)0.93-10.580.25-19.350.220.00.06-14.2926.88-9.8223.6611.836.45-4.15440.0
2019 (6)1.0467.740.31138.460.2215.790.07-12.529.8142.1621.15-30.976.73-47.84440.0
2018 (5)0.62416.670.13160.00.1926.670.0814.2920.97-49.6830.65-75.4812.90-77.884457.14
2017 (4)0.12-29.410.05-16.670.150.00.07-36.3641.6718.06125.0041.6758.33-9.8528-3.45
2016 (3)0.17-22.730.060.00.150.00.110.035.2929.4188.2429.4164.7129.4129-9.38
2015 (2)0.22-18.520.06-40.00.15-6.250.11-38.8927.27-26.3668.1815.0650.00-25.032-13.51
2014 (1)0.27-55.740.1-60.00.16-5.880.18-28.037.04059.26066.67037-2.63

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