玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)9.630.5230.490.658.3366.670.59-15.71-4.840006.757.7727.736.13-16.15-27.070.00002740.07.87
24Q2 (19)9.5845.598.130.6-4.76-3.230.722.8127.270006.26-34.59-10.57.31-15.6517.710.00002740.07.87
24Q1 (18)6.58-54.71-17.750.63-4.5521.150.57-13.647.550009.57110.7847.38.6690.7130.760.00002740.07.87
23Q4 (17)14.5396.8869.150.6669.2332.00.666.454.760004.54-14.05-21.964.54-45.93-38.070.00002747.877.87
23Q3 (16)7.38-16.7-9.670.39-37.1-13.330.6212.730.00005.28-24.48-4.068.4035.3310.70.00002540.019.81
23Q2 (15)8.8610.7528.030.6219.2331.910.553.77-1.790007.007.663.036.21-6.3-23.290.00002540.019.81
23Q1 (14)8.0-6.8732.010.524.026.830.53-15.87-7.020006.5011.67-3.936.62-9.67-29.570.00002540.019.81
22Q4 (13)8.595.14-2.050.511.1121.950.631.61-30.00005.825.6824.517.33-3.36-28.530.000025419.8119.81
22Q3 (12)8.1718.0670.560.45-4.2680.00.6210.7137.780005.51-18.95.537.59-6.22-19.220.00002120.00.47
22Q2 (11)6.9214.1956.210.4714.6380.770.56-1.7512.00006.790.3915.728.09-13.96-28.30.00002120.00.47
22Q1 (10)6.06-30.9-5.460.410.036.670.57-36.6718.750006.7744.7244.569.41-8.3425.610.00002120.00.47
21Q4 (9)8.7783.0963.930.4164.0-6.820.9100.073.080004.68-10.43-43.1610.269.245.580.00002120.470.47
21Q3 (8)4.798.13-42.430.25-3.85-10.710.45-10.00.00005.22-11.0755.089.39-16.7673.70.00002110.06.57
21Q2 (7)4.43-30.89-30.020.26-13.3318.180.54.17-1.9600-100.05.8725.468.8711.2950.7240.090.000-100.02110.015.3
21Q1 (6)6.4119.8115.50.3-31.8225.00.48-7.6911.6300-100.04.68-43.098.237.49-22.96-3.350.000-100.02110.015.3
20Q4 (5)5.35-35.7-12.30.4457.14-6.380.5215.5623.810008.22144.386.749.7279.7141.170.00002116.5715.3
20Q3 (4)8.3231.440.00.2827.270.00.45-11.760.00-100.00.03.37-3.170.05.41-32.870.00.00-100.00.01988.20.0
20Q2 (3)6.3314.050.00.22-8.330.00.5118.60.00.01-83.330.03.48-19.630.08.063.990.00.16-85.390.01830.00.0
20Q1 (2)5.55-9.020.00.24-48.940.00.432.380.00.0600.04.32-43.880.07.7512.530.01.0800.01830.00.0
19Q4 (1)6.10.00.00.470.00.00.420.00.000.00.07.700.00.06.890.00.00.000.00.01830.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)38.7730.362.1818.482.36-0.84005.62-9.126.09-23.940.000540.0
2022 (9)29.7421.891.8450.822.381.71006.1923.748.00-16.550.00054-74.53
2021 (8)24.4-4.51.222.522.3421.88005.007.359.5927.620.0002120.47
2020 (7)25.55-13.391.19-4.031.9214.970.0620.04.6610.87.5132.740.2338.552116.57
2019 (6)29.517.671.24-0.81.67-13.020.05400.04.20-15.75.66-26.080.17324.921988.2
2018 (5)25.0718.421.259.651.92-13.510.0104.99-7.417.66-26.970.040183-3.17
2017 (4)21.17-3.991.14-8.82.2219.35005.38-5.0110.4924.320.000189-4.55
2016 (3)22.05-7.931.25-8.761.86-26.48005.67-0.98.44-20.150.00019839.44
2015 (2)23.9514.541.3744.212.5383.33005.7225.9110.5660.060.0001429.23
2014 (1)20.911.360.95-14.411.385.34004.5406.6000.000130-12.75

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