玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)10.216.02-29.730.8226.1524.240.6815.253.030008.0318.9976.816.668.7146.620.00002740.00.0
24Q3 (19)9.630.5230.490.658.3366.670.59-15.71-4.840006.757.7727.736.13-16.15-27.070.00002740.07.87
24Q2 (18)9.5845.598.130.6-4.76-3.230.722.8127.270006.26-34.59-10.57.31-15.6517.710.00002740.07.87
24Q1 (17)6.58-54.71-17.750.63-4.5521.150.57-13.647.550009.57110.7847.38.6690.7130.760.00002740.07.87
23Q4 (16)14.5396.8869.150.6669.2332.00.666.454.760004.54-14.05-21.964.54-45.93-38.070.00002747.877.87
23Q3 (15)7.38-16.7-9.670.39-37.1-13.330.6212.730.00005.28-24.48-4.068.4035.3310.70.00002540.019.81
23Q2 (14)8.8610.7528.030.6219.2331.910.553.77-1.790007.007.663.036.21-6.3-23.290.00002540.019.81
23Q1 (13)8.0-6.8732.010.524.026.830.53-15.87-7.020006.5011.67-3.936.62-9.67-29.570.00002540.019.81
22Q4 (12)8.595.14-2.050.511.1121.950.631.61-30.00005.825.6824.517.33-3.36-28.530.000025419.8119.81
22Q3 (11)8.1718.0670.560.45-4.2680.00.6210.7137.780005.51-18.95.537.59-6.22-19.220.00002120.00.47
22Q2 (10)6.9214.1956.210.4714.6380.770.56-1.7512.00006.790.3915.728.09-13.96-28.30.00002120.00.47
22Q1 (9)6.06-30.9-5.460.410.036.670.57-36.6718.750006.7744.7244.569.41-8.3425.610.00002120.00.47
21Q4 (8)8.7783.0963.930.4164.0-6.820.9100.073.080004.68-10.43-43.1610.269.245.580.00002120.470.47
21Q3 (7)4.798.13-42.430.25-3.85-10.710.45-10.00.00005.22-11.0755.089.39-16.7673.70.00002110.06.57
21Q2 (6)4.43-30.89-30.020.26-13.3318.180.54.17-1.9600-100.05.8725.468.8711.2950.7240.090.000-100.02110.015.3
21Q1 (5)6.4119.8115.50.3-31.8225.00.48-7.6911.6300-100.04.68-43.098.237.49-22.96-3.350.000-100.02110.015.3
20Q4 (4)5.35-35.70.00.4457.140.00.5215.560.0000.08.22144.380.09.7279.710.00.0000.02116.570.0
20Q3 (3)8.3231.440.00.2827.270.00.45-11.760.00-100.00.03.37-3.170.05.41-32.870.00.00-100.00.01988.20.0
20Q2 (2)6.3314.050.00.22-8.330.00.5118.60.00.01-83.330.03.48-19.630.08.063.990.00.16-85.390.01830.00.0
20Q1 (1)5.550.00.00.240.00.00.430.00.00.060.00.04.320.00.07.750.00.01.080.00.01830.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)36.01-7.122.6923.392.537.2007.4732.857.0315.420.0002740.0
2023 (9)38.7730.362.1818.482.36-0.84005.62-9.126.09-23.940.0002747.87
2022 (8)29.7421.891.8450.822.381.71006.1923.748.00-16.550.00025419.81
2021 (7)24.4-4.51.222.522.3421.88005.007.359.5927.620.0002120.47
2020 (6)25.55-13.391.19-4.031.9214.970.0620.04.6610.87.5132.740.2338.552116.57
2019 (5)29.517.671.24-0.81.67-13.020.05400.04.20-15.75.66-26.080.17324.921988.2
2018 (4)25.0718.421.259.651.92-13.510.0104.99-7.417.66-26.970.040183-3.17
2017 (3)21.17-3.991.14-8.82.2219.35005.38-5.0110.4924.320.000189-4.55
2016 (2)22.05-7.931.25-8.761.86-26.48005.67-0.98.44-20.150.00019839.44
2015 (1)23.9514.541.3744.212.5383.33005.72010.5600.0001429.23

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