- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 9.63 | 0.52 | 30.49 | 0.65 | 8.33 | 66.67 | 0.59 | -15.71 | -4.84 | 0 | 0 | 0 | 6.75 | 7.77 | 27.73 | 6.13 | -16.15 | -27.07 | 0.00 | 0 | 0 | 274 | 0.0 | 7.87 |
24Q2 (19) | 9.58 | 45.59 | 8.13 | 0.6 | -4.76 | -3.23 | 0.7 | 22.81 | 27.27 | 0 | 0 | 0 | 6.26 | -34.59 | -10.5 | 7.31 | -15.65 | 17.71 | 0.00 | 0 | 0 | 274 | 0.0 | 7.87 |
24Q1 (18) | 6.58 | -54.71 | -17.75 | 0.63 | -4.55 | 21.15 | 0.57 | -13.64 | 7.55 | 0 | 0 | 0 | 9.57 | 110.78 | 47.3 | 8.66 | 90.71 | 30.76 | 0.00 | 0 | 0 | 274 | 0.0 | 7.87 |
23Q4 (17) | 14.53 | 96.88 | 69.15 | 0.66 | 69.23 | 32.0 | 0.66 | 6.45 | 4.76 | 0 | 0 | 0 | 4.54 | -14.05 | -21.96 | 4.54 | -45.93 | -38.07 | 0.00 | 0 | 0 | 274 | 7.87 | 7.87 |
23Q3 (16) | 7.38 | -16.7 | -9.67 | 0.39 | -37.1 | -13.33 | 0.62 | 12.73 | 0.0 | 0 | 0 | 0 | 5.28 | -24.48 | -4.06 | 8.40 | 35.33 | 10.7 | 0.00 | 0 | 0 | 254 | 0.0 | 19.81 |
23Q2 (15) | 8.86 | 10.75 | 28.03 | 0.62 | 19.23 | 31.91 | 0.55 | 3.77 | -1.79 | 0 | 0 | 0 | 7.00 | 7.66 | 3.03 | 6.21 | -6.3 | -23.29 | 0.00 | 0 | 0 | 254 | 0.0 | 19.81 |
23Q1 (14) | 8.0 | -6.87 | 32.01 | 0.52 | 4.0 | 26.83 | 0.53 | -15.87 | -7.02 | 0 | 0 | 0 | 6.50 | 11.67 | -3.93 | 6.62 | -9.67 | -29.57 | 0.00 | 0 | 0 | 254 | 0.0 | 19.81 |
22Q4 (13) | 8.59 | 5.14 | -2.05 | 0.5 | 11.11 | 21.95 | 0.63 | 1.61 | -30.0 | 0 | 0 | 0 | 5.82 | 5.68 | 24.51 | 7.33 | -3.36 | -28.53 | 0.00 | 0 | 0 | 254 | 19.81 | 19.81 |
22Q3 (12) | 8.17 | 18.06 | 70.56 | 0.45 | -4.26 | 80.0 | 0.62 | 10.71 | 37.78 | 0 | 0 | 0 | 5.51 | -18.9 | 5.53 | 7.59 | -6.22 | -19.22 | 0.00 | 0 | 0 | 212 | 0.0 | 0.47 |
22Q2 (11) | 6.92 | 14.19 | 56.21 | 0.47 | 14.63 | 80.77 | 0.56 | -1.75 | 12.0 | 0 | 0 | 0 | 6.79 | 0.39 | 15.72 | 8.09 | -13.96 | -28.3 | 0.00 | 0 | 0 | 212 | 0.0 | 0.47 |
22Q1 (10) | 6.06 | -30.9 | -5.46 | 0.41 | 0.0 | 36.67 | 0.57 | -36.67 | 18.75 | 0 | 0 | 0 | 6.77 | 44.72 | 44.56 | 9.41 | -8.34 | 25.61 | 0.00 | 0 | 0 | 212 | 0.0 | 0.47 |
21Q4 (9) | 8.77 | 83.09 | 63.93 | 0.41 | 64.0 | -6.82 | 0.9 | 100.0 | 73.08 | 0 | 0 | 0 | 4.68 | -10.43 | -43.16 | 10.26 | 9.24 | 5.58 | 0.00 | 0 | 0 | 212 | 0.47 | 0.47 |
21Q3 (8) | 4.79 | 8.13 | -42.43 | 0.25 | -3.85 | -10.71 | 0.45 | -10.0 | 0.0 | 0 | 0 | 0 | 5.22 | -11.07 | 55.08 | 9.39 | -16.76 | 73.7 | 0.00 | 0 | 0 | 211 | 0.0 | 6.57 |
21Q2 (7) | 4.43 | -30.89 | -30.02 | 0.26 | -13.33 | 18.18 | 0.5 | 4.17 | -1.96 | 0 | 0 | -100.0 | 5.87 | 25.4 | 68.87 | 11.29 | 50.72 | 40.09 | 0.00 | 0 | -100.0 | 211 | 0.0 | 15.3 |
21Q1 (6) | 6.41 | 19.81 | 15.5 | 0.3 | -31.82 | 25.0 | 0.48 | -7.69 | 11.63 | 0 | 0 | -100.0 | 4.68 | -43.09 | 8.23 | 7.49 | -22.96 | -3.35 | 0.00 | 0 | -100.0 | 211 | 0.0 | 15.3 |
20Q4 (5) | 5.35 | -35.7 | -12.3 | 0.44 | 57.14 | -6.38 | 0.52 | 15.56 | 23.81 | 0 | 0 | 0 | 8.22 | 144.38 | 6.74 | 9.72 | 79.71 | 41.17 | 0.00 | 0 | 0 | 211 | 6.57 | 15.3 |
20Q3 (4) | 8.32 | 31.44 | 0.0 | 0.28 | 27.27 | 0.0 | 0.45 | -11.76 | 0.0 | 0 | -100.0 | 0.0 | 3.37 | -3.17 | 0.0 | 5.41 | -32.87 | 0.0 | 0.00 | -100.0 | 0.0 | 198 | 8.2 | 0.0 |
20Q2 (3) | 6.33 | 14.05 | 0.0 | 0.22 | -8.33 | 0.0 | 0.51 | 18.6 | 0.0 | 0.01 | -83.33 | 0.0 | 3.48 | -19.63 | 0.0 | 8.06 | 3.99 | 0.0 | 0.16 | -85.39 | 0.0 | 183 | 0.0 | 0.0 |
20Q1 (2) | 5.55 | -9.02 | 0.0 | 0.24 | -48.94 | 0.0 | 0.43 | 2.38 | 0.0 | 0.06 | 0 | 0.0 | 4.32 | -43.88 | 0.0 | 7.75 | 12.53 | 0.0 | 1.08 | 0 | 0.0 | 183 | 0.0 | 0.0 |
19Q4 (1) | 6.1 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.70 | 0.0 | 0.0 | 6.89 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 183 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 38.77 | 30.36 | 2.18 | 18.48 | 2.36 | -0.84 | 0 | 0 | 5.62 | -9.12 | 6.09 | -23.94 | 0.00 | 0 | 54 | 0.0 |
2022 (9) | 29.74 | 21.89 | 1.84 | 50.82 | 2.38 | 1.71 | 0 | 0 | 6.19 | 23.74 | 8.00 | -16.55 | 0.00 | 0 | 54 | -74.53 |
2021 (8) | 24.4 | -4.5 | 1.22 | 2.52 | 2.34 | 21.88 | 0 | 0 | 5.00 | 7.35 | 9.59 | 27.62 | 0.00 | 0 | 212 | 0.47 |
2020 (7) | 25.55 | -13.39 | 1.19 | -4.03 | 1.92 | 14.97 | 0.06 | 20.0 | 4.66 | 10.8 | 7.51 | 32.74 | 0.23 | 38.55 | 211 | 6.57 |
2019 (6) | 29.5 | 17.67 | 1.24 | -0.8 | 1.67 | -13.02 | 0.05 | 400.0 | 4.20 | -15.7 | 5.66 | -26.08 | 0.17 | 324.92 | 198 | 8.2 |
2018 (5) | 25.07 | 18.42 | 1.25 | 9.65 | 1.92 | -13.51 | 0.01 | 0 | 4.99 | -7.41 | 7.66 | -26.97 | 0.04 | 0 | 183 | -3.17 |
2017 (4) | 21.17 | -3.99 | 1.14 | -8.8 | 2.22 | 19.35 | 0 | 0 | 5.38 | -5.01 | 10.49 | 24.32 | 0.00 | 0 | 189 | -4.55 |
2016 (3) | 22.05 | -7.93 | 1.25 | -8.76 | 1.86 | -26.48 | 0 | 0 | 5.67 | -0.9 | 8.44 | -20.15 | 0.00 | 0 | 198 | 39.44 |
2015 (2) | 23.95 | 14.54 | 1.37 | 44.21 | 2.53 | 83.33 | 0 | 0 | 5.72 | 25.91 | 10.56 | 60.06 | 0.00 | 0 | 142 | 9.23 |
2014 (1) | 20.91 | 1.36 | 0.95 | -14.41 | 1.38 | 5.34 | 0 | 0 | 4.54 | 0 | 6.60 | 0 | 0.00 | 0 | 130 | -12.75 |