玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.77-16.57-12.890.1536.3636.360.3454.5578.950.16-5.88-33.335.4263.4456.5512.2785.23105.435.7812.81-23.475100.00.0
24Q3 (19)3.32-4.8715.680.11-8.3310.00.22-4.354.760.17-22.73-29.173.31-3.64-4.916.630.55-9.445.12-18.77-38.775100.00.0
24Q2 (18)3.4934.7556.50.1233.3333.330.23-14.8135.290.224.76-29.033.44-1.05-14.86.59-36.78-13.556.30-22.25-54.655100.00.0
24Q1 (17)2.59-18.5516.670.09-18.180.00.2742.1150.00.21-12.5-32.263.470.46-14.2910.4274.4828.578.117.43-41.945100.00.0
23Q4 (16)3.1810.825.20.1110.037.50.19-9.52-5.00.240.04.353.46-0.729.835.97-18.34-24.127.55-9.75-16.655100.00.0
23Q3 (15)2.8728.7-17.530.111.1125.00.2123.535.00.24-22.58-17.243.48-13.6751.577.32-4.0227.328.36-39.840.355100.00.0
23Q2 (14)2.230.45-37.360.090.028.570.17-5.566.250.310.0-3.124.04-0.45105.257.62-5.9869.6213.90-0.4554.655100.00.0
23Q1 (13)2.22-12.6-27.690.0912.528.570.18-10.0-10.00.3134.78-11.434.0528.7277.88.112.9724.4613.9654.2122.485100.00.0
22Q4 (12)2.54-27.01-24.180.080.033.330.20.033.330.23-20.69-34.293.1537.0175.857.8737.0175.859.068.66-13.335100.00.0
22Q3 (11)3.48-2.25-8.180.0814.29-20.00.225.05.260.29-9.38-42.02.3016.91-12.875.7527.8714.648.33-7.29-36.835100.00.0
22Q2 (10)3.5615.96-32.060.070.0-30.00.16-20.0-27.270.32-8.57-28.891.97-13.763.034.49-31.017.058.99-21.164.675100.00.0
22Q1 (9)3.07-8.36-39.330.0716.67-22.220.233.33-16.670.350.0-5.412.2827.3128.196.5145.4937.3511.409.1255.915100.00.0
21Q4 (8)3.35-11.61-40.920.06-40.0200.00.15-21.05-50.00.35-30.0-25.531.79-32.12407.764.48-10.68-15.3710.45-20.8126.045100.00.0
21Q3 (7)3.79-27.67-11.660.10.066.670.19-13.64-17.390.511.1121.952.6438.2688.655.0119.41-6.4913.1953.6238.045100.0-1.16
21Q2 (6)5.243.5630.350.111.1125.00.22-8.3310.00.4521.62-8.161.917.29-4.14.20-11.48-15.618.5917.44-29.555100.0-1.16
21Q1 (5)5.06-10.7617.950.09350.0-60.870.24-20.00.00.37-21.28-11.91.78404.25-66.824.74-10.36-15.227.31-11.79-25.315100.0-1.16
20Q4 (4)5.6732.170.00.02-66.670.00.330.430.00.4714.630.00.35-74.780.05.29-1.310.08.29-13.270.0510-1.160.0
20Q3 (3)4.296.720.00.06-25.00.00.2315.00.00.41-16.330.01.40-29.720.05.367.760.09.56-21.590.05160.00.0
20Q2 (2)4.02-6.290.00.08-65.220.00.2-16.670.00.4916.670.01.99-62.880.04.98-11.070.012.1924.50.05160.00.0
20Q1 (1)4.290.00.00.230.00.00.240.00.00.420.00.05.360.00.05.590.00.09.790.00.05160.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)12.1715.90.4723.681.0639.470.75-32.433.866.718.7120.336.16-41.75100.0
2023 (9)10.5-17.060.3826.670.760.01.11-6.723.6252.727.2420.5710.5712.475100
2022 (8)12.66-27.410.3-14.290.76-5.01.19-28.742.3718.086.0030.879.40-1.8400
2021 (7)17.44-4.540.35-12.50.8-17.531.67-6.72.01-8.344.59-13.69.58-2.265100.0
2020 (6)18.2738.510.442.860.9732.881.79-4.792.193.145.31-4.079.80-31.26510-1.16
2019 (5)13.1919.370.28-60.560.730.01.8831.472.12-66.965.53-16.2214.2510.14516-5.67
2018 (4)11.05-31.710.7136.540.737.351.43-33.86.4399.936.6157.1912.94-3.06547-0.18
2017 (3)16.185.610.52-16.130.684.622.16-11.113.21-20.594.20-0.9513.35-15.845486.2
2016 (2)15.3236.660.6221.570.65-12.162.43-5.084.05-11.054.24-35.7315.86-30.545165.95
2015 (1)11.2110.010.5137.840.7415.622.56-0.394.5506.60022.8404872.53

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