- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.02 | 0 | 100.0 | 0.01 | 0.0 | 0.0 | 0.12 | -7.69 | 9.09 | 0.37 | -7.5 | -35.09 | 50.00 | 350.0 | -50.0 | 600.00 | 440.0 | -45.45 | 1850.00 | 131.25 | -67.54 | 0 | 0 | 0 |
24Q2 (19) | 0 | -100.0 | -100.0 | 0.01 | 0.0 | 0.0 | 0.13 | 30.0 | 0.0 | 0.4 | -44.44 | -14.89 | 11.11 | 0.0 | -88.89 | 111.11 | 0.0 | -91.45 | 800.00 | 0.0 | -82.98 | 0 | 0 | 0 |
24Q1 (18) | 0.09 | 0 | 0 | 0.01 | 0.0 | -50.0 | 0.1 | 0.0 | -9.09 | 0.72 | 28.57 | 41.18 | 11.11 | -88.89 | -77.78 | 111.11 | -89.9 | -77.78 | 800.00 | -85.96 | -74.19 | 0 | 0 | 0 |
23Q4 (17) | 0 | -100.0 | -100.0 | 0.01 | 0.0 | 0.0 | 0.1 | -9.09 | 0.0 | 0.56 | -1.75 | -9.68 | 100.00 | 0.0 | 100.0 | 1100.00 | 0.0 | 120.0 | 5700.00 | 0.0 | 83.87 | 0 | 0 | 0 |
23Q3 (16) | 0.01 | 0.0 | 0 | 0.01 | 0.0 | 0.0 | 0.11 | -15.38 | -26.67 | 0.57 | 21.28 | 9.62 | 100.00 | 0.0 | 1400.0 | 1100.00 | -15.38 | 1000.0 | 5700.00 | 21.28 | 1513.21 | 0 | 0 | 0 |
23Q2 (15) | 0.01 | 0 | -93.33 | 0.01 | -50.0 | 0.0 | 0.13 | 18.18 | -13.33 | 0.47 | -7.84 | -11.32 | 100.00 | 100.0 | 1400.0 | 1300.00 | 160.0 | 1200.0 | 4700.00 | 51.61 | 1230.19 | 0 | 0 | 0 |
23Q1 (14) | 0 | -100.0 | -100.0 | 0.02 | 100.0 | 100.0 | 0.11 | 10.0 | 0.0 | 0.51 | -17.74 | 64.52 | 50.00 | 0.0 | 550.0 | 500.00 | 0.0 | 490.91 | 3100.00 | 0.0 | 1200.0 | 0 | 0 | 0 |
22Q4 (13) | 0.02 | 0 | -50.0 | 0.01 | 0.0 | 0.0 | 0.1 | -33.33 | -9.09 | 0.62 | 19.23 | 44.19 | 50.00 | 650.0 | 100.0 | 500.00 | 400.0 | 81.82 | 3100.00 | 777.36 | 188.37 | 0 | 0 | 0 |
22Q3 (12) | 0 | -100.0 | 0 | 0.01 | 0.0 | 0.0 | 0.15 | 0.0 | 25.0 | 0.52 | -1.89 | 48.57 | 6.67 | 0.0 | -93.33 | 100.00 | 0.0 | -91.67 | 353.33 | 0.0 | -90.19 | 0 | 0 | 0 |
22Q2 (11) | 0.15 | 15.38 | 0 | 0.01 | 0.0 | 0.0 | 0.15 | 36.36 | 7.14 | 0.53 | 70.97 | 65.62 | 6.67 | -13.33 | -93.33 | 100.00 | 18.18 | -91.67 | 353.33 | 48.17 | -90.19 | 0 | 0 | 0 |
22Q1 (10) | 0.13 | 225.0 | 1200.0 | 0.01 | 0.0 | 0.0 | 0.11 | 0.0 | -8.33 | 0.31 | -27.91 | -13.89 | 7.69 | -69.23 | -92.31 | 84.62 | -69.23 | -92.95 | 238.46 | -77.82 | -93.38 | 0 | 0 | 0 |
21Q4 (9) | 0.04 | 0 | 0 | 0.01 | 0.0 | 0.0 | 0.11 | -8.33 | -8.33 | 0.43 | 22.86 | 4.88 | 25.00 | -75.0 | 0 | 275.00 | -77.08 | 0 | 1075.00 | -70.14 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0 | 0 | 0 | 0.01 | 0.0 | 0.0 | 0.12 | -14.29 | 9.09 | 0.35 | 9.38 | -10.26 | 100.00 | 0.0 | 0 | 1200.00 | 0.0 | 0 | 3600.00 | 0.0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0 | -100.0 | 0 | 0.01 | 0.0 | 0.0 | 0.14 | 16.67 | -17.65 | 0.32 | -11.11 | -21.95 | 100.00 | 0.0 | 0 | 1200.00 | 0.0 | 0 | 3600.00 | 0.0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0.01 | 0 | 0 | 0.01 | 0.0 | 0.0 | 0.12 | 0.0 | -7.69 | 0.36 | -12.2 | -2.7 | 100.00 | 0 | 0 | 1200.00 | 0 | 0 | 3600.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0 | 0 | 0 | 0.01 | 0.0 | 0.0 | 0.12 | 9.09 | 9.09 | 0.41 | 5.13 | 24.24 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
20Q3 (4) | 0 | 0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.11 | -35.29 | 0.0 | 0.39 | -4.88 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0 | 0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.17 | 30.77 | 0.0 | 0.41 | 10.81 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0 | 0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.13 | 18.18 | 0.0 | 0.37 | 12.12 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | -100.0 | 0.0 |
19Q4 (1) | 0 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 35 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.03 | -90.0 | 0.05 | 25.0 | 0.45 | -11.76 | 2.1 | 6.6 | 166.67 | 1150.0 | 1500.00 | 782.35 | 7000.00 | 965.99 | 0 | 0 |
2022 (9) | 0.3 | 500.0 | 0.04 | -20.0 | 0.51 | 4.08 | 1.97 | 35.86 | 13.33 | -86.67 | 170.00 | -82.65 | 656.67 | -77.36 | 0 | 0 |
2021 (8) | 0.05 | 0 | 0.05 | 0.0 | 0.49 | -5.77 | 1.45 | -7.64 | 100.00 | -50.0 | 980.00 | -80.0 | 2900.00 | -86.76 | 0 | 0 |
2020 (7) | 0 | 0 | 0.05 | 150.0 | 0.52 | 6.12 | 1.57 | -28.31 | 200.00 | 0.0 | 4900.00 | 0.0 | 21900.00 | 0.0 | 0 | 0 |
2019 (6) | 0.01 | 0.0 | 0.02 | -50.0 | 0.49 | 2.08 | 2.19 | -18.89 | 200.00 | -50.0 | 4900.00 | 2.08 | 21900.00 | -18.89 | 35 | 0.0 |
2018 (5) | 0.01 | 0.0 | 0.04 | -33.33 | 0.48 | 9.09 | 2.7 | 141.07 | 400.00 | -33.33 | 4800.00 | 9.09 | 27000.00 | 141.07 | 35 | 0.0 |
2017 (4) | 0.01 | 0 | 0.06 | 200.0 | 0.44 | 12.82 | 1.12 | 77.78 | 600.00 | 2000.0 | 4400.00 | 926.67 | 11200.00 | 1185.25 | 35 | 0.0 |
2016 (3) | 0 | 0 | 0.02 | 0.0 | 0.39 | 30.0 | 0.63 | 3.28 | 28.57 | 0.0 | 428.57 | 0.0 | 871.43 | 0.0 | 35 | 0.0 |
2015 (2) | 0.07 | -12.5 | 0.02 | -33.33 | 0.3 | 20.0 | 0.61 | 52.5 | 28.57 | -23.81 | 428.57 | 37.14 | 871.43 | 74.29 | 35 | 0.0 |
2014 (1) | 0.08 | -77.78 | 0.03 | 0.0 | 0.25 | 4.17 | 0.4 | 14.29 | 37.50 | 0 | 312.50 | 0 | 500.00 | 0 | 35 | 9.38 |