玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.11-31.25-31.250.050.00.00.125.025.00.129.099.0945.4545.4545.4590.9181.8281.82109.0958.6858.68000
24Q2 (19)0.16100.00.00.0525.0-16.670.080.014.290.110.010.031.25-37.5-16.6750.00-50.014.2968.75-50.010.0000
24Q1 (18)0.08-65.22-27.270.04-33.33-20.00.080.014.290.11-15.3810.050.0091.6710.0100.00187.557.14137.50143.2751.25000
23Q4 (17)0.2343.7564.290.0620.00.00.080.00.00.1318.18-27.7826.09-16.52-39.1334.78-30.43-39.1356.52-17.79-56.04000
23Q3 (16)0.160.023.080.05-16.6725.00.0814.2933.330.1110.0-26.6731.25-16.671.5650.0014.298.3368.7510.0-40.42000
23Q2 (15)0.1645.45-5.880.0620.020.00.070.0-12.50.10.0-9.0937.50-17.527.543.75-31.25-7.0362.50-31.25-3.41000
23Q1 (14)0.11-21.43-35.290.05-16.6725.00.07-12.5-12.50.1-44.44-9.0945.456.0693.1863.6411.3635.2390.91-29.2940.5000
22Q4 (13)0.147.69-48.150.0650.020.00.0833.33-11.110.1820.012.542.8639.29131.4357.1423.8171.43128.5711.43116.9600-100.0
22Q3 (12)0.13-23.53-51.850.04-20.00.00.06-25.0-25.00.1536.3625.030.774.62107.6946.15-1.9255.77115.3878.32159.6200-100.0
22Q2 (11)0.170.0-15.00.0525.025.00.080.00.00.110.0-8.3329.4125.047.0647.060.017.6564.710.07.8400-100.0
22Q1 (10)0.17-37.0441.670.04-20.033.330.08-11.1114.290.11-31.25-8.3323.5327.06-5.8847.0641.18-19.3364.719.19-35.290-100.0-100.0
21Q4 (9)0.270.035.00.0525.025.00.0912.528.570.1633.3333.3318.5225.0-7.4133.3312.5-4.7659.2633.33-1.23350.00.0
21Q3 (8)0.2735.092.860.040.00.00.080.00.00.120.0-7.6914.81-25.93-48.1529.63-25.93-48.1544.44-25.93-52.14350.00.0
21Q2 (7)0.266.6711.110.0433.330.00.0814.29-11.110.120.09.0920.00-20.0-10.040.00-31.43-20.060.00-40.0-1.82350.00.0
21Q1 (6)0.12-40.09.090.03-25.0-25.00.070.0-12.50.120.0-7.6925.0025.0-31.2558.3366.67-19.79100.0066.67-15.38350.00.0
20Q4 (5)0.242.8642.860.040.0-42.860.07-12.5-30.00.12-7.69-25.020.00-30.0-60.035.00-38.75-51.060.00-35.38-47.5350.00.0
20Q3 (4)0.14-22.220.00.040.00.00.08-11.110.00.1318.180.028.5728.570.057.1414.290.092.8651.950.0350.00.0
20Q2 (3)0.1863.640.00.040.00.00.0912.50.00.11-15.380.022.22-38.890.050.00-31.250.061.11-48.290.0350.00.0
20Q1 (2)0.11-21.430.00.04-42.860.00.08-20.00.00.13-18.750.036.36-27.270.072.731.820.0118.183.410.0350.00.0
19Q4 (1)0.140.00.00.070.00.00.10.00.00.160.00.050.000.00.071.430.00.0114.290.00.0350.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.654.840.2116.670.30.00.44-18.5232.3111.2846.15-4.6267.69-22.2800
2022 (9)0.62-27.910.1812.50.3-3.230.545.8829.0356.0548.3934.2487.1046.8700
2021 (8)0.8634.380.160.00.31-6.060.514.0818.60-25.5836.05-30.0959.30-22.54350.0
2020 (7)0.64-23.810.16-30.430.33-10.810.49-15.5225.00-8.751.5617.0676.5610.88350.0
2019 (6)0.8416.670.23-4.170.37-2.630.58-13.4327.38-17.8644.05-16.5469.05-25.8350.0
2018 (5)0.72242.860.2471.430.3846.150.6752.2733.33-50.052.78-57.3793.06-55.59350.0
2017 (4)0.21110.00.14100.00.264.00.4415.7966.67-4.76123.81-50.48209.52-44.86350.0
2016 (3)0.100.0700.25-10.710.385.5670.000250.000380.000356.06
2015 (2)00000.2847.370.3638.460.0000.0000.0003365.0
2014 (1)00000.19533.330.2636.840.0000.0000.0002017.65

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