- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.11 | -31.25 | -31.25 | 0.05 | 0.0 | 0.0 | 0.1 | 25.0 | 25.0 | 0.12 | 9.09 | 9.09 | 45.45 | 45.45 | 45.45 | 90.91 | 81.82 | 81.82 | 109.09 | 58.68 | 58.68 | 0 | 0 | 0 |
24Q2 (19) | 0.16 | 100.0 | 0.0 | 0.05 | 25.0 | -16.67 | 0.08 | 0.0 | 14.29 | 0.11 | 0.0 | 10.0 | 31.25 | -37.5 | -16.67 | 50.00 | -50.0 | 14.29 | 68.75 | -50.0 | 10.0 | 0 | 0 | 0 |
24Q1 (18) | 0.08 | -65.22 | -27.27 | 0.04 | -33.33 | -20.0 | 0.08 | 0.0 | 14.29 | 0.11 | -15.38 | 10.0 | 50.00 | 91.67 | 10.0 | 100.00 | 187.5 | 57.14 | 137.50 | 143.27 | 51.25 | 0 | 0 | 0 |
23Q4 (17) | 0.23 | 43.75 | 64.29 | 0.06 | 20.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.13 | 18.18 | -27.78 | 26.09 | -16.52 | -39.13 | 34.78 | -30.43 | -39.13 | 56.52 | -17.79 | -56.04 | 0 | 0 | 0 |
23Q3 (16) | 0.16 | 0.0 | 23.08 | 0.05 | -16.67 | 25.0 | 0.08 | 14.29 | 33.33 | 0.11 | 10.0 | -26.67 | 31.25 | -16.67 | 1.56 | 50.00 | 14.29 | 8.33 | 68.75 | 10.0 | -40.42 | 0 | 0 | 0 |
23Q2 (15) | 0.16 | 45.45 | -5.88 | 0.06 | 20.0 | 20.0 | 0.07 | 0.0 | -12.5 | 0.1 | 0.0 | -9.09 | 37.50 | -17.5 | 27.5 | 43.75 | -31.25 | -7.03 | 62.50 | -31.25 | -3.41 | 0 | 0 | 0 |
23Q1 (14) | 0.11 | -21.43 | -35.29 | 0.05 | -16.67 | 25.0 | 0.07 | -12.5 | -12.5 | 0.1 | -44.44 | -9.09 | 45.45 | 6.06 | 93.18 | 63.64 | 11.36 | 35.23 | 90.91 | -29.29 | 40.5 | 0 | 0 | 0 |
22Q4 (13) | 0.14 | 7.69 | -48.15 | 0.06 | 50.0 | 20.0 | 0.08 | 33.33 | -11.11 | 0.18 | 20.0 | 12.5 | 42.86 | 39.29 | 131.43 | 57.14 | 23.81 | 71.43 | 128.57 | 11.43 | 116.96 | 0 | 0 | -100.0 |
22Q3 (12) | 0.13 | -23.53 | -51.85 | 0.04 | -20.0 | 0.0 | 0.06 | -25.0 | -25.0 | 0.15 | 36.36 | 25.0 | 30.77 | 4.62 | 107.69 | 46.15 | -1.92 | 55.77 | 115.38 | 78.32 | 159.62 | 0 | 0 | -100.0 |
22Q2 (11) | 0.17 | 0.0 | -15.0 | 0.05 | 25.0 | 25.0 | 0.08 | 0.0 | 0.0 | 0.11 | 0.0 | -8.33 | 29.41 | 25.0 | 47.06 | 47.06 | 0.0 | 17.65 | 64.71 | 0.0 | 7.84 | 0 | 0 | -100.0 |
22Q1 (10) | 0.17 | -37.04 | 41.67 | 0.04 | -20.0 | 33.33 | 0.08 | -11.11 | 14.29 | 0.11 | -31.25 | -8.33 | 23.53 | 27.06 | -5.88 | 47.06 | 41.18 | -19.33 | 64.71 | 9.19 | -35.29 | 0 | -100.0 | -100.0 |
21Q4 (9) | 0.27 | 0.0 | 35.0 | 0.05 | 25.0 | 25.0 | 0.09 | 12.5 | 28.57 | 0.16 | 33.33 | 33.33 | 18.52 | 25.0 | -7.41 | 33.33 | 12.5 | -4.76 | 59.26 | 33.33 | -1.23 | 35 | 0.0 | 0.0 |
21Q3 (8) | 0.27 | 35.0 | 92.86 | 0.04 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.12 | 0.0 | -7.69 | 14.81 | -25.93 | -48.15 | 29.63 | -25.93 | -48.15 | 44.44 | -25.93 | -52.14 | 35 | 0.0 | 0.0 |
21Q2 (7) | 0.2 | 66.67 | 11.11 | 0.04 | 33.33 | 0.0 | 0.08 | 14.29 | -11.11 | 0.12 | 0.0 | 9.09 | 20.00 | -20.0 | -10.0 | 40.00 | -31.43 | -20.0 | 60.00 | -40.0 | -1.82 | 35 | 0.0 | 0.0 |
21Q1 (6) | 0.12 | -40.0 | 9.09 | 0.03 | -25.0 | -25.0 | 0.07 | 0.0 | -12.5 | 0.12 | 0.0 | -7.69 | 25.00 | 25.0 | -31.25 | 58.33 | 66.67 | -19.79 | 100.00 | 66.67 | -15.38 | 35 | 0.0 | 0.0 |
20Q4 (5) | 0.2 | 42.86 | 42.86 | 0.04 | 0.0 | -42.86 | 0.07 | -12.5 | -30.0 | 0.12 | -7.69 | -25.0 | 20.00 | -30.0 | -60.0 | 35.00 | -38.75 | -51.0 | 60.00 | -35.38 | -47.5 | 35 | 0.0 | 0.0 |
20Q3 (4) | 0.14 | -22.22 | 0.0 | 0.04 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.13 | 18.18 | 0.0 | 28.57 | 28.57 | 0.0 | 57.14 | 14.29 | 0.0 | 92.86 | 51.95 | 0.0 | 35 | 0.0 | 0.0 |
20Q2 (3) | 0.18 | 63.64 | 0.0 | 0.04 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.11 | -15.38 | 0.0 | 22.22 | -38.89 | 0.0 | 50.00 | -31.25 | 0.0 | 61.11 | -48.29 | 0.0 | 35 | 0.0 | 0.0 |
20Q1 (2) | 0.11 | -21.43 | 0.0 | 0.04 | -42.86 | 0.0 | 0.08 | -20.0 | 0.0 | 0.13 | -18.75 | 0.0 | 36.36 | -27.27 | 0.0 | 72.73 | 1.82 | 0.0 | 118.18 | 3.41 | 0.0 | 35 | 0.0 | 0.0 |
19Q4 (1) | 0.14 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 50.00 | 0.0 | 0.0 | 71.43 | 0.0 | 0.0 | 114.29 | 0.0 | 0.0 | 35 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.65 | 4.84 | 0.21 | 16.67 | 0.3 | 0.0 | 0.44 | -18.52 | 32.31 | 11.28 | 46.15 | -4.62 | 67.69 | -22.28 | 0 | 0 |
2022 (9) | 0.62 | -27.91 | 0.18 | 12.5 | 0.3 | -3.23 | 0.54 | 5.88 | 29.03 | 56.05 | 48.39 | 34.24 | 87.10 | 46.87 | 0 | 0 |
2021 (8) | 0.86 | 34.38 | 0.16 | 0.0 | 0.31 | -6.06 | 0.51 | 4.08 | 18.60 | -25.58 | 36.05 | -30.09 | 59.30 | -22.54 | 35 | 0.0 |
2020 (7) | 0.64 | -23.81 | 0.16 | -30.43 | 0.33 | -10.81 | 0.49 | -15.52 | 25.00 | -8.7 | 51.56 | 17.06 | 76.56 | 10.88 | 35 | 0.0 |
2019 (6) | 0.84 | 16.67 | 0.23 | -4.17 | 0.37 | -2.63 | 0.58 | -13.43 | 27.38 | -17.86 | 44.05 | -16.54 | 69.05 | -25.8 | 35 | 0.0 |
2018 (5) | 0.72 | 242.86 | 0.24 | 71.43 | 0.38 | 46.15 | 0.67 | 52.27 | 33.33 | -50.0 | 52.78 | -57.37 | 93.06 | -55.59 | 35 | 0.0 |
2017 (4) | 0.21 | 110.0 | 0.14 | 100.0 | 0.26 | 4.0 | 0.44 | 15.79 | 66.67 | -4.76 | 123.81 | -50.48 | 209.52 | -44.86 | 35 | 0.0 |
2016 (3) | 0.1 | 0 | 0.07 | 0 | 0.25 | -10.71 | 0.38 | 5.56 | 70.00 | 0 | 250.00 | 0 | 380.00 | 0 | 35 | 6.06 |
2015 (2) | 0 | 0 | 0 | 0 | 0.28 | 47.37 | 0.36 | 38.46 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 33 | 65.0 |
2014 (1) | 0 | 0 | 0 | 0 | 0.19 | 533.33 | 0.26 | 36.84 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 20 | 17.65 |