玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.035.133.770.030.00.00.12-7.69-14.290002.91-4.85-25.2411.65-12.17-35.920.00001000.00.0
24Q3 (19)0.988.8927.270.03-25.00.00.130.0-7.140003.06-31.12-21.4313.27-8.16-27.040.00001000.0-6.54
24Q2 (18)0.93.45-42.680.0433.3333.330.13-7.14-13.330004.4428.89132.5914.44-10.2451.190.00001000.0-6.54
24Q1 (17)0.8712.99-40.00.030.00.00.140.00.00003.45-11.4966.6716.09-11.4966.670.00001000.0-6.54
23Q4 (16)0.770.0-61.110.030.00.00.140.0-17.650003.900.0157.1418.180.0111.760.0000100-6.54-6.54
23Q3 (15)0.77-50.96-43.80.030.0-25.00.14-6.67-12.50003.90103.933.4418.1890.355.680.00001070.0-13.01
23Q2 (14)1.578.2860.20.030.0-25.00.157.14-6.250001.91-7.64-53.189.55-1.05-41.480.00001070.0-13.01
23Q1 (13)1.45-26.7781.250.030.0-25.00.14-17.65-6.670002.0736.55-58.629.6612.45-48.510.00001070.0-13.01
22Q4 (12)1.9844.53122.470.03-25.0-25.00.176.2521.430001.52-48.11-66.298.59-26.48-45.420.0000107-13.01-13.01
22Q3 (11)1.3739.869.140.040.033.330.160.033.330002.92-28.47-21.1711.68-28.47-21.170.00001230.0-3.15
22Q2 (10)0.9822.5-9.260.040.00.00.166.6745.450004.08-18.3710.216.33-12.9360.30.00001230.0-3.15
22Q1 (9)0.8-10.11-23.810.040.0-20.00.157.1450.00005.0011.255.018.7519.296.880.00001230.0-3.15
21Q4 (8)0.899.88-19.090.0433.330.00.1416.6716.670004.4921.3523.615.736.1844.190.0000123-3.15-3.15
21Q3 (7)0.81-25.0-21.360.03-25.0-62.50.129.09140.00003.700.0-52.3114.8145.45205.190.00001270.0-1.55
21Q2 (6)1.082.8624.140.04-20.00.00.1110.0-21.430003.70-22.22-19.4410.196.94-36.710.00001270.0-1.55
21Q1 (5)1.05-4.5514.130.0525.025.00.1-16.67-37.50004.7630.959.529.52-12.7-45.240.00001270.0-6.62
20Q4 (4)1.16.80.00.04-50.00.00.12140.00.0000.03.64-53.180.010.91124.730.00.0000.0127-1.550.0
20Q3 (3)1.0318.390.00.08100.00.00.05-64.290.0000.07.7768.930.04.85-69.830.00.0000.01290.00.0
20Q2 (2)0.87-5.430.00.040.00.00.14-12.50.0000.04.605.750.016.09-7.470.00.0000.0129-5.150.0
20Q1 (1)0.920.00.00.040.00.00.160.00.000.00.04.350.00.017.390.00.00.000.00.01360.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)3.77-17.320.1427.270.51-12.070.010.03.7153.9413.536.360.2720.951000.0
2023 (9)4.56-11.110.11-21.430.58-9.380.010.02.41-11.6112.721.950.2212.5100-6.54
2022 (8)5.1333.940.14-12.50.6439.130.0102.73-34.6712.483.870.190107-13.01
2021 (7)3.83-2.540.16-20.00.460.0004.18-17.9112.012.610.000123-3.15
2020 (6)3.93-5.530.20.00.4617.950.0105.095.8511.7024.850.250127-1.55
2019 (5)4.16-7.760.20.00.39-30.36004.818.419.38-24.50.000129-5.15
2018 (4)4.51-15.230.2-42.860.56-17.650.01-50.04.43-32.5912.42-2.860.22-41.02136-11.69
2017 (3)5.3224.010.3525.00.686.250.02-33.336.580.812.78-14.320.38-46.24154-29.36
2016 (2)4.292.140.283.70.64-17.950.0306.531.5314.92-19.670.70021823.86
2015 (1)4.2-24.730.27-15.620.78-6.02006.43018.5700.000176-23.81

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