- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.26 | 0.0 | 4.0 | 0 | 0 | 0 | 0.08 | -11.11 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 30.77 | -11.11 | -3.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 0.26 | 0.0 | 4.0 | 0 | 0 | 0 | 0.09 | 12.5 | 12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 34.62 | 12.5 | 8.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 0.26 | -38.1 | 4.0 | 0 | -100.0 | 0 | 0.08 | -33.33 | 0.0 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 30.77 | 7.69 | -3.85 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 0.42 | 68.0 | 68.0 | 0.01 | 0 | 0.0 | 0.12 | 50.0 | -58.62 | 0 | 0 | 0 | 2.38 | 0 | -40.48 | 28.57 | -10.71 | -75.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 0.25 | 0.0 | 4.17 | 0 | 0 | 0 | 0.08 | 0.0 | 14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 32.00 | 0.0 | 9.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 0.25 | 0.0 | 4.17 | 0 | 0 | 0 | 0.08 | 0.0 | 14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 32.00 | 0.0 | 9.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 0.25 | 0.0 | 8.7 | 0 | -100.0 | 0 | 0.08 | -72.41 | 14.29 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 32.00 | -72.41 | 5.14 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 0.25 | 4.17 | 8.7 | 0.01 | 0 | 0 | 0.29 | 314.29 | -9.38 | 0 | 0 | 0 | 4.00 | 0 | 0 | 116.00 | 297.71 | -16.63 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 0.24 | 0.0 | 14.29 | 0 | 0 | -100.0 | 0.07 | 0.0 | -81.08 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 29.17 | 0.0 | -83.45 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 0.24 | 4.35 | 4.35 | 0 | 0 | -100.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 29.17 | -4.17 | -4.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 0.23 | 0.0 | -4.17 | 0 | 0 | 0 | 0.07 | -78.12 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 30.43 | -78.12 | 4.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 0.23 | 9.52 | 0.0 | 0 | -100.0 | -100.0 | 0.32 | -13.51 | 33.33 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 139.13 | -21.03 | 33.33 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 0.21 | -8.7 | -68.66 | 0.01 | 0.0 | 0 | 0.37 | 428.57 | 516.67 | 0 | 0 | 0 | 4.76 | 9.52 | 0 | 176.19 | 478.91 | 1867.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 0.23 | -4.17 | 0.0 | 0.01 | 0 | 0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 4.35 | 0 | 0 | 30.43 | 4.35 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 0.24 | 4.35 | 4.35 | 0 | -100.0 | 0 | 0.07 | -70.83 | -12.5 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 29.17 | -72.05 | -16.15 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 0.23 | -65.67 | 0.0 | 0.01 | 0 | 0 | 0.24 | 300.0 | 14.29 | 0 | 0 | 0 | 4.35 | 0 | 0 | 104.35 | 1065.22 | 14.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 0.67 | 191.3 | 0.0 | 0 | 0 | 0.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 8.96 | -70.58 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.23 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 30.43 | -12.5 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.23 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.08 | -61.9 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 34.78 | -61.9 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.23 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 91.30 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 1.17 | 21.88 | 0.02 | 0.0 | 0.35 | -30.0 | 0 | 0 | 1.71 | -17.95 | 29.91 | -42.56 | 0.00 | 0 | 0 | 0 |
2022 (9) | 0.96 | 5.49 | 0.02 | -33.33 | 0.5 | -39.76 | 0 | 0 | 2.08 | -36.81 | 52.08 | -42.9 | 0.00 | 0 | 0 | 0 |
2021 (8) | 0.91 | -33.09 | 0.03 | 50.0 | 0.83 | 88.64 | 0 | 0 | 3.30 | 124.18 | 91.21 | 181.92 | 0.00 | 0 | 0 | 0 |
2020 (7) | 1.36 | 52.81 | 0.02 | 0.0 | 0.44 | -44.3 | 0 | 0 | 1.47 | -34.56 | 32.35 | -63.55 | 0.00 | 0 | 0 | 0 |
2019 (6) | 0.89 | 30.88 | 0.02 | 0 | 0.79 | 11.27 | 0 | 0 | 2.25 | 0 | 88.76 | -14.99 | 0.00 | 0 | 0 | 0 |
2018 (5) | 0.68 | 19.3 | 0 | 0 | 0.71 | 115.15 | 0 | 0 | 0.00 | 0 | 104.41 | 80.35 | 0.00 | 0 | 0 | 0 |
2017 (4) | 0.57 | -50.43 | 0 | 0 | 0.33 | -40.0 | 0 | 0 | 0.00 | 0 | 57.89 | 21.05 | 0.00 | 0 | 11 | 0.0 |
2016 (3) | 1.15 | -93.41 | 0 | 0 | 0.55 | -39.56 | 0 | 0 | 0.00 | 0 | 47.83 | 817.63 | 0.00 | 0 | 11 | 0.0 |
2015 (2) | 17.46 | -44.15 | 0.01 | -97.96 | 0.91 | 35.82 | 0 | 0 | 0.06 | -96.35 | 5.21 | 143.17 | 0.00 | 0 | 11 | 0.0 |
2014 (1) | 31.26 | 519.01 | 0.49 | -2.0 | 0.67 | 109.38 | 0 | 0 | 1.57 | 0 | 2.14 | 0 | 0.00 | 0 | 11 | -15.38 |