玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.260.04.00000.08-11.110.00000.000030.77-11.11-3.850.0000000
24Q2 (19)0.260.04.00000.0912.512.50000.000034.6212.58.170.0000000
24Q1 (18)0.26-38.14.00-100.000.08-33.330.00000.00-100.0030.777.69-3.850.0000000
23Q4 (17)0.4268.068.00.0100.00.1250.0-58.620002.380-40.4828.57-10.71-75.370.0000000
23Q3 (16)0.250.04.170000.080.014.290000.000032.000.09.710.0000000
23Q2 (15)0.250.04.170000.080.014.290000.000032.000.09.710.0000000
23Q1 (14)0.250.08.70-100.000.08-72.4114.290000.00-100.0032.00-72.415.140.0000000
22Q4 (13)0.254.178.70.01000.29314.29-9.380004.0000116.00297.71-16.630.0000000
22Q3 (12)0.240.014.2900-100.00.070.0-81.080000.000-100.029.170.0-83.450.0000000
22Q2 (11)0.244.354.3500-100.00.070.00.00000.000-100.029.17-4.17-4.170.0000000
22Q1 (10)0.230.0-4.170000.07-78.120.00000.000030.43-78.124.350.0000000
21Q4 (9)0.239.520.00-100.0-100.00.32-13.5133.330000.00-100.0-100.0139.13-21.0333.330.0000000
21Q3 (8)0.21-8.7-68.660.010.000.37428.57516.670004.769.520176.19478.911867.460.0000000
21Q2 (7)0.23-4.170.00.01000.070.00.00004.350030.434.350.00.0000000
21Q1 (6)0.244.354.350-100.000.07-70.83-12.50000.00-100.0029.17-72.05-16.150.0000000
20Q4 (5)0.23-65.670.00.01000.24300.014.290004.3500104.351065.2214.290.0000000
20Q3 (4)0.67191.30.0000.00.06-14.290.0000.00.0000.08.96-70.580.00.0000.0000.0
20Q2 (3)0.230.00.0000.00.07-12.50.0000.00.0000.030.43-12.50.00.0000.0000.0
20Q1 (2)0.230.00.0000.00.08-61.90.0000.00.0000.034.78-61.90.00.0000.0000.0
19Q4 (1)0.230.00.000.00.00.210.00.000.00.00.000.00.091.300.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.1721.880.020.00.35-30.0001.71-17.9529.91-42.560.00000
2022 (9)0.965.490.02-33.330.5-39.76002.08-36.8152.08-42.90.00000
2021 (8)0.91-33.090.0350.00.8388.64003.30124.1891.21181.920.00000
2020 (7)1.3652.810.020.00.44-44.3001.47-34.5632.35-63.550.00000
2019 (6)0.8930.880.0200.7911.27002.25088.76-14.990.00000
2018 (5)0.6819.3000.71115.15000.000104.4180.350.00000
2017 (4)0.57-50.43000.33-40.0000.00057.8921.050.000110.0
2016 (3)1.15-93.41000.55-39.56000.00047.83817.630.000110.0
2015 (2)17.46-44.150.01-97.960.9135.82000.06-96.355.21143.170.000110.0
2014 (1)31.26519.010.49-2.00.67109.38001.5702.1400.00011-15.38

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