- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 6.34 | 29.65 | 620.45 | 0.5 | 28.21 | 4900.0 | 1.45 | -2.03 | 400.0 | 0 | 0 | 0 | 7.89 | -1.12 | 594.01 | 22.87 | -24.43 | -30.6 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
24Q2 (19) | 4.89 | 254.35 | 431.52 | 0.39 | 0 | 3800.0 | 1.48 | 260.98 | 335.29 | 0 | 0 | 0 | 7.98 | 0 | 633.74 | 30.27 | 1.87 | -18.1 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
24Q1 (18) | 1.38 | 24.32 | 32.69 | 0 | -100.0 | -100.0 | 0.41 | 0.0 | 10.81 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 29.71 | -19.57 | -16.49 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
23Q4 (17) | 1.11 | 26.14 | 30.59 | 0.01 | 0.0 | -50.0 | 0.41 | 41.38 | 13.89 | 0 | 0 | 0 | 0.90 | -20.72 | -61.71 | 36.94 | 12.08 | -12.79 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
23Q3 (16) | 0.88 | -4.35 | 51.72 | 0.01 | 0.0 | 0.0 | 0.29 | -14.71 | -3.33 | 0 | 0 | 0 | 1.14 | 4.55 | -34.09 | 32.95 | -10.83 | -36.29 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
23Q2 (15) | 0.92 | -11.54 | 338.1 | 0.01 | -50.0 | 0.0 | 0.34 | -8.11 | 17.24 | 0 | 0 | 0 | 1.09 | -43.48 | -77.17 | 36.96 | 3.88 | -73.24 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
23Q1 (14) | 1.04 | 22.35 | 26.83 | 0.02 | 0.0 | 100.0 | 0.37 | 2.78 | -2.63 | 0 | 0 | 0 | 1.92 | -18.27 | 57.69 | 35.58 | -16.0 | -23.23 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
22Q4 (13) | 0.85 | 46.55 | 21.43 | 0.02 | 100.0 | 100.0 | 0.36 | 20.0 | 0.0 | 0 | 0 | 0 | 2.35 | 36.47 | 64.71 | 42.35 | -18.12 | -17.65 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
22Q3 (12) | 0.58 | 176.19 | 241.18 | 0.01 | 0.0 | 0.0 | 0.3 | 3.45 | -11.76 | 0 | 0 | 0 | 1.72 | -63.79 | -70.69 | 51.72 | -62.54 | -74.14 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
22Q2 (11) | 0.21 | -74.39 | 61.54 | 0.01 | 0.0 | 0 | 0.29 | -23.68 | 11.54 | 0 | 0 | 0 | 4.76 | 290.48 | 0 | 138.10 | 197.99 | -30.95 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
22Q1 (10) | 0.82 | 17.14 | 2633.33 | 0.01 | 0.0 | 0 | 0.38 | 5.56 | 850.0 | 0 | 0 | 0 | 1.22 | -14.63 | 0 | 46.34 | -9.89 | -65.24 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
21Q4 (9) | 0.7 | 311.76 | 6900.0 | 0.01 | 0.0 | 0 | 0.36 | 5.88 | 620.0 | 0 | 0 | 0 | 1.43 | -75.71 | 0 | 51.43 | -74.29 | -89.71 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
21Q3 (8) | 0.17 | 30.77 | 0 | 0.01 | 0 | 0 | 0.34 | 30.77 | 750.0 | 0 | 0 | 0 | 5.88 | 0 | 0 | 200.00 | 0.0 | -60.0 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
21Q2 (7) | 0.13 | 333.33 | 0 | 0 | 0 | 0 | 0.26 | 550.0 | 550.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 200.00 | 50.0 | -60.0 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
21Q1 (6) | 0.03 | 200.0 | 200.0 | 0 | 0 | 0 | 0.04 | -20.0 | -20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 133.33 | -73.33 | -73.33 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
20Q4 (5) | 0.01 | 0 | 0.0 | 0 | 0 | 0 | 0.05 | 25.0 | 25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 500.00 | 0.0 | 25.0 | 0.00 | 0 | 0 | 12 | 0.0 | 0.0 |
20Q3 (4) | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 500.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
20Q2 (3) | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 500.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
20Q1 (2) | 0.01 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.05 | 25.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 500.00 | 25.0 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
19Q4 (1) | 0.01 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 400.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 12 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.96 | 60.98 | 0.06 | 20.0 | 1.4 | 5.26 | 0 | 0 | 1.52 | -25.45 | 35.35 | -34.61 | 0.00 | 0 | 12 | 0.0 |
2022 (9) | 2.46 | 138.83 | 0.05 | 150.0 | 1.33 | 31.68 | 0 | 0 | 2.03 | 4.67 | 54.07 | -44.86 | 0.00 | 0 | 12 | 0.0 |
2021 (8) | 1.03 | 5050.0 | 0.02 | 100.0 | 1.01 | 461.11 | 0 | 0 | 1.94 | -96.12 | 98.06 | -89.1 | 0.00 | 0 | 12 | 0.0 |
2020 (7) | 0.02 | -33.33 | 0.01 | 0.0 | 0.18 | -10.0 | 0 | 0 | 50.00 | 50.0 | 900.00 | 35.0 | 0.00 | 0 | 12 | 0.0 |
2019 (6) | 0.03 | -62.5 | 0.01 | -87.5 | 0.2 | 0.0 | 0 | 0 | 33.33 | -66.67 | 666.67 | 166.67 | 0.00 | 0 | 12 | 9.09 |
2018 (5) | 0.08 | -27.27 | 0.08 | 33.33 | 0.2 | 42.86 | 0 | 0 | 100.00 | 83.33 | 250.00 | 96.43 | 0.00 | 0 | 11 | -31.25 |
2017 (4) | 0.11 | -57.69 | 0.06 | 100.0 | 0.14 | -6.67 | 0 | 0 | 54.55 | 372.73 | 127.27 | 120.61 | 0.00 | 0 | 16 | -30.43 |
2016 (3) | 0.26 | -61.76 | 0.03 | -50.0 | 0.15 | -6.25 | 0 | 0 | 11.54 | 30.77 | 57.69 | 145.19 | 0.00 | 0 | 23 | -17.86 |
2015 (2) | 0.68 | -48.87 | 0.06 | -57.14 | 0.16 | -20.0 | 0.01 | 0.0 | 8.82 | -16.18 | 23.53 | 56.47 | 1.47 | 95.59 | 28 | -30.0 |
2014 (1) | 1.33 | -44.12 | 0.14 | -22.22 | 0.2 | 66.67 | 0.01 | -66.67 | 10.53 | 0 | 15.04 | 0 | 0.75 | 0 | 40 | -31.03 |