- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.42 | 11.67 | 11.67 | 0.66 | -5.71 | 3.12 | 0.48 | -36.0 | -29.41 | 0.16 | -11.11 | -30.43 | 7.84 | -15.57 | -7.65 | 5.70 | -42.69 | -36.79 | 1.90 | -20.4 | -37.71 | 1043 | 0.0 | 14.99 |
| 24Q2 (19) | 7.54 | 23.0 | 36.59 | 0.7 | 9.38 | 22.81 | 0.75 | -18.48 | 19.05 | 0.18 | -18.18 | -5.26 | 9.28 | -11.08 | -10.09 | 9.95 | -33.72 | -12.85 | 2.39 | -33.48 | -30.64 | 1043 | 0.0 | 14.99 |
| 24Q1 (18) | 6.13 | -36.34 | -14.15 | 0.64 | -4.48 | -3.03 | 0.92 | 12.2 | 53.33 | 0.22 | 15.79 | 4.76 | 10.44 | 50.06 | 12.95 | 15.01 | 76.25 | 78.6 | 3.59 | 81.9 | 22.02 | 1043 | 0.0 | 14.99 |
| 23Q4 (17) | 9.63 | 27.72 | 38.36 | 0.67 | 4.69 | 0.0 | 0.82 | 20.59 | 51.85 | 0.19 | -17.39 | 18.75 | 6.96 | -18.03 | -27.73 | 8.52 | -5.58 | 9.75 | 1.97 | -35.32 | -14.17 | 1043 | 14.99 | 14.99 |
| 23Q3 (16) | 7.54 | 36.59 | -2.96 | 0.64 | 12.28 | 18.52 | 0.68 | 7.94 | 19.3 | 0.23 | 21.05 | 35.29 | 8.49 | -17.8 | 22.13 | 9.02 | -20.98 | 22.94 | 3.05 | -11.38 | 39.42 | 907 | 0.0 | 6.46 |
| 23Q2 (15) | 5.52 | -22.69 | -33.89 | 0.57 | -13.64 | 11.76 | 0.63 | 5.0 | 0.0 | 0.19 | -9.52 | 26.67 | 10.33 | 11.71 | 69.06 | 11.41 | 35.82 | 51.27 | 3.44 | 17.03 | 91.61 | 907 | 0.0 | 6.46 |
| 23Q1 (14) | 7.14 | 2.59 | -21.45 | 0.66 | -1.49 | 34.69 | 0.6 | 11.11 | -3.23 | 0.21 | 31.25 | 40.0 | 9.24 | -3.98 | 71.48 | 8.40 | 8.31 | 23.2 | 2.94 | 27.94 | 78.24 | 907 | 0.0 | 6.46 |
| 22Q4 (13) | 6.96 | -10.42 | -7.94 | 0.67 | 24.07 | 24.07 | 0.54 | -5.26 | 14.89 | 0.16 | -5.88 | -11.11 | 9.63 | 38.51 | 34.77 | 7.76 | 5.76 | 24.8 | 2.30 | 5.07 | -3.45 | 907 | 6.46 | 6.46 |
| 22Q3 (12) | 7.77 | -6.95 | 11.48 | 0.54 | 5.88 | 8.0 | 0.57 | -9.52 | 0.0 | 0.17 | 13.33 | 6.25 | 6.95 | 13.79 | -3.12 | 7.34 | -2.77 | -10.3 | 2.19 | 21.79 | -4.69 | 852 | 0.0 | -1.27 |
| 22Q2 (11) | 8.35 | -8.14 | -7.33 | 0.51 | 4.08 | -15.0 | 0.63 | 1.61 | 18.87 | 0.15 | 0.0 | -11.76 | 6.11 | 13.31 | -8.28 | 7.54 | 10.62 | 28.26 | 1.80 | 8.86 | -4.79 | 852 | 0.0 | -1.27 |
| 22Q1 (10) | 9.09 | 20.24 | 72.81 | 0.49 | -9.26 | -3.92 | 0.62 | 31.91 | 19.23 | 0.15 | -16.67 | -6.25 | 5.39 | -24.53 | -44.4 | 6.82 | 9.71 | -31.01 | 1.65 | -30.69 | -45.75 | 852 | 0.0 | -1.27 |
| 21Q4 (9) | 7.56 | 8.46 | 63.64 | 0.54 | 8.0 | 25.58 | 0.47 | -17.54 | 11.9 | 0.18 | 12.5 | -14.29 | 7.14 | -0.43 | -23.26 | 6.22 | -23.98 | -31.61 | 2.38 | 3.72 | -47.62 | 852 | -1.27 | -1.27 |
| 21Q3 (8) | 6.97 | -22.64 | 10.63 | 0.5 | -16.67 | 19.05 | 0.57 | 7.55 | 18.75 | 0.16 | -5.88 | 0.0 | 7.17 | 7.72 | 7.6 | 8.18 | 39.02 | 7.34 | 2.30 | 21.66 | -9.61 | 863 | 0.0 | 47.77 |
| 21Q2 (7) | 9.01 | 71.29 | 51.68 | 0.6 | 17.65 | 42.86 | 0.53 | 1.92 | 10.42 | 0.17 | 6.25 | 21.43 | 6.66 | -31.32 | -5.82 | 5.88 | -40.5 | -27.21 | 1.89 | -37.97 | -19.95 | 863 | 0.0 | 47.77 |
| 21Q1 (6) | 5.26 | 13.85 | 24.64 | 0.51 | 18.6 | 34.21 | 0.52 | 23.81 | 44.44 | 0.16 | -23.81 | 100.0 | 9.70 | 4.17 | 7.67 | 9.89 | 8.75 | 15.89 | 3.04 | -33.08 | 60.46 | 863 | 0.0 | 52.2 |
| 20Q4 (5) | 4.62 | -26.67 | 37.09 | 0.43 | 2.38 | 2.38 | 0.42 | -12.5 | 68.0 | 0.21 | 31.25 | 133.33 | 9.31 | 39.61 | -25.32 | 9.09 | 19.32 | 22.55 | 4.55 | 78.98 | 70.2 | 863 | 47.77 | 52.2 |
| 20Q3 (4) | 6.3 | 6.06 | 0.0 | 0.42 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.16 | 14.29 | 0.0 | 6.67 | -5.71 | 0.0 | 7.62 | -5.71 | 0.0 | 2.54 | 7.76 | 0.0 | 584 | 0.0 | 0.0 |
| 20Q2 (3) | 5.94 | 40.76 | 0.0 | 0.42 | 10.53 | 0.0 | 0.48 | 33.33 | 0.0 | 0.14 | 75.0 | 0.0 | 7.07 | -21.48 | 0.0 | 8.08 | -5.27 | 0.0 | 2.36 | 24.33 | 0.0 | 584 | 3.0 | 0.0 |
| 20Q1 (2) | 4.22 | 25.22 | 0.0 | 0.38 | -9.52 | 0.0 | 0.36 | 44.0 | 0.0 | 0.08 | -11.11 | 0.0 | 9.00 | -27.75 | 0.0 | 8.53 | 15.0 | 0.0 | 1.90 | -29.02 | 0.0 | 567 | 0.0 | 0.0 |
| 19Q4 (1) | 3.37 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 12.46 | 0.0 | 0.0 | 7.42 | 0.0 | 0.0 | 2.67 | 0.0 | 0.0 | 567 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.84 | -7.27 | 2.54 | 14.41 | 2.74 | 15.61 | 0.82 | 32.26 | 8.51 | 23.39 | 9.18 | 24.68 | 2.75 | 42.63 | 907 | 0.0 |
| 2022 (9) | 32.18 | 11.74 | 2.22 | 3.74 | 2.37 | 13.4 | 0.62 | -7.46 | 6.90 | -7.16 | 7.36 | 1.49 | 1.93 | -17.18 | 907 | 6.46 |
| 2021 (8) | 28.8 | 36.62 | 2.14 | 29.7 | 2.09 | 20.11 | 0.67 | 13.56 | 7.43 | -5.07 | 7.26 | -12.08 | 2.33 | -16.88 | 852 | -1.27 |
| 2020 (7) | 21.08 | 33.42 | 1.65 | 14.58 | 1.74 | 59.63 | 0.59 | 68.57 | 7.83 | -14.12 | 8.25 | 19.65 | 2.80 | 26.35 | 863 | 47.77 |
| 2019 (6) | 15.8 | -1.5 | 1.44 | 6.67 | 1.09 | 5.83 | 0.35 | 9.38 | 9.11 | 8.29 | 6.90 | 7.43 | 2.22 | 11.04 | 584 | 3.0 |
| 2018 (5) | 16.04 | 6.72 | 1.35 | 0.0 | 1.03 | -20.77 | 0.32 | -3.03 | 8.42 | -6.3 | 6.42 | -25.76 | 2.00 | -9.14 | 567 | 2.53 |
| 2017 (4) | 15.03 | -0.33 | 1.35 | -10.6 | 1.3 | -10.96 | 0.33 | -17.5 | 8.98 | -10.3 | 8.65 | -10.66 | 2.20 | -17.23 | 553 | -4.16 |
| 2016 (3) | 15.08 | 1.89 | 1.51 | 4.86 | 1.46 | 4.29 | 0.4 | 166.67 | 10.01 | 2.91 | 9.68 | 2.35 | 2.65 | 161.72 | 577 | -20.41 |
| 2015 (2) | 14.8 | 6.25 | 1.44 | 9.92 | 1.4 | 6.06 | 0.15 | -28.57 | 9.73 | 3.46 | 9.46 | -0.17 | 1.01 | -32.77 | 725 | 7.41 |
| 2014 (1) | 13.93 | 1.83 | 1.31 | 0.0 | 1.32 | 11.86 | 0.21 | -34.38 | 9.40 | 0 | 9.48 | 0 | 1.51 | 0 | 675 | 55.53 |
