- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.29 | -37.94 | -31.02 | 0.29 | -32.56 | -21.62 | 0.48 | -2.04 | -23.81 | 0.15 | 0.0 | 15.38 | 12.66 | 8.67 | 13.63 | 20.96 | 57.85 | 10.46 | 6.55 | 61.14 | 67.28 | 282 | 0.0 | 0.0 |
| 24Q2 (19) | 3.69 | 17.89 | -1.86 | 0.43 | 38.71 | 22.86 | 0.49 | -2.0 | -7.55 | 0.15 | 0.0 | 36.36 | 11.65 | 17.66 | 25.19 | 13.28 | -16.87 | -5.79 | 4.07 | -15.18 | 38.95 | 282 | 0.0 | 0.0 |
| 24Q1 (18) | 3.13 | 3.64 | 11.79 | 0.31 | -6.06 | 14.81 | 0.5 | -13.79 | 2.04 | 0.15 | -28.57 | 15.38 | 9.90 | -9.36 | 2.71 | 15.97 | -16.82 | -8.72 | 4.79 | -31.08 | 3.22 | 282 | 0.0 | 0.0 |
| 23Q4 (17) | 3.02 | -9.04 | -20.11 | 0.33 | -10.81 | 6.45 | 0.58 | -7.94 | 23.4 | 0.21 | 61.54 | 40.0 | 10.93 | -1.95 | 33.24 | 19.21 | 1.21 | 54.46 | 6.95 | 77.59 | 75.23 | 282 | 0.0 | 0.0 |
| 23Q3 (16) | 3.32 | -11.7 | -16.58 | 0.37 | 5.71 | -7.5 | 0.63 | 18.87 | 34.04 | 0.13 | 18.18 | 0.0 | 11.14 | 19.72 | 10.89 | 18.98 | 34.62 | 60.69 | 3.92 | 33.84 | 19.88 | 282 | 0.0 | 0.0 |
| 23Q2 (15) | 3.76 | 34.29 | -10.69 | 0.35 | 29.63 | -10.26 | 0.53 | 8.16 | 26.19 | 0.11 | -15.38 | -21.43 | 9.31 | -3.47 | 0.48 | 14.10 | -19.45 | 41.29 | 2.93 | -36.99 | -12.03 | 282 | 0.0 | 0.0 |
| 23Q1 (14) | 2.8 | -25.93 | -32.37 | 0.27 | -12.9 | -15.62 | 0.49 | 4.26 | 22.5 | 0.13 | -13.33 | 0.0 | 9.64 | 17.58 | 24.75 | 17.50 | 40.74 | 81.12 | 4.64 | 17.0 | 47.86 | 282 | 0.0 | 0.0 |
| 22Q4 (13) | 3.78 | -5.03 | -11.89 | 0.31 | -22.5 | -20.51 | 0.47 | 0.0 | 2.17 | 0.15 | 15.38 | -11.76 | 8.20 | -18.4 | -9.79 | 12.43 | 5.29 | 15.96 | 3.97 | 21.49 | 0.14 | 282 | 0.0 | 0.0 |
| 22Q3 (12) | 3.98 | -5.46 | -5.24 | 0.4 | 2.56 | 37.93 | 0.47 | 11.9 | 14.63 | 0.13 | -7.14 | -27.78 | 10.05 | 8.49 | 45.56 | 11.81 | 18.37 | 20.97 | 3.27 | -1.78 | -23.79 | 282 | 0.0 | 0.0 |
| 22Q2 (11) | 4.21 | 1.69 | 2.93 | 0.39 | 21.88 | 39.29 | 0.42 | 5.0 | 7.69 | 0.14 | 7.69 | 0.0 | 9.26 | 19.85 | 35.32 | 9.98 | 3.25 | 4.62 | 3.33 | 5.9 | -2.85 | 282 | 0.0 | 0.0 |
| 22Q1 (10) | 4.14 | -3.5 | 18.29 | 0.32 | -17.95 | 28.0 | 0.4 | -13.04 | 17.65 | 0.13 | -23.53 | -7.14 | 7.73 | -14.98 | 8.21 | 9.66 | -9.89 | -0.54 | 3.14 | -20.76 | -21.5 | 282 | 0.0 | 0.0 |
| 21Q4 (9) | 4.29 | 2.14 | 15.95 | 0.39 | 34.48 | 56.0 | 0.46 | 12.2 | 15.0 | 0.17 | -5.56 | -34.62 | 9.09 | 31.66 | 34.55 | 10.72 | 9.84 | -0.82 | 3.96 | -7.54 | -43.61 | 282 | 0.0 | 0.0 |
| 21Q3 (8) | 4.2 | 2.69 | 41.41 | 0.29 | 3.57 | 52.63 | 0.41 | 5.13 | 24.24 | 0.18 | 28.57 | 28.57 | 6.90 | 0.86 | 7.93 | 9.76 | 2.37 | -12.14 | 4.29 | 25.2 | -9.08 | 282 | 0.0 | -1.74 |
| 21Q2 (7) | 4.09 | 16.86 | 49.82 | 0.28 | 12.0 | 27.27 | 0.39 | 14.71 | 34.48 | 0.14 | 0.0 | 0.0 | 6.85 | -4.16 | -15.05 | 9.54 | -1.84 | -10.24 | 3.42 | -14.43 | -33.25 | 282 | 0.0 | -5.37 |
| 21Q1 (6) | 3.5 | -5.41 | 96.63 | 0.25 | 0.0 | 13.64 | 0.34 | -15.0 | -8.11 | 0.14 | -46.15 | 0.0 | 7.14 | 5.71 | -42.21 | 9.71 | -10.14 | -53.27 | 4.00 | -43.08 | -49.14 | 282 | 0.0 | -12.15 |
| 20Q4 (5) | 3.7 | 24.58 | -3.9 | 0.25 | 31.58 | -45.65 | 0.4 | 21.21 | -14.89 | 0.26 | 85.71 | 62.5 | 6.76 | 5.62 | -43.45 | 10.81 | -2.7 | -11.44 | 7.03 | 49.07 | 69.09 | 282 | -1.74 | -18.26 |
| 20Q3 (4) | 2.97 | 8.79 | 0.0 | 0.19 | -13.64 | 0.0 | 0.33 | 13.79 | 0.0 | 0.14 | 0.0 | 0.0 | 6.40 | -20.62 | 0.0 | 11.11 | 4.6 | 0.0 | 4.71 | -8.08 | 0.0 | 287 | -3.69 | 0.0 |
| 20Q2 (3) | 2.73 | 53.37 | 0.0 | 0.22 | 0.0 | 0.0 | 0.29 | -21.62 | 0.0 | 0.14 | 0.0 | 0.0 | 8.06 | -34.8 | 0.0 | 10.62 | -48.9 | 0.0 | 5.13 | -34.8 | 0.0 | 298 | -7.17 | 0.0 |
| 20Q1 (2) | 1.78 | -53.77 | 0.0 | 0.22 | -52.17 | 0.0 | 0.37 | -21.28 | 0.0 | 0.14 | -12.5 | 0.0 | 12.36 | 3.44 | 0.0 | 20.79 | 70.27 | 0.0 | 7.87 | 89.26 | 0.0 | 321 | -6.96 | 0.0 |
| 19Q4 (1) | 3.85 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 11.95 | 0.0 | 0.0 | 12.21 | 0.0 | 0.0 | 4.16 | 0.0 | 0.0 | 345 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.91 | -19.86 | 1.33 | -6.34 | 2.24 | 28.0 | 0.57 | 5.56 | 10.30 | 16.88 | 17.35 | 59.73 | 4.42 | 31.72 | 282 | 0.0 |
| 2022 (9) | 16.11 | 0.25 | 1.42 | 18.33 | 1.75 | 8.7 | 0.54 | -12.9 | 8.81 | 18.04 | 10.86 | 8.43 | 3.35 | -13.12 | 282 | 0.0 |
| 2021 (8) | 16.07 | 43.87 | 1.2 | 36.36 | 1.61 | 15.0 | 0.62 | -8.82 | 7.47 | -5.22 | 10.02 | -20.07 | 3.86 | -36.62 | 282 | 0.0 |
| 2020 (7) | 11.17 | -18.82 | 0.88 | -40.54 | 1.4 | -14.63 | 0.68 | 9.68 | 7.88 | -26.75 | 12.53 | 5.16 | 6.09 | 35.11 | 282 | -12.15 |
| 2019 (6) | 13.76 | -33.07 | 1.48 | -21.69 | 1.64 | 4.46 | 0.62 | -7.46 | 10.76 | 17.01 | 11.92 | 56.08 | 4.51 | 38.27 | 321 | -17.9 |
| 2018 (5) | 20.56 | 8.78 | 1.89 | 9.88 | 1.57 | 2.61 | 0.67 | -9.46 | 9.19 | 1.01 | 7.64 | -5.67 | 3.26 | -16.77 | 391 | 3.17 |
| 2017 (4) | 18.9 | 23.85 | 1.72 | -9.47 | 1.53 | -2.55 | 0.74 | -1.33 | 9.10 | -26.91 | 8.10 | -21.32 | 3.92 | -20.34 | 379 | -14.83 |
| 2016 (3) | 15.26 | -31.07 | 1.9 | -30.91 | 1.57 | -18.23 | 0.75 | -9.64 | 12.45 | 0.24 | 10.29 | 18.64 | 4.91 | 31.1 | 445 | 2.06 |
| 2015 (2) | 22.14 | -10.47 | 2.75 | -6.78 | 1.92 | 17.79 | 0.83 | 10.67 | 12.42 | 4.13 | 8.67 | 31.57 | 3.75 | 23.61 | 436 | -12.8 |
| 2014 (1) | 24.73 | 7.48 | 2.95 | 8.46 | 1.63 | -18.5 | 0.75 | -5.06 | 11.93 | 0 | 6.59 | 0 | 3.03 | 0 | 500 | 1.21 |
