玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)3.6917.89-1.860.4338.7122.860.49-2.0-7.550.150.036.3611.6517.6625.1913.28-16.87-5.794.07-15.1838.952820.00.0
24Q1 (19)3.133.6411.790.31-6.0614.810.5-13.792.040.15-28.5715.389.90-9.362.7115.97-16.82-8.724.79-31.083.222820.00.0
23Q4 (18)3.02-9.04-20.110.33-10.816.450.58-7.9423.40.2161.5440.010.93-1.9533.2419.211.2154.466.9577.5975.232820.00.0
23Q3 (17)3.32-11.7-16.580.375.71-7.50.6318.8734.040.1318.180.011.1419.7210.8918.9834.6260.693.9233.8419.882820.00.0
23Q2 (16)3.7634.29-10.690.3529.63-10.260.538.1626.190.11-15.38-21.439.31-3.470.4814.10-19.4541.292.93-36.99-12.032820.00.0
23Q1 (15)2.8-25.93-32.370.27-12.9-15.620.494.2622.50.13-13.330.09.6417.5824.7517.5040.7481.124.6417.047.862820.00.0
22Q4 (14)3.78-5.03-11.890.31-22.5-20.510.470.02.170.1515.38-11.768.20-18.4-9.7912.435.2915.963.9721.490.142820.00.0
22Q3 (13)3.98-5.46-5.240.42.5637.930.4711.914.630.13-7.14-27.7810.058.4945.5611.8118.3720.973.27-1.78-23.792820.00.0
22Q2 (12)4.211.692.930.3921.8839.290.425.07.690.147.690.09.2619.8535.329.983.254.623.335.9-2.852820.00.0
22Q1 (11)4.14-3.518.290.32-17.9528.00.4-13.0417.650.13-23.53-7.147.73-14.988.219.66-9.89-0.543.14-20.76-21.52820.00.0
21Q4 (10)4.292.1415.950.3934.4856.00.4612.215.00.17-5.56-34.629.0931.6634.5510.729.84-0.823.96-7.54-43.612820.00.0
21Q3 (9)4.22.6941.410.293.5752.630.415.1324.240.1828.5728.576.900.867.939.762.37-12.144.2925.2-9.082820.0-1.74
21Q2 (8)4.0916.8649.820.2812.027.270.3914.7134.480.140.00.06.85-4.16-15.059.54-1.84-10.243.42-14.43-33.252820.0-5.37
21Q1 (7)3.5-5.4196.630.250.013.640.34-15.0-8.110.14-46.150.07.145.71-42.219.71-10.14-53.274.00-43.08-49.142820.0-12.15
20Q4 (6)3.724.58-3.90.2531.58-45.650.421.21-14.890.2685.7162.56.765.62-43.4510.81-2.7-11.447.0349.0769.09282-1.74-18.26
20Q3 (5)2.978.79-7.190.19-13.64-47.220.3313.79-15.380.140.0-6.676.40-20.62-43.1411.114.6-8.834.71-8.080.56287-3.69-16.81
20Q2 (4)2.7353.370.00.220.00.00.29-21.620.00.140.00.08.06-34.80.010.62-48.90.05.13-34.80.0298-7.170.0
20Q1 (3)1.78-53.770.00.22-52.170.00.37-21.280.00.14-12.50.012.363.440.020.7970.270.07.8789.260.0321-6.960.0
19Q4 (2)3.8520.310.00.4627.780.00.4720.510.00.166.670.011.956.20.012.210.170.04.16-11.340.03450.00.0
19Q3 (1)3.20.00.00.360.00.00.390.00.00.150.00.011.250.00.012.190.00.04.690.00.03450.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)12.91-19.861.33-6.342.2428.00.575.5610.3016.8817.3559.734.4231.722820.0
2022 (9)16.110.251.4218.331.758.70.54-12.98.8118.0410.868.433.35-13.122820.0
2021 (8)16.0743.871.236.361.6115.00.62-8.827.47-5.2210.02-20.073.86-36.622820.0
2020 (7)11.17-18.820.88-40.541.4-14.630.689.687.88-26.7512.535.166.0935.11282-12.15
2019 (6)13.76-33.071.48-21.691.644.460.62-7.4610.7617.0111.9256.084.5138.27321-17.9
2018 (5)20.568.781.899.881.572.610.67-9.469.191.017.64-5.673.26-16.773913.17
2017 (4)18.923.851.72-9.471.53-2.550.74-1.339.10-26.918.10-21.323.92-20.34379-14.83
2016 (3)15.26-31.071.9-30.911.57-18.230.75-9.6412.450.2410.2918.644.9131.14452.06
2015 (2)22.14-10.472.75-6.781.9217.790.8310.6712.424.138.6731.573.7523.61436-12.8
2014 (1)24.737.482.958.461.63-18.50.75-5.0611.9306.5903.0305001.21

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