- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 4.22 | -4.74 | -19.92 | 0.22 | 0.0 | 4.76 | 0.21 | -4.55 | -22.22 | 0.15 | -31.82 | -31.82 | 5.21 | 4.98 | 30.83 | 4.98 | 0.2 | -2.87 | 3.55 | -28.43 | -14.85 | 504 | 0.0 | 0.0 |
| 24Q3 (19) | 4.43 | 4.48 | -10.69 | 0.22 | 29.41 | 10.0 | 0.22 | 0.0 | -8.33 | 0.22 | 22.22 | -4.35 | 4.97 | 23.86 | 23.16 | 4.97 | -4.29 | 2.63 | 4.97 | 16.98 | 7.1 | 504 | 0.0 | -5.08 |
| 24Q2 (18) | 4.24 | 0.0 | -5.57 | 0.17 | -15.0 | 0.0 | 0.22 | -8.33 | -8.33 | 0.18 | -14.29 | -21.74 | 4.01 | -15.0 | 5.9 | 5.19 | -8.33 | -2.93 | 4.25 | -14.29 | -17.12 | 504 | 0.0 | -5.08 |
| 24Q1 (17) | 4.24 | -19.54 | -11.11 | 0.2 | -4.76 | 5.26 | 0.24 | -11.11 | -7.69 | 0.21 | -4.55 | -12.5 | 4.72 | 18.37 | 18.42 | 5.66 | 10.48 | 3.85 | 4.95 | 18.64 | -1.56 | 504 | 0.0 | -5.08 |
| 23Q4 (16) | 5.27 | 6.25 | -15.0 | 0.21 | 5.0 | -12.5 | 0.27 | 12.5 | -6.9 | 0.22 | -4.35 | -21.43 | 3.98 | -1.18 | 2.94 | 5.12 | 5.88 | 9.53 | 4.17 | -9.97 | -7.56 | 504 | -5.08 | -5.08 |
| 23Q3 (15) | 4.96 | 10.47 | -26.41 | 0.2 | 17.65 | -35.48 | 0.24 | 0.0 | -11.11 | 0.23 | 0.0 | -34.29 | 4.03 | 6.5 | -12.33 | 4.84 | -9.48 | 20.79 | 4.64 | -9.48 | -10.7 | 531 | 0.0 | -15.45 |
| 23Q2 (14) | 4.49 | -5.87 | -11.44 | 0.17 | -10.53 | -29.17 | 0.24 | -7.69 | 9.09 | 0.23 | -4.17 | -20.69 | 3.79 | -4.95 | -20.02 | 5.35 | -1.94 | 23.18 | 5.12 | 1.81 | -10.44 | 531 | 0.0 | -15.45 |
| 23Q1 (13) | 4.77 | -23.06 | -24.17 | 0.19 | -20.83 | -42.42 | 0.26 | -10.34 | 0.0 | 0.24 | -14.29 | -11.11 | 3.98 | 2.9 | -24.08 | 5.45 | 16.53 | 31.87 | 5.03 | 11.41 | 17.21 | 531 | 0.0 | -15.45 |
| 22Q4 (12) | 6.2 | -8.01 | -2.36 | 0.24 | -22.58 | -11.11 | 0.29 | 7.41 | 16.0 | 0.28 | -20.0 | 7.69 | 3.87 | -15.84 | -8.96 | 4.68 | 16.76 | 18.81 | 4.52 | -13.03 | 10.3 | 531 | -15.45 | -15.45 |
| 22Q3 (11) | 6.74 | 32.94 | 11.77 | 0.31 | 29.17 | 6.9 | 0.27 | 22.73 | 3.85 | 0.35 | 20.69 | 34.62 | 4.60 | -2.84 | -4.36 | 4.01 | -7.68 | -7.09 | 5.19 | -9.21 | 20.43 | 628 | 0.0 | 9.98 |
| 22Q2 (10) | 5.07 | -19.4 | -25.0 | 0.24 | -27.27 | -17.24 | 0.22 | -15.38 | -26.67 | 0.29 | 7.41 | -25.64 | 4.73 | -9.77 | 10.34 | 4.34 | 4.98 | -2.22 | 5.72 | 33.25 | -0.85 | 628 | 0.0 | 9.98 |
| 22Q1 (9) | 6.29 | -0.94 | 1.13 | 0.33 | 22.22 | 17.86 | 0.26 | 4.0 | 0.0 | 0.27 | 3.85 | 8.0 | 5.25 | 23.39 | 16.55 | 4.13 | 4.99 | -1.11 | 4.29 | 4.84 | 6.8 | 628 | 0.0 | 9.98 |
| 21Q4 (8) | 6.35 | 5.31 | -5.51 | 0.27 | -6.9 | -3.57 | 0.25 | -3.85 | -7.41 | 0.26 | 0.0 | -40.91 | 4.25 | -11.59 | 2.05 | 3.94 | -8.69 | -2.01 | 4.09 | -5.04 | -37.47 | 628 | 9.98 | 9.98 |
| 21Q3 (7) | 6.03 | -10.8 | 0.17 | 0.29 | 0.0 | 20.83 | 0.26 | -13.33 | 30.0 | 0.26 | -33.33 | -29.73 | 4.81 | 12.11 | 20.63 | 4.31 | -2.84 | 29.78 | 4.31 | -25.26 | -29.85 | 571 | 0.0 | -10.36 |
| 21Q2 (6) | 6.76 | 8.68 | 34.39 | 0.29 | 3.57 | 45.0 | 0.3 | 15.38 | 76.47 | 0.39 | 56.0 | 50.0 | 4.29 | -4.7 | 7.89 | 4.44 | 6.17 | 31.31 | 5.77 | 43.54 | 11.61 | 571 | 0.0 | -10.36 |
| 21Q1 (5) | 6.22 | -7.44 | 27.46 | 0.28 | 0.0 | 21.74 | 0.26 | -3.7 | 8.33 | 0.25 | -43.18 | -21.88 | 4.50 | 8.04 | -4.49 | 4.18 | 4.04 | -15.01 | 4.02 | -38.61 | -38.71 | 571 | 0.0 | -8.79 |
| 20Q4 (4) | 6.72 | 11.63 | 0.0 | 0.28 | 16.67 | 0.0 | 0.27 | 35.0 | 0.0 | 0.44 | 18.92 | 0.0 | 4.17 | 4.51 | 0.0 | 4.02 | 20.94 | 0.0 | 6.55 | 6.53 | 0.0 | 571 | -10.36 | 0.0 |
| 20Q3 (3) | 6.02 | 19.68 | 0.0 | 0.24 | 20.0 | 0.0 | 0.2 | 17.65 | 0.0 | 0.37 | 42.31 | 0.0 | 3.99 | 0.27 | 0.0 | 3.32 | -1.7 | 0.0 | 6.15 | 18.9 | 0.0 | 637 | 0.0 | 0.0 |
| 20Q2 (2) | 5.03 | 3.07 | 0.0 | 0.2 | -13.04 | 0.0 | 0.17 | -29.17 | 0.0 | 0.26 | -18.75 | 0.0 | 3.98 | -15.64 | 0.0 | 3.38 | -31.28 | 0.0 | 5.17 | -21.17 | 0.0 | 637 | 1.76 | 0.0 |
| 20Q1 (1) | 4.88 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 4.71 | 0.0 | 0.0 | 4.92 | 0.0 | 0.0 | 6.56 | 0.0 | 0.0 | 626 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 17.13 | -12.11 | 0.82 | 6.49 | 0.89 | -11.88 | 0.76 | -18.28 | 4.79 | 21.17 | 5.20 | 0.26 | 4.44 | -7.02 | 504 | 0.0 |
| 2023 (9) | 19.49 | -19.83 | 0.77 | -31.25 | 1.01 | -2.88 | 0.93 | -21.85 | 3.95 | -14.25 | 5.18 | 21.13 | 4.77 | -2.52 | 504 | -5.08 |
| 2022 (8) | 24.31 | -4.1 | 1.12 | 0.0 | 1.04 | -2.8 | 1.19 | 2.59 | 4.61 | 4.28 | 4.28 | 1.35 | 4.90 | 6.97 | 531 | -15.45 |
| 2021 (7) | 25.35 | 11.97 | 1.12 | 19.15 | 1.07 | 20.22 | 1.16 | -15.94 | 4.42 | 6.41 | 4.22 | 7.37 | 4.58 | -24.93 | 628 | 9.98 |
| 2020 (6) | 22.64 | -20.17 | 0.94 | -20.34 | 0.89 | -19.09 | 1.38 | -11.54 | 4.15 | -0.21 | 3.93 | 1.35 | 6.10 | 10.81 | 571 | -10.36 |
| 2019 (5) | 28.36 | 0.82 | 1.18 | -2.48 | 1.1 | -1.79 | 1.56 | 225.0 | 4.16 | -3.27 | 3.88 | -2.58 | 5.50 | 222.36 | 637 | 1.76 |
| 2018 (4) | 28.13 | 2.74 | 1.21 | 11.01 | 1.12 | -3.45 | 0.48 | -9.43 | 4.30 | 8.05 | 3.98 | -6.02 | 1.71 | -11.85 | 626 | -3.99 |
| 2017 (3) | 27.38 | 22.18 | 1.09 | 15.96 | 1.16 | 12.62 | 0.53 | -13.11 | 3.98 | -5.09 | 4.24 | -7.82 | 1.94 | -28.89 | 652 | 6.89 |
| 2016 (2) | 22.41 | 0.49 | 0.94 | 17.5 | 1.03 | 0.98 | 0.61 | 48.78 | 4.19 | 16.92 | 4.60 | 0.48 | 2.72 | 48.05 | 610 | 7.21 |
| 2015 (1) | 22.3 | 22.93 | 0.8 | 14.29 | 1.02 | 7.37 | 0.41 | -21.15 | 3.59 | 0 | 4.57 | 0 | 1.84 | 0 | 569 | 14.03 |
