- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 2.32 | 20.21 | -9.38 | 0.12 | 33.33 | 20.0 | 0.27 | 17.39 | 22.73 | 0.05 | 25.0 | 25.0 | 5.17 | 10.92 | 32.41 | 11.64 | -2.34 | 35.42 | 2.16 | 3.99 | 37.93 | 295 | 0.0 | -7.52 |
| 24Q1 (19) | 1.93 | 2.12 | -10.65 | 0.09 | 28.57 | 12.5 | 0.23 | 155.56 | 21.05 | 0.04 | 0.0 | 0.0 | 4.66 | 25.91 | 25.91 | 11.92 | 150.26 | 35.48 | 2.07 | -2.07 | 11.92 | 295 | 0.0 | -7.52 |
| 23Q4 (18) | 1.89 | 8.0 | 2.16 | 0.07 | 0.0 | 40.0 | 0.09 | -57.14 | 1000.0 | 0.04 | 0.0 | 33.33 | 3.70 | -7.41 | 37.04 | 4.76 | -60.32 | 980.95 | 2.12 | -7.41 | 30.51 | 295 | -7.52 | -7.52 |
| 23Q3 (17) | 1.75 | -31.64 | -40.68 | 0.07 | -30.0 | -30.0 | 0.21 | -4.55 | -19.23 | 0.04 | 0.0 | 0.0 | 4.00 | 2.4 | 18.0 | 12.00 | 39.64 | 36.15 | 2.29 | 46.29 | 68.57 | 319 | 0.0 | -5.06 |
| 23Q2 (16) | 2.56 | 18.52 | -2.29 | 0.1 | 25.0 | 11.11 | 0.22 | 15.79 | -8.33 | 0.04 | 0.0 | 0.0 | 3.91 | 5.47 | 13.72 | 8.59 | -2.3 | -6.18 | 1.56 | -15.62 | 2.34 | 319 | 0.0 | -5.06 |
| 23Q1 (15) | 2.16 | 16.76 | -2.7 | 0.08 | 60.0 | -20.0 | 0.19 | 2000.0 | 0.0 | 0.04 | 33.33 | 0.0 | 3.70 | 37.04 | -17.78 | 8.80 | 1727.31 | 2.78 | 1.85 | 14.2 | 2.78 | 319 | 0.0 | -5.06 |
| 22Q4 (14) | 1.85 | -37.29 | -9.31 | 0.05 | -50.0 | -37.5 | -0.01 | -103.85 | -105.88 | 0.03 | -25.0 | -25.0 | 2.70 | -20.27 | -31.08 | -0.54 | -106.13 | -106.49 | 1.62 | 19.59 | -17.3 | 319 | -5.06 | -5.06 |
| 22Q3 (13) | 2.95 | 12.6 | 10.9 | 0.1 | 11.11 | -9.09 | 0.26 | 8.33 | 52.94 | 0.04 | 0.0 | -33.33 | 3.39 | -1.32 | -18.03 | 8.81 | -3.79 | 37.91 | 1.36 | -11.19 | -39.89 | 336 | 0.0 | 5.66 |
| 22Q2 (12) | 2.62 | 18.02 | 3.15 | 0.09 | -10.0 | -10.0 | 0.24 | 26.32 | 33.33 | 0.04 | 0.0 | -33.33 | 3.44 | -23.74 | -12.75 | 9.16 | 7.03 | 29.26 | 1.53 | -15.27 | -35.37 | 336 | 0.0 | 5.66 |
| 22Q1 (11) | 2.22 | 8.82 | 8.82 | 0.1 | 25.0 | 25.0 | 0.19 | 11.76 | 5.56 | 0.04 | 0.0 | -42.86 | 4.50 | 14.86 | 14.86 | 8.56 | 2.7 | -3.0 | 1.80 | -8.11 | -47.49 | 336 | 0.0 | 5.66 |
| 21Q4 (10) | 2.04 | -23.31 | 20.71 | 0.08 | -27.27 | 14.29 | 0.17 | 0.0 | 0.0 | 0.04 | -33.33 | -42.86 | 3.92 | -5.17 | -5.32 | 8.33 | 30.39 | -17.16 | 1.96 | -13.07 | -52.66 | 336 | 5.66 | 5.66 |
| 21Q3 (9) | 2.66 | 4.72 | 6.83 | 0.11 | 10.0 | 22.22 | 0.17 | -5.56 | 6.25 | 0.06 | 0.0 | -25.0 | 4.14 | 5.04 | 14.41 | 6.39 | -9.82 | -0.54 | 2.26 | -4.51 | -29.79 | 318 | 0.0 | -18.04 |
| 21Q2 (8) | 2.54 | 24.51 | 32.98 | 0.1 | 25.0 | 25.0 | 0.18 | 0.0 | 28.57 | 0.06 | -14.29 | 0.0 | 3.94 | 0.39 | -6.0 | 7.09 | -19.69 | -3.32 | 2.36 | -31.16 | -24.8 | 318 | 0.0 | -18.04 |
| 21Q1 (7) | 2.04 | 20.71 | 0.99 | 0.08 | 14.29 | -20.0 | 0.18 | 5.88 | 5.88 | 0.07 | 0.0 | 0.0 | 3.92 | -5.32 | -20.78 | 8.82 | -12.28 | 4.84 | 3.43 | -17.16 | -0.98 | 318 | 0.0 | -14.29 |
| 20Q4 (6) | 1.69 | -32.13 | -14.21 | 0.07 | -22.22 | -22.22 | 0.17 | 6.25 | -5.56 | 0.07 | -12.5 | 0.0 | 4.14 | 14.6 | -9.34 | 10.06 | 56.55 | 10.09 | 4.14 | 28.92 | 16.57 | 318 | -18.04 | -14.29 |
| 20Q3 (5) | 2.49 | 30.37 | 9.21 | 0.09 | 12.5 | -10.0 | 0.16 | 14.29 | 0.0 | 0.08 | 33.33 | -11.11 | 3.61 | -13.7 | -17.59 | 6.43 | -12.34 | -8.43 | 3.21 | 2.28 | -18.61 | 388 | 0.0 | 4.58 |
| 20Q2 (4) | 1.91 | -5.45 | 0.0 | 0.08 | -20.0 | 0.0 | 0.14 | -17.65 | 0.0 | 0.06 | -14.29 | 0.0 | 4.19 | -15.39 | 0.0 | 7.33 | -12.9 | 0.0 | 3.14 | -9.35 | 0.0 | 388 | 4.58 | 0.0 |
| 20Q1 (3) | 2.02 | 2.54 | 0.0 | 0.1 | 11.11 | 0.0 | 0.17 | -5.56 | 0.0 | 0.07 | 0.0 | 0.0 | 4.95 | 8.36 | 0.0 | 8.42 | -7.89 | 0.0 | 3.47 | -2.48 | 0.0 | 371 | 0.0 | 0.0 |
| 19Q4 (2) | 1.97 | -13.6 | 0.0 | 0.09 | -10.0 | 0.0 | 0.18 | 12.5 | 0.0 | 0.07 | -22.22 | 0.0 | 4.57 | 4.16 | 0.0 | 9.14 | 30.2 | 0.0 | 3.55 | -9.98 | 0.0 | 371 | 0.0 | 0.0 |
| 19Q3 (1) | 2.28 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 4.39 | 0.0 | 0.0 | 7.02 | 0.0 | 0.0 | 3.95 | 0.0 | 0.0 | 371 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.36 | -13.28 | 0.33 | -5.71 | 0.71 | 4.41 | 0.16 | 6.67 | 3.95 | 8.72 | 8.49 | 20.4 | 1.91 | 23.0 | 319 | 0.0 |
| 2022 (9) | 9.64 | 3.99 | 0.35 | -5.41 | 0.68 | -1.45 | 0.15 | -31.82 | 3.63 | -9.04 | 7.05 | -5.23 | 1.56 | -34.44 | 319 | -5.06 |
| 2021 (8) | 9.27 | 14.3 | 0.37 | 8.82 | 0.69 | 9.52 | 0.22 | -21.43 | 3.99 | -4.79 | 7.44 | -4.18 | 2.37 | -31.26 | 336 | 5.66 |
| 2020 (7) | 8.11 | -11.66 | 0.34 | -19.05 | 0.63 | -11.27 | 0.28 | -22.22 | 4.19 | -8.37 | 7.77 | 0.44 | 3.45 | -11.96 | 318 | -18.04 |
| 2019 (6) | 9.18 | -13.31 | 0.42 | -10.64 | 0.71 | -13.41 | 0.36 | -5.26 | 4.58 | 3.09 | 7.73 | -0.12 | 3.92 | 9.29 | 388 | 4.58 |
| 2018 (5) | 10.59 | 13.02 | 0.47 | 4.44 | 0.82 | 0.0 | 0.38 | 0.0 | 4.44 | -7.59 | 7.74 | -11.52 | 3.59 | -11.52 | 371 | -3.89 |
| 2017 (4) | 9.37 | -15.13 | 0.45 | 7.14 | 0.82 | -18.81 | 0.38 | -22.45 | 4.80 | 26.24 | 8.75 | -4.34 | 4.06 | -8.63 | 386 | -4.22 |
| 2016 (3) | 11.04 | -11.68 | 0.42 | 0.0 | 1.01 | -3.81 | 0.49 | -22.22 | 3.80 | 13.22 | 9.15 | 8.91 | 4.44 | -11.94 | 403 | -11.62 |
| 2015 (2) | 12.5 | -16.5 | 0.42 | -2.33 | 1.05 | -6.25 | 0.63 | 31.25 | 3.36 | 16.97 | 8.40 | 12.28 | 5.04 | 57.19 | 456 | -5.39 |
| 2014 (1) | 14.97 | 11.8 | 0.43 | -6.52 | 1.12 | 21.74 | 0.48 | 2.13 | 2.87 | 0 | 7.48 | 0 | 3.21 | 0 | 482 | -0.41 |
