玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)8.844.125.620.41-10.87-4.651.2224.4912.960.3-18.920.04.64-14.4-9.7213.8019.566.963.39-22.13-5.321700.00.0
24Q3 (19)8.494.0419.070.4624.322.220.9819.5116.670.372.7894.745.4219.49-14.1511.5414.87-2.024.36-1.2263.541700.01.19
24Q2 (18)8.1617.9223.640.3715.6215.620.82-7.8713.890.3616.13140.04.53-1.95-6.4810.05-21.87-7.884.41-1.5294.121700.01.19
24Q1 (17)6.92-17.3223.350.32-25.5814.290.89-17.5932.840.313.33121.434.62-9.99-7.3512.86-0.337.694.4824.9979.511700.01.19
23Q4 (16)8.3717.3928.570.43-4.444.881.0828.57-10.740.357.8976.475.14-18.6-18.4312.909.52-30.583.5834.537.251701.191.19
23Q3 (15)7.138.036.420.4540.6236.360.8416.67-16.830.1926.6711.766.3130.1728.1411.787.99-21.852.6617.255.021680.06.33
23Q2 (14)6.617.652.010.3214.29-17.950.727.4614.290.157.14-11.764.85-2.86-19.5610.91-8.6612.032.27-8.93-13.51680.06.33
23Q1 (13)5.61-13.82-8.930.28-31.71-39.130.67-44.63-6.940.14-17.65-26.324.99-20.75-33.1611.94-35.742.182.50-4.44-19.091680.06.33
22Q4 (12)6.51-2.840.620.4124.24-31.671.2119.8236.110.170.0-15.06.3027.87-32.0918.5923.3234.052.612.92-15.521686.336.33
22Q3 (11)6.73.5526.890.33-15.38-5.711.0160.3248.530.170.0-5.564.93-18.29-25.715.0754.8117.052.54-3.43-25.571580.00.0
22Q2 (10)6.475.0336.210.39-15.2230.00.63-12.5-20.250.17-10.53-32.06.03-19.28-4.569.74-16.69-41.452.63-14.81-50.081580.00.0
22Q1 (9)6.16-4.7965.150.46-23.3364.290.72100.0-11.110.19-5.0216.677.47-19.48-0.5211.69110.06-46.183.08-0.2291.751580.00.0
21Q4 (8)6.4722.5412.720.671.43172.730.36-47.06-64.00.211.11300.09.2739.9141.965.56-56.8-68.063.09-9.33254.871580.00.0
21Q3 (7)5.2811.1618.650.3516.6752.170.68-13.921.490.18-28.01700.06.634.9628.2512.88-22.56-14.463.41-35.231417.051580.0-24.04
21Q2 (6)4.7527.35-18.80.37.1425.00.79-2.47-32.480.25316.67108.336.32-15.8653.9516.63-23.41-16.845.26227.19156.581580.0-24.04
21Q1 (5)3.73-35.02-23.880.2827.27-3.450.81-19.0-19.80.0620.0-81.827.5195.8626.8421.7224.655.351.6184.66-76.121580.0-26.51
20Q4 (4)5.7428.990.00.22-4.350.01.049.250.00.05400.00.03.83-25.840.017.4215.710.00.87287.630.0158-24.040.0
20Q3 (3)4.45-23.930.00.23-4.170.00.67-42.740.00.01-91.670.05.1725.980.015.06-24.720.00.22-89.040.02080.00.0
20Q2 (2)5.8519.390.00.24-17.240.01.1715.840.00.12-63.640.04.10-30.680.020.00-2.970.02.05-69.540.0208-3.260.0
20Q1 (1)4.90.00.00.290.00.01.010.00.00.330.00.05.920.00.020.610.00.06.730.00.02150.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)32.416.931.565.413.9118.131.3370.514.81-9.8512.071.034.1045.831700.0
2023 (9)27.717.241.48-6.923.31-7.280.7813.045.34-13.211.95-13.542.815.411701.19
2022 (8)25.8427.731.593.923.5734.720.69-1.436.15-18.6413.825.472.67-22.831686.33
2021 (7)20.23-3.391.5356.122.65-31.170.720.697.5661.613.10-28.753.4624.931580.0
2020 (6)20.949.350.98-30.53.8571.110.58-3.334.68-36.4418.3956.482.77-11.6158-24.04
2019 (5)19.15-5.151.41-4.082.2582.930.61.697.361.1311.7592.863.137.22208-3.26
2018 (4)20.192.961.4710.531.2312.840.591.727.287.356.099.62.92-1.22152.38
2017 (3)19.613.481.3313.681.09-3.540.589.436.789.855.56-6.792.965.752102.94
2016 (2)18.95-4.241.173.541.13-1.740.53-8.626.178.135.962.622.80-4.572044.08
2015 (1)19.795.11.13-20.981.15-2.540.58-9.385.7105.8102.9301963.16

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