- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.58 | 13.65 | 10.84 | 0.15 | 15.38 | 15.38 | 0.41 | 17.14 | 28.12 | 0.3 | 25.0 | 7.14 | 4.19 | 1.53 | 4.1 | 11.45 | 3.07 | 15.6 | 8.38 | 9.99 | -3.33 | 653 | 0.0 | 20.93 |
| 24Q2 (19) | 3.15 | 30.71 | 12.5 | 0.13 | 30.0 | 62.5 | 0.35 | 34.62 | 16.67 | 0.24 | -4.0 | -7.69 | 4.13 | -0.54 | 44.44 | 11.11 | 2.99 | 3.7 | 7.62 | -26.55 | -17.95 | 653 | 0.0 | 20.93 |
| 24Q1 (18) | 2.41 | 3.88 | 15.87 | 0.1 | -9.09 | 25.0 | 0.26 | -3.7 | -13.33 | 0.25 | 19.05 | -10.71 | 4.15 | -12.49 | 7.88 | 10.79 | -7.3 | -25.2 | 10.37 | 14.6 | -22.94 | 653 | 0.0 | 20.93 |
| 23Q4 (17) | 2.32 | -28.17 | 0.87 | 0.11 | -15.38 | 37.5 | 0.27 | -15.62 | -6.9 | 0.21 | -25.0 | -32.26 | 4.74 | 17.81 | 36.31 | 11.64 | 17.47 | -7.7 | 9.05 | 4.42 | -32.84 | 653 | 20.93 | 20.93 |
| 23Q3 (16) | 3.23 | 15.36 | -5.83 | 0.13 | 62.5 | -18.75 | 0.32 | 6.67 | -11.11 | 0.28 | 7.69 | -6.67 | 4.02 | 40.87 | -13.72 | 9.91 | -7.53 | -5.61 | 8.67 | -6.64 | -0.89 | 540 | 0.0 | -1.1 |
| 23Q2 (15) | 2.8 | 34.62 | -29.29 | 0.08 | 0.0 | -27.27 | 0.3 | 0.0 | -21.05 | 0.26 | -7.14 | -18.75 | 2.86 | -25.71 | 2.86 | 10.71 | -25.71 | 11.65 | 9.29 | -31.02 | 14.91 | 540 | 0.0 | -1.1 |
| 23Q1 (14) | 2.08 | -9.57 | -36.78 | 0.08 | 0.0 | -20.0 | 0.3 | 3.45 | -6.25 | 0.28 | -9.68 | 16.67 | 3.85 | 10.58 | 26.54 | 14.42 | 14.39 | 48.29 | 13.46 | -0.12 | 84.54 | 540 | 0.0 | -1.1 |
| 22Q4 (13) | 2.3 | -32.94 | -34.66 | 0.08 | -50.0 | -33.33 | 0.29 | -19.44 | -9.38 | 0.31 | 3.33 | -3.12 | 3.48 | -25.43 | 2.03 | 12.61 | 20.13 | 38.7 | 13.48 | 54.1 | 48.26 | 540 | -1.1 | -1.1 |
| 22Q3 (12) | 3.43 | -13.38 | -11.83 | 0.16 | 45.45 | 77.78 | 0.36 | -5.26 | 12.5 | 0.3 | -6.25 | 3.45 | 4.66 | 67.93 | 101.62 | 10.50 | 9.38 | 27.59 | 8.75 | 8.24 | 17.32 | 546 | 0.0 | -3.02 |
| 22Q2 (11) | 3.96 | 20.36 | 8.79 | 0.11 | 10.0 | 10.0 | 0.38 | 18.75 | 18.75 | 0.32 | 33.33 | 14.29 | 2.78 | -8.61 | 1.11 | 9.60 | -1.34 | 9.15 | 8.08 | 10.77 | 5.05 | 546 | 0.0 | -3.02 |
| 22Q1 (10) | 3.29 | -6.53 | 27.03 | 0.1 | -16.67 | 42.86 | 0.32 | 0.0 | 10.34 | 0.24 | -25.0 | 4.35 | 3.04 | -10.84 | 12.46 | 9.73 | 6.99 | -13.13 | 7.29 | -19.76 | -17.85 | 546 | 0.0 | -3.02 |
| 21Q4 (9) | 3.52 | -9.51 | 4.76 | 0.12 | 33.33 | 20.0 | 0.32 | 0.0 | 3.23 | 0.32 | 10.34 | 14.29 | 3.41 | 47.35 | 14.55 | 9.09 | 10.51 | -1.47 | 9.09 | 21.94 | 9.09 | 546 | -3.02 | -3.02 |
| 21Q3 (8) | 3.89 | 6.87 | -6.04 | 0.09 | -10.0 | 12.5 | 0.32 | 0.0 | 6.67 | 0.29 | 3.57 | 20.83 | 2.31 | -15.78 | 19.73 | 8.23 | -6.43 | 13.52 | 7.46 | -3.08 | 28.6 | 563 | 0.0 | 2.74 |
| 21Q2 (7) | 3.64 | 40.54 | 26.39 | 0.1 | 42.86 | 42.86 | 0.32 | 10.34 | 18.52 | 0.28 | 21.74 | 16.67 | 2.75 | 1.65 | 13.03 | 8.79 | -21.49 | -6.23 | 7.69 | -13.38 | -7.69 | 563 | 0.0 | 2.74 |
| 21Q1 (6) | 2.59 | -22.92 | 68.18 | 0.07 | -30.0 | 16.67 | 0.29 | -6.45 | 11.54 | 0.23 | -17.86 | 9.52 | 2.70 | -9.19 | -30.63 | 11.20 | 21.36 | -33.68 | 8.88 | 6.56 | -34.88 | 563 | 0.0 | -3.43 |
| 20Q4 (5) | 3.36 | -18.84 | 36.59 | 0.1 | 25.0 | -9.09 | 0.31 | 3.33 | -3.12 | 0.28 | 16.67 | 0.0 | 2.98 | 54.02 | -33.44 | 9.23 | 27.32 | -29.07 | 8.33 | 43.75 | -26.79 | 563 | 2.74 | -3.43 |
| 20Q3 (4) | 4.14 | 43.75 | 0.0 | 0.08 | 14.29 | 0.0 | 0.3 | 11.11 | 0.0 | 0.24 | 0.0 | 0.0 | 1.93 | -20.5 | 0.0 | 7.25 | -22.71 | 0.0 | 5.80 | -30.43 | 0.0 | 548 | 0.0 | 0.0 |
| 20Q2 (3) | 2.88 | 87.01 | 0.0 | 0.07 | 16.67 | 0.0 | 0.27 | 3.85 | 0.0 | 0.24 | 14.29 | 0.0 | 2.43 | -37.62 | 0.0 | 9.38 | -44.47 | 0.0 | 8.33 | -38.89 | 0.0 | 548 | -6.0 | 0.0 |
| 20Q1 (2) | 1.54 | -37.4 | 0.0 | 0.06 | -45.45 | 0.0 | 0.26 | -18.75 | 0.0 | 0.21 | -25.0 | 0.0 | 3.90 | -12.87 | 0.0 | 16.88 | 29.79 | 0.0 | 13.64 | 19.81 | 0.0 | 583 | 0.0 | 0.0 |
| 19Q4 (1) | 2.46 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 4.47 | 0.0 | 0.0 | 13.01 | 0.0 | 0.0 | 11.38 | 0.0 | 0.0 | 583 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.43 | -19.71 | 0.4 | -11.11 | 1.19 | -11.85 | 1.03 | -11.21 | 3.84 | 10.71 | 11.41 | 9.78 | 9.88 | 10.59 | 540 | 0.0 |
| 2022 (9) | 12.99 | -4.84 | 0.45 | 15.38 | 1.35 | 8.0 | 1.16 | 3.57 | 3.46 | 21.25 | 10.39 | 13.49 | 8.93 | 8.83 | 540 | -1.1 |
| 2021 (8) | 13.65 | 14.42 | 0.39 | 21.88 | 1.25 | 8.7 | 1.12 | 16.67 | 2.86 | 6.52 | 9.16 | -5.0 | 8.21 | 1.97 | 546 | -3.02 |
| 2020 (7) | 11.93 | 6.23 | 0.32 | -8.57 | 1.15 | 0.0 | 0.96 | -12.73 | 2.68 | -13.94 | 9.64 | -5.87 | 8.05 | -17.85 | 563 | 2.74 |
| 2019 (6) | 11.23 | -8.18 | 0.35 | 16.67 | 1.15 | -0.86 | 1.1 | 17.02 | 3.12 | 27.06 | 10.24 | 7.97 | 9.80 | 27.44 | 548 | -6.0 |
| 2018 (5) | 12.23 | 2.09 | 0.3 | 11.11 | 1.16 | -0.85 | 0.94 | 18.99 | 2.45 | 8.84 | 9.48 | -2.88 | 7.69 | 16.56 | 583 | 2.82 |
| 2017 (4) | 11.98 | 3.1 | 0.27 | 8.0 | 1.17 | -4.1 | 0.79 | -1.25 | 2.25 | 4.75 | 9.77 | -6.98 | 6.59 | -4.22 | 567 | -14.35 |
| 2016 (3) | 11.62 | 313.52 | 0.25 | 212.5 | 1.22 | 388.0 | 0.8 | 247.83 | 2.15 | -24.43 | 10.50 | 18.01 | 6.88 | -15.89 | 662 | 0 |
| 2015 (2) | 2.81 | 42.64 | 0.08 | 14.29 | 0.25 | 78.57 | 0.23 | 130.0 | 2.85 | -19.88 | 8.90 | 25.19 | 8.19 | 61.25 | 0 | 0 |
| 2014 (1) | 1.97 | 0 | 0.07 | 0 | 0.14 | 0 | 0.1 | 0 | 3.55 | 0 | 7.11 | 0 | 5.08 | 0 | 0 | 0 |
